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<br /> <br /> <br /> <br /> <br /> <br /> WELCOME<br /> Welcome to the full edition of the 2011<br /> Halloween Insider! This is your compre-<br /> hensive look at the industry's most<br /> widely read and distributed Halloween<br /> publication. With distribution at the<br /> New York and Houston Halloween<br /> shows, as well as at Toy Fair and the<br /> Las Vegas Lingerie Show, The Hal-<br /> loween Insider is everywhere people<br /> come together to prepare their busi-<br /> nesses for what's fast becoming Amer-<br /> ica's favorite holiday.<br /> In its second year, we want our mag-<br /> azine to be the best it can be—for you.<br /> That's why we searched far and wide to get you the best Halloween coverage. Inside,<br /> you'll be able to read an overview of Halloween 2011 and get insight into Rubie's and<br /> Rasta Imposta's efforts for next year, as well as an overview of the major shows at which<br /> we'll be distributed. You'll <a title="The Halloween Insider 2011 page 1" href="http://viewer.zmags.com/publication/1e3382ed?page=1"> </a> <a title="The Halloween Insider 2011 page 2" href="http://viewer.zmags.com/publication/1e3382ed?page=2"> </a> <a title="The Halloween Insider 2011 page 3" href="http://viewer.zmags.com/publication/1e3382ed?page=3"> </a> <a title="The Halloween Insider 2011 page 4" href="http://viewer.zmags.com/publication/1e3382ed?page=4"> </a> <a title="The Halloween Insider 2011 page 5" href="http://viewer.zmags.com/publication/1e3382ed?page=5"> </a> <a title="The Halloween Insider 2011 page 6" href="http://viewer.zmags.com/publication/1e3382ed?page=6"> WELCOME Welcome to the full edition of the 2011 </a> <a title="The Halloween Insider 2011 page 7" href="http://viewer.zmags.com/publication/1e3382ed?page=7"> </a> <a title="The Halloween Insider 2011 page 8" href="http://viewer.zmags.com/publication/1e3382ed?page=8"> StatShot: Halloween 2010 We tracked the hottest-</a> <a title="The Halloween Insider 2011 page 9" href="http://viewer.zmags.com/publication/1e3382ed?page=9"> </a> <a title="The Halloween Insider 2011 page 10" href="http://viewer.zmags.com/publication/1e3382ed?page=10"> America's Next Top Holiday With 2009 safely i</a> <a title="The Halloween Insider 2011 page 11" href="http://viewer.zmags.com/publication/1e3382ed?page=11"> tumes. The question is, are these costumes the lu</a> <a title="The Halloween Insider 2011 page 12" href="http://viewer.zmags.com/publication/1e3382ed?page=12"> Retailer Spotlight: The Target Audience The Hal</a> <a title="The Halloween Insider 2011 page 13" href="http://viewer.zmags.com/publication/1e3382ed?page=13"> WHAT THEY'RE WEARING Pet-erazzi (top r.) and Diva</a> <a title="The Halloween Insider 2011 page 14" href="http://viewer.zmags.com/publication/1e3382ed?page=14"> Down Memory Lane: A History and Origin of Rubi</a> <a title="The Halloween Insider 2011 page 15" href="http://viewer.zmags.com/publication/1e3382ed?page=15"> The only other costumes that were on the market p</a> <a title="The Halloween Insider 2011 page 16" href="http://viewer.zmags.com/publication/1e3382ed?page=16"> Celebrating A New Generation A few years ago Joel</a> <a title="The Halloween Insider 2011 page 17" href="http://viewer.zmags.com/publication/1e3382ed?page=17"> </a> <a title="The Halloween Insider 2011 page 18" href="http://viewer.zmags.com/publication/1e3382ed?page=18"> Interview with Howard Beige, Executive VP, Rubie'</a> <a title="The Halloween Insider 2011 page 19" href="http://viewer.zmags.com/publication/1e3382ed?page=19"> old school vampires, and a lucrative appointment </a> <a title="The Halloween Insider 2011 page 20" href="http://viewer.zmags.com/publication/1e3382ed?page=20"> </a> <a title="The Halloween Insider 2011 page 21" href="http://viewer.zmags.com/publication/1e3382ed?page=21"> </a> <a title="The Halloween Insider 2011 page 22" href="http://viewer.zmags.com/publication/1e3382ed?page=22"> A Closer Look: Trade Show Insiders Put Halloween </a> <a title="The Halloween Insider 2011 page 23" href="http://viewer.zmags.com/publication/1e3382ed?page=23"> The Future Looks Good for Rasta Imposta Rasta</a> <a title="The Halloween Insider 2011 page 24" href="http://viewer.zmags.com/publication/1e3382ed?page=24"> </a> <a title="The Halloween Insider 2011 page 25" href="http://viewer.zmags.com/publication/1e3382ed?page=25"> </a> <a title="The Halloween Insider 2011 page 26" href="http://viewer.zmags.com/publication/1e3382ed?page=26"> INSIDER LOOK At: kids costumes New for 2</a> <a title="The Halloween Insider 2011 page 27" href="http://viewer.zmags.com/publication/1e3382ed?page=27"> Want to be a peeled banana, a flower in a</a> <a title="The Halloween Insider 2011 page 28" href="http://viewer.zmags.com/publication/1e3382ed?page=28"> INSIDER LOOK At: kids costumes From Di</a> <a title="The Halloween Insider 2011 page 29" href="http://viewer.zmags.com/publication/1e3382ed?page=29"> The Voice Reaching Both Trade and Consumers </a> <a title="The Halloween Insider 2011 page 30" href="http://viewer.zmags.com/publication/1e3382ed?page=30"> INSIDER LOOK At: adult costumes From </a> <a title="The Halloween Insider 2011 page 31" href="http://viewer.zmags.com/publication/1e3382ed?page=31"> </a> <a title="The Halloween Insider 2011 page 32" href="http://viewer.zmags.com/publication/1e3382ed?page=32"> INSIDER LOOK At: adult costumes Big-sc</a> <a title="The Halloween Insider 2011 page 33" href="http://viewer.zmags.com/publication/1e3382ed?page=33"> Specializing in wearable props and creepy cr</a> <a title="The Halloween Insider 2011 page 34" href="http://viewer.zmags.com/publication/1e3382ed?page=34"> INSIDER LOOK At: Accessories From Innov</a> <a title="The Halloween Insider 2011 page 35" href="http://viewer.zmags.com/publication/1e3382ed?page=35"> </a> <a title="The Halloween Insider 2011 page 36" href="http://viewer.zmags.com/publication/1e3382ed?page=36"> INSIDER LOOK At: Accessories WOWindows,</a> <a title="The Halloween Insider 2011 page 37" href="http://viewer.zmags.com/publication/1e3382ed?page=37"> Specializing in all things spooky, Skel</a> <a title="The Halloween Insider 2011 page 38" href="http://viewer.zmags.com/publication/1e3382ed?page=38"> Directory of Advertisers Rubie's Costume Co. w</a> <a title="The Halloween Insider 2011 page 39" href="http://viewer.zmags.com/publication/1e3382ed?page=39"> </a> <a title="The Halloween Insider 2011 page 40" href="http://viewer.zmags.com/publication/1e3382ed?page=40"> </a>