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<br /> Return on<br /> Investment<br /> Informed breeding decisions<br /> help cows realize their purpose<br /> 2 The Beefmaster Cowman / May 2019<br /> May 2019 / The Beefmaster Cowman 3<br /> Volume 41, Number 5 May 2019<br /> Purposeful Performance:<br /> Purpose of a Cow<br /> She’s an investment and a central part of herd success; therefore, making<br /> informed breeding decisions helps a cow realize her purpose..............................17<br /> JBBA National Show & Convention Sponsor Form<br /> Show your support for Junior breeders at this year’s event ...................................20<br /> Columns<br /> Beefmaster Business......................................................................................................... 13<br /> From the President’s Desk ............................................................................................... 14<br /> Junio<a title="May2019TBC page 1" href="http://viewer.zmags.com/publication/18385062?page=1"> Return on Investment Informed breeding decisions </a> <a title="May2019TBC page 2" href="http://viewer.zmags.com/publication/18385062?page=2"> 2 The Beefmaster Cowman / May 2019</a> <a title="May2019TBC page 3" href="http://viewer.zmags.com/publication/18385062?page=3"> May 2019 / The Beefmaster Cowman 3</a> <a title="May2019TBC page 4" href="http://viewer.zmags.com/publication/18385062?page=4"> Volume 41, Number 5 </a> <a title="May2019TBC page 5" href="http://viewer.zmags.com/publication/18385062?page=5"> May 2019 / The Beefmaster Cowman 5</a> <a title="May2019TBC page 6" href="http://viewer.zmags.com/publication/18385062?page=6"> Jones Farm & Cottage Farm SOUTHERN TRADITION </a> <a title="May2019TBC page 7" href="http://viewer.zmags.com/publication/18385062?page=7"> Jones Farm & Cottage Farm SOUTHERN TRADITI</a> <a title="May2019TBC page 8" href="http://viewer.zmags.com/publication/18385062?page=8"> EMMONS RANCH BEEFMASTER PRODUCTION SALE JUNE 1, 2</a> <a title="May2019TBC page 9" href="http://viewer.zmags.com/publication/18385062?page=9"> EMS Super Girl CF Spa</a> <a title="May2019TBC page 10" href="http://viewer.zmags.com/publication/18385062?page=10"> 118 W. Bandera Road, Boerne, TX 78006 210/732-313</a> <a title="May2019TBC page 11" href="http://viewer.zmags.com/publication/18385062?page=11"> Scholarship Application Deadline MAY 25th! App</a> <a title="May2019TBC page 12" href="http://viewer.zmags.com/publication/18385062?page=12"> BBU TIPS FOR DATA COLLECTION ➤ Performance Data C</a> <a title="May2019TBC page 13" href="http://viewer.zmags.com/publication/18385062?page=13"> Beefmaster Business Proper Management Helps Cow</a> <a title="May2019TBC page 14" href="http://viewer.zmags.com/publication/18385062?page=14"> From the President’s Desk Keep Our Positive Mo</a> <a title="May2019TBC page 15" href="http://viewer.zmags.com/publication/18385062?page=15"> Junior Breeder News JBBA National Show is Appr</a> <a title="May2019TBC page 16" href="http://viewer.zmags.com/publication/18385062?page=16"> Unclassified Old Bull A not too serious visit wi</a> <a title="May2019TBC page 17" href="http://viewer.zmags.com/publication/18385062?page=17"> ➤➤ Purposeful Performance ➤➤ ➤➤ Purpose of a C</a> <a title="May2019TBC page 18" href="http://viewer.zmags.com/publication/18385062?page=18"> Contact These Breeders </a> <a title="May2019TBC page 19" href="http://viewer.zmags.com/publication/18385062?page=19"> SeBBa Dixie naTiOnaL SaLe Ma</a> <a title="May2019TBC page 20" href="http://viewer.zmags.com/publication/18385062?page=20"> 20 The Beefmaster Cowman / May 2019</a> <a title="May2019TBC page 21" href="http://viewer.zmags.com/publication/18385062?page=21"> Did You Know? Useful Facts about Your Associati</a> <a title="May2019TBC page 22" href="http://viewer.zmags.com/publication/18385062?page=22"> ARKANSAS Busted 22 David & Beverly</a> <a title="May2019TBC page 23" href="http://viewer.zmags.com/publication/18385062?page=23"> TENNESSEE Who Dat C&H Farms Curtis &</a> <a title="May2019TBC page 24" href="http://viewer.zmags.com/publication/18385062?page=24"> TEXAS Bill Carr Hilltop Ranch Beefmasters Where</a> <a title="May2019TBC page 25" href="http://viewer.zmags.com/publication/18385062?page=25"> TEXAS Hercules - U First Time Ranch &</a> <a title="May2019TBC page 26" href="http://viewer.zmags.com/publication/18385062?page=26"> Legendary pitcher Nolan Ryan grew up in Texas an</a> <a title="May2019TBC page 27" href="http://viewer.zmags.com/publication/18385062?page=27"> Lone star Beefmaster Breeders Association </a> <a title="May2019TBC page 28" href="http://viewer.zmags.com/publication/18385062?page=28"> Sale Scenes Melvin Scherer J</a> <a title="May2019TBC page 29" href="http://viewer.zmags.com/publication/18385062?page=29"> COMPLETE of the Steve & Jo Chastain Announcing</a> <a title="May2019TBC page 30" href="http://viewer.zmags.com/publication/18385062?page=30"> Advertisers’ Index Apalachee Beefmasters LLC ....</a> <a title="May2019TBC page 31" href="http://viewer.zmags.com/publication/18385062?page=31"> Record Keeping Made Easy! </a> <a title="May2019TBC page 32" href="http://viewer.zmags.com/publication/18385062?page=32"> [ Create an original caption for this photograph</a> <a title="May2019TBC page 33" href="http://viewer.zmags.com/publication/18385062?page=33"> Beefmaster Calendar EDITOR’S NOTE: Bold face list</a> <a title="May2019TBC page 34" href="http://viewer.zmags.com/publication/18385062?page=34"> Good Cattle, Better Service, Best Value! Red Rive</a> <a title="May2019TBC page 35" href="http://viewer.zmags.com/publication/18385062?page=35"> Galveston was the high selling lot at the 2017 Pr</a> <a title="May2019TBC page 36" href="http://viewer.zmags.com/publication/18385062?page=36"> EPDs: BW 1.0 (.66), WW 40 (.80), YW 75 (.59), Mil</a>