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Best regards
Zmags
THE NEW
TRADITION
KATANA
If you're not yet stocking the breakthrough Katana
amps series, contact your BOSS sales representative
to place your order today.
Come see BOSS at Summer NAMM 2017, booth #723. v i s i t b o s s . i n f o
SUMMER NAMM ISSUE SUMMER NAMM ISSUE SUMMER NAMM ISSUE
July 13, 2017
Volume 34, No. 7
BE SURE TO WATCH
tes Swarm Capitol Hill
grams Be Fully Funded
ES
By Dan Ferrisi
When NAMM and its music products industry delegates arrive on Capitol Hill each year to
advocate directly to our congressional representatives, we boil down our efforts to a very simple
goal—this year’s was “pressure.” With President Obama’s signing of the Every Student Succeeds
Act (ESSA) in December 2015, many might have had the mistaken impression that the music
community’s advocacy work was complete,
THE NEW TRADITION KATANA
SUMMER NAMM ISSUE SUMMER NAMM ISSUE SUMMER NA
Love the YPG-235? (and really, who doesn’t)
Korg USA Expands Relationship With Tanglewood
THE NEWS MAGAZINE FOR MUSIC PRODUCTS RETAILERS
SELLING MADE EASY LEARN HOW
EDITORIAL I’m Back … Back in the MI Groove I’
Working forward to payment solutions that hit all
L ATEST D’Angelico Joins Effort To Bring Music
ATEST L AES Opens Advance Registration, Announces
L ATEST CHAUVET DJ Distributors Gather In Euro
LATEST She Rocks Summer NAMM Showcase Performe
Note From Joe
Summer NAMM offers many solutions to today’s toug
P EOPLE None The Rich-er Focusr
Reed Is Fundamental RCF has expanded its U.S.
EOPLE P Let’s Be Frank The Deering Banjo Co.
The Kids Are Alright Loog is an award-winning li
RODUCTS P Goodtime Buddy Over view: Dee
XS Wireless 1 Raise Your Voice. XS Wireless 1
A HUNDRED VOICES: NAMM DELEGATES SWARM CAPITOL HI
are weaker in that regard. The disparity undersco
TRADITION MEETS STYLE AND INNOVATION BA
Inside Information The biggest names in PA l
WE ALL SHINE ON: SUMMER NAMM SHOWCASES OUR INDUST
Alvarez’s Armrest Models Martin Guitar’s Jason Is
Knilling’s IMPULS Electric Violins Yamaha’s Tour
Cordoba’s C4-CE beaches and inspired by Fender’s
Teton Guitars’ STS103NT-OP BAM’s Cases Theme Fro
Musical Accessories Unlimited’s Pie Hats Neutrik’
Journey Instruments’ US470CTE Mukikim’s LIVE Dru
Amahi Ukulele’s Penguin Ukuleles Drumdots Mini VO
2017 Summer NAMM NAMM U Schedule Published
3:30 p.m. New Technologies to Grow Your Lesson Pr
2017 Summer NAMM NAMM U Schedule (and fast) pr
— even when overscheduled with school, sports and
2017 Summer NAMM NAMM U Schedule career organi
Tony Brown, Performer, Producer and Record Execut
LIST 2017 Summer NAMM Exhibitor List EXHIBITOR
LIST Lounsberry Pedals LLC............... 1753 L
West Music Recognized Among The Top 100 West
FIVE MINUTES WITH CRYSTAL MORRIS FOUNDER & CEO
was married. We wanted a name that was associated
Left: Crystal Morris attends the NAMM Fly-In in W
MI SPY MI SPY TAKES THAT AT AL
Baum’s Music n 2908 Eubank Blvd. NE Albuquerque,
anything all that special. So, onward I went look
S P E C I A L T O T H E R E TA I L E R MOVING
Enrichment (SSAE) Grants. For 2017, only $400 mil
FRONT AND CENTER TIFFANY STALKER
had been failing that experienced revival by inte
FROM THE TRENCHES PULLING IT ALL TOGETHER By
DISCOVER THE LEGEND Mike Keneally (Zappa, Satrian
Brian Meader, G Guitar Sanctuary 6633 Vir
“Our focus is to get you the gear that
RETAILER REBEL News Of Our Death Has Been Gr
TO SPEAK Atlantic City Convention Center laidba
VEDDATORIAL STARBUCKS DREAMS By Dan Vedda The
Who watches The Retailer’s Vnewsletter?
TheRetailer's Mall
TheRetailer's Mall
A ‘SWEET’ LOOK INSIDE SWEETWATER Ad Index Company
required with most traditional retailers. Not onl
A HUNDRED VOICES: NAMM DELEGATES SWARM CAPITOL HI
FIVE MINUTES WITH: CRYSTAL MORRIS: FOUNDER & CEO,
UNDER THE HOOD CELESTION’S FTX1025 AND FTX153
THE NEW TRADITION KATANA