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<br /> The Official Publication of the North American Association of State & Provincial Lotteries<br /> Lottery Insights<br /> August 2012<br /> New Jersey Lottery Kicks<br /> Off Annual “Not 18 Yet? No Bet”<br /> Delaware Poised to Break<br /> New Ground for Lotteries<br /> with Internet Casino Games<br /> Loyalty Programs:<br /> Out of the Box or In Tune<br /> with a New Generation<br /> of Lottery Consumers?<br /> Case Study:<br /> Atlantic Lottery Launches<br /> GeoSweep in Atlantic Canada<br /> NASPL 2012<br /> PROFESSIONAL<br /> DEVELOPMENT<br /> SEMINAR REVIEW<br /> Millennial Challenges,<br /> Mobile Technologies Featured<br /> In Orlando<br /> Top of Mind Commentary<br /> from the Industry’s Vendors<br /> In this Issue<br /> Lottery Insights August Issue 2012<br /> From the Outgoing<br /> NASPL President<br /> Gordon Medenica<br /> Page 4<br /> Ohio for Responsible Gambling<br /> (ORG) Receives National Award<br /> Page 6<br /> Louisiana Lotte<a title="August.Issue.2012 page 1" href="http://viewer.zmags.com/publication/1ab3a8e9?page=1"> The Official Publication of the North American As</a> <a title="August.Issue.2012 page 2" href="http://viewer.zmags.com/publication/1ab3a8e9?page=2"> In this Issue Lottery Insights August Issue 2012 </a> <a title="August.Issue.2012 page 3" href="http://viewer.zmags.com/publication/1ab3a8e9?page=3"> Lottery Insights - August Issue 2012 | 3</a> <a title="August.Issue.2012 page 4" href="http://viewer.zmags.com/publication/1ab3a8e9?page=4"> From the Outgoing President Gordon Medenica Out, </a> <a title="August.Issue.2012 page 5" href="http://viewer.zmags.com/publication/1ab3a8e9?page=5"> Leverage the retro-chic Frogger® brand to engage </a> <a title="August.Issue.2012 page 6" href="http://viewer.zmags.com/publication/1ab3a8e9?page=6"> Industry News Ohio for Responsible Gambling (ORG</a> <a title="August.Issue.2012 page 7" href="http://viewer.zmags.com/publication/1ab3a8e9?page=7"> the OLC, the OSRC, the OCCC, and the ODADAS. ODAD</a> <a title="August.Issue.2012 page 8" href="http://viewer.zmags.com/publication/1ab3a8e9?page=8"> Industry News Louisiana Lottery Corporation Rea</a> <a title="August.Issue.2012 page 9" href="http://viewer.zmags.com/publication/1ab3a8e9?page=9"> Lottery Insights - August Issue 2012 | 9</a> <a title="August.Issue.2012 page 10" href="http://viewer.zmags.com/publication/1ab3a8e9?page=10"> Industry News New Jersey Lottery Kicks Off Annu</a> <a title="August.Issue.2012 page 11" href="http://viewer.zmags.com/publication/1ab3a8e9?page=11"> Carole Hedinger, Executive Director, New Jersey L</a> <a title="August.Issue.2012 page 12" href="http://viewer.zmags.com/publication/1ab3a8e9?page=12"> Feature Vendor Relations Loyalty Programs: Out of</a> <a title="August.Issue.2012 page 13" href="http://viewer.zmags.com/publication/1ab3a8e9?page=13"> These milestones were instrumental in setting the</a> <a title="August.Issue.2012 page 14" href="http://viewer.zmags.com/publication/1ab3a8e9?page=14"> Feature Vendor Relations the last few years as </a> <a title="August.Issue.2012 page 15" href="http://viewer.zmags.com/publication/1ab3a8e9?page=15"> A WORLD OF POSSIBILITIES </a> <a title="August.Issue.2012 page 16" href="http://viewer.zmags.com/publication/1ab3a8e9?page=16"> Vendor Relations Elsym Consulting, Inc. Achieves</a> <a title="August.Issue.2012 page 17" href="http://viewer.zmags.com/publication/1ab3a8e9?page=17"> Lottery Insights - August Issue 2012 | 17</a> <a title="August.Issue.2012 page 18" href="http://viewer.zmags.com/publication/1ab3a8e9?page=18"> Professional Development Seminar MILLENNIAL CHALL</a> <a title="August.Issue.2012 page 19" href="http://viewer.zmags.com/publication/1ab3a8e9?page=19"> While challenging, these differ- ences also of</a> <a title="August.Issue.2012 page 20" href="http://viewer.zmags.com/publication/1ab3a8e9?page=20"> Professional Development Seminar ture some of t</a> <a title="August.Issue.2012 page 21" href="http://viewer.zmags.com/publication/1ab3a8e9?page=21"> ed the Virginia Lottery’s Allan Altholz, who has </a> <a title="August.Issue.2012 page 22" href="http://viewer.zmags.com/publication/1ab3a8e9?page=22"> Professional Development Seminar Top from of Mind</a> <a title="August.Issue.2012 page 23" href="http://viewer.zmags.com/publication/1ab3a8e9?page=23"> If Internet sales in Europe average 3 to 10 perce</a> <a title="August.Issue.2012 page 24" href="http://viewer.zmags.com/publication/1ab3a8e9?page=24"> Professional Development Seminar Saferin: It ca</a> <a title="August.Issue.2012 page 25" href="http://viewer.zmags.com/publication/1ab3a8e9?page=25"> If you were in our shoes [as lottery di- rectors]</a> <a title="August.Issue.2012 page 26" href="http://viewer.zmags.com/publication/1ab3a8e9?page=26"> Professional Development Seminar Saferin: Is ve</a> <a title="August.Issue.2012 page 27" href="http://viewer.zmags.com/publication/1ab3a8e9?page=27"> It seems to be mission critical that lot- teries </a> <a title="August.Issue.2012 page 28" href="http://viewer.zmags.com/publication/1ab3a8e9?page=28"> Lottery Spotlight Vernon Kirk, Director, Delaware</a> <a title="August.Issue.2012 page 29" href="http://viewer.zmags.com/publication/1ab3a8e9?page=29"> are adding more player protection utilizing SGI’s</a> <a title="August.Issue.2012 page 30" href="http://viewer.zmags.com/publication/1ab3a8e9?page=30"> Lottery Spotlight Once that happened, Delaware s</a> <a title="August.Issue.2012 page 31" href="http://viewer.zmags.com/publication/1ab3a8e9?page=31"> still waiting for clarification from our Attorney</a> <a title="August.Issue.2012 page 32" href="http://viewer.zmags.com/publication/1ab3a8e9?page=32"> Vendor Spotlight Case Study: Atlantic Lottery La</a> <a title="August.Issue.2012 page 33" href="http://viewer.zmags.com/publication/1ab3a8e9?page=33"> “I used my experience as a distributed developmen</a> <a title="August.Issue.2012 page 34" href="http://viewer.zmags.com/publication/1ab3a8e9?page=34"> Lottery Spotlight “It’s not just a matter of </a> <a title="August.Issue.2012 page 35" href="http://viewer.zmags.com/publication/1ab3a8e9?page=35"> Future Events and Seminars NASPL EVENTS Sept</a> <a title="August.Issue.2012 page 36" href="http://viewer.zmags.com/publication/1ab3a8e9?page=36"> Check out past issues of Lottery Insights by </a>