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<br /> THE NEW<br /> TRADITION<br /> KATANA<br /> If you're not yet stocking the breakthrough Katana<br /> amps series, contact your BOSS sales representative<br /> to place your order today.<br /> Come see BOSS at Summer NAMM 2017, booth #723. v i s i t b o s s . i n f o<br /> SUMMER NAMM ISSUE SUMMER NAMM ISSUE SUMMER NAMM ISSUE <br /> July 13, 2017<br /> Volume 34, No. 7<br /> BE SURE TO WATCH<br /> tes Swarm Capitol Hill<br /> grams Be Fully Funded<br /> ES<br /> By Dan Ferrisi<br /> When NAMM and its music products industry delegates arrive on Capitol Hill each year to<br /> advocate directly to our congressional representatives, we boil down our efforts to a very simple<br /> goal—this year’s was “pressure.” With President Obama’s signing of the Every Student Succeeds<br /> Act (ESSA) in December 2015, many might have had the mistaken impression that the music<br /> community’s advocacy work was complete, <a title="MSR 07 2017 (July) page 1" href="http://viewer.zmags.com/publication/19416022?page=1"> THE NEW TRADITION KATANA </a> <a title="MSR 07 2017 (July) page 2" href="http://viewer.zmags.com/publication/19416022?page=2"> SUMMER NAMM ISSUE SUMMER NAMM ISSUE SUMMER NA</a> <a title="MSR 07 2017 (July) page 3" href="http://viewer.zmags.com/publication/19416022?page=3"> Love the YPG-235? (and really, who doesn’t) </a> <a title="MSR 07 2017 (July) page 4" href="http://viewer.zmags.com/publication/19416022?page=4"> Korg USA Expands Relationship With Tanglewood </a> <a title="MSR 07 2017 (July) page 5" href="http://viewer.zmags.com/publication/19416022?page=5"> THE NEWS MAGAZINE FOR MUSIC PRODUCTS RETAILERS </a> <a title="MSR 07 2017 (July) page 6" href="http://viewer.zmags.com/publication/19416022?page=6"> SELLING MADE EASY LEARN HOW</a> <a title="MSR 07 2017 (July) page 7" href="http://viewer.zmags.com/publication/19416022?page=7"> EDITORIAL I’m Back … Back in the MI Groove I’</a> <a title="MSR 07 2017 (July) page 8" href="http://viewer.zmags.com/publication/19416022?page=8"> Working forward to payment solutions that hit all</a> <a title="MSR 07 2017 (July) page 9" href="http://viewer.zmags.com/publication/19416022?page=9"> L ATEST D’Angelico Joins Effort To Bring Music</a> <a title="MSR 07 2017 (July) page 10" href="http://viewer.zmags.com/publication/19416022?page=10"> </a> <a title="MSR 07 2017 (July) page 11" href="http://viewer.zmags.com/publication/19416022?page=11"> ATEST L AES Opens Advance Registration, Announces</a> <a title="MSR 07 2017 (July) page 12" href="http://viewer.zmags.com/publication/19416022?page=12"> </a> <a title="MSR 07 2017 (July) page 13" href="http://viewer.zmags.com/publication/19416022?page=13"> L ATEST CHAUVET DJ Distributors Gather In Euro</a> <a title="MSR 07 2017 (July) page 14" href="http://viewer.zmags.com/publication/19416022?page=14"> LATEST She Rocks Summer NAMM Showcase Performe</a> <a title="MSR 07 2017 (July) page 15" href="http://viewer.zmags.com/publication/19416022?page=15"> Note From Joe </a> <a title="MSR 07 2017 (July) page 16" href="http://viewer.zmags.com/publication/19416022?page=16"> Summer NAMM offers many solutions to today’s toug</a> <a title="MSR 07 2017 (July) page 17" href="http://viewer.zmags.com/publication/19416022?page=17"> P EOPLE None The Rich-er Focusr</a> <a title="MSR 07 2017 (July) page 18" href="http://viewer.zmags.com/publication/19416022?page=18"> Reed Is Fundamental RCF has expanded its U.S.</a> <a title="MSR 07 2017 (July) page 19" href="http://viewer.zmags.com/publication/19416022?page=19"> EOPLE P Let’s Be Frank The Deering Banjo Co. </a> <a title="MSR 07 2017 (July) page 20" href="http://viewer.zmags.com/publication/19416022?page=20"> The Kids Are Alright Loog is an award-winning li</a> <a title="MSR 07 2017 (July) page 21" href="http://viewer.zmags.com/publication/19416022?page=21"> RODUCTS P Goodtime Buddy Over view: Dee</a> <a title="MSR 07 2017 (July) page 22" href="http://viewer.zmags.com/publication/19416022?page=22"> XS Wireless 1 Raise Your Voice. XS Wireless 1</a> <a title="MSR 07 2017 (July) page 23" href="http://viewer.zmags.com/publication/19416022?page=23"> A HUNDRED VOICES: NAMM DELEGATES SWARM CAPITOL HI</a> <a title="MSR 07 2017 (July) page 24" href="http://viewer.zmags.com/publication/19416022?page=24"> are weaker in that regard. The disparity undersco</a> <a title="MSR 07 2017 (July) page 25" href="http://viewer.zmags.com/publication/19416022?page=25"> TRADITION MEETS STYLE AND INNOVATION BA</a> <a title="MSR 07 2017 (July) page 26" href="http://viewer.zmags.com/publication/19416022?page=26"> Inside Information The biggest names in PA l</a> <a title="MSR 07 2017 (July) page 27" href="http://viewer.zmags.com/publication/19416022?page=27"> WE ALL SHINE ON: SUMMER NAMM SHOWCASES OUR INDUST</a> <a title="MSR 07 2017 (July) page 28" href="http://viewer.zmags.com/publication/19416022?page=28"> Alvarez’s Armrest Models Martin Guitar’s Jason Is</a> <a title="MSR 07 2017 (July) page 29" href="http://viewer.zmags.com/publication/19416022?page=29"> Knilling’s IMPULS Electric Violins Yamaha’s Tour </a> <a title="MSR 07 2017 (July) page 30" href="http://viewer.zmags.com/publication/19416022?page=30"> Cordoba’s C4-CE beaches and inspired by Fender’s</a> <a title="MSR 07 2017 (July) page 31" href="http://viewer.zmags.com/publication/19416022?page=31"> Teton Guitars’ STS103NT-OP BAM’s Cases Theme Fro</a> <a title="MSR 07 2017 (July) page 32" href="http://viewer.zmags.com/publication/19416022?page=32"> Musical Accessories Unlimited’s Pie Hats Neutrik’</a> <a title="MSR 07 2017 (July) page 33" href="http://viewer.zmags.com/publication/19416022?page=33"> Journey Instruments’ US470CTE Mukikim’s LIVE Dru</a> <a title="MSR 07 2017 (July) page 34" href="http://viewer.zmags.com/publication/19416022?page=34"> Amahi Ukulele’s Penguin Ukuleles Drumdots Mini VO</a> <a title="MSR 07 2017 (July) page 35" href="http://viewer.zmags.com/publication/19416022?page=35"> 2017 Summer NAMM NAMM U Schedule Published </a> <a title="MSR 07 2017 (July) page 36" href="http://viewer.zmags.com/publication/19416022?page=36"> 3:30 p.m. New Technologies to Grow Your Lesson Pr</a> <a title="MSR 07 2017 (July) page 37" href="http://viewer.zmags.com/publication/19416022?page=37"> 2017 Summer NAMM NAMM U Schedule (and fast) pr</a> <a title="MSR 07 2017 (July) page 38" href="http://viewer.zmags.com/publication/19416022?page=38"> — even when overscheduled with school, sports and</a> <a title="MSR 07 2017 (July) page 39" href="http://viewer.zmags.com/publication/19416022?page=39"> 2017 Summer NAMM NAMM U Schedule career organi</a> <a title="MSR 07 2017 (July) page 40" href="http://viewer.zmags.com/publication/19416022?page=40"> Tony Brown, Performer, Producer and Record Execut</a> <a title="MSR 07 2017 (July) page 41" href="http://viewer.zmags.com/publication/19416022?page=41"> LIST 2017 Summer NAMM Exhibitor List EXHIBITOR </a> <a title="MSR 07 2017 (July) page 42" href="http://viewer.zmags.com/publication/19416022?page=42"> LIST Lounsberry Pedals LLC............... 1753 L</a> <a title="MSR 07 2017 (July) page 43" href="http://viewer.zmags.com/publication/19416022?page=43"> West Music Recognized Among The Top 100 West </a> <a title="MSR 07 2017 (July) page 44" href="http://viewer.zmags.com/publication/19416022?page=44"> </a> <a title="MSR 07 2017 (July) page 45" href="http://viewer.zmags.com/publication/19416022?page=45"> FIVE MINUTES WITH CRYSTAL MORRIS FOUNDER & CEO</a> <a title="MSR 07 2017 (July) page 46" href="http://viewer.zmags.com/publication/19416022?page=46"> was married. We wanted a name that was associated</a> <a title="MSR 07 2017 (July) page 47" href="http://viewer.zmags.com/publication/19416022?page=47"> Left: Crystal Morris attends the NAMM Fly-In in W</a> <a title="MSR 07 2017 (July) page 48" href="http://viewer.zmags.com/publication/19416022?page=48"> </a> <a title="MSR 07 2017 (July) page 49" href="http://viewer.zmags.com/publication/19416022?page=49"> MI SPY MI SPY TAKES THAT AT AL</a> <a title="MSR 07 2017 (July) page 50" href="http://viewer.zmags.com/publication/19416022?page=50"> </a> <a title="MSR 07 2017 (July) page 51" href="http://viewer.zmags.com/publication/19416022?page=51"> Baum’s Music n 2908 Eubank Blvd. NE Albuquerque, </a> <a title="MSR 07 2017 (July) page 52" href="http://viewer.zmags.com/publication/19416022?page=52"> anything all that special. So, onward I went look</a> <a title="MSR 07 2017 (July) page 53" href="http://viewer.zmags.com/publication/19416022?page=53"> S P E C I A L T O T H E R E TA I L E R MOVING</a> <a title="MSR 07 2017 (July) page 54" href="http://viewer.zmags.com/publication/19416022?page=54"> Enrichment (SSAE) Grants. For 2017, only $400 mil</a> <a title="MSR 07 2017 (July) page 55" href="http://viewer.zmags.com/publication/19416022?page=55"> FRONT AND CENTER TIFFANY STALKER </a> <a title="MSR 07 2017 (July) page 56" href="http://viewer.zmags.com/publication/19416022?page=56"> had been failing that experienced revival by inte</a> <a title="MSR 07 2017 (July) page 57" href="http://viewer.zmags.com/publication/19416022?page=57"> FROM THE TRENCHES PULLING IT ALL TOGETHER By</a> <a title="MSR 07 2017 (July) page 58" href="http://viewer.zmags.com/publication/19416022?page=58"> DISCOVER THE LEGEND Mike Keneally (Zappa, Satrian</a> <a title="MSR 07 2017 (July) page 59" href="http://viewer.zmags.com/publication/19416022?page=59"> Brian Meader, G Guitar Sanctuary 6633 Vir</a> <a title="MSR 07 2017 (July) page 60" href="http://viewer.zmags.com/publication/19416022?page=60"> “Our focus is to get you the gear that </a> <a title="MSR 07 2017 (July) page 61" href="http://viewer.zmags.com/publication/19416022?page=61"> RETAILER REBEL News Of Our Death Has Been Gr</a> <a title="MSR 07 2017 (July) page 62" href="http://viewer.zmags.com/publication/19416022?page=62"> TO SPEAK Atlantic City Convention Center laidba</a> <a title="MSR 07 2017 (July) page 63" href="http://viewer.zmags.com/publication/19416022?page=63"> VEDDATORIAL STARBUCKS DREAMS By Dan Vedda The</a> <a title="MSR 07 2017 (July) page 64" href="http://viewer.zmags.com/publication/19416022?page=64"> Who watches The Retailer’s Vnewsletter? </a> <a title="MSR 07 2017 (July) page 65" href="http://viewer.zmags.com/publication/19416022?page=65"> TheRetailer's Mall </a> <a title="MSR 07 2017 (July) page 66" href="http://viewer.zmags.com/publication/19416022?page=66"> TheRetailer's Mall </a> <a title="MSR 07 2017 (July) page 67" href="http://viewer.zmags.com/publication/19416022?page=67"> A ‘SWEET’ LOOK INSIDE SWEETWATER Ad Index Company</a> <a title="MSR 07 2017 (July) page 68" href="http://viewer.zmags.com/publication/19416022?page=68"> required with most traditional retailers. Not onl</a> <a title="MSR 07 2017 (July) page 69" href="http://viewer.zmags.com/publication/19416022?page=69"> A HUNDRED VOICES: NAMM DELEGATES SWARM CAPITOL HI</a> <a title="MSR 07 2017 (July) page 70" href="http://viewer.zmags.com/publication/19416022?page=70"> FIVE MINUTES WITH: CRYSTAL MORRIS: FOUNDER & CEO,</a> <a title="MSR 07 2017 (July) page 71" href="http://viewer.zmags.com/publication/19416022?page=71"> UNDER THE HOOD CELESTION’S FTX1025 AND FTX153</a> <a title="MSR 07 2017 (July) page 72" href="http://viewer.zmags.com/publication/19416022?page=72"> </a> <a title="MSR 07 2017 (July) page 73" href="http://viewer.zmags.com/publication/19416022?page=73"> THE NEW TRADITION KATANA </a>