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<br /> <br /> THE NEWS MAGAZINE FOR MUSIC PRODUCTS RETAILERS<br /> December 2018<br /> Volume 35, No. 12<br /> VOTE<br /> ONLINE<br /> Voting is officially open for the<br /> 33rd annual Music & Sound Awards at msretailer.com/vote<br /> Vote Online Now<br /> A record number of people turned out at the polls in November. Let’s hope we get a record turnout<br /> of votes for the Music & Sound Retailer’s Music & Sound Awards.<br /> Voting is officially open for the 33rd annual Music & Sound Awards at msretailer.com/vote.<br /> Hurry, the deadline is January 4.<br /> We will not accept votes after this date.<br /> As a reminder of who is nominated for awards this year, please see pages 24-41.<br /> A total of 30 awards are up for grabs, including Outstanding MI Service Provider,<br <a title="MSR 12 2018 (Dec) page 1" href="http://viewer.zmags.com/publication/19345067?page=1"> </a> <a title="MSR 12 2018 (Dec) page 2" href="http://viewer.zmags.com/publication/19345067?page=2"> THE NEWS MAGAZINE FOR MUSIC PRODUCTS RETAILERS </a> <a title="MSR 12 2018 (Dec) page 3" href="http://viewer.zmags.com/publication/19345067?page=3"> Vote Online Now A record number of peopl</a> <a title="MSR 12 2018 (Dec) page 4" href="http://viewer.zmags.com/publication/19345067?page=4"> NAMM PREVIEW ISSUE NAMM PREVIEW ISSUE NAMM PR</a> <a title="MSR 12 2018 (Dec) page 5" href="http://viewer.zmags.com/publication/19345067?page=5"> We Take Full Responsibility for SUPP</a> <a title="MSR 12 2018 (Dec) page 6" href="http://viewer.zmags.com/publication/19345067?page=6"> LATEST z Buz Guitar Center Opens Redesigned Fl</a> <a title="MSR 12 2018 (Dec) page 7" href="http://viewer.zmags.com/publication/19345067?page=7"> 5 E 35 NO.12 68 20 THE NEWS MAGAZINE </a> <a title="MSR 12 2018 (Dec) page 8" href="http://viewer.zmags.com/publication/19345067?page=8"> OFTEN IMITATED. NEVER DUPLICATED. INTRODUCING T</a> <a title="MSR 12 2018 (Dec) page 9" href="http://viewer.zmags.com/publication/19345067?page=9"> EDITORIAL My son Dylan at FAO Schwarz on Nov. 23.</a> <a title="MSR 12 2018 (Dec) page 10" href="http://viewer.zmags.com/publication/19345067?page=10"> </a> <a title="MSR 12 2018 (Dec) page 11" href="http://viewer.zmags.com/publication/19345067?page=11"> LATEST z Buz Fender: Women Set the Pace for As</a> <a title="MSR 12 2018 (Dec) page 12" href="http://viewer.zmags.com/publication/19345067?page=12"> LATEST z Buz QSC Opens Training Center QSC</a> <a title="MSR 12 2018 (Dec) page 13" href="http://viewer.zmags.com/publication/19345067?page=13"> LATEST z Buz Music China Draws 110,000 Attende</a> <a title="MSR 12 2018 (Dec) page 14" href="http://viewer.zmags.com/publication/19345067?page=14"> User-Friendly New App Musician’s Friend Inc. </a> <a title="MSR 12 2018 (Dec) page 15" href="http://viewer.zmags.com/publication/19345067?page=15"> i ADVERTOR AL • DECEMBER 2018 • NAMM ORG . I </a> <a title="MSR 12 2018 (Dec) page 16" href="http://viewer.zmags.com/publication/19345067?page=16"> The Music Begins Here Learn New Tech</a> <a title="MSR 12 2018 (Dec) page 17" href="http://viewer.zmags.com/publication/19345067?page=17"> PEOPLE z Buz Gushing About Guzman Michelle</a> <a title="MSR 12 2018 (Dec) page 18" href="http://viewer.zmags.com/publication/19345067?page=18"> VIVOS9 A Renaissance of tone, touch, and technolo</a> <a title="MSR 12 2018 (Dec) page 19" href="http://viewer.zmags.com/publication/19345067?page=19"> PRODUCT z Buz Socket to Me Truss Rod Socke</a> <a title="MSR 12 2018 (Dec) page 20" href="http://viewer.zmags.com/publication/19345067?page=20"> Best Loudspeaker Best Mixer/Console of</a> <a title="MSR 12 2018 (Dec) page 21" href="http://viewer.zmags.com/publication/19345067?page=21"> PRODUCT z Buz Roll With It HSA added durab</a> <a title="MSR 12 2018 (Dec) page 22" href="http://viewer.zmags.com/publication/19345067?page=22"> Thanks for Your Nominations! Best Bass Guitar of </a> <a title="MSR 12 2018 (Dec) page 23" href="http://viewer.zmags.com/publication/19345067?page=23"> PRODUCT z Buz On the Dime IK Multimedia in</a> <a title="MSR 12 2018 (Dec) page 24" href="http://viewer.zmags.com/publication/19345067?page=24"> WITH A GIFT FROM FOR A LIMITED TIME, PURCH</a> <a title="MSR 12 2018 (Dec) page 25" href="http://viewer.zmags.com/publication/19345067?page=25"> THE NOMINATIONS ARE IN (continued from cover) </a> <a title="MSR 12 2018 (Dec) page 26" href="http://viewer.zmags.com/publication/19345067?page=26"> Best Bass Guitar of 2018 D’Angelic</a> <a title="MSR 12 2018 (Dec) page 27" href="http://viewer.zmags.com/publication/19345067?page=27"> Fender Jimi Hendrix VooDoo Child Fishman M</a> <a title="MSR 12 2018 (Dec) page 28" href="http://viewer.zmags.com/publication/19345067?page=28"> Best Non-Guitar Fretted Instrument of 2018 </a> <a title="MSR 12 2018 (Dec) page 29" href="http://viewer.zmags.com/publication/19345067?page=29"> Best Strings of 2018 C.F. Martin Auth</a> <a title="MSR 12 2018 (Dec) page 30" href="http://viewer.zmags.com/publication/19345067?page=30"> Best Speaker of 2018 Electro-Voice ZLX-12BT/</a> <a title="MSR 12 2018 (Dec) page 31" href="http://viewer.zmags.com/publication/19345067?page=31"> Best Keyboard/Sound Module of 2018 </a> <a title="MSR 12 2018 (Dec) page 32" href="http://viewer.zmags.com/publication/19345067?page=32"> Best Mixer/Console of 2018 Allen & </a> <a title="MSR 12 2018 (Dec) page 33" href="http://viewer.zmags.com/publication/19345067?page=33"> Best Acoustic Drum Product of 2018 </a> <a title="MSR 12 2018 (Dec) page 34" href="http://viewer.zmags.com/publication/19345067?page=34"> Best Cymbals of 2018 Dream Cymbals 10th An</a> <a title="MSR 12 2018 (Dec) page 35" href="http://viewer.zmags.com/publication/19345067?page=35"> Best Electronic Drum Product of 2018 Best </a> <a title="MSR 12 2018 (Dec) page 36" href="http://viewer.zmags.com/publication/19345067?page=36"> Best Wireless System of 2018 Audio-Technica 3000</a> <a title="MSR 12 2018 (Dec) page 37" href="http://viewer.zmags.com/publication/19345067?page=37"> Best Lighting Product of 2018 </a> <a title="MSR 12 2018 (Dec) page 38" href="http://viewer.zmags.com/publication/19345067?page=38"> Best Cabled Microphone of 2018 Audix MicroBoom M</a> <a title="MSR 12 2018 (Dec) page 39" href="http://viewer.zmags.com/publication/19345067?page=39"> Best Bag/Case of 2018 Dexibell V</a> <a title="MSR 12 2018 (Dec) page 40" href="http://viewer.zmags.com/publication/19345067?page=40"> Best Outstanding MI Service Provider of 2018 </a> <a title="MSR 12 2018 (Dec) page 41" href="http://viewer.zmags.com/publication/19345067?page=41"> 2018 Rep of the Year Misha Guiffre, </a> <a title="MSR 12 2018 (Dec) page 42" href="http://viewer.zmags.com/publication/19345067?page=42"> Lifetime Achievement/Hall Of Fame Al</a> <a title="MSR 12 2018 (Dec) page 43" href="http://viewer.zmags.com/publication/19345067?page=43"> S P E C I A L T O T H E R E TA I L E R T</a> <a title="MSR 12 2018 (Dec) page 44" href="http://viewer.zmags.com/publication/19345067?page=44"> </a> <a title="MSR 12 2018 (Dec) page 45" href="http://viewer.zmags.com/publication/19345067?page=45"> FIVE MINUTES WITH JAMES “JC” CURLEIGH P </a> <a title="MSR 12 2018 (Dec) page 46" href="http://viewer.zmags.com/publication/19345067?page=46"> Cesar Gueikian “aggressively patient or patien</a> <a title="MSR 12 2018 (Dec) page 47" href="http://viewer.zmags.com/publication/19345067?page=47"> MI SPY Eastside Music Supply Bluegrass Mus</a> <a title="MSR 12 2018 (Dec) page 48" href="http://viewer.zmags.com/publication/19345067?page=48"> than me, so the salesman gave me a look at a full</a> <a title="MSR 12 2018 (Dec) page 49" href="http://viewer.zmags.com/publication/19345067?page=49"> Moline, IL 61265 309.764.9300 West Music is a</a> <a title="MSR 12 2018 (Dec) page 50" href="http://viewer.zmags.com/publication/19345067?page=50"> Korgs. The woman working there also discussed the</a> <a title="MSR 12 2018 (Dec) page 51" href="http://viewer.zmags.com/publication/19345067?page=51"> The place seemed a bit off the beaten path; let’s</a> <a title="MSR 12 2018 (Dec) page 52" href="http://viewer.zmags.com/publication/19345067?page=52"> business. It turned out that the store is actuall</a> <a title="MSR 12 2018 (Dec) page 53" href="http://viewer.zmags.com/publication/19345067?page=53"> ‘HIRE’ LEARNING How to Hire the Right Peop</a> <a title="MSR 12 2018 (Dec) page 54" href="http://viewer.zmags.com/publication/19345067?page=54"> Intentional time spent with other team members to</a> <a title="MSR 12 2018 (Dec) page 55" href="http://viewer.zmags.com/publication/19345067?page=55"> IN THE TRENCHES CAN YOU SPARE A DIME? One</a> <a title="MSR 12 2018 (Dec) page 56" href="http://viewer.zmags.com/publication/19345067?page=56"> nation, you can dream up all sorts of ways to con</a> <a title="MSR 12 2018 (Dec) page 57" href="http://viewer.zmags.com/publication/19345067?page=57"> R E TA I L E R R E B E L FIVE TIPS FOR CREATIN</a> <a title="MSR 12 2018 (Dec) page 58" href="http://viewer.zmags.com/publication/19345067?page=58"> shot. Here’s an example. Were I shooting a video </a> <a title="MSR 12 2018 (Dec) page 59" href="http://viewer.zmags.com/publication/19345067?page=59"> SHINE A LIGHT F LYING HIGH By Michelle Loeb B</a> <a title="MSR 12 2018 (Dec) page 60" href="http://viewer.zmags.com/publication/19345067?page=60"> Blues City Music 8014 Club Center Drive, Ste. 12 </a> <a title="MSR 12 2018 (Dec) page 61" href="http://viewer.zmags.com/publication/19345067?page=61"> VEDDATORIAL By Dan Vedda Many c</a> <a title="MSR 12 2018 (Dec) page 62" href="http://viewer.zmags.com/publication/19345067?page=62"> NAMM’s only authorized news broadcast. </a> <a title="MSR 12 2018 (Dec) page 63" href="http://viewer.zmags.com/publication/19345067?page=63"> UNDER THE HOOD QRS MUSIC TECHNOLOGIES’ QRS-CON</a> <a title="MSR 12 2018 (Dec) page 64" href="http://viewer.zmags.com/publication/19345067?page=64"> what they are practicing, score their practice, p</a> <a title="MSR 12 2018 (Dec) page 65" href="http://viewer.zmags.com/publication/19345067?page=65"> TheRetailer's Mall </a> <a title="MSR 12 2018 (Dec) page 66" href="http://viewer.zmags.com/publication/19345067?page=66"> TheRetailer's Mall </a> <a title="MSR 12 2018 (Dec) page 67" href="http://viewer.zmags.com/publication/19345067?page=67"> NOW IS THE TIME Ad Index Company </a> <a title="MSR 12 2018 (Dec) page 68" href="http://viewer.zmags.com/publication/19345067?page=68"> Breakfast of Champions Many NAMM favorites wi</a> <a title="MSR 12 2018 (Dec) page 69" href="http://viewer.zmags.com/publication/19345067?page=69"> “For retailers, it is a huge blue ocean of opport</a> <a title="MSR 12 2018 (Dec) page 70" href="http://viewer.zmags.com/publication/19345067?page=70"> that NAMM and its members were a really big part </a> <a title="MSR 12 2018 (Dec) page 71" href="http://viewer.zmags.com/publication/19345067?page=71"> THE FINAL NOTE STEPHEN SCHMIDT Vice Pr</a> <a title="MSR 12 2018 (Dec) page 72" href="http://viewer.zmags.com/publication/19345067?page=72"> </a> <a title="MSR 12 2018 (Dec) page 73" href="http://viewer.zmags.com/publication/19345067?page=73"> </a>