<br />
SHIFTING LANDSCAPES<br />
The online challenge to traditional business models<br />
A research study by DLA Piper<br />
rEPorT 5:<br />
SoCIAL mEDIA –<br />
NEw LAwS For<br />
NEw ATTITuDES<br />
01 | Shifting Landscapes: Social media – new laws for new attitudes<br />
02 | Shifting Landscapes: Social media – new laws for new attitudes<br />
ForEworD<br />
In 2008, in conjunction with YouGov, we undertook a survey into bloggers’ liabilities. We wanted to try<br />
and gauge awareness levels amongst internet users of their legal rights and responsibilities when posting<br />
comment online, specifically on blogs. The results revealed a widespread lack of clarity, with just 5% of<br />
the internet users we interviewed stating that they were clear about their legal liabilities.<br />
Three years on and social media has evolved dramatically. The rise of Twitter and the significant<br />
increase in use of outlets such as Facebook and LinkedIn have resulted i<a title="Shifting Landscapes - Social Media page 1" href="http://viewer.zmags.com/publication/17a598e9?page=1"> SHIFTING LANDSCAPES The online challenge to tradi</a>
<a title="Shifting Landscapes - Social Media page 2" href="http://viewer.zmags.com/publication/17a598e9?page=2"> 02 | Shifting Landscapes: Social media – new </a>
<a title="Shifting Landscapes - Social Media page 3" href="http://viewer.zmags.com/publication/17a598e9?page=3"> ForEworD In 2008, in conjunction with YouGov</a>
<a title="Shifting Landscapes - Social Media page 4" href="http://viewer.zmags.com/publication/17a598e9?page=4"> SoCIAL mEDIA uSAGE unsurprisingly, the numb</a>
<a title="Shifting Landscapes - Social Media page 5" href="http://viewer.zmags.com/publication/17a598e9?page=5"> Two thirds (63%) still claim to have little or no</a>
<a title="Shifting Landscapes - Social Media page 6" href="http://viewer.zmags.com/publication/17a598e9?page=6"> ATTITuDES To THE LAw We were par ticularly </a>
<a title="Shifting Landscapes - Social Media page 7" href="http://viewer.zmags.com/publication/17a598e9?page=7"> Government and regulators have often acted in lin</a>
<a title="Shifting Landscapes - Social Media page 8" href="http://viewer.zmags.com/publication/17a598e9?page=8"> It has long been accepted that online behaviour d</a>
<a title="Shifting Landscapes - Social Media page 9" href="http://viewer.zmags.com/publication/17a598e9?page=9"> rESPoNDING To THE CHALLENGES In 2007, Tim o’re</a>
<a title="Shifting Landscapes - Social Media page 10" href="http://viewer.zmags.com/publication/17a598e9?page=10"> mETHoDoLoGy This survey has been conducted </a>
<a title="Shifting Landscapes - Social Media page 11" href="http://viewer.zmags.com/publication/17a598e9?page=11"> 011 | Shifting Landscapes: Social media – new</a>
<a title="Shifting Landscapes - Social Media page 12" href="http://viewer.zmags.com/publication/17a598e9?page=12"> AbouT DLA PIPEr DLA Piper is one of the world’s l</a>