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<br /> Advantage<br /> Read online at<br /> www.HE-Advantage.com<br /> A publication for and about H&E Equipment Services customers 2011 No. 1<br /> ROGERS GROUP, INC.<br /> Aggregate production, construction<br /> services highlight company's<br /> Arkansas operations<br /> See article inside . . .<br /> H&E TURNS 50<br /> See article inside . . .<br /> John Engquist<br /> Tom Engquist H&E President<br /> H&E Founder and CEO<br /> Tim Gorman,<br /> VP/SMA Manager<br /> A MESSAGE FROM<br /> THE PRESIDENT, CEO<br /> John Engquist<br /> President, CEO<br /> Top customer<br /> service for<br /> 50 years<br /> Dear Equipment User:<br /> This year, 2011, marks a milestone for H&E. Fifty years ago, in 1961,<br /> my dad Tom Engquist and his busi<a title="H&amp;E Advantage 2011 Issue No. 1 page 1" href="http://viewer.zmags.com/publication/1c232a63?page=1"> Advantage </a> <a title="H&amp;E Advantage 2011 Issue No. 1 page 2" href="http://viewer.zmags.com/publication/1c232a63?page=2"> A MESSAGE FROM THE PRESIDENT, CEO John Engq</a> <a title="H&amp;E Advantage 2011 Issue No. 1 page 3" href="http://viewer.zmags.com/publication/1c232a63?page=3"> Advantage Read online at www.HE-Advantage.com I</a> <a title="H&amp;E Advantage 2011 Issue No. 1 page 4" href="http://viewer.zmags.com/publication/1c232a63?page=4"> A SALUTE TO CUSTOMERS ROGERS GR</a> <a title="H&amp;E Advantage 2011 Issue No. 1 page 5" href="http://viewer.zmags.com/publication/1c232a63?page=5"> Robert “Bulldog” Richard loads material into a Ko</a> <a title="H&amp;E Advantage 2011 Issue No. 1 page 6" href="http://viewer.zmags.com/publication/1c232a63?page=6"> More than 100 years of service and growth . . . </a> <a title="H&amp;E Advantage 2011 Issue No. 1 page 7" href="http://viewer.zmags.com/publication/1c232a63?page=7"> 100%LC (the LOGICAL CHOICE for your n</a> <a title="H&amp;E Advantage 2011 Issue No. 1 page 8" href="http://viewer.zmags.com/publication/1c232a63?page=8"> MILESTONES H&E TURNS 50 John Engquist takes a </a> <a title="H&amp;E Advantage 2011 Issue No. 1 page 9" href="http://viewer.zmags.com/publication/1c232a63?page=9"> H&E Equipment Services timeline: 1961: Frank Head</a> <a title="H&amp;E Advantage 2011 Issue No. 1 page 10" href="http://viewer.zmags.com/publication/1c232a63?page=10"> A SALUTE TO A CUSTOMER GUEST OPINION THE ROAD </a> <a title="H&amp;E Advantage 2011 Issue No. 1 page 11" href="http://viewer.zmags.com/publication/1c232a63?page=11"> INDUSTRY OUTLOOK CONSTRUCTION SPENDING FORECAS</a> <a title="H&amp;E Advantage 2011 Issue No. 1 page 12" href="http://viewer.zmags.com/publication/1c232a63?page=12"> Growth anticipated in several sectors . . contin</a> <a title="H&amp;E Advantage 2011 Issue No. 1 page 13" href="http://viewer.zmags.com/publication/1c232a63?page=13"> 100% precision Komatsu compact excavators are rig</a> <a title="H&amp;E Advantage 2011 Issue No. 1 page 14" href="http://viewer.zmags.com/publication/1c232a63?page=14"> EQUIPMENT MANAGEMENT CONTINUED PRODUCTIVITY Wh</a> <a title="H&amp;E Advantage 2011 Issue No. 1 page 15" href="http://viewer.zmags.com/publication/1c232a63?page=15"> Contractors often rely on older Komatsu equipment</a> <a title="H&amp;E Advantage 2011 Issue No. 1 page 16" href="http://viewer.zmags.com/publication/1c232a63?page=16"> Komatsu — productive equipment that lasts . . . </a> <a title="H&amp;E Advantage 2011 Issue No. 1 page 17" href="http://viewer.zmags.com/publication/1c232a63?page=17"> TIER 4 From Komatsu—The Engine Experts </a> <a title="H&amp;E Advantage 2011 Issue No. 1 page 18" href="http://viewer.zmags.com/publication/1c232a63?page=18"> 100% loaded (with features </a> <a title="H&amp;E Advantage 2011 Issue No. 1 page 19" href="http://viewer.zmags.com/publication/1c232a63?page=19"> NEW MINING PRODUCTS LOWER OPERATING COSTS New </a> <a title="H&amp;E Advantage 2011 Issue No. 1 page 20" href="http://viewer.zmags.com/publication/1c232a63?page=20"> You have my complete attention. 100% rock so</a> <a title="H&amp;E Advantage 2011 Issue No. 1 page 21" href="http://viewer.zmags.com/publication/1c232a63?page=21"> KOMATSU & YOU MACHINES IMPROVED FOR 2011 </a> <a title="H&amp;E Advantage 2011 Issue No. 1 page 22" href="http://viewer.zmags.com/publication/1c232a63?page=22"> Improving machine performance and lowering costs </a> <a title="H&amp;E Advantage 2011 Issue No. 1 page 23" href="http://viewer.zmags.com/publication/1c232a63?page=23"> Alexandria, LA (318) 443-7173 </a> <a title="H&amp;E Advantage 2011 Issue No. 1 page 24" href="http://viewer.zmags.com/publication/1c232a63?page=24"> AVAILABLE THROUGH H&E EQUIPMENT SERVICES</a> <a title="H&amp;E Advantage 2011 Issue No. 1 page 25" href="http://viewer.zmags.com/publication/1c232a63?page=25"> A SALUTE TO A CUSTOMER UNDER THE HOOD OIL SAMP</a> <a title="H&amp;E Advantage 2011 Issue No. 1 page 26" href="http://viewer.zmags.com/publication/1c232a63?page=26"> ASALUTETOACUSTOMER INDUSTRY NEWS MORE TRANSPO</a> <a title="H&amp;E Advantage 2011 Issue No. 1 page 27" href="http://viewer.zmags.com/publication/1c232a63?page=27"> NEWS & NOTES Texas Transportation Institute st</a> <a title="H&amp;E Advantage 2011 Issue No. 1 page 28" href="http://viewer.zmags.com/publication/1c232a63?page=28"> MORE INDUSTRY NEWS Report answers FAQs about ne</a> <a title="H&amp;E Advantage 2011 Issue No. 1 page 29" href="http://viewer.zmags.com/publication/1c232a63?page=29"> </a> <a title="H&amp;E Advantage 2011 Issue No. 1 page 30" href="http://viewer.zmags.com/publication/1c232a63?page=30"> SIDE TRACKS On the light side </a> <a title="H&amp;E Advantage 2011 Issue No. 1 page 31" href="http://viewer.zmags.com/publication/1c232a63?page=31"> Your Source for Quality Used Equipment Your Louis</a> <a title="H&amp;E Advantage 2011 Issue No. 1 page 32" href="http://viewer.zmags.com/publication/1c232a63?page=32"> C.P.I. 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