<br />
communication magazine #3 2018<br />
Live up to expectations<br />
– and retain confidence<br />
Build ethics into<br />
new technology<br />
– creating the<br />
brand communities<br />
of tomorrow<br />
That’s why everyone’s<br />
talking about semiotics<br />
ISO certification<br />
– security for<br />
the customer<br />
Fear of technology<br />
through the ages<br />
Generation Z<br />
demands<br />
authenticity<br />
Trust<br />
02<br />
Trust – the mainstay<br />
of everything we do<br />
Ylva Ekborn<br />
CEO, PostNord Strålfors Group<br />
Smarter Communication Magazine<br />
is published by PostNord Strålfors Group AB<br />
Responsible publisher:<br />
Elisabeth Wesselson,<br />
Head of Staff<br />
elisabeth.wessel<a title="Smarter-2018-3-EN-ZMAG-CONTENTS page 1" href="http://viewer.zmags.com/publication/1b2cd26d?page=1"> communication magazine #3 2018 Live up to</a>
<a title="Smarter-2018-3-EN-ZMAG-CONTENTS page 2" href="http://viewer.zmags.com/publication/1b2cd26d?page=2"> 02 Trust – the mainstay of everything we do </a>
<a title="Smarter-2018-3-EN-ZMAG-CONTENTS page 3" href="http://viewer.zmags.com/publication/1b2cd26d?page=3"> 03 IT’S ALL ABO</a>
<a title="Smarter-2018-3-EN-ZMAG-CONTENTS page 4" href="http://viewer.zmags.com/publication/1b2cd26d?page=4"> 04 The importance of being GENUINE Inflated b</a>
<a title="Smarter-2018-3-EN-ZMAG-CONTENTS page 5" href="http://viewer.zmags.com/publication/1b2cd26d?page=5"> 05</a>
<a title="Smarter-2018-3-EN-ZMAG-CONTENTS page 6" href="http://viewer.zmags.com/publication/1b2cd26d?page=6"> 06 Several generations 1905–1924 – The so</a>
<a title="Smarter-2018-3-EN-ZMAG-CONTENTS page 7" href="http://viewer.zmags.com/publication/1b2cd26d?page=7"> 07 1965–1979 – Generation X </a>
<a title="Smarter-2018-3-EN-ZMAG-CONTENTS page 8" href="http://viewer.zmags.com/publication/1b2cd26d?page=8"> 08 </a>
<a title="Smarter-2018-3-EN-ZMAG-CONTENTS page 9" href="http://viewer.zmags.com/publication/1b2cd26d?page=9"> TRUST 09 in the tracks of digitalization </a>
<a title="Smarter-2018-3-EN-ZMAG-CONTENTS page 10" href="http://viewer.zmags.com/publication/1b2cd26d?page=10"> 10 Operators w</a>
<a title="Smarter-2018-3-EN-ZMAG-CONTENTS page 11" href="http://viewer.zmags.com/publication/1b2cd26d?page=11"> STEFAN LARSSON → Is, together with media research</a>
<a title="Smarter-2018-3-EN-ZMAG-CONTENTS page 12" href="http://viewer.zmags.com/publication/1b2cd26d?page=12"> 12 GDPR sets out s</a>
<a title="Smarter-2018-3-EN-ZMAG-CONTENTS page 13" href="http://viewer.zmags.com/publication/1b2cd26d?page=13"> 13 </a>
<a title="Smarter-2018-3-EN-ZMAG-CONTENTS page 14" href="http://viewer.zmags.com/publication/1b2cd26d?page=14"> 14 Sundar Pichai. PHOTO: GOOGLE Googl</a>
<a title="Smarter-2018-3-EN-ZMAG-CONTENTS page 15" href="http://viewer.zmags.com/publication/1b2cd26d?page=15"> 1/705600000 New VR unit of time. The VR company O</a>
<a title="Smarter-2018-3-EN-ZMAG-CONTENTS page 16" href="http://viewer.zmags.com/publication/1b2cd26d?page=16"> 16 A guide on the journey Simplicity and transpa</a>
<a title="Smarter-2018-3-EN-ZMAG-CONTENTS page 17" href="http://viewer.zmags.com/publication/1b2cd26d?page=17"> Hilde Johannessen, service designer at BEKK in Os</a>
<a title="Smarter-2018-3-EN-ZMAG-CONTENTS page 18" href="http://viewer.zmags.com/publication/1b2cd26d?page=18"> “3D Solutions allow us to link the digital to the</a>
<a title="Smarter-2018-3-EN-ZMAG-CONTENTS page 19" href="http://viewer.zmags.com/publication/1b2cd26d?page=19"> 19 REVOLUTION in multiple dimensions 3D prin</a>
<a title="Smarter-2018-3-EN-ZMAG-CONTENTS page 20" href="http://viewer.zmags.com/publication/1b2cd26d?page=20"> 20 3D printers are opening up complet</a>
<a title="Smarter-2018-3-EN-ZMAG-CONTENTS page 21" href="http://viewer.zmags.com/publication/1b2cd26d?page=21"> 21 POSTNORD STRÅLFORS’ NEW SERVICE: 3D SOLUTIO</a>
<a title="Smarter-2018-3-EN-ZMAG-CONTENTS page 22" href="http://viewer.zmags.com/publication/1b2cd26d?page=22"> 22 P</a>
<a title="Smarter-2018-3-EN-ZMAG-CONTENTS page 23" href="http://viewer.zmags.com/publication/1b2cd26d?page=23"> 23 POSSIBILITIES WITH 3D PRINTING → S</a>
<a title="Smarter-2018-3-EN-ZMAG-CONTENTS page 24" href="http://viewer.zmags.com/publication/1b2cd26d?page=24"> 24 Digitalization Digitalization opens up opport</a>
<a title="Smarter-2018-3-EN-ZMAG-CONTENTS page 25" href="http://viewer.zmags.com/publication/1b2cd26d?page=25"> for all “If you can’t present an idea in a </a>
<a title="Smarter-2018-3-EN-ZMAG-CONTENTS page 26" href="http://viewer.zmags.com/publication/1b2cd26d?page=26"> 26 TOGETHER – for innovation and customer benefit </a>
<a title="Smarter-2018-3-EN-ZMAG-CONTENTS page 27" href="http://viewer.zmags.com/publication/1b2cd26d?page=27"> 27 </a>
<a title="Smarter-2018-3-EN-ZMAG-CONTENTS page 28" href="http://viewer.zmags.com/publication/1b2cd26d?page=28"> 28 New technology – both easy and hard From a t</a>
<a title="Smarter-2018-3-EN-ZMAG-CONTENTS page 29" href="http://viewer.zmags.com/publication/1b2cd26d?page=29"> because the new technology demands new processes.</a>
<a title="Smarter-2018-3-EN-ZMAG-CONTENTS page 30" href="http://viewer.zmags.com/publication/1b2cd26d?page=30"> 30 ISO is like a little bible for us Huge vo</a>
<a title="Smarter-2018-3-EN-ZMAG-CONTENTS page 31" href="http://viewer.zmags.com/publication/1b2cd26d?page=31"> 31 ISO is a set of international standard</a>
<a title="Smarter-2018-3-EN-ZMAG-CONTENTS page 32" href="http://viewer.zmags.com/publication/1b2cd26d?page=32"> CONFIDENCE IN BRIEF 72% HIGH CONFIDENCE IN OWN WO</a>
<a title="Smarter-2018-3-EN-ZMAG-CONTENTS page 33" href="http://viewer.zmags.com/publication/1b2cd26d?page=33"> 33 Christopher Ferguson. New te</a>
<a title="Smarter-2018-3-EN-ZMAG-CONTENTS page 34" href="http://viewer.zmags.com/publication/1b2cd26d?page=34"> 34 Fear of technology through the ages Joi</a>
<a title="Smarter-2018-3-EN-ZMAG-CONTENTS page 35" href="http://viewer.zmags.com/publication/1b2cd26d?page=35"> 35 </a>
<a title="Smarter-2018-3-EN-ZMAG-CONTENTS page 36" href="http://viewer.zmags.com/publication/1b2cd26d?page=36"> 36 AI – friend or foe? For many people, concep</a>
<a title="Smarter-2018-3-EN-ZMAG-CONTENTS page 37" href="http://viewer.zmags.com/publication/1b2cd26d?page=37"> AI PROJECT AT POSTNORD At PostNord, AI is current</a>
<a title="Smarter-2018-3-EN-ZMAG-CONTENTS page 38" href="http://viewer.zmags.com/publication/1b2cd26d?page=38"> 38 Signs of the time Communication is not just </a>
<a title="Smarter-2018-3-EN-ZMAG-CONTENTS page 39" href="http://viewer.zmags.com/publication/1b2cd26d?page=39"> THREE STEPS – HOW TO WORK WITH SEMIOTICS → Define </a>
<a title="Smarter-2018-3-EN-ZMAG-CONTENTS page 40" href="http://viewer.zmags.com/publication/1b2cd26d?page=40"> SWEDEN PORTO BETALT PORT PAYÉ Sender: PostNo</a>