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<br /> Vol. 25, No. 6 November/December 2009<br /> Value In, Glitz Out<br /> Activities are going back to basics as popularity rises<br /> A<br /> s in many retail industries, toy industry sales this year<br /> have been flat at best. According to The NPD Group, for the<br /> 12 months ending August 2009, toy industry sales fell 3<br /> percent, compared to the same time period in 2008.<br /> Yet the toy industry is faring better than other prod-<br /> uct categories, including apparel and video games,<br /> both of which declined 5 percent or more in sales<br /> during the same 12-month time period.<br /> by Elizabeth A. Reid<br /> Tie Dye Fashion<br /> continued on page 18<br /> Best Friends Scarves, by ALEX.<br /> Directory of <a title="The Toy Book November/December 2009 page 1" href="http://viewer.zmags.com/publication/19182323?page=1"> Vol. 25, No. 6 November/December 2009 Va</a> <a title="The Toy Book November/December 2009 page 2" href="http://viewer.zmags.com/publication/19182323?page=2"> </a> <a title="The Toy Book November/December 2009 page 3" href="http://viewer.zmags.com/publication/19182323?page=3"> table of contents November/December 2009 dep</a> <a title="The Toy Book November/December 2009 page 4" href="http://viewer.zmags.com/publication/19182323?page=4"> Publisher’s Viewpoint A Ca</a> <a title="The Toy Book November/December 2009 page 5" href="http://viewer.zmags.com/publication/19182323?page=5"> </a> <a title="The Toy Book November/December 2009 page 6" href="http://viewer.zmags.com/publication/19182323?page=6"> STAT SHOT TOP-SELLING FAMILY E</a> <a title="The Toy Book November/December 2009 page 7" href="http://viewer.zmags.com/publication/19182323?page=7"> Marketing Memo GO YOUNG! T</a> <a title="The Toy Book November/December 2009 page 8" href="http://viewer.zmags.com/publication/19182323?page=8"> Industry Update FanTOYstic Trivia </a> <a title="The Toy Book November/December 2009 page 9" href="http://viewer.zmags.com/publication/19182323?page=9"> 2010 TOTY AWARDS NOMINEES, INDUCTEES ANNOUNCED </a> <a title="The Toy Book November/December 2009 page 10" href="http://viewer.zmags.com/publication/19182323?page=10"> Industry Update SIGN OF GROWTH FOR</a> <a title="The Toy Book November/December 2009 page 11" href="http://viewer.zmags.com/publication/19182323?page=11"> </a> <a title="The Toy Book November/December 2009 page 12" href="http://viewer.zmags.com/publication/19182323?page=12"> Industry Update PLAYMATES OBTAINS </a> <a title="The Toy Book November/December 2009 page 13" href="http://viewer.zmags.com/publication/19182323?page=13"> </a> <a title="The Toy Book November/December 2009 page 14" href="http://viewer.zmags.com/publication/19182323?page=14"> Industry Update CALIFORNIA ORDERS </a> <a title="The Toy Book November/December 2009 page 15" href="http://viewer.zmags.com/publication/19182323?page=15"> WINNIE THE POOH ROYALTY CASE DISMISSED </a> <a title="The Toy Book November/December 2009 page 16" href="http://viewer.zmags.com/publication/19182323?page=16"> Toy Industry Association Perspectives TOTY Cele</a> <a title="The Toy Book November/December 2009 page 17" href="http://viewer.zmags.com/publication/19182323?page=17"> 5 QUESTIONS WITH Tim Kimber, president and CEO </a> <a title="The Toy Book November/December 2009 page 18" href="http://viewer.zmags.com/publication/19182323?page=18"> Activities continued from cover One of </a> <a title="The Toy Book November/December 2009 page 19" href="http://viewer.zmags.com/publication/19182323?page=19"> </a> <a title="The Toy Book November/December 2009 page 20" href="http://viewer.zmags.com/publication/19182323?page=20"> Activities </a> <a title="The Toy Book November/December 2009 page 21" href="http://viewer.zmags.com/publication/19182323?page=21"> age groups, the activity category as a whole is o</a> <a title="The Toy Book November/December 2009 page 22" href="http://viewer.zmags.com/publication/19182323?page=22"> Activities Crayola's Model Magic Presto D</a> <a title="The Toy Book November/December 2009 page 23" href="http://viewer.zmags.com/publication/19182323?page=23"> The Manga Complete Drawing Kit for Kids</a> <a title="The Toy Book November/December 2009 page 24" href="http://viewer.zmags.com/publication/19182323?page=24"> Activities Thumbprints become trés chic in F</a> <a title="The Toy Book November/December 2009 page 25" href="http://viewer.zmags.com/publication/19182323?page=25"> The Voice Reaching Both Trade and Consumers </a> <a title="The Toy Book November/December 2009 page 26" href="http://viewer.zmags.com/publication/19182323?page=26"> Toy Marketing in a Web 2.0 World Three </a> <a title="The Toy Book November/December 2009 page 27" href="http://viewer.zmags.com/publication/19182323?page=27"> discount code for grandparents to redeem </a> <a title="The Toy Book November/December 2009 page 28" href="http://viewer.zmags.com/publication/19182323?page=28"> Going Green Takes Many Forms Despite the Economy,</a> <a title="The Toy Book November/December 2009 page 29" href="http://viewer.zmags.com/publication/19182323?page=29"> expanded its collectible trading cards range</a> <a title="The Toy Book November/December 2009 page 30" href="http://viewer.zmags.com/publication/19182323?page=30"> Green Toys </a> <a title="The Toy Book November/December 2009 page 31" href="http://viewer.zmags.com/publication/19182323?page=31"> </a> <a title="The Toy Book November/December 2009 page 32" href="http://viewer.zmags.com/publication/19182323?page=32"> DVDiscoveries! Animal Planet Baby A</a> <a title="The Toy Book November/December 2009 page 33" href="http://viewer.zmags.com/publication/19182323?page=33"> Amav takes on the challenge of saving th</a> <a title="The Toy Book November/December 2009 page 34" href="http://viewer.zmags.com/publication/19182323?page=34"> NOVEMBER/DECEMBER 2009 THE DEFINITIVE INFO</a> <a title="The Toy Book November/December 2009 page 35" href="http://viewer.zmags.com/publication/19182323?page=35"> NEWS ASTRA REVEALS 2010 MARKETPLACE THEME The</a> <a title="The Toy Book November/December 2009 page 36" href="http://viewer.zmags.com/publication/19182323?page=36"> ASTRA'S ANGLE Toy Safety at Retail </a> <a title="The Toy Book November/December 2009 page 37" href="http://viewer.zmags.com/publication/19182323?page=37"> IT’S S HOWTi ME! by Tom Shay Y </a> <a title="The Toy Book November/December 2009 page 38" href="http://viewer.zmags.com/publication/19182323?page=38"> Green Toys Branch Out Learn about al</a> <a title="The Toy Book November/December 2009 page 39" href="http://viewer.zmags.com/publication/19182323?page=39"> OWI, INC. manufactures educational RobotiKi</a> <a title="The Toy Book November/December 2009 page 40" href="http://viewer.zmags.com/publication/19182323?page=40"> CHILDREN'S BOOKS GettingaReadonChildren’sPublishi</a> <a title="The Toy Book November/December 2009 page 41" href="http://viewer.zmags.com/publication/19182323?page=41"> </a> <a title="The Toy Book November/December 2009 page 42" href="http://viewer.zmags.com/publication/19182323?page=42"> WHAT'S NEW Robots and Robot Games ROB</a> <a title="The Toy Book November/December 2009 page 43" href="http://viewer.zmags.com/publication/19182323?page=43"> MEDIA CENTER Rock, Roll, and Ride Rebe</a> <a title="The Toy Book November/December 2009 page 44" href="http://viewer.zmags.com/publication/19182323?page=44"> Directory of Toy Manufacturers Organized by Hong </a> <a title="The Toy Book November/December 2009 page 45" href="http://viewer.zmags.com/publication/19182323?page=45"> Central Plaza Chinachem G</a> <a title="The Toy Book November/December 2009 page 46" href="http://viewer.zmags.com/publication/19182323?page=46"> Directory of Toy Manufacturers Organized by Hong </a> <a title="The Toy Book November/December 2009 page 47" href="http://viewer.zmags.com/publication/19182323?page=47"> </a> <a title="The Toy Book November/December 2009 page 48" href="http://viewer.zmags.com/publication/19182323?page=48"> Directory of Toy Manufacturers Organized by Hong </a> <a title="The Toy Book November/December 2009 page 49" href="http://viewer.zmags.com/publication/19182323?page=49"> </a> <a title="The Toy Book November/December 2009 page 50" href="http://viewer.zmags.com/publication/19182323?page=50"> Directory of Toy Manufacturers Organized by Hong </a> <a title="The Toy Book November/December 2009 page 51" href="http://viewer.zmags.com/publication/19182323?page=51"> </a> <a title="The Toy Book November/December 2009 page 52" href="http://viewer.zmags.com/publication/19182323?page=52"> Directory of Toy Manufacturers Organized by Hong </a> <a title="The Toy Book November/December 2009 page 53" href="http://viewer.zmags.com/publication/19182323?page=53"> </a> <a title="The Toy Book November/December 2009 page 54" href="http://viewer.zmags.com/publication/19182323?page=54"> Directory of Toy Manufacturers Organized by Hong </a> <a title="The Toy Book November/December 2009 page 55" href="http://viewer.zmags.com/publication/19182323?page=55"> Rd., Suite 105, Mount Laurel, NJ 08054 </a> <a title="The Toy Book November/December 2009 page 56" href="http://viewer.zmags.com/publication/19182323?page=56"> Directory of Toy Manufacturers Organized by Hong </a> <a title="The Toy Book November/December 2009 page 57" href="http://viewer.zmags.com/publication/19182323?page=57"> Delightful, Fashionable Dolls by Elsweet Rufino,</a> <a title="The Toy Book November/December 2009 page 58" href="http://viewer.zmags.com/publication/19182323?page=58"> Raising the Bar by Sanford Frank a</a> <a title="The Toy Book November/December 2009 page 59" href="http://viewer.zmags.com/publication/19182323?page=59"> </a> <a title="The Toy Book November/December 2009 page 60" href="http://viewer.zmags.com/publication/19182323?page=60"> Industry Marketplace OLLIE SWANTSYOUR CLOSEOUTS!</a> <a title="The Toy Book November/December 2009 page 61" href="http://viewer.zmags.com/publication/19182323?page=61"> Industry Marketplace Classifieds TOY DEVELOPMENT</a> <a title="The Toy Book November/December 2009 page 62" href="http://viewer.zmags.com/publication/19182323?page=62"> Flashback: November/December 1990 3. 2 </a> <a title="The Toy Book November/December 2009 page 63" href="http://viewer.zmags.com/publication/19182323?page=63"> </a> <a title="The Toy Book November/December 2009 page 64" href="http://viewer.zmags.com/publication/19182323?page=64"> </a>