<br />
Annual Report 2009<br />
<br />
is more<br />
than simply a collection<br />
of companies.We share<br />
values, ambition and<br />
vision.We are proud<br />
that our agency<br />
teams are consistently<br />
recognised nationally<br />
and internationally as<br />
leaders – in creativity<br />
and in delivering<br />
business performance.<br />
The Mission Marketing Group plc is a<br />
national network of creative business<br />
communications agencies with 11 offices<br />
around the UK.<br />
themission® is more than simply a collection<br />
of companies.We share values, a clear<br />
understanding of clients’ commercial<br />
aims and a long history of delivering<br />
work that works hard – for them and for<br />
their businesses.<br />
Our agencies <a title="TMG 4761 Annual Report 09_SP2.pdf page 1" href="http://viewer.zmags.com/publication/1cb118e7?page=1">Annual Report 2009</a> Annual Report 2009<a title="TMG 4761 Annual Report 09_SP2.pdf page 2" href="http://viewer.zmags.com/publication/1cb118e7?page=2"></a> <a title="TMG 4761 Annual Report 09_SP2.pdf page 3" href="http://viewer.zmags.com/publication/1cb118e7?page=3"> is morethan simply a coll</a> is morethan simply a coll<a title="TMG 4761 Annual Report 09_SP2.pdf page 4" href="http://viewer.zmags.com/publication/1cb118e7?page=4">The Mission Marketing Group plc is anational net</a> The Mission Marketing Group plc is anational net<a title="TMG 4761 Annual Report 09_SP2.pdf page 5" href="http://viewer.zmags.com/publication/1cb118e7?page=5">we continue to gain recognition for creative and</a> we continue to gain recognition for creative and<a title="TMG 4761 Annual Report 09_SP2.pdf page 6" href="http://viewer.zmags.com/publication/1cb118e7?page=6">Contents2009 Highlights </a> Contents2009 Highlights <a title="TMG 4761 Annual Report 09_SP2.pdf page 7" href="http://viewer.zmags.com/publication/1cb118e7?page=7">2009 Highlights</a> 2009 Highlights<a title="TMG 4761 Annual Report 09_SP2.pdf page 8" href="http://viewer.zmags.com/publication/1cb118e7?page=8">Chairman’sStatementwith the focus now on or</a> Chairman’sStatementwith the focus now on or<a title="TMG 4761 Annual Report 09_SP2.pdf page 9" href="http://viewer.zmags.com/publication/1cb118e7?page=9">2009 was an extremely tough year for the media in</a> 2009 was an extremely tough year for the media in<a title="TMG 4761 Annual Report 09_SP2.pdf page 10" href="http://viewer.zmags.com/publication/1cb118e7?page=10">Proposed Settlementof Acquisition Liabilitiesan</a> Proposed Settlementof Acquisition Liabilitiesan<a title="TMG 4761 Annual Report 09_SP2.pdf page 11" href="http://viewer.zmags.com/publication/1cb118e7?page=11">At 31 December 2009, the Group had acquisition li</a> At 31 December 2009, the Group had acquisition li<a title="TMG 4761 Annual Report 09_SP2.pdf page 12" href="http://viewer.zmags.com/publication/1cb118e7?page=12">ChiefExecutive’sReviewin a very difficult ma</a> ChiefExecutive’sReviewin a very difficult ma<a title="TMG 4761 Annual Report 09_SP2.pdf page 13" href="http://viewer.zmags.com/publication/1cb118e7?page=13">Overview and strategythemission® has delivered o</a> Overview and strategythemission® has delivered o<a title="TMG 4761 Annual Report 09_SP2.pdf page 14" href="http://viewer.zmags.com/publication/1cb118e7?page=14">Bruce Hutton </a> Bruce Hutton <a title="TMG 4761 Annual Report 09_SP2.pdf page 15" href="http://viewer.zmags.com/publication/1cb118e7?page=15">Environmental mattersThe business of The Mission</a> Environmental mattersThe business of The Mission<a title="TMG 4761 Annual Report 09_SP2.pdf page 16" href="http://viewer.zmags.com/publication/1cb118e7?page=16">Review of Operations</a> Review of Operations<a title="TMG 4761 Annual Report 09_SP2.pdf page 17" href="http://viewer.zmags.com/publication/1cb118e7?page=17">the Group’s strategy was tested, with customersf</a> the Group’s strategy was tested, with customersf<a title="TMG 4761 Annual Report 09_SP2.pdf page 18" href="http://viewer.zmags.com/publication/1cb118e7?page=18">Branding andAdvertisingOnce again branding an</a> Branding andAdvertisingOnce again branding an<a title="TMG 4761 Annual Report 09_SP2.pdf page 19" href="http://viewer.zmags.com/publication/1cb118e7?page=19">Domino’s Pizza: Sponsorship idents for Britain’s </a> Domino’s Pizza: Sponsorship idents for Britain’s <a title="TMG 4761 Annual Report 09_SP2.pdf page 20" href="http://viewer.zmags.com/publication/1cb118e7?page=20">Bloor Homes: appointed to plan and buy mediaacro</a> Bloor Homes: appointed to plan and buy mediaacro<a title="TMG 4761 Annual Report 09_SP2.pdf page 21" href="http://viewer.zmags.com/publication/1cb118e7?page=21">MediathinkBDW’s dedicated media teamagain pro</a> MediathinkBDW’s dedicated media teamagain pro<a title="TMG 4761 Annual Report 09_SP2.pdf page 22" href="http://viewer.zmags.com/publication/1cb118e7?page=22">Awards and RecognitionYet again 2009 has been su</a> Awards and RecognitionYet again 2009 has been su<a title="TMG 4761 Annual Report 09_SP2.pdf page 23" href="http://viewer.zmags.com/publication/1cb118e7?page=23">New BusinessThe past year has seen a series of i</a> New BusinessThe past year has seen a series of i<a title="TMG 4761 Annual Report 09_SP2.pdf page 24" href="http://viewer.zmags.com/publication/1cb118e7?page=24">ChiefFinancialOfficer’sReview18</a> ChiefFinancialOfficer’sReview18<a title="TMG 4761 Annual Report 09_SP2.pdf page 25" href="http://viewer.zmags.com/publication/1cb118e7?page=25">SummaryWe have been through one of the longest a</a> SummaryWe have been through one of the longest a<a title="TMG 4761 Annual Report 09_SP2.pdf page 26" href="http://viewer.zmags.com/publication/1cb118e7?page=26">FinancialsDespite the market decline, the Group’</a> FinancialsDespite the market decline, the Group’<a title="TMG 4761 Annual Report 09_SP2.pdf page 27" href="http://viewer.zmags.com/publication/1cb118e7?page=27">per share, and the weighted average number of sha</a> per share, and the weighted average number of sha<a title="TMG 4761 Annual Report 09_SP2.pdf page 28" href="http://viewer.zmags.com/publication/1cb118e7?page=28">Board ofDirectorsOur BoardThe Board and exe</a> Board ofDirectorsOur BoardThe Board and exe<a title="TMG 4761 Annual Report 09_SP2.pdf page 29" href="http://viewer.zmags.com/publication/1cb118e7?page=29">Nick BaconNon-Executive DirectorNick Bacon join</a> Nick BaconNon-Executive DirectorNick Bacon join<a title="TMG 4761 Annual Report 09_SP2.pdf page 30" href="http://viewer.zmags.com/publication/1cb118e7?page=30">Report ofthe DirectorsFor the year ended 31 Dec</a> Report ofthe DirectorsFor the year ended 31 Dec<a title="TMG 4761 Annual Report 09_SP2.pdf page 31" href="http://viewer.zmags.com/publication/1cb118e7?page=31">Directors’ Share OptionsAll the share options gr</a> Directors’ Share OptionsAll the share options gr<a title="TMG 4761 Annual Report 09_SP2.pdf page 32" href="http://viewer.zmags.com/publication/1cb118e7?page=32">Directors’ ResponsibilitiesThe Directors are res</a> Directors’ ResponsibilitiesThe Directors are res<a title="TMG 4761 Annual Report 09_SP2.pdf page 33" href="http://viewer.zmags.com/publication/1cb118e7?page=33">Policy on Payments to SuppliersThe Group does no</a> Policy on Payments to SuppliersThe Group does no<a title="TMG 4761 Annual Report 09_SP2.pdf page 34" href="http://viewer.zmags.com/publication/1cb118e7?page=34">CorporateGovernanceThe Board of The Mission M</a> CorporateGovernanceThe Board of The Mission M<a title="TMG 4761 Annual Report 09_SP2.pdf page 35" href="http://viewer.zmags.com/publication/1cb118e7?page=35">Prior to each scheduled Board meeting, every memb</a> Prior to each scheduled Board meeting, every memb<a title="TMG 4761 Annual Report 09_SP2.pdf page 36" href="http://viewer.zmags.com/publication/1cb118e7?page=36">Shareholder CommunicationsThe Company believes t</a> Shareholder CommunicationsThe Company believes t<a title="TMG 4761 Annual Report 09_SP2.pdf page 37" href="http://viewer.zmags.com/publication/1cb118e7?page=37">Change to the Company’s Articles of AssociationA</a> Change to the Company’s Articles of AssociationA<a title="TMG 4761 Annual Report 09_SP2.pdf page 38" href="http://viewer.zmags.com/publication/1cb118e7?page=38">5. Voting by proxies on a show of hands and votin</a> 5. Voting by proxies on a show of hands and votin<a title="TMG 4761 Annual Report 09_SP2.pdf page 39" href="http://viewer.zmags.com/publication/1cb118e7?page=39">Directors’Remuneration ReportIn accordance wi</a> Directors’Remuneration ReportIn accordance wi<a title="TMG 4761 Annual Report 09_SP2.pdf page 40" href="http://viewer.zmags.com/publication/1cb118e7?page=40">Sharesave SchemeFollowing the approval of the SA</a> Sharesave SchemeFollowing the approval of the SA<a title="TMG 4761 Annual Report 09_SP2.pdf page 41" href="http://viewer.zmags.com/publication/1cb118e7?page=41">IndependentAuditors’ Report tothe Members ofTh</a> IndependentAuditors’ Report tothe Members ofTh<a title="TMG 4761 Annual Report 09_SP2.pdf page 42" href="http://viewer.zmags.com/publication/1cb118e7?page=42">Opinion on Other Matters Prescribed by the Compan</a> Opinion on Other Matters Prescribed by the Compan<a title="TMG 4761 Annual Report 09_SP2.pdf page 43" href="http://viewer.zmags.com/publication/1cb118e7?page=43">ConsolidatedStatement ofComprehensiveIncomeFo</a> ConsolidatedStatement ofComprehensiveIncomeFo<a title="TMG 4761 Annual Report 09_SP2.pdf page 44" href="http://viewer.zmags.com/publication/1cb118e7?page=44">ConsolidatedBalance SheetAs at 31 December 2009</a> ConsolidatedBalance SheetAs at 31 December 2009<a title="TMG 4761 Annual Report 09_SP2.pdf page 45" href="http://viewer.zmags.com/publication/1cb118e7?page=45">ConsolidatedCash Flow StatementFor the year end</a> ConsolidatedCash Flow StatementFor the year end<a title="TMG 4761 Annual Report 09_SP2.pdf page 46" href="http://viewer.zmags.com/publication/1cb118e7?page=46">ConsolidatedStatement ofChanges in EquityYear </a> ConsolidatedStatement ofChanges in EquityYear <a title="TMG 4761 Annual Report 09_SP2.pdf page 47" href="http://viewer.zmags.com/publication/1cb118e7?page=47">Notes to theConsolidatedFinancial Statements</a> Notes to theConsolidatedFinancial Statements<a title="TMG 4761 Annual Report 09_SP2.pdf page 48" href="http://viewer.zmags.com/publication/1cb118e7?page=48">Share-based Payment TransactionsIn accordance wi</a> Share-based Payment TransactionsIn accordance wi<a title="TMG 4761 Annual Report 09_SP2.pdf page 49" href="http://viewer.zmags.com/publication/1cb118e7?page=49">Goodwill is not amortised, but is reviewed annual</a> Goodwill is not amortised, but is reviewed annual<a title="TMG 4761 Annual Report 09_SP2.pdf page 50" href="http://viewer.zmags.com/publication/1cb118e7?page=50">Deferred ConsiderationThe terms of an acquisitio</a> Deferred ConsiderationThe terms of an acquisitio<a title="TMG 4761 Annual Report 09_SP2.pdf page 51" href="http://viewer.zmags.com/publication/1cb118e7?page=51">IFRS in issue but not applied in the current Fina</a> IFRS in issue but not applied in the current Fina<a title="TMG 4761 Annual Report 09_SP2.pdf page 52" href="http://viewer.zmags.com/publication/1cb118e7?page=52">2. Segmental InformationBusiness SegmentationFo</a> 2. Segmental InformationBusiness SegmentationFo<a title="TMG 4761 Annual Report 09_SP2.pdf page 53" href="http://viewer.zmags.com/publication/1cb118e7?page=53">Unallocated corporate expenses include corporate </a> Unallocated corporate expenses include corporate <a title="TMG 4761 Annual Report 09_SP2.pdf page 54" href="http://viewer.zmags.com/publication/1cb118e7?page=54">Geographical SegmentationThe Group’s operations </a> Geographical SegmentationThe Group’s operations <a title="TMG 4761 Annual Report 09_SP2.pdf page 55" href="http://viewer.zmags.com/publication/1cb118e7?page=55">6. Finance Costs and IFRS Interest Charges </a> 6. Finance Costs and IFRS Interest Charges <a title="TMG 4761 Annual Report 09_SP2.pdf page 56" href="http://viewer.zmags.com/publication/1cb118e7?page=56">8. Employee InformationThe number of Directors a</a> 8. Employee InformationThe number of Directors a<a title="TMG 4761 Annual Report 09_SP2.pdf page 57" href="http://viewer.zmags.com/publication/1cb118e7?page=57">9. Taxation Year to Yea</a> 9. Taxation Year to Yea<a title="TMG 4761 Annual Report 09_SP2.pdf page 58" href="http://viewer.zmags.com/publication/1cb118e7?page=58">10. Dividends Year to Y</a> 10. Dividends Year to Y<a title="TMG 4761 Annual Report 09_SP2.pdf page 59" href="http://viewer.zmags.com/publication/1cb118e7?page=59">Basic earnings per share includes shares to be is</a> Basic earnings per share includes shares to be is<a title="TMG 4761 Annual Report 09_SP2.pdf page 60" href="http://viewer.zmags.com/publication/1cb118e7?page=60">Other Intangible Assets </a> Other Intangible Assets <a title="TMG 4761 Annual Report 09_SP2.pdf page 61" href="http://viewer.zmags.com/publication/1cb118e7?page=61">15. Property, Plant and Equipment </a> 15. Property, Plant and Equipment <a title="TMG 4761 Annual Report 09_SP2.pdf page 62" href="http://viewer.zmags.com/publication/1cb118e7?page=62">16.Trade and Other Receivables Year</a> 16.Trade and Other Receivables Year<a title="TMG 4761 Annual Report 09_SP2.pdf page 63" href="http://viewer.zmags.com/publication/1cb118e7?page=63">19. Bank Overdrafts and Loans Year t</a> 19. Bank Overdrafts and Loans Year t<a title="TMG 4761 Annual Report 09_SP2.pdf page 64" href="http://viewer.zmags.com/publication/1cb118e7?page=64">20. Obligations Under Finance LeasesObligations </a> 20. Obligations Under Finance LeasesObligations <a title="TMG 4761 Annual Report 09_SP2.pdf page 65" href="http://viewer.zmags.com/publication/1cb118e7?page=65">22. Deferred TaxationThe deferred taxation liabi</a> 22. Deferred TaxationThe deferred taxation liabi<a title="TMG 4761 Annual Report 09_SP2.pdf page 66" href="http://viewer.zmags.com/publication/1cb118e7?page=66">24. Share Capital Year to </a> 24. Share Capital Year to <a title="TMG 4761 Annual Report 09_SP2.pdf page 67" href="http://viewer.zmags.com/publication/1cb118e7?page=67">26. Staff Remuneration Reserve AccountThe staff </a> 26. Staff Remuneration Reserve AccountThe staff <a title="TMG 4761 Annual Report 09_SP2.pdf page 68" href="http://viewer.zmags.com/publication/1cb118e7?page=68">Interest Rate RiskThe operations of the Group ge</a> Interest Rate RiskThe operations of the Group ge<a title="TMG 4761 Annual Report 09_SP2.pdf page 69" href="http://viewer.zmags.com/publication/1cb118e7?page=69">30. PensionsThe Group operates ten defined contri</a> 30. PensionsThe Group operates ten defined contri<a title="TMG 4761 Annual Report 09_SP2.pdf page 70" href="http://viewer.zmags.com/publication/1cb118e7?page=70">IndependentAuditors’ Report tothe Members ofTh</a> IndependentAuditors’ Report tothe Members ofTh<a title="TMG 4761 Annual Report 09_SP2.pdf page 71" href="http://viewer.zmags.com/publication/1cb118e7?page=71">Matters on which we are Required to Report by Exc</a> Matters on which we are Required to Report by Exc<a title="TMG 4761 Annual Report 09_SP2.pdf page 72" href="http://viewer.zmags.com/publication/1cb118e7?page=72">CompanyBalance SheetAs at 31 December 2009 </a> CompanyBalance SheetAs at 31 December 2009 <a title="TMG 4761 Annual Report 09_SP2.pdf page 73" href="http://viewer.zmags.com/publication/1cb118e7?page=73">Notes to theCompanyBalance Sheet35. Principa</a> Notes to theCompanyBalance Sheet35. Principa<a title="TMG 4761 Annual Report 09_SP2.pdf page 74" href="http://viewer.zmags.com/publication/1cb118e7?page=74">36. Intangible Assets Year to </a> 36. Intangible Assets Year to <a title="TMG 4761 Annual Report 09_SP2.pdf page 75" href="http://viewer.zmags.com/publication/1cb118e7?page=75">The adjustment to consideration in 2009 relates t</a> The adjustment to consideration in 2009 relates t<a title="TMG 4761 Annual Report 09_SP2.pdf page 76" href="http://viewer.zmags.com/publication/1cb118e7?page=76">40. Creditors: Amounts Falling Due Within One Yea</a> 40. Creditors: Amounts Falling Due Within One Yea<a title="TMG 4761 Annual Report 09_SP2.pdf page 77" href="http://viewer.zmags.com/publication/1cb118e7?page=77">The Company has a three year revolving credit fac</a> The Company has a three year revolving credit fac<a title="TMG 4761 Annual Report 09_SP2.pdf page 78" href="http://viewer.zmags.com/publication/1cb118e7?page=78">46. Operating Lease CommitmentsAs at 31 December</a> 46. Operating Lease CommitmentsAs at 31 December<a title="TMG 4761 Annual Report 09_SP2.pdf page 79" href="http://viewer.zmags.com/publication/1cb118e7?page=79">Notice ofAnnual GeneralMeetingNOTICE is here</a> Notice ofAnnual GeneralMeetingNOTICE is here<a title="TMG 4761 Annual Report 09_SP2.pdf page 80" href="http://viewer.zmags.com/publication/1cb118e7?page=80">Special Resolutions15. THAT (subject to the pass</a> Special Resolutions15. THAT (subject to the pass<a title="TMG 4761 Annual Report 09_SP2.pdf page 81" href="http://viewer.zmags.com/publication/1cb118e7?page=81">16. THAT pursuant to section 701 of the Act and, </a> 16. THAT pursuant to section 701 of the Act and, <a title="TMG 4761 Annual Report 09_SP2.pdf page 82" href="http://viewer.zmags.com/publication/1cb118e7?page=82">Notes to the Noticeof Annual GeneralMeetingN</a> Notes to the Noticeof Annual GeneralMeetingN<a title="TMG 4761 Annual Report 09_SP2.pdf page 83" href="http://viewer.zmags.com/publication/1cb118e7?page=83">Form of ProxyThe Mission MarketingGroup plc (“t</a> Form of ProxyThe Mission MarketingGroup plc (“t<a title="TMG 4761 Annual Report 09_SP2.pdf page 84" href="http://viewer.zmags.com/publication/1cb118e7?page=84"> Do not affix postage if posting inGt. Brit</a> Do not affix postage if posting inGt. Brit<a title="TMG 4761 Annual Report 09_SP2.pdf page 85" href="http://viewer.zmags.com/publication/1cb118e7?page=85">AdvisorsCompany Registration Number:05733632</a> AdvisorsCompany Registration Number:05733632<a title="TMG 4761 Annual Report 09_SP2.pdf page 86" href="http://viewer.zmags.com/publication/1cb118e7?page=86">Notes</a> Notes<a title="TMG 4761 Annual Report 09_SP2.pdf page 87" href="http://viewer.zmags.com/publication/1cb118e7?page=87">Notes</a> Notes<a title="TMG 4761 Annual Report 09_SP2.pdf page 88" href="http://viewer.zmags.com/publication/1cb118e7?page=88">The Mission Marketing Group plc14-18 Noel Street</a> The Mission Marketing Group plc14-18 Noel Street