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<br /> MARCH/APRIL 2018 • $6.95 HELPING YOUR GIFT BUSINESS SUCCEED<br /> 7 STEPS<br /> TO AN<br /> EFFECTIVE<br /> WEBSITE<br /> LIGHT<br /> UP SALES<br /> With Candles<br /> Doggone<br /> Good Gifts<br /> A fresh take on farmhouse decor<br /> PLACE AN ORDER TODAY!<br /> crafthousedesigns.com | 4600 S Hamilton Rd. Groveport OH 43125 | 800.777.1442<br /> All Craft House product is also available at CWI Gifts & The Hearthside Collection.<br /> <br /> CONTENTS<br /> MARCH/APRIL 2018<br /> 28<br /> PRODUCT FOCUS<br /> NEW & NOTEWORTHY:<br /> 12 A Sight for Sore Eyes<br /> Fashionable eyeglass frames,<br /> handbags, jewelry, and more.<br /> COUNTER CULTURE:<br /> 14 Back to Nature<br /> Put on a happy face with natural face<br /> paint; handmade wood objects created<br /> from salvaged and reclaimed wood;<br /> a rose perfume fundraiser for autism;<br /> <a title="2018-04 Smart Retailer page 1" href="http://viewer.zmags.com/publication/1751a128?page=1"> MARCH/APRIL 2018 • $6.95 </a> <a title="2018-04 Smart Retailer page 2" href="http://viewer.zmags.com/publication/1751a128?page=2"> A fresh take on farmhouse decor </a> <a title="2018-04 Smart Retailer page 3" href="http://viewer.zmags.com/publication/1751a128?page=3"> </a> <a title="2018-04 Smart Retailer page 4" href="http://viewer.zmags.com/publication/1751a128?page=4"> CONTENTS MARCH/APRIL 2018 28 PRODUCT FOCU</a> <a title="2018-04 Smart Retailer page 5" href="http://viewer.zmags.com/publication/1751a128?page=5"> </a> <a title="2018-04 Smart Retailer page 6" href="http://viewer.zmags.com/publication/1751a128?page=6"> EDITOR’SNOTE Spring Into Action G </a> <a title="2018-04 Smart Retailer page 7" href="http://viewer.zmags.com/publication/1751a128?page=7"> Pure Soy RICHLY SCENTED 100% PURE SOY </a> <a title="2018-04 Smart Retailer page 8" href="http://viewer.zmags.com/publication/1751a128?page=8"> ATLANTA DALLAS LAS VEGAS MINNEAPOLIS</a> <a title="2018-04 Smart Retailer page 9" href="http://viewer.zmags.com/publication/1751a128?page=9"> ··· 800.282.2144 217.222.2144 melroseintl.com</a> <a title="2018-04 Smart Retailer page 10" href="http://viewer.zmags.com/publication/1751a128?page=10"> WELCOMEEXCHANGE BY JENNIFER RAINES JenniferR@smar</a> <a title="2018-04 Smart Retailer page 11" href="http://viewer.zmags.com/publication/1751a128?page=11"> </a> <a title="2018-04 Smart Retailer page 12" href="http://viewer.zmags.com/publication/1751a128?page=12"> NEW&NOTEWORTHY BY STEPHANIE FINNEGAN Daily Affir</a> <a title="2018-04 Smart Retailer page 13" href="http://viewer.zmags.com/publication/1751a128?page=13"> Upward and Onward Rustico debuts the perfec</a> <a title="2018-04 Smart Retailer page 14" href="http://viewer.zmags.com/publication/1751a128?page=14"> COUNTERCULTURE BY STEPHANIE FINNEGAN Natural Ear</a> <a title="2018-04 Smart Retailer page 15" href="http://viewer.zmags.com/publication/1751a128?page=15"> Ardent Rose Perfume Raises Autism Awareness and F</a> <a title="2018-04 Smart Retailer page 16" href="http://viewer.zmags.com/publication/1751a128?page=16"> The Smell of Success TRENDWATCH Lighting Up Sal</a> <a title="2018-04 Smart Retailer page 17" href="http://viewer.zmags.com/publication/1751a128?page=17"> Soar Wax Bars For those who love a concentrated </a> <a title="2018-04 Smart Retailer page 18" href="http://viewer.zmags.com/publication/1751a128?page=18"> TRENDWATCH Maple Pumpkin Donut</a> <a title="2018-04 Smart Retailer page 19" href="http://viewer.zmags.com/publication/1751a128?page=19"> A Cheerful Giver offers the most successful trend</a> <a title="2018-04 Smart Retailer page 20" href="http://viewer.zmags.com/publication/1751a128?page=20"> TRENDWATCH Body Butter Spa Candle Ho</a> <a title="2018-04 Smart Retailer page 21" href="http://viewer.zmags.com/publication/1751a128?page=21"> JOIN US FOR A TOUR OF boardwalks TO THE GOOD TIM</a> <a title="2018-04 Smart Retailer page 22" href="http://viewer.zmags.com/publication/1751a128?page=22"> TRENDWATCH Cheerful Essential Oils-Diffusers Whe</a> <a title="2018-04 Smart Retailer page 23" href="http://viewer.zmags.com/publication/1751a128?page=23"> Vintage Inspired Treasures 800.492.1784 • w</a> <a title="2018-04 Smart Retailer page 24" 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31" href="http://viewer.zmags.com/publication/1751a128?page=31"> Baby It’s Cold Outside Penguin Bib & Squeaker Se</a> <a title="2018-04 Smart Retailer page 32" href="http://viewer.zmags.com/publication/1751a128?page=32"> Doggone Good Gifts BY SUSAN LOKEN I n the </a> <a title="2018-04 Smart Retailer page 33" href="http://viewer.zmags.com/publication/1751a128?page=33"> Cat Cushion Cover in Hand-Felted Wool Whiskers a</a> <a title="2018-04 Smart Retailer page 34" href="http://viewer.zmags.com/publication/1751a128?page=34"> Horizon Rugs New, low-profile construction with u</a> <a title="2018-04 Smart Retailer page 35" href="http://viewer.zmags.com/publication/1751a128?page=35"> Dog is My Zen Tote Bag This durable, roomy cotto</a> <a title="2018-04 Smart Retailer page 36" href="http://viewer.zmags.com/publication/1751a128?page=36"> 7 STEPS TO AN EFFECTIVE WEBSITE BY WILLIAM</a> <a title="2018-04 Smart Retailer page 37" href="http://viewer.zmags.com/publication/1751a128?page=37"> Remember: If you allow your viewer to get </a> <a title="2018-04 Smart Retailer page 38" href="http://viewer.zmags.com/publication/1751a128?page=38"> RETAILERSPOTLIGHT BY JENNIFER RAINES The Twelve </a> <a title="2018-04 Smart Retailer page 39" href="http://viewer.zmags.com/publication/1751a128?page=39"> in an Sprin g newest furniture items! d check-ou</a> <a title="2018-04 Smart Retailer page 40" href="http://viewer.zmags.com/publication/1751a128?page=40"> Q&A with Pat Hutchinson Smart Retailer (SR): You’</a> <a title="2018-04 Smart Retailer page 41" href="http://viewer.zmags.com/publication/1751a128?page=41"> Handcrafted Candles & Primitive Gatherings </a> <a title="2018-04 Smart Retailer page 42" href="http://viewer.zmags.com/publication/1751a128?page=42"> DISPLAY&DESIGN BY AMY MEADOWS The Importance of S</a> <a title="2018-04 Smart Retailer page 43" href="http://viewer.zmags.com/publication/1751a128?page=43"> surface and creates a focal point. 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