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Best regards
Zmags
WELCOME TO THE
AUGUST ISSUE
OF GOLF RETAILING
ENSURE YOU RECEIVE YOUR
OWN FREE MONTHLY COPY
CLICK HERE TO REGISTER
August 2017 www.golfretailing.com
GOLFRETAILING
The AWARD WINNING magazine for the golf retail sector - incorporating
Forecast is good
for weatherwear
brand ProQuip
See pages 24-25
Ambition...
Unleashed
In golf, there are few names that resonate
as strongly as Lynx.
With a history that includes
Major-winners Ernie Els and Fred
Couples, we understand what
excellence requires.
Lynx proudly designs and creates
exceptional equipment for
golfers at every skill level
and age - starting at just
2 years old.
All our iron ranges can be
fully custom fit.
Love your game.
lynxgolf.co.uk<
WELCOME TO THE AUGUST ISSUE OF GOLF RETAI
August 2017
Ambition... Unleashed In golf, there are few name
FROM THE EDITOR W e had
5 NEWS Golf meets Sci-Fi G erman
6 SMART CART WORKS EXCLUSIVELY WITH TH
7 NEWS Over half a million people have taken up
8 partnership DRIVE OUR VISION
9 NEWS Louis Oosthuizen inspires young
10 CALLAWAY APPAREL SPRING/SUMMER 2018
11 NEWS Players prepare for TGI Golf Partnership
NEWS 12 cherish the letter that Henry wrote to me
13 NEWS Quality of England’s courses recognised
NEWS 14 Tubb is golf’s latest female boss T
15 NEWS Lynx repositions Parallax irons and wood
NEWS 16 The South’s ‘unluckiest golfer’ becomes
17 Eli wins in Bulgaria P
18 Junior Ryder Cup launches E urope
19 BGIA COLUMN Link between golf and wellness cle
Group coaching: why we should do more of it For g
21 INDUSTRY STATISTICS Are fundamentals changin
Values up with units lagging signals that pri
23 MYSTERY TESTING Custom
MYSTERY TESTING 24
25 COVER STORY ProQuip enjoy further growth with
in green grass outlets and sold out three times o
27 PGA CUP On captain’s orders Albert MacKenzie,
What can Jordan Spieth teach us about business? S
29 BRAND FOCUS Stuburt contin
waterproof protection. The use of contoured l
31 INDOOR STUDIOS An all-year business With the
INDOOR STUDIOS 32 in the foot regarding getting
33 APPAREL Wearing it well In our follow up to la
34
35 BRAND FOCUS Calvin Klein Spring 2018 elevates
Calvin Klein Men’s SS’18 Golf Fashion displaying
37 BRAND FOCUS Chervò’s stunning new SS18 collec
There is certainly no doubting Chervò’s eye f
39 APPAREL Combining history and heritage with m
APPAREL 40 Callaway Apparel
41 BRAND FOCUS Island Green Quality and st
BRAND FOCUS 42 At present th
43 APPAREL ProQuip TOURFLEX-LITE TourFlex-Lite is
Chervo Micro Optical Timeless Emotion range The
45 MEDIA FOCUS Getting your club into the news
MEDIA FOCUS 46 When a driving range held a talen
47 10 MINUTES WITH Andrew Green, PGB The Europea
48 GOLFRETAILING.COM
Turn trade-ins and unsold stock into cash The Go