<br />
IN PACKAGING<br />
ISSUE #1 | OCTOBER 2011<br />
SIDE<br />
Outside the Box<br />
QR codes, `green' bottles and designers with something up their sleeve: the<br />
leaders of the pack are taking technology, marketing and design to new levels<br />
IN PACKAGING<br />
SIDE<br />
ISSUE 1 | OCTOBER 2011<br />
<br />
INDUSTRY<br />
NEWS<br />
Clash<br />
of the<br />
Titans<br />
The rivalry between soft drink<br />
giants Coca-Cola and PepsiCo has<br />
moved to the eco-battlefield with<br />
both companies launching 100%<br />
recyclable bottles made from plant-<br />
based raw materials. As the brands<br />
go head-to-head to capture the<br />
hearts of environmentally conscious<br />
consumers, Chris Lo takes a look<br />
at the contenders<br />
AS MANUFACTURERS OF many of the world’s<br />
most popular soft drinks, PepsiCo and Coca-Cola<br />
have been fierce competitors for decades. It’s<br />
only natural that this riva<a title="Inside Packaging | Issue 1 | October 2011 page 1" href="http://viewer.zmags.com/publication/1cb45ae3?page=1"> IN PACKAGING ISSUE #1 | OCTOBER 2011 </a>
<a title="Inside Packaging | Issue 1 | October 2011 page 2" href="http://viewer.zmags.com/publication/1cb45ae3?page=2"> IN PACKAGING SIDE ISSUE 1 | OCTOBER 2011</a>
<a title="Inside Packaging | Issue 1 | October 2011 page 3" href="http://viewer.zmags.com/publication/1cb45ae3?page=3"> </a>
<a title="Inside Packaging | Issue 1 | October 2011 page 4" href="http://viewer.zmags.com/publication/1cb45ae3?page=4"> INDUSTRY NEWS</a>
<a title="Inside Packaging | Issue 1 | October 2011 page 5" href="http://viewer.zmags.com/publication/1cb45ae3?page=5"> Clash of the Titans The rivalry b</a>
<a title="Inside Packaging | Issue 1 | October 2011 page 6" href="http://viewer.zmags.com/publication/1cb45ae3?page=6"> AS MANUFACTURERS OF many of the world’s most popu</a>
<a title="Inside Packaging | Issue 1 | October 2011 page 7" href="http://viewer.zmags.com/publication/1cb45ae3?page=7"> IMAGES COURTESY OF THE COCA-COLA COMPANY AND PEPS</a>
<a title="Inside Packaging | Issue 1 | October 2011 page 8" href="http://viewer.zmags.com/publication/1cb45ae3?page=8"> AGFA GRAPHICS The Time is Right To Print What You</a>
<a title="Inside Packaging | Issue 1 | October 2011 page 9" href="http://viewer.zmags.com/publication/1cb45ae3?page=9"> The Soft Revolution THE DRINKS POUCH has been wit</a>
<a title="Inside Packaging | Issue 1 | October 2011 page 10" href="http://viewer.zmags.com/publication/1cb45ae3?page=10"> It is estimated that an annual consumption of 33 </a>
<a title="Inside Packaging | Issue 1 | October 2011 page 11" href="http://viewer.zmags.com/publication/1cb45ae3?page=11"> Advertorial HITTING THE WHITE SPOT WITH PACKAGING</a>
<a title="Inside Packaging | Issue 1 | October 2011 page 12" href="http://viewer.zmags.com/publication/1cb45ae3?page=12"> The Heat is On There is no holding back sle</a>
<a title="Inside Packaging | Issue 1 | October 2011 page 13" href="http://viewer.zmags.com/publication/1cb45ae3?page=13"> IMAGES COURTESY OF CCL LABEL AND GALATEA SPIRITS </a>
<a title="Inside Packaging | Issue 1 | October 2011 page 14" href="http://viewer.zmags.com/publication/1cb45ae3?page=14"> 2D barcodes allow consumers to access extra produ</a>
<a title="Inside Packaging | Issue 1 | October 2011 page 15" href="http://viewer.zmags.com/publication/1cb45ae3?page=15"> </a>
<a title="Inside Packaging | Issue 1 | October 2011 page 16" href="http://viewer.zmags.com/publication/1cb45ae3?page=16"> Advertorial STRENGTHENING YOUR RELATIONSHIP WITH </a>
<a title="Inside Packaging | Issue 1 | October 2011 page 17" href="http://viewer.zmags.com/publication/1cb45ae3?page=17"> Go </a>
<a title="Inside Packaging | Issue 1 | October 2011 page 18" href="http://viewer.zmags.com/publication/1cb45ae3?page=18"> </a>
<a title="Inside Packaging | Issue 1 | October 2011 page 19" href="http://viewer.zmags.com/publication/1cb45ae3?page=19"> </a>
<a title="Inside Packaging | Issue 1 | October 2011 page 20" href="http://viewer.zmags.com/publication/1cb45ae3?page=20"> IN PACKAGING SIDE Editorial Duncan West Head of</a>