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<br /> www.germany.travel<br /> 2011<br /> Annual Report<br /> Design Cities and Culture Luther UNESCO<br /> Shopping Magic Cities Fashion Museums Leisure parks<br /> Architecture Abbeys and churches Music and show<br /> Leisure and Recreation “Gemütlichkeit”<br /> Health and wellness Mountains and Alps MICE National<br /> parks and nature parks Business Travel<br /> Sustainability Spiritual travel Historic Highlights<br /> Festivals and funfairs Cities Art Culinary<br /> Barrier-free travel Hiking Cycling Specials Medicine<br /> Young people Scenic routes Wine country Trade fairs<br /> Palaces, parks and gardens Creative Christmas<br /> Federal states LGBT Events Rivers, lakes and seas<br /> Spas and health resorts Families Art Young people<br /> DesignCitiesandCultureLutherHikingUNESCO<br /> Shopping Magic Cities Fashion Museums Leisure parks<br /> Architecture Abbeys and churches Music and show<br /> Leisure and Recreation “Gemütlichkeit”<br /> German Nationa<a title="DZT Buch JB 2011 english RGB page 1" href="http://viewer.zmags.com/publication/1c7a2b66?page=1"> www.germany.travel 2011 Annual Report Design Cit</a> <a title="DZT Buch JB 2011 english RGB page 2" href="http://viewer.zmags.com/publication/1c7a2b66?page=2"> </a> <a title="DZT Buch JB 2011 english RGB page 3" href="http://viewer.zmags.com/publication/1c7a2b66?page=3"> 2011 Annual Report Foreword by the Chief Executi</a> <a title="DZT Buch JB 2011 english RGB page 4" href="http://viewer.zmags.com/publication/1c7a2b66?page=4"> FOREWORD 2011 Petra Hedorfer, Chief Executive Of</a> <a title="DZT Buch JB 2011 english RGB page 5" href="http://viewer.zmags.com/publication/1c7a2b66?page=5"> the top-class sporting action but also promoted t</a> <a title="DZT Buch JB 2011 english RGB page 6" href="http://viewer.zmags.com/publication/1c7a2b66?page=6"> WELCOME LETTER By ERNST BURGBACHER Th</a> <a title="DZT Buch JB 2011 english RGB page 7" href="http://viewer.zmags.com/publication/1c7a2b66?page=7"> Domestic and international holidaymakers and busi</a> <a title="DZT Buch JB 2011 english RGB page 8" href="http://viewer.zmags.com/publication/1c7a2b66?page=8"> WELCOME LETTER By KLAUS LAEPPLE A suc</a> <a title="DZT Buch JB 2011 english RGB page 9" href="http://viewer.zmags.com/publication/1c7a2b66?page=9"> tions of the population often do not realise the </a> <a title="DZT Buch JB 2011 english RGB page 10" href="http://viewer.zmags.com/publication/1c7a2b66?page=10"> INTERvIEW WITH PETRA HEDORFER </a> <a title="DZT Buch JB 2011 english RGB page 11" href="http://viewer.zmags.com/publication/1c7a2b66?page=11"> nia. It is most important that we not only cater </a> <a title="DZT Buch JB 2011 english RGB page 12" href="http://viewer.zmags.com/publication/1c7a2b66?page=12"> ROUNDTABLE: POLITICS Klaus Br</a> <a title="DZT Buch JB 2011 english RGB page 13" href="http://viewer.zmags.com/publication/1c7a2b66?page=13"> Horst Meierhofer, Tourism Policy Spokesperson of </a> <a title="DZT Buch JB 2011 english RGB page 14" href="http://viewer.zmags.com/publication/1c7a2b66?page=14"> ROUNDTABLE: POLITICS lar demands and customs. L</a> <a title="DZT Buch JB 2011 english RGB page 15" href="http://viewer.zmags.com/publication/1c7a2b66?page=15"> Members of the Tourism Committee of the German Bu</a> <a title="DZT Buch JB 2011 english RGB page 16" href="http://viewer.zmags.com/publication/1c7a2b66?page=16"> 1 THE GERMAN NATIONAL TOURIST BOARD </a> <a title="DZT Buch JB 2011 english RGB page 17" href="http://viewer.zmags.com/publication/1c7a2b66?page=17"> There is a breathtaking variety of outstanding to</a> <a title="DZT Buch JB 2011 english RGB page 18" href="http://viewer.zmags.com/publication/1c7a2b66?page=18"> 1 THE GERMAN NATIONAL TOURIST BOARD T </a> <a title="DZT Buch JB 2011 english RGB page 19" href="http://viewer.zmags.com/publication/1c7a2b66?page=19"> ■ advertising in international media to secure pa</a> <a title="DZT Buch JB 2011 english RGB page 20" href="http://viewer.zmags.com/publication/1c7a2b66?page=20"> 2 TOURISM IN GERMANy: FACTS, FIGURES, IMAGE </a> <a title="DZT Buch JB 2011 english RGB page 21" href="http://viewer.zmags.com/publication/1c7a2b66?page=21"> Destination Germany is breaking all sorts of reco</a> <a title="DZT Buch JB 2011 english RGB page 22" href="http://viewer.zmags.com/publication/1c7a2b66?page=22"> 2 TOURISM IN GERMANy: FACTS, FIGURES, IMAGE DEST</a> <a title="DZT Buch JB 2011 english RGB page 23" href="http://viewer.zmags.com/publication/1c7a2b66?page=23"> DESTINATION GERMANY IMPROVES ITS LEADING POSITION</a> <a title="DZT Buch JB 2011 english RGB page 24" href="http://viewer.zmags.com/publication/1c7a2b66?page=24"> 2 TOURISM IN GERMANy: FACTS, FIGURES, IMAGE GERM</a> <a title="DZT Buch JB 2011 english RGB page 25" href="http://viewer.zmags.com/publication/1c7a2b66?page=25"> GERMANY POPULAR FOR BUSINESS TRAVEL: 11.4 MILLION</a> <a title="DZT Buch JB 2011 english RGB page 26" href="http://viewer.zmags.com/publication/1c7a2b66?page=26"> 2 TOURISM IN GERMANy: FACTS, FIGURES, IMAGE TOP </a> <a title="DZT Buch JB 2011 english RGB page 27" href="http://viewer.zmags.com/publication/1c7a2b66?page=27"> DESTINATION GERMANY: OUTSTANDING IMAGE Destinati</a> <a title="DZT Buch JB 2011 english RGB page 28" href="http://viewer.zmags.com/publication/1c7a2b66?page=28"> ROUNDTABLE: TRANSPORT A sustainable approach t</a> <a title="DZT Buch JB 2011 english RGB page 29" href="http://viewer.zmags.com/publication/1c7a2b66?page=29"> What particular challenges will your industry fac</a> <a title="DZT Buch JB 2011 english RGB page 30" href="http://viewer.zmags.com/publication/1c7a2b66?page=30"> ROUNDTABLE: TRANSPORT Munich Airport that Lufth</a> <a title="DZT Buch JB 2011 english RGB page 31" href="http://viewer.zmags.com/publication/1c7a2b66?page=31"> Richard Eberhardt: Consumers will have the choice</a> <a title="DZT Buch JB 2011 english RGB page 32" href="http://viewer.zmags.com/publication/1c7a2b66?page=32"> ROUNDTABLE: TRANSPORT Wha</a> <a title="DZT Buch JB 2011 english RGB page 33" href="http://viewer.zmags.com/publication/1c7a2b66?page=33"> competition. The EU emissions trading system in p</a> <a title="DZT Buch JB 2011 english RGB page 34" href="http://viewer.zmags.com/publication/1c7a2b66?page=34"> 3 MEMBERS – SPONSORS – PARTNERS MEMBERS: CORPORA</a> <a title="DZT Buch JB 2011 english RGB page 35" href="http://viewer.zmags.com/publication/1c7a2b66?page=35"> Successful collaboration with strong partners was</a> <a title="DZT Buch JB 2011 english RGB page 36" href="http://viewer.zmags.com/publication/1c7a2b66?page=36"> 3 MEMBERS – SPONSORS – PARTNERS Network expansio</a> <a title="DZT Buch JB 2011 english RGB page 37" href="http://viewer.zmags.com/publication/1c7a2b66?page=37"> Market-specific advertising campaign in Lufthansa</a> <a title="DZT Buch JB 2011 english RGB page 38" href="http://viewer.zmags.com/publication/1c7a2b66?page=38"> 3 MEMBERS – SPONSORS – PARTNERS </a> <a title="DZT Buch JB 2011 english RGB page 39" href="http://viewer.zmags.com/publication/1c7a2b66?page=39"> </a> <a title="DZT Buch JB 2011 english RGB page 40" href="http://viewer.zmags.com/publication/1c7a2b66?page=40"> 3 MEMBERS – SPONSORS – PARTNERS </a> <a title="DZT Buch JB 2011 english RGB page 41" href="http://viewer.zmags.com/publication/1c7a2b66?page=41"> Global market presence The GNTB promotes Germany’</a> <a title="DZT Buch JB 2011 english RGB page 42" href="http://viewer.zmags.com/publication/1c7a2b66?page=42"> ROUNDTABLE: HOTEL INDUSTRy Novotel München Airpo</a> <a title="DZT Buch JB 2011 english RGB page 43" href="http://viewer.zmags.com/publication/1c7a2b66?page=43"> Optimism after the crisi</a> <a title="DZT Buch JB 2011 english RGB page 44" href="http://viewer.zmags.com/publication/1c7a2b66?page=44"> ROUNDTABLE: HOTEL INDUSTRy Radisson Blu Resort S</a> <a title="DZT Buch JB 2011 english RGB page 45" href="http://viewer.zmags.com/publication/1c7a2b66?page=45"> Sir F. K. Savigny Hotel Berlin, Grand City Hotels</a> <a title="DZT Buch JB 2011 english RGB page 46" href="http://viewer.zmags.com/publication/1c7a2b66?page=46"> ROUNDTABLE: HOTEL INDUSTRy M</a> <a title="DZT Buch JB 2011 english RGB page 47" href="http://viewer.zmags.com/publication/1c7a2b66?page=47"> Ernst Fischer, President of the German Hotel and </a> <a title="DZT Buch JB 2011 english RGB page 48" href="http://viewer.zmags.com/publication/1c7a2b66?page=48"> 4 THEMED MARKETING AND CAMPAIGNS </a> <a title="DZT Buch JB 2011 english RGB page 49" href="http://viewer.zmags.com/publication/1c7a2b66?page=49"> The promotion of Destination Germany around the w</a> <a title="DZT Buch JB 2011 english RGB page 50" href="http://viewer.zmags.com/publication/1c7a2b66?page=50"> 4 THEMED MARKETING AND CAMPAIGNS </a> <a title="DZT Buch JB 2011 english RGB page 51" href="http://viewer.zmags.com/publication/1c7a2b66?page=51"> A ccording to Euromonitor International, medical </a> <a title="DZT Buch JB 2011 english RGB page 52" href="http://viewer.zmags.com/publication/1c7a2b66?page=52"> 4 THEMED MARKETING AND CAMPAIGNS Medical travel</a> <a title="DZT Buch JB 2011 english RGB page 53" href="http://viewer.zmags.com/publication/1c7a2b66?page=53"> Interview with Dr Gerd Müller, President of the G</a> <a title="DZT Buch JB 2011 english RGB page 54" href="http://viewer.zmags.com/publication/1c7a2b66?page=54"> 4 THEMED MARKETING AND CAMPAIGNS Outlook: Theme </a> <a title="DZT Buch JB 2011 english RGB page 55" href="http://viewer.zmags.com/publication/1c7a2b66?page=55"> generate events and, of course, drive interest in</a> <a title="DZT Buch JB 2011 english RGB page 56" href="http://viewer.zmags.com/publication/1c7a2b66?page=56"> 4 THEMED MARKETING AND CAMPAIGNS Outlook: Theme </a> <a title="DZT Buch JB 2011 english RGB page 57" href="http://viewer.zmags.com/publication/1c7a2b66?page=57"> Outlook: Theme for 2013: ‘Germany for young peopl</a> <a title="DZT Buch JB 2011 english RGB page 58" href="http://viewer.zmags.com/publication/1c7a2b66?page=58"> 4 THEMED MARKETING AND CAMPAIGNS Other themes an</a> <a title="DZT Buch JB 2011 english RGB page 59" href="http://viewer.zmags.com/publication/1c7a2b66?page=59"> Panel discussion on barrier-free travel at the 20</a> <a title="DZT Buch JB 2011 english RGB page 60" href="http://viewer.zmags.com/publication/1c7a2b66?page=60"> 4 THEMED MARKETING AND CAMPAIGNS Press a</a> <a title="DZT Buch JB 2011 english RGB page 61" href="http://viewer.zmags.com/publication/1c7a2b66?page=61"> PR theme for 2011: 125th anniversary of the motor</a> <a title="DZT Buch JB 2011 english RGB page 62" href="http://viewer.zmags.com/publication/1c7a2b66?page=62"> 4 THEMED MARKETING AND CAMPAIGNS As an importan</a> <a title="DZT Buch JB 2011 english RGB page 63" href="http://viewer.zmags.com/publication/1c7a2b66?page=63"> PR theme for 2011: FIFA Women’s World Cup 2011™ </a> <a title="DZT Buch JB 2011 english RGB page 64" href="http://viewer.zmags.com/publication/1c7a2b66?page=64"> 4 THEMED MARKETING AND CAMPAIGNS </a> <a title="DZT Buch JB 2011 english RGB page 65" href="http://viewer.zmags.com/publication/1c7a2b66?page=65"> taxi, this promotional campaign was seen by 27 mi</a> <a title="DZT Buch JB 2011 english RGB page 66" href="http://viewer.zmags.com/publication/1c7a2b66?page=66"> 4 THEMED MARKETING AND CAMPAIGNS Outlook: PR the</a> <a title="DZT Buch JB 2011 english RGB page 67" href="http://viewer.zmags.com/publication/1c7a2b66?page=67"> dOCUMENTA (13) art exhibition in Kassel The seco</a> <a title="DZT Buch JB 2011 english RGB page 68" href="http://viewer.zmags.com/publication/1c7a2b66?page=68"> 4 THEMED MARKETING AND CAMPAIGNS </a> <a title="DZT Buch JB 2011 english RGB page 69" href="http://viewer.zmags.com/publication/1c7a2b66?page=69"> Joint press conference by the GNTB and visitBerli</a> <a title="DZT Buch JB 2011 english RGB page 70" href="http://viewer.zmags.com/publication/1c7a2b66?page=70"> 4 THEMED MARKETING AND CAMPAIGNS Social media: A</a> <a title="DZT Buch JB 2011 english RGB page 71" href="http://viewer.zmags.com/publication/1c7a2b66?page=71"> A look ahead to 2012/2013 Social media campaigns </a> <a title="DZT Buch JB 2011 english RGB page 72" href="http://viewer.zmags.com/publication/1c7a2b66?page=72"> 4 THEMED MARKETING AND CAMPAIGNS Global p</a> <a title="DZT Buch JB 2011 english RGB page 73" href="http://viewer.zmags.com/publication/1c7a2b66?page=73"> The GNTB trade fair concept helps companies – esp</a> <a title="DZT Buch JB 2011 english RGB page 74" href="http://viewer.zmags.com/publication/1c7a2b66?page=74"> 4 THEMED MARKETING AND CAMPAIGNS </a> <a title="DZT Buch JB 2011 english RGB page 75" href="http://viewer.zmags.com/publication/1c7a2b66?page=75"> Germany and a focal point of the GNTB’s sales and</a> <a title="DZT Buch JB 2011 english RGB page 76" href="http://viewer.zmags.com/publication/1c7a2b66?page=76"> Herning/Jutland (DK) </a> <a title="DZT Buch JB 2011 english RGB page 77" href="http://viewer.zmags.com/publication/1c7a2b66?page=77"> REGIONAL MANAGEMENT SOUTH WEST EUROPE COUNTRy </a> <a title="DZT Buch JB 2011 english RGB page 78" href="http://viewer.zmags.com/publication/1c7a2b66?page=78"> QUESTIONS FOR THE REGIONAL MARKETING ORGANISATION</a> <a title="DZT Buch JB 2011 english RGB page 79" href="http://viewer.zmags.com/publication/1c7a2b66?page=79"> Jens Huwald, Managing Director of Dr Marti</a> <a title="DZT Buch JB 2011 english RGB page 80" href="http://viewer.zmags.com/publication/1c7a2b66?page=80"> QUESTIONS FOR THE REGIONAL MARKETING ORGANISATION</a> <a title="DZT Buch JB 2011 english RGB page 81" href="http://viewer.zmags.com/publication/1c7a2b66?page=81"> Dietrich von Albedyll, Chief Dr Ra</a> <a title="DZT Buch JB 2011 english RGB page 82" href="http://viewer.zmags.com/publication/1c7a2b66?page=82"> QUESTIONS FOR THE REGIONAL MARKETING ORGANISATION</a> <a title="DZT Buch JB 2011 english RGB page 83" href="http://viewer.zmags.com/publication/1c7a2b66?page=83"> of Sweden. This is the result of continuous marke</a> <a title="DZT Buch JB 2011 english RGB page 84" href="http://viewer.zmags.com/publication/1c7a2b66?page=84"> QUESTIONS FOR THE REGIONAL MARKETING ORGANISATION</a> <a title="DZT Buch JB 2011 english RGB page 85" href="http://viewer.zmags.com/publication/1c7a2b66?page=85"> Carolin Ruh, Managing Director of Dr Heik</a> <a title="DZT Buch JB 2011 english RGB page 86" href="http://viewer.zmags.com/publication/1c7a2b66?page=86"> 5 END OF DOMESTIC MARKETING MANDATE </a> <a title="DZT Buch JB 2011 english RGB page 87" href="http://viewer.zmags.com/publication/1c7a2b66?page=87"> Between 1998 and 2011, the GNTB contributed signi</a> <a title="DZT Buch JB 2011 english RGB page 88" href="http://viewer.zmags.com/publication/1c7a2b66?page=88"> 5 END OF DOMESTIC MARKETING MANDATE DOMESTIC TOU</a> <a title="DZT Buch JB 2011 english RGB page 89" href="http://viewer.zmags.com/publication/1c7a2b66?page=89"> Key aspects of the future development of domestic</a> <a title="DZT Buch JB 2011 english RGB page 90" href="http://viewer.zmags.com/publication/1c7a2b66?page=90"> 5 END OF DOMESTIC MARKETING MANDATE </a> <a title="DZT Buch JB 2011 english RGB page 91" href="http://viewer.zmags.com/publication/1c7a2b66?page=91"> Monitor survey of the German tourism industry, 33</a> <a title="DZT Buch JB 2011 english RGB page 92" href="http://viewer.zmags.com/publication/1c7a2b66?page=92"> 6 WEBSITE RELAUNCH </a> <a title="DZT Buch JB 2011 english RGB page 93" href="http://viewer.zmags.com/publication/1c7a2b66?page=93"> Websites are no longer static brochures viewed on</a> <a title="DZT Buch JB 2011 english RGB page 94" href="http://viewer.zmags.com/publication/1c7a2b66?page=94"> 6 WEBSITE RELAUNCH </a> <a title="DZT Buch JB 2011 english RGB page 95" href="http://viewer.zmags.com/publication/1c7a2b66?page=95"> Interactive map of Germany with links to all cont</a> <a title="DZT Buch JB 2011 english RGB page 96" href="http://viewer.zmags.com/publication/1c7a2b66?page=96"> 6 WEBSITE RELAUNCH GNTB banner</a> <a title="DZT Buch JB 2011 english RGB page 97" href="http://viewer.zmags.com/publication/1c7a2b66?page=97"> Online advertising for partners: Lufthansa’s micr</a> <a title="DZT Buch JB 2011 english RGB page 98" href="http://viewer.zmags.com/publication/1c7a2b66?page=98"> 7 GLOBAL MARKETING Los Angeles </a> <a title="DZT Buch JB 2011 english RGB page 99" href="http://viewer.zmags.com/publication/1c7a2b66?page=99"> Beijing OsloHelsinki Stockholm HEADLINEMoscow C</a> <a title="DZT Buch JB 2011 english RGB page 100" href="http://viewer.zmags.com/publication/1c7a2b66?page=100"> 7 GLOBAL MARKETING Regional Management Nort</a> <a title="DZT Buch JB 2011 english RGB page 101" href="http://viewer.zmags.com/publication/1c7a2b66?page=101"> With a total of 18.5 million overnight stays in 2</a> <a title="DZT Buch JB 2011 english RGB page 102" href="http://viewer.zmags.com/publication/1c7a2b66?page=102"> 7 GLOBAL MARKETING </a> <a title="DZT Buch JB 2011 english RGB page 103" href="http://viewer.zmags.com/publication/1c7a2b66?page=103"> Assessment of the market The Netherlands, United </a> <a title="DZT Buch JB 2011 english RGB page 104" href="http://viewer.zmags.com/publication/1c7a2b66?page=104"> 7 GLOBAL MARKETING Regional Management Nort</a> <a title="DZT Buch JB 2011 english RGB page 105" href="http://viewer.zmags.com/publication/1c7a2b66?page=105"> With a total of around 9.3 million overnight stay</a> <a title="DZT Buch JB 2011 english RGB page 106" href="http://viewer.zmags.com/publication/1c7a2b66?page=106"> 7 GLOBAL MARKETING </a> <a title="DZT Buch JB 2011 english RGB page 107" href="http://viewer.zmags.com/publication/1c7a2b66?page=107"> Assessment of the market The GNTB anticipates an </a> <a title="DZT Buch JB 2011 english RGB page 108" href="http://viewer.zmags.com/publication/1c7a2b66?page=108"> 7 GLOBAL MARKETING Regional Management Sout</a> <a title="DZT Buch JB 2011 english RGB page 109" href="http://viewer.zmags.com/publication/1c7a2b66?page=109"> With a total of 13.0 million overnight stays in 2</a> <a title="DZT Buch JB 2011 english RGB page 110" href="http://viewer.zmags.com/publication/1c7a2b66?page=110"> 7 GLOBAL MARKETING </a> <a title="DZT Buch JB 2011 english RGB page 111" href="http://viewer.zmags.com/publication/1c7a2b66?page=111"> Assessment of the market The high-volume markets </a> <a title="DZT Buch JB 2011 english RGB page 112" href="http://viewer.zmags.com/publication/1c7a2b66?page=112"> 7 GLOBAL MARKETING Regional Management Sout</a> <a title="DZT Buch JB 2011 english RGB page 113" href="http://viewer.zmags.com/publication/1c7a2b66?page=113"> With around 6.3 million overnight stays in 2011, </a> <a title="DZT Buch JB 2011 english RGB page 114" href="http://viewer.zmags.com/publication/1c7a2b66?page=114"> 7 GLOBAL MARKETING </a> <a title="DZT Buch JB 2011 english RGB page 115" href="http://viewer.zmags.com/publication/1c7a2b66?page=115"> Assessment of the market In 2011, the markets of </a> <a title="DZT Buch JB 2011 english RGB page 116" href="http://viewer.zmags.com/publication/1c7a2b66?page=116"> 7 GLOBAL MARKETING Regional Management Amer</a> <a title="DZT Buch JB 2011 english RGB page 117" href="http://viewer.zmags.com/publication/1c7a2b66?page=117"> With around 7.0 million overnight stays in 2011, </a> <a title="DZT Buch JB 2011 english RGB page 118" href="http://viewer.zmags.com/publication/1c7a2b66?page=118"> 7 GLOBAL MARKETING Exhibition of contemporary ar</a> <a title="DZT Buch JB 2011 english RGB page 119" href="http://viewer.zmags.com/publication/1c7a2b66?page=119"> Assessment of the market The United States is the</a> <a title="DZT Buch JB 2011 english RGB page 120" href="http://viewer.zmags.com/publication/1c7a2b66?page=120"> 7 GLOBAL MARKETING Regional Management Asia</a> <a title="DZT Buch JB 2011 english RGB page 121" href="http://viewer.zmags.com/publication/1c7a2b66?page=121"> With a total of 5.3 million overnight stays in 20</a> <a title="DZT Buch JB 2011 english RGB page 122" href="http://viewer.zmags.com/publication/1c7a2b66?page=122"> 7 GLOBAL MARKETING </a> <a title="DZT Buch JB 2011 english RGB page 123" href="http://viewer.zmags.com/publication/1c7a2b66?page=123"> Assessment of the market Many Asian countries gen</a> <a title="DZT Buch JB 2011 english RGB page 124" href="http://viewer.zmags.com/publication/1c7a2b66?page=124"> 8 ADMINISTRATION </a> <a title="DZT Buch JB 2011 english RGB page 125" href="http://viewer.zmags.com/publication/1c7a2b66?page=125"> People make success possible, while financial data</a> <a title="DZT Buch JB 2011 english RGB page 126" href="http://viewer.zmags.com/publication/1c7a2b66?page=126"> 8 ADMINISTRATION Hans Heinri</a> <a title="DZT Buch JB 2011 english RGB page 127" href="http://viewer.zmags.com/publication/1c7a2b66?page=127"> GNTB’s day-to-day operations. Its staff members a</a> <a title="DZT Buch JB 2011 english RGB page 128" href="http://viewer.zmags.com/publication/1c7a2b66?page=128"> 8 ADMINISTRATION Expenditure Despite the reduce</a> <a title="DZT Buch JB 2011 english RGB page 129" href="http://viewer.zmags.com/publication/1c7a2b66?page=129"> Grant from federal government 2 '000 30,000 25,</a> <a title="DZT Buch JB 2011 english RGB page 130" href="http://viewer.zmags.com/publication/1c7a2b66?page=130"> 9 TACKLING GLOBAL CHALLENGES TOGETHER </a> <a title="DZT Buch JB 2011 english RGB page 131" href="http://viewer.zmags.com/publication/1c7a2b66?page=131"> The tourism industry is a driving force of the ec</a> <a title="DZT Buch JB 2011 english RGB page 132" href="http://viewer.zmags.com/publication/1c7a2b66?page=132"> 9 TACKLING GLOBAL CHALLENGES TOGETHER RECORD GRO</a> <a title="DZT Buch JB 2011 english RGB page 133" href="http://viewer.zmags.com/publication/1c7a2b66?page=133"> profit organisation that brings together 33 natio</a> <a title="DZT Buch JB 2011 english RGB page 134" href="http://viewer.zmags.com/publication/1c7a2b66?page=134"> 10 OBJECTIvES FOR 2012 </a> <a title="DZT Buch JB 2011 english RGB page 135" href="http://viewer.zmags.com/publication/1c7a2b66?page=135"> What does the future hold? Market research tells </a> <a title="DZT Buch JB 2011 english RGB page 136" href="http://viewer.zmags.com/publication/1c7a2b66?page=136"> 10 OBJECTIvES FOR 2012 Cultivating the image of</a> <a title="DZT Buch JB 2011 english RGB page 137" href="http://viewer.zmags.com/publication/1c7a2b66?page=137"> Appendices REGIONAL MANAGEMENT OFFICES – MEMBERS–</a> <a title="DZT Buch JB 2011 english RGB page 138" href="http://viewer.zmags.com/publication/1c7a2b66?page=138"> APPENDICES ADDRESSES OF GNTB REGIONAL MANAGEMENT</a> <a title="DZT Buch JB 2011 english RGB page 139" href="http://viewer.zmags.com/publication/1c7a2b66?page=139"> REGIONAL MANAGEMENT SOUTH EAST EUROPE Austria Deu</a> <a title="DZT Buch JB 2011 english RGB page 140" href="http://viewer.zmags.com/publication/1c7a2b66?page=140"> APPENDICES MEMBERS OF THE GNTB 66 members (as at</a> <a title="DZT Buch JB 2011 english RGB page 141" href="http://viewer.zmags.com/publication/1c7a2b66?page=141"> MEMBERS OF THE GNTB BOARD OF DIRECTORS elected at</a> <a title="DZT Buch JB 2011 english RGB page 142" href="http://viewer.zmags.com/publication/1c7a2b66?page=142"> APPENDICES MEMBERS OF THE GNTB ADVISORY BOARD el</a> <a title="DZT Buch JB 2011 english RGB page 143" href="http://viewer.zmags.com/publication/1c7a2b66?page=143"> Hessen Senior Ministerial Counsellor Dr Reinhard </a> <a title="DZT Buch JB 2011 english RGB page 144" href="http://viewer.zmags.com/publication/1c7a2b66?page=144"> APPENDICES MEMBERS OF THE GNTB INTERNATIONAL MAR</a> <a title="DZT Buch JB 2011 english RGB page 145" href="http://viewer.zmags.com/publication/1c7a2b66?page=145"> German Tourism Association (DTV) Claudia Gilles C</a> <a title="DZT Buch JB 2011 english RGB page 146" href="http://viewer.zmags.com/publication/1c7a2b66?page=146"> ORGANISATION CHART STRUCTURES OF THE GERMAN NATI</a> <a title="DZT Buch JB 2011 english RGB page 147" href="http://viewer.zmags.com/publication/1c7a2b66?page=147"> PRODUCTION CREDITS Product</a> <a title="DZT Buch JB 2011 english RGB page 148" href="http://viewer.zmags.com/publication/1c7a2b66?page=148"> German National Tourist Board </a>