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The Official Publication of the North American Association of State & Provincial Lotteries
Lottery Insights
August 2012
New Jersey Lottery Kicks
Off Annual “Not 18 Yet? No Bet”
Delaware Poised to Break
New Ground for Lotteries
with Internet Casino Games
Loyalty Programs:
Out of the Box or In Tune
with a New Generation
of Lottery Consumers?
Case Study:
Atlantic Lottery Launches
GeoSweep in Atlantic Canada
NASPL 2012
PROFESSIONAL
DEVELOPMENT
SEMINAR REVIEW
Millennial Challenges,
Mobile Technologies Featured
In Orlando
Top of Mind Commentary
from the Industry’s Vendors
In this Issue
Lottery Insights August Issue 2012
From the Outgoing
NASPL President
Gordon Medenica
Page 4
Ohio for Responsible Gambling
(ORG) Receives National Award
Page 6
Louisiana Lotte
The Official Publication of the North American As
In this Issue Lottery Insights August Issue 2012
Lottery Insights - August Issue 2012 | 3
From the Outgoing President Gordon Medenica Out,
Leverage the retro-chic Frogger® brand to engage
Industry News Ohio for Responsible Gambling (ORG
the OLC, the OSRC, the OCCC, and the ODADAS. ODAD
Industry News Louisiana Lottery Corporation Rea
Lottery Insights - August Issue 2012 | 9
Industry News New Jersey Lottery Kicks Off Annu
Carole Hedinger, Executive Director, New Jersey L
Feature Vendor Relations Loyalty Programs: Out of
These milestones were instrumental in setting the
Feature Vendor Relations the last few years as
A WORLD OF POSSIBILITIES
Vendor Relations Elsym Consulting, Inc. Achieves
Lottery Insights - August Issue 2012 | 17
Professional Development Seminar MILLENNIAL CHALL
While challenging, these differ- ences also of
Professional Development Seminar ture some of t
ed the Virginia Lottery’s Allan Altholz, who has
Professional Development Seminar Top from of Mind
If Internet sales in Europe average 3 to 10 perce
Professional Development Seminar Saferin: It ca
If you were in our shoes [as lottery di- rectors]
Professional Development Seminar Saferin: Is ve
It seems to be mission critical that lot- teries
Lottery Spotlight Vernon Kirk, Director, Delaware
are adding more player protection utilizing SGI’s
Lottery Spotlight Once that happened, Delaware s
still waiting for clarification from our Attorney
Vendor Spotlight Case Study: Atlantic Lottery La
“I used my experience as a distributed developmen
Lottery Spotlight “It’s not just a matter of
Future Events and Seminars NASPL EVENTS Sept
Check out past issues of Lottery Insights by