<br />
The Official Publication of the North American Association of State & Provincial Lotteries<br />
Lottery Insights<br />
August 2012<br />
New Jersey Lottery Kicks<br />
Off Annual “Not 18 Yet? No Bet”<br />
Delaware Poised to Break<br />
New Ground for Lotteries<br />
with Internet Casino Games<br />
Loyalty Programs:<br />
Out of the Box or In Tune<br />
with a New Generation<br />
of Lottery Consumers?<br />
Case Study:<br />
Atlantic Lottery Launches<br />
GeoSweep in Atlantic Canada<br />
NASPL 2012<br />
PROFESSIONAL<br />
DEVELOPMENT<br />
SEMINAR REVIEW<br />
Millennial Challenges,<br />
Mobile Technologies Featured<br />
In Orlando<br />
Top of Mind Commentary<br />
from the Industry’s Vendors<br />
In this Issue<br />
Lottery Insights August Issue 2012<br />
From the Outgoing<br />
NASPL President<br />
Gordon Medenica<br />
Page 4<br />
Ohio for Responsible Gambling<br />
(ORG) Receives National Award<br />
Page 6<br />
Louisiana Lotte<a title="August.Issue.2012 page 1" href="http://viewer.zmags.com/publication/1ab3a8e9?page=1"> The Official Publication of the North American As</a>
<a title="August.Issue.2012 page 2" href="http://viewer.zmags.com/publication/1ab3a8e9?page=2"> In this Issue Lottery Insights August Issue 2012 </a>
<a title="August.Issue.2012 page 3" href="http://viewer.zmags.com/publication/1ab3a8e9?page=3"> Lottery Insights - August Issue 2012 | 3</a>
<a title="August.Issue.2012 page 4" href="http://viewer.zmags.com/publication/1ab3a8e9?page=4"> From the Outgoing President Gordon Medenica Out, </a>
<a title="August.Issue.2012 page 5" href="http://viewer.zmags.com/publication/1ab3a8e9?page=5"> Leverage the retro-chic Frogger® brand to engage </a>
<a title="August.Issue.2012 page 6" href="http://viewer.zmags.com/publication/1ab3a8e9?page=6"> Industry News Ohio for Responsible Gambling (ORG</a>
<a title="August.Issue.2012 page 7" href="http://viewer.zmags.com/publication/1ab3a8e9?page=7"> the OLC, the OSRC, the OCCC, and the ODADAS. ODAD</a>
<a title="August.Issue.2012 page 8" href="http://viewer.zmags.com/publication/1ab3a8e9?page=8"> Industry News Louisiana Lottery Corporation Rea</a>
<a title="August.Issue.2012 page 9" href="http://viewer.zmags.com/publication/1ab3a8e9?page=9"> Lottery Insights - August Issue 2012 | 9</a>
<a title="August.Issue.2012 page 10" href="http://viewer.zmags.com/publication/1ab3a8e9?page=10"> Industry News New Jersey Lottery Kicks Off Annu</a>
<a title="August.Issue.2012 page 11" href="http://viewer.zmags.com/publication/1ab3a8e9?page=11"> Carole Hedinger, Executive Director, New Jersey L</a>
<a title="August.Issue.2012 page 12" href="http://viewer.zmags.com/publication/1ab3a8e9?page=12"> Feature Vendor Relations Loyalty Programs: Out of</a>
<a title="August.Issue.2012 page 13" href="http://viewer.zmags.com/publication/1ab3a8e9?page=13"> These milestones were instrumental in setting the</a>
<a title="August.Issue.2012 page 14" href="http://viewer.zmags.com/publication/1ab3a8e9?page=14"> Feature Vendor Relations the last few years as </a>
<a title="August.Issue.2012 page 15" href="http://viewer.zmags.com/publication/1ab3a8e9?page=15"> A WORLD OF POSSIBILITIES </a>
<a title="August.Issue.2012 page 16" href="http://viewer.zmags.com/publication/1ab3a8e9?page=16"> Vendor Relations Elsym Consulting, Inc. Achieves</a>
<a title="August.Issue.2012 page 17" href="http://viewer.zmags.com/publication/1ab3a8e9?page=17"> Lottery Insights - August Issue 2012 | 17</a>
<a title="August.Issue.2012 page 18" href="http://viewer.zmags.com/publication/1ab3a8e9?page=18"> Professional Development Seminar MILLENNIAL CHALL</a>
<a title="August.Issue.2012 page 19" href="http://viewer.zmags.com/publication/1ab3a8e9?page=19"> While challenging, these differ- ences also of</a>
<a title="August.Issue.2012 page 20" href="http://viewer.zmags.com/publication/1ab3a8e9?page=20"> Professional Development Seminar ture some of t</a>
<a title="August.Issue.2012 page 21" href="http://viewer.zmags.com/publication/1ab3a8e9?page=21"> ed the Virginia Lottery’s Allan Altholz, who has </a>
<a title="August.Issue.2012 page 22" href="http://viewer.zmags.com/publication/1ab3a8e9?page=22"> Professional Development Seminar Top from of Mind</a>
<a title="August.Issue.2012 page 23" href="http://viewer.zmags.com/publication/1ab3a8e9?page=23"> If Internet sales in Europe average 3 to 10 perce</a>
<a title="August.Issue.2012 page 24" href="http://viewer.zmags.com/publication/1ab3a8e9?page=24"> Professional Development Seminar Saferin: It ca</a>
<a title="August.Issue.2012 page 25" href="http://viewer.zmags.com/publication/1ab3a8e9?page=25"> If you were in our shoes [as lottery di- rectors]</a>
<a title="August.Issue.2012 page 26" href="http://viewer.zmags.com/publication/1ab3a8e9?page=26"> Professional Development Seminar Saferin: Is ve</a>
<a title="August.Issue.2012 page 27" href="http://viewer.zmags.com/publication/1ab3a8e9?page=27"> It seems to be mission critical that lot- teries </a>
<a title="August.Issue.2012 page 28" href="http://viewer.zmags.com/publication/1ab3a8e9?page=28"> Lottery Spotlight Vernon Kirk, Director, Delaware</a>
<a title="August.Issue.2012 page 29" href="http://viewer.zmags.com/publication/1ab3a8e9?page=29"> are adding more player protection utilizing SGI’s</a>
<a title="August.Issue.2012 page 30" href="http://viewer.zmags.com/publication/1ab3a8e9?page=30"> Lottery Spotlight Once that happened, Delaware s</a>
<a title="August.Issue.2012 page 31" href="http://viewer.zmags.com/publication/1ab3a8e9?page=31"> still waiting for clarification from our Attorney</a>
<a title="August.Issue.2012 page 32" href="http://viewer.zmags.com/publication/1ab3a8e9?page=32"> Vendor Spotlight Case Study: Atlantic Lottery La</a>
<a title="August.Issue.2012 page 33" href="http://viewer.zmags.com/publication/1ab3a8e9?page=33"> “I used my experience as a distributed developmen</a>
<a title="August.Issue.2012 page 34" href="http://viewer.zmags.com/publication/1ab3a8e9?page=34"> Lottery Spotlight “It’s not just a matter of </a>
<a title="August.Issue.2012 page 35" href="http://viewer.zmags.com/publication/1ab3a8e9?page=35"> Future Events and Seminars NASPL EVENTS Sept</a>
<a title="August.Issue.2012 page 36" href="http://viewer.zmags.com/publication/1ab3a8e9?page=36"> Check out past issues of Lottery Insights by </a>