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<br /> The Official Publication of the North American Association of State & Provincial Lotteries<br /> Lottery Insights<br /> January 2011<br /> Lotteries get Comfortable with<br /> Social Media (or Lotteries Get Social)<br /> 4 Instant Two-Way communication with some of your Best<br /> Customers, and Potential Customers – a Marketer’s Dream.<br /> Page 18<br /> <br /> Lottery Insights | January 2011 | Issue 1 | Vol. 12 In this Issue... <br /> <br /> From The President<br /> Industry News<br /> Circulation:<br /> Lottery Insights ISSN 1528-123X,<br /> January 2011, Volume No.<br /> Twelve, Issue One. Published<br /> monthly by NASPL (North American<br /> Association of State and Provincial<br /> Lotteries)<br /> 6 North Broadway,<br /> Geneva, OH 44041<br /> © 2011 All rights reserved.<br /> NASPL Email: info@nasplhq.org<br /> Web Site: www.naspl.org<br /> Phone - 440.466.5630 /<br /> Fax - 440.466.5649<br /> NASPL<a title="January.Issue.2011 page 1" href="http://viewer.zmags.com/publication/1aa7cae9?page=1"> The Official Publication of the North American As</a> <a title="January.Issue.2011 page 2" href="http://viewer.zmags.com/publication/1aa7cae9?page=2"> Lottery Insights | January 2011 | Issue 1 | V</a> <a title="January.Issue.2011 page 3" href="http://viewer.zmags.com/publication/1aa7cae9?page=3"> From the NASPL President From the Outgoing P</a> <a title="January.Issue.2011 page 4" href="http://viewer.zmags.com/publication/1aa7cae9?page=4"> From the President From the Incoming Presid</a> <a title="January.Issue.2011 page 5" href="http://viewer.zmags.com/publication/1aa7cae9?page=5"> Lottery Insights/January 2011 | 5</a> <a title="January.Issue.2011 page 6" href="http://viewer.zmags.com/publication/1aa7cae9?page=6"> Industry News With state budgets in crisis</a> <a title="January.Issue.2011 page 7" href="http://viewer.zmags.com/publication/1aa7cae9?page=7"> To help, a coalition of lottery officials that ni</a> <a title="January.Issue.2011 page 8" href="http://viewer.zmags.com/publication/1aa7cae9?page=8"> Industry News The Story of Arizona’s Meteoric R</a> <a title="January.Issue.2011 page 9" href="http://viewer.zmags.com/publication/1aa7cae9?page=9"> Lottery Insights/January 2011 | 9</a> <a title="January.Issue.2011 page 10" href="http://viewer.zmags.com/publication/1aa7cae9?page=10"> Industry News Spotlig</a> <a title="January.Issue.2011 page 11" href="http://viewer.zmags.com/publication/1aa7cae9?page=11"> ally quiet!” she recalls, laughingly, of the mo- </a> <a title="January.Issue.2011 page 12" href="http://viewer.zmags.com/publication/1aa7cae9?page=12"> Industry News </a> <a title="January.Issue.2011 page 13" href="http://viewer.zmags.com/publication/1aa7cae9?page=13"> Two full years after the launch of $100 Million C</a> <a title="January.Issue.2011 page 14" href="http://viewer.zmags.com/publication/1aa7cae9?page=14"> Industry News In</a> <a title="January.Issue.2011 page 15" href="http://viewer.zmags.com/publication/1aa7cae9?page=15"> Professional Development Seminars FKA NASPL 2011 </a> <a title="January.Issue.2011 page 16" href="http://viewer.zmags.com/publication/1aa7cae9?page=16"> Industry News New Mexico Lottery Needs F</a> <a title="January.Issue.2011 page 17" href="http://viewer.zmags.com/publication/1aa7cae9?page=17"> LLI Ad Guest Trainer: Greg Forbes Siegman </a> <a title="January.Issue.2011 page 18" href="http://viewer.zmags.com/publication/1aa7cae9?page=18"> Feature Article Lot</a> <a title="January.Issue.2011 page 19" href="http://viewer.zmags.com/publication/1aa7cae9?page=19"> J ust ask Proctor & Gamble Co., </a> <a title="January.Issue.2011 page 20" href="http://viewer.zmags.com/publication/1aa7cae9?page=20"> The media markets themselves have changed. “The n</a> <a title="January.Issue.2011 page 21" href="http://viewer.zmags.com/publication/1aa7cae9?page=21"> “Facebook is kind of like the water cooler, where</a> <a title="January.Issue.2011 page 22" href="http://viewer.zmags.com/publication/1aa7cae9?page=22"> “One of the most beautiful things about these new</a> <a title="January.Issue.2011 page 23" href="http://viewer.zmags.com/publication/1aa7cae9?page=23"> The Arizona Lottery Facebook Page actual</a> <a title="January.Issue.2011 page 24" href="http://viewer.zmags.com/publication/1aa7cae9?page=24"> Jump in with both feet, or not Lotteries still no</a> <a title="January.Issue.2011 page 25" href="http://viewer.zmags.com/publication/1aa7cae9?page=25"> respond to questions. And as Montana’s Duran note</a> <a title="January.Issue.2011 page 26" href="http://viewer.zmags.com/publication/1aa7cae9?page=26"> People and Places William</a> <a title="January.Issue.2011 page 27" href="http://viewer.zmags.com/publication/1aa7cae9?page=27"> global marketing across the Company’s lottery bus</a> <a title="January.Issue.2011 page 28" href="http://viewer.zmags.com/publication/1aa7cae9?page=28"> Conferences and Seminars May 16 - 20</a> <a title="January.Issue.2011 page 29" href="http://viewer.zmags.com/publication/1aa7cae9?page=29"> </a> <a title="January.Issue.2011 page 30" href="http://viewer.zmags.com/publication/1aa7cae9?page=30"> </a>