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The Official Publication of The North American Association of State & Provincial Lotteries<br />
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May 2010 / Issue 5 / Vol. 11<br />
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Also Inside!<br />
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Multi-State, Multi-Vendor Contract<br />
Breaks New Ground for Lotteries<br />
Page 4<br />
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Bloc-Buster Trial and Sales<br />
Independent Lottery Research<br />
Page 24<br />
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Making the Switch:<br />
Can Statewide Lottery Tracking Studies Safely<br />
Transition into the Internet Age?<br />
Page 26<br />
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First Quarter Calendar Sales<br />
By Product 2009 vs. 2010<br />
Page 30<br />
<br /><a title="May.Issue.2010 page 1" href="http://viewer.zmags.com/publication/1ee1d96d?page=1">The Official Publication of The North American As</a> The Official Publication of The North American As<a title="May.Issue.2010 page 2" href="http://viewer.zmags.com/publication/1ee1d96d?page=2">Lottery Insights - May 2010 - Issue 5 - Vol. 11</a> Lottery Insights - May 2010 - Issue 5 - Vol. 11<a title="May.Issue.2010 page 3" href="http://viewer.zmags.com/publication/1ee1d96d?page=3">T his issue marks the m</a> T his issue marks the m<a title="May.Issue.2010 page 4" href="http://viewer.zmags.com/publication/1ee1d96d?page=4">Multi-State, Multi-Vendor Contract BreaksNew Gro</a> Multi-State, Multi-Vendor Contract BreaksNew Gro<a title="May.Issue.2010 page 5" href="http://viewer.zmags.com/publication/1ee1d96d?page=5"></a> <a title="May.Issue.2010 page 6" href="http://viewer.zmags.com/publication/1ee1d96d?page=6">(From page 4)For help in this process,lotteries</a> (From page 4)For help in this process,lotteries<a title="May.Issue.2010 page 7" href="http://viewer.zmags.com/publication/1ee1d96d?page=7"></a> <a title="May.Issue.2010 page 8" href="http://viewer.zmags.com/publication/1ee1d96d?page=8">Ohio Launches PowerballA Conversation with Ohio</a> Ohio Launches PowerballA Conversation with Ohio<a title="May.Issue.2010 page 9" href="http://viewer.zmags.com/publication/1ee1d96d?page=9"></a> <a title="May.Issue.2010 page 10" href="http://viewer.zmags.com/publication/1ee1d96d?page=10">arrived with suitcases full of money, creatingon</a> arrived with suitcases full of money, creatingon<a title="May.Issue.2010 page 11" href="http://viewer.zmags.com/publication/1ee1d96d?page=11">Ohio Retailers Launch Powerball Sales;Game Start</a> Ohio Retailers Launch Powerball Sales;Game Start<a title="May.Issue.2010 page 12" href="http://viewer.zmags.com/publication/1ee1d96d?page=12">excitement and surprise inthe most unexpected pl</a> excitement and surprise inthe most unexpected pl<a title="May.Issue.2010 page 13" href="http://viewer.zmags.com/publication/1ee1d96d?page=13"><<<<<<<<<< Lottery Insights - May 2010 1</a> <<<<<<<<<< Lottery Insights - May 2010 1<a title="May.Issue.2010 page 14" href="http://viewer.zmags.com/publication/1ee1d96d?page=14">Television Commercial Featuring Powerball Arrivin</a> Television Commercial Featuring Powerball Arrivin<a title="May.Issue.2010 page 15" href="http://viewer.zmags.com/publication/1ee1d96d?page=15">The 44 lotteries NOW selling Powerball are:Arizo</a> The 44 lotteries NOW selling Powerball are:Arizo<a title="May.Issue.2010 page 16" href="http://viewer.zmags.com/publication/1ee1d96d?page=16">California Lottery Continues to Bet on Education</a> California Lottery Continues to Bet on Education<a title="May.Issue.2010 page 17" href="http://viewer.zmags.com/publication/1ee1d96d?page=17"></a> <a title="May.Issue.2010 page 18" href="http://viewer.zmags.com/publication/1ee1d96d?page=18">NASPL ‘10 Call For Entries Now Available!I </a> NASPL ‘10 Call For Entries Now Available!I <a title="May.Issue.2010 page 19" href="http://viewer.zmags.com/publication/1ee1d96d?page=19">NASPL‘10 IS GETTING CLOSER!With spring arriving</a> NASPL‘10 IS GETTING CLOSER!With spring arriving<a title="May.Issue.2010 page 20" href="http://viewer.zmags.com/publication/1ee1d96d?page=20">From left to right : Mr. Raymond Goudreault, Seni</a> From left to right : Mr. Raymond Goudreault, Seni<a title="May.Issue.2010 page 21" href="http://viewer.zmags.com/publication/1ee1d96d?page=21">the facility’s previous annualcapacity of approx</a> the facility’s previous annualcapacity of approx<a title="May.Issue.2010 page 22" href="http://viewer.zmags.com/publication/1ee1d96d?page=22">Intralot USA Vice President, John Pittman,Receiv</a> Intralot USA Vice President, John Pittman,Receiv<a title="May.Issue.2010 page 23" href="http://viewer.zmags.com/publication/1ee1d96d?page=23"> “The Kentucky Lottery looks forward tocontin</a> “The Kentucky Lottery looks forward tocontin<a title="May.Issue.2010 page 24" href="http://viewer.zmags.com/publication/1ee1d96d?page=24">Bloc-Buster Trial and SalesBy Margaret Mueller P</a> Bloc-Buster Trial and SalesBy Margaret Mueller P<a title="May.Issue.2010 page 25" href="http://viewer.zmags.com/publication/1ee1d96d?page=25">Question: Did you spend more than you usually spe</a> Question: Did you spend more than you usually spe<a title="May.Issue.2010 page 26" href="http://viewer.zmags.com/publication/1ee1d96d?page=26">Making the SwitchCan Statewide Lottery Tracking </a> Making the SwitchCan Statewide Lottery Tracking <a title="May.Issue.2010 page 27" href="http://viewer.zmags.com/publication/1ee1d96d?page=27">conversion, but to share theimplications of our </a> conversion, but to share theimplications of our <a title="May.Issue.2010 page 28" href="http://viewer.zmags.com/publication/1ee1d96d?page=28">Key areas to address arethe Internet sampling pl</a> Key areas to address arethe Internet sampling pl<a title="May.Issue.2010 page 29" href="http://viewer.zmags.com/publication/1ee1d96d?page=29">revealed that both aided andunaided awareness fo</a> revealed that both aided andunaided awareness fo<a title="May.Issue.2010 page 30" href="http://viewer.zmags.com/publication/1ee1d96d?page=30">First Quarter Calendar Sales By Product - 2009 vs</a> First Quarter Calendar Sales By Product - 2009 vs<a title="May.Issue.2010 page 31" href="http://viewer.zmags.com/publication/1ee1d96d?page=31">First Quarter Calendar Sales By Product - 2009 vs</a> First Quarter Calendar Sales By Product - 2009 vs<a title="May.Issue.2010 page 32" href="http://viewer.zmags.com/publication/1ee1d96d?page=32">First Quarter Calendar Sales By Product - 2009 vs</a> First Quarter Calendar Sales By Product - 2009 vs<a title="May.Issue.2010 page 33" href="http://viewer.zmags.com/publication/1ee1d96d?page=33">First Quarter Calendar Sales By Product - 2009 vs</a> First Quarter Calendar Sales By Product - 2009 vs<a title="May.Issue.2010 page 34" href="http://viewer.zmags.com/publication/1ee1d96d?page=34">First Quarter Calendar Sales By Product - 2009 vs</a> First Quarter Calendar Sales By Product - 2009 vs<a title="May.Issue.2010 page 35" href="http://viewer.zmags.com/publication/1ee1d96d?page=35">Hosted by the Wisconsin LotteryMadison Concourse</a> Hosted by the Wisconsin LotteryMadison Concourse<a title="May.Issue.2010 page 36" href="http://viewer.zmags.com/publication/1ee1d96d?page=36">Stephen L. Martino selected by Gov. MartinO’Mall</a> Stephen L. Martino selected by Gov. MartinO’Mall<a title="May.Issue.2010 page 37" href="http://viewer.zmags.com/publication/1ee1d96d?page=37">New Washington Lottery Director AppointedGov. Ch</a> New Washington Lottery Director AppointedGov. Ch<a title="May.Issue.2010 page 38" href="http://viewer.zmags.com/publication/1ee1d96d?page=38">2010 NASPL Lottery Leadership Institute Q</a> 2010 NASPL Lottery Leadership Institute Q<a title="May.Issue.2010 page 39" href="http://viewer.zmags.com/publication/1ee1d96d?page=39">������������������ Click Here to Regis</a> ������������������ Click Here to Regis<a title="May.Issue.2010 page 40" href="http://viewer.zmags.com/publication/1ee1d96d?page=40">September 22 - 24, 2010NASPL ’10 Annual Conferen</a> September 22 - 24, 2010NASPL ’10 Annual Conferen<a title="May.Issue.2010 page 41" href="http://viewer.zmags.com/publication/1ee1d96d?page=41"></a>