The Halloween Insider 2011

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WELCOME Welcome to the full edition of the 2011 Halloween Insider! This is your compre- hensive look at the industry's most widely read and distributed Halloween publication. With distribution at the New York and Houston Halloween shows, as well as at Toy Fair and the Las Vegas Lingerie Show, The Hal- loween Insider is everywhere people come together to prepare their busi- nesses for what's fast becoming Amer- ica's favorite holiday. In its second year, we want our mag- azine to be the best it can be—for you. That's why we searched far and wide to get you the best Halloween coverage. Inside, you'll be able to read an overview of Halloween 2011 and get insigh<a title="The Halloween Insider 2011 page 1" href="http://viewer.zmags.com/publication/1e3382ed?page=1"></a> <a title="The Halloween Insider 2011 page 2" href="http://viewer.zmags.com/publication/1e3382ed?page=2"></a> <a title="The Halloween Insider 2011 page 3" href="http://viewer.zmags.com/publication/1e3382ed?page=3"></a> <a title="The Halloween Insider 2011 page 4" href="http://viewer.zmags.com/publication/1e3382ed?page=4"></a> <a title="The Halloween Insider 2011 page 5" href="http://viewer.zmags.com/publication/1e3382ed?page=5"></a> <a title="The Halloween Insider 2011 page 6" href="http://viewer.zmags.com/publication/1e3382ed?page=6">WELCOMEWelcome to the full edition of the 2011</a> WELCOMEWelcome to the full edition of the 2011<a title="The Halloween Insider 2011 page 7" href="http://viewer.zmags.com/publication/1e3382ed?page=7"></a> <a title="The Halloween Insider 2011 page 8" href="http://viewer.zmags.com/publication/1e3382ed?page=8">StatShot: Halloween 2010We tracked the hottest-</a> StatShot: Halloween 2010We tracked the hottest-<a title="The Halloween Insider 2011 page 9" href="http://viewer.zmags.com/publication/1e3382ed?page=9"></a> <a title="The Halloween Insider 2011 page 10" href="http://viewer.zmags.com/publication/1e3382ed?page=10">America's Next Top Holiday With 2009 safely i</a> America's Next Top Holiday With 2009 safely i<a title="The Halloween Insider 2011 page 11" href="http://viewer.zmags.com/publication/1e3382ed?page=11">tumes. The question is, are these costumes thelu</a> tumes. The question is, are these costumes thelu<a title="The Halloween Insider 2011 page 12" href="http://viewer.zmags.com/publication/1e3382ed?page=12">Retailer Spotlight:The Target AudienceThe Hal</a> Retailer Spotlight:The Target AudienceThe Hal<a title="The Halloween Insider 2011 page 13" href="http://viewer.zmags.com/publication/1e3382ed?page=13">WHAT THEY'RE WEARINGPet-erazzi (top r.) and Diva</a> WHAT THEY'RE WEARINGPet-erazzi (top r.) and Diva<a title="The Halloween Insider 2011 page 14" href="http://viewer.zmags.com/publication/1e3382ed?page=14">Down Memory Lane: A History and Originof Rubi</a> Down Memory Lane: A History and Originof Rubi<a title="The Halloween Insider 2011 page 15" href="http://viewer.zmags.com/publication/1e3382ed?page=15">The only other costumes that were on the market p</a> The only other costumes that were on the market p<a title="The Halloween Insider 2011 page 16" href="http://viewer.zmags.com/publication/1e3382ed?page=16">Celebrating A New GenerationA few years ago Joel</a> Celebrating A New GenerationA few years ago Joel<a title="The Halloween Insider 2011 page 17" href="http://viewer.zmags.com/publication/1e3382ed?page=17"></a> <a title="The Halloween Insider 2011 page 18" href="http://viewer.zmags.com/publication/1e3382ed?page=18">Interview with Howard Beige,Executive VP, Rubie'</a> Interview with Howard Beige,Executive VP, Rubie'<a title="The Halloween Insider 2011 page 19" href="http://viewer.zmags.com/publication/1e3382ed?page=19">old school vampires, and a lucrative appointment </a> old school vampires, and a lucrative appointment <a title="The Halloween Insider 2011 page 20" href="http://viewer.zmags.com/publication/1e3382ed?page=20"></a> <a title="The Halloween Insider 2011 page 21" href="http://viewer.zmags.com/publication/1e3382ed?page=21"></a> <a title="The Halloween Insider 2011 page 22" href="http://viewer.zmags.com/publication/1e3382ed?page=22">A Closer Look: Trade Show InsidersPut Halloween </a> A Closer Look: Trade Show InsidersPut Halloween <a title="The Halloween Insider 2011 page 23" href="http://viewer.zmags.com/publication/1e3382ed?page=23">The Future Looks Goodfor Rasta Imposta Rasta</a> The Future Looks Goodfor Rasta Imposta Rasta<a title="The Halloween Insider 2011 page 24" href="http://viewer.zmags.com/publication/1e3382ed?page=24"></a> <a title="The Halloween Insider 2011 page 25" href="http://viewer.zmags.com/publication/1e3382ed?page=25"></a> <a title="The Halloween Insider 2011 page 26" href="http://viewer.zmags.com/publication/1e3382ed?page=26">INSIDER LOOK At:kids costumes New for 2</a> INSIDER LOOK At:kids costumes New for 2<a title="The Halloween Insider 2011 page 27" href="http://viewer.zmags.com/publication/1e3382ed?page=27"> Want to be a peeled banana,a flower in a</a> Want to be a peeled banana,a flower in a<a title="The Halloween Insider 2011 page 28" href="http://viewer.zmags.com/publication/1e3382ed?page=28">INSIDER LOOK At:kids costumes From Di</a> INSIDER LOOK At:kids costumes From Di<a title="The Halloween Insider 2011 page 29" href="http://viewer.zmags.com/publication/1e3382ed?page=29">The VoiceReaching BothTrade and Consumers</a> The VoiceReaching BothTrade and Consumers<a title="The Halloween Insider 2011 page 30" href="http://viewer.zmags.com/publication/1e3382ed?page=30">INSIDER LOOK At:adult costumes From </a> INSIDER LOOK At:adult costumes From <a title="The Halloween Insider 2011 page 31" href="http://viewer.zmags.com/publication/1e3382ed?page=31"></a> <a title="The Halloween Insider 2011 page 32" href="http://viewer.zmags.com/publication/1e3382ed?page=32">INSIDER LOOK At:adult costumes Big-sc</a> INSIDER LOOK At:adult costumes Big-sc<a title="The Halloween Insider 2011 page 33" href="http://viewer.zmags.com/publication/1e3382ed?page=33"> Specializing in wearable props and creepy cr</a> Specializing in wearable props and creepy cr<a title="The Halloween Insider 2011 page 34" href="http://viewer.zmags.com/publication/1e3382ed?page=34">INSIDER LOOK At:Accessories From Innov</a> INSIDER LOOK At:Accessories From Innov<a title="The Halloween Insider 2011 page 35" href="http://viewer.zmags.com/publication/1e3382ed?page=35"></a> <a title="The Halloween Insider 2011 page 36" href="http://viewer.zmags.com/publication/1e3382ed?page=36">INSIDER LOOK At:Accessories WOWindows,</a> INSIDER LOOK At:Accessories WOWindows,<a title="The Halloween Insider 2011 page 37" href="http://viewer.zmags.com/publication/1e3382ed?page=37"> Specializing in all thingsspooky, Skel</a> Specializing in all thingsspooky, Skel<a title="The Halloween Insider 2011 page 38" href="http://viewer.zmags.com/publication/1e3382ed?page=38">Directory of Advertisers Rubie's Costume Co.w</a> Directory of Advertisers Rubie's Costume Co.w<a title="The Halloween Insider 2011 page 39" href="http://viewer.zmags.com/publication/1e3382ed?page=39"></a> <a title="The Halloween Insider 2011 page 40" href="http://viewer.zmags.com/publication/1e3382ed?page=40"></a>