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The Official Publication of the North American Association of State & Provincial Lotteries
April Issue 2011
Making Progress
on the Internet
Canadian Lotteries Blaze a
Trail for Internet Gaming
in North America
Twice the
Power:
The Cross-Selling of Powerball
and Mega Millions
D.C. Lottery Launches
INTRANET Gaming
Accomplishing the Unexpected
D.C. Lottery Executive Director Buddy Roogow (left), Chief Operating Officer Tracey Cohen
(Center), and D.C. Councilman At Large Michael Brown (Right).
In This Issue
Lottery Insights April Issue 2011
From the President
Jeff Anderson, Director, Idaho Lottery
Page 4
Georgia Lottery President
Receives Lifetime Achievement
Award
Page 6
STOP! Don’t throw away
$1 million!
The Official Publication of the North American As
In This Issue Lottery Insights April Issue 2011
Lottery Insights - April 2011 | 3
From the NASPL President Recently, I joined
Lottery Insights - April 2011 | 5
Industry News Georgia Lottery President Recei
peers and the lottery industry.” Lottery industr
Industry News “We are all very proud of Margare
Lottery Insights - April 2011 | 9
Industry News “Don’t throw away thos
SMART GAMING SOLUTIONS • Build your loyalty prog
Industry News Manitoba Lo
Our first 10 Years of Lottery Internet Services
Industry News Global Lottery Sales for 2010 U
Internet Special Left: W entry p Classic an
bsite home page and int for players. Above: old’e
Internet Special “There will be attempts to s
Consumer protections are very important to Brown
Internet Special Making Progress on the Int
So far three Canadian lottery operators have laun
Internet Special making sure it was fun and
the PlaySphere brand and its dedicated website an
Internet Special These demographics have eve
online, completing the transition to a competi- t
Internet Special BCLC is using television, p
“Responsible gambling never ends for us.” vita
Lottery Spotlight Profile in Success: The Tenn
“I think a lot of people talk about teamwork, but
Lottery Spotlight The Emerging Leaders Program 2
presentation by Tom Shaheen, one of Hargrove’s pr
Lottery Spotlight Assigned Reading Includes: Gett
Games and Intralot earlier in his career, and he
Feature News $200 million.
State Lottery Association (MUSL) and Mega Mi
Feature News “Dream big. Win big.” It has si
• The New Hampshire Lottery marketed •
Feature News or co-branded tog
Indianapolis is waiting for you! Expanded Convent
Vendor Community
May 16-20, 2011 Lottery Leadership Institute Host
Research Professional Dev
Conferences and Seminars October 24 - 28, 2011