<br />
July/August 2012 Volume 2 Issue 6<br />
The changing data collection landscape<br />
Switching Modes:<br />
What you need to know<br />
SSI introduces screening<br />
for US cell phone sample<br />
US ELECTION-SEASON PREVIEW<br />
SSI receives<br />
Grand Mean Certification<br />
®<br />
Science. People. Innovention<br />
Letter from the<br />
EDITOR<br />
Welcome to the July/August issue of KnowledgeLink, which<br />
focuses on the different modes available in the data collection<br />
world of today, ranging from mobile to landline to online to the<br />
traditional postal and face-to-face modes. SSI supports all of<br />
these modes, and our team can help you design the best sample<br />
plan to meet your specific research goals.<br />
This week, SSI launches the first-ever screening service for US<br />
mobile phone sample. With half of all US households now either<br />
wireless-only or wireless-mostly, it’s clearly essential to include<br />
cell ph<a title="July:August KL page 1" href="http://viewer.zmags.com/publication/1c672962?page=1"> July/August 2012 Volume 2 Issue 6 Th</a>
<a title="July:August KL page 2" href="http://viewer.zmags.com/publication/1c672962?page=2"> Letter from the EDITOR Welcome to the July/August</a>
<a title="July:August KL page 3" href="http://viewer.zmags.com/publication/1c672962?page=3"> Contents 3 5 7 </a>
<a title="July:August KL page 4" href="http://viewer.zmags.com/publication/1c672962?page=4"> SSI’s Keith Phillips shares his expertise on movi</a>
<a title="July:August KL page 5" href="http://viewer.zmags.com/publication/1c672962?page=5"> a certain mode may work for a research proj- ect </a>
<a title="July:August KL page 6" href="http://viewer.zmags.com/publication/1c672962?page=6"> The Changing Data According to the ESOMAR 2011 in</a>
<a title="July:August KL page 7" href="http://viewer.zmags.com/publication/1c672962?page=7"> Collection Landscape Since the cost of online int</a>
<a title="July:August KL page 8" href="http://viewer.zmags.com/publication/1c672962?page=8"> SSI Introduces Screening For US Cell Phone Sample</a>
<a title="July:August KL page 9" href="http://viewer.zmags.com/publication/1c672962?page=9"> ics, including media and internet use, so- cial v</a>
<a title="July:August KL page 10" href="http://viewer.zmags.com/publication/1c672962?page=10"> Understanding Mode Differences SSI recently cond</a>
<a title="July:August KL page 11" href="http://viewer.zmags.com/publication/1c672962?page=11"> However, a different picture emerges when we ask </a>
<a title="July:August KL page 12" href="http://viewer.zmags.com/publication/1c672962?page=12"> Gearing up for the US Presidential election seaso</a>
<a title="July:August KL page 13" href="http://viewer.zmags.com/publication/1c672962?page=13"> SSI sample proves its consistency in 8 countries,</a>
<a title="July:August KL page 14" href="http://viewer.zmags.com/publication/1c672962?page=14"> Ask Dr. Pete </a>
<a title="July:August KL page 15" href="http://viewer.zmags.com/publication/1c672962?page=15"> See how the online sample doing the survey online</a>
<a title="July:August KL page 16" href="http://viewer.zmags.com/publication/1c672962?page=16"> W a t c h fo r S S I a t t h e s e UPComing Indu</a>