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<br /> The Official Publication of the North American Association of State & Provincial Lotteries<br /> Conference Recap Issue 2012<br /> Lottery Insights<br /> WLS 2012<br /> À La Montréal<br /> A look back at the World Lottery Summit 2012 including a complete photo recap.<br /> In this Issue...<br /> Lottery Insights Conference Recap Issue 2012<br /> From the NASPL President<br /> Buddy Roogow, Executive Director, District<br /> of Columbia Lottery, NASPL President<br /> Page 4<br /> The NASPL 2012/2013<br /> Executive Committee<br /> Page 6<br /> Alchemy3 Mourns the Loss<br /> of One of its Founding Members<br /> Page 8<br /> Virginia Lottery Launches<br /> New Brand: “We’re Game”<br /> We’re game. Are you?<br /> Page 10<br /> 2012 Version of McGill University/<br /> NCGP Lottery Holiday Campaign<br /> Ready to Launch<br /> Page 14<br /> Don’t Abandon Bricks<br /> and Mortar While Chasing<br /> Online Sales<br /> Jan Kessinger, Henderson Kessinger<br /><a title="Conference.Recap.Issue.2012 page 1" href="http://viewer.zmags.com/publication/1f3e816c?page=1"> The Official Publication of the North American As</a> <a title="Conference.Recap.Issue.2012 page 2" href="http://viewer.zmags.com/publication/1f3e816c?page=2"> In this Issue... Lottery Insights Conference Reca</a> <a title="Conference.Recap.Issue.2012 page 3" href="http://viewer.zmags.com/publication/1f3e816c?page=3"> A WORLD OF POSSIBILITIES </a> <a title="Conference.Recap.Issue.2012 page 4" href="http://viewer.zmags.com/publication/1f3e816c?page=4"> From the NASPL Executive Director </a> <a title="Conference.Recap.Issue.2012 page 5" href="http://viewer.zmags.com/publication/1f3e816c?page=5"> ship, assuring them that their business is secure</a> <a title="Conference.Recap.Issue.2012 page 6" href="http://viewer.zmags.com/publication/1f3e816c?page=6"> NASPL Executive Committee Not pictured: President</a> <a title="Conference.Recap.Issue.2012 page 7" href="http://viewer.zmags.com/publication/1f3e816c?page=7"> Lottery Insights - Conference Issue 2012 | 7</a> <a title="Conference.Recap.Issue.2012 page 8" href="http://viewer.zmags.com/publication/1f3e816c?page=8"> Industry News Alchemy3 Mourns the Loss of One of</a> <a title="Conference.Recap.Issue.2012 page 9" href="http://viewer.zmags.com/publication/1f3e816c?page=9"> Leverage the retro-chic Frogger® brand to engage </a> <a title="Conference.Recap.Issue.2012 page 10" href="http://viewer.zmags.com/publication/1f3e816c?page=10"> Industry News Virginia Lottery Launches New Bran</a> <a title="Conference.Recap.Issue.2012 page 11" href="http://viewer.zmags.com/publication/1f3e816c?page=11"> “Our new brand emphasizes the ‘fun and games’ asp</a> <a title="Conference.Recap.Issue.2012 page 12" href="http://viewer.zmags.com/publication/1f3e816c?page=12"> Industry News (Le (Bel ke ft) The “Starters” ow</a> <a title="Conference.Recap.Issue.2012 page 13" href="http://viewer.zmags.com/publication/1f3e816c?page=13"> Lottery Insights - Conference Issue 2012 | 13</a> <a title="Conference.Recap.Issue.2012 page 14" href="http://viewer.zmags.com/publication/1f3e816c?page=14"> Industry News 2012 Version of McGill University </a> <a title="Conference.Recap.Issue.2012 page 15" href="http://viewer.zmags.com/publication/1f3e816c?page=15"> Lottery Insights - Conference Issue 2012 | 15</a> <a title="Conference.Recap.Issue.2012 page 16" href="http://viewer.zmags.com/publication/1f3e816c?page=16"> Retail Corner Don’t Abandon Bricks and Mortar Wh</a> <a title="Conference.Recap.Issue.2012 page 17" href="http://viewer.zmags.com/publication/1f3e816c?page=17"> So, what does this say about convenience store sa</a> <a title="Conference.Recap.Issue.2012 page 18" href="http://viewer.zmags.com/publication/1f3e816c?page=18"> Retail Corner ticket with a fill-up. However, c</a> <a title="Conference.Recap.Issue.2012 page 19" href="http://viewer.zmags.com/publication/1f3e816c?page=19"> Lottery Insights - Conference Issue 2012 | 19</a> <a title="Conference.Recap.Issue.2012 page 20" href="http://viewer.zmags.com/publication/1f3e816c?page=20"> Vendor Relations Day of Drawing Lottery Dual Jac</a> <a title="Conference.Recap.Issue.2012 page 21" href="http://viewer.zmags.com/publication/1f3e816c?page=21"> We’ll see you in Providence! “An </a> <a title="Conference.Recap.Issue.2012 page 22" href="http://viewer.zmags.com/publication/1f3e816c?page=22"> WLS 2012 It’s all about Relevance World Lotter</a> <a title="Conference.Recap.Issue.2012 page 23" href="http://viewer.zmags.com/publication/1f3e816c?page=23"> All Conference photos by Domagalski Photography, </a> <a title="Conference.Recap.Issue.2012 page 24" href="http://viewer.zmags.com/publication/1f3e816c?page=24"> WLS 2012 2) Mobile • Big media is just an app </a> <a title="Conference.Recap.Issue.2012 page 25" href="http://viewer.zmags.com/publication/1f3e816c?page=25"> Michael Porter </a> <a title="Conference.Recap.Issue.2012 page 26" href="http://viewer.zmags.com/publication/1f3e816c?page=26"> WLS 2012 Arch Gleason, Chri</a> <a title="Conference.Recap.Issue.2012 page 27" href="http://viewer.zmags.com/publication/1f3e816c?page=27"> All Conference photos by Domagalski Photography, </a> <a title="Conference.Recap.Issue.2012 page 28" href="http://viewer.zmags.com/publication/1f3e816c?page=28"> WLS 2012 Dr. Rolf Stypmann </a> <a title="Conference.Recap.Issue.2012 page 29" href="http://viewer.zmags.com/publication/1f3e816c?page=29"> At the beginning, playnow.com was an e-commerce c</a> <a title="Conference.Recap.Issue.2012 page 30" href="http://viewer.zmags.com/publication/1f3e816c?page=30"> WLS 2012 ing. At about $1.6 billion in sales, </a> <a title="Conference.Recap.Issue.2012 page 31" href="http://viewer.zmags.com/publication/1f3e816c?page=31"> All Conference photos by Domagalski Photography, </a> <a title="Conference.Recap.Issue.2012 page 32" href="http://viewer.zmags.com/publication/1f3e816c?page=32"> WLS 2012 Lorne Weil, Chairman and CEO of Scien</a> <a title="Conference.Recap.Issue.2012 page 33" href="http://viewer.zmags.com/publication/1f3e816c?page=33"> novation, whether it be a new game or a new techn</a> <a title="Conference.Recap.Issue.2012 page 34" href="http://viewer.zmags.com/publication/1f3e816c?page=34"> WLS 2012 Julius Patta, Chief Technology Office</a> <a title="Conference.Recap.Issue.2012 page 35" href="http://viewer.zmags.com/publication/1f3e816c?page=35"> Tom Little, President and CEO of Intralot </a> <a title="Conference.Recap.Issue.2012 page 36" href="http://viewer.zmags.com/publication/1f3e816c?page=36"> WLS 2012 Meeting Industry Needs The WLS trade </a> <a title="Conference.Recap.Issue.2012 page 37" href="http://viewer.zmags.com/publication/1f3e816c?page=37"> All Conference photos by Domagalski Photography, </a> <a title="Conference.Recap.Issue.2012 page 38" href="http://viewer.zmags.com/publication/1f3e816c?page=38"> WLS 2012 Even wi</a> <a title="Conference.Recap.Issue.2012 page 39" href="http://viewer.zmags.com/publication/1f3e816c?page=39"> another area with great potential. “This is not y</a> <a title="Conference.Recap.Issue.2012 page 40" href="http://viewer.zmags.com/publication/1f3e816c?page=40"> WLS 2012 games an</a> <a title="Conference.Recap.Issue.2012 page 41" href="http://viewer.zmags.com/publication/1f3e816c?page=41"> option is less widely available. “North American </a> <a title="Conference.Recap.Issue.2012 page 42" href="http://viewer.zmags.com/publication/1f3e816c?page=42"> WLS 2012 lotteries will fall behind the compet</a> <a title="Conference.Recap.Issue.2012 page 43" href="http://viewer.zmags.com/publication/1f3e816c?page=43"> interact with lottery delegates from around the g</a> <a title="Conference.Recap.Issue.2012 page 44" href="http://viewer.zmags.com/publication/1f3e816c?page=44"> (All Conference photos by Domagalski Photography,</a> <a title="Conference.Recap.Issue.2012 page 45" href="http://viewer.zmags.com/publication/1f3e816c?page=45"> WLS 2012 Photo Recap Please enjoy </a> <a title="Conference.Recap.Issue.2012 page 46" href="http://viewer.zmags.com/publication/1f3e816c?page=46"> Volunteer Dinner</a> <a title="Conference.Recap.Issue.2012 page 47" href="http://viewer.zmags.com/publication/1f3e816c?page=47"> Volunteer Dinner Lottery employees representing o</a> <a title="Conference.Recap.Issue.2012 page 48" href="http://viewer.zmags.com/publication/1f3e816c?page=48"> President’s Cup Golf Tournament</a> <a title="Conference.Recap.Issue.2012 page 49" href="http://viewer.zmags.com/publication/1f3e816c?page=49"> President’s Cup Golf Tournament The President’s C</a> <a title="Conference.Recap.Issue.2012 page 50" href="http://viewer.zmags.com/publication/1f3e816c?page=50"> NASPL Business Meeting</a> <a title="Conference.Recap.Issue.2012 page 51" href="http://viewer.zmags.com/publication/1f3e816c?page=51"> </a> <a title="Conference.Recap.Issue.2012 page 52" href="http://viewer.zmags.com/publication/1f3e816c?page=52"> WLS 2012 Opening Ceremony </a> <a title="Conference.Recap.Issue.2012 page 53" href="http://viewer.zmags.com/publication/1f3e816c?page=53"> </a> <a title="Conference.Recap.Issue.2012 page 54" href="http://viewer.zmags.com/publication/1f3e816c?page=54"> WLS 2012 Opening Dinner</a> <a title="Conference.Recap.Issue.2012 page 55" href="http://viewer.zmags.com/publication/1f3e816c?page=55"> WLS 2012 Opening Dinner After the Opening Trade S</a> <a title="Conference.Recap.Issue.2012 page 56" href="http://viewer.zmags.com/publication/1f3e816c?page=56"> WLS 2012 Trade Show</a> <a title="Conference.Recap.Issue.2012 page 57" href="http://viewer.zmags.com/publication/1f3e816c?page=57"> WLS 2012 Trade Show The convention venue for WLS </a> <a title="Conference.Recap.Issue.2012 page 58" href="http://viewer.zmags.com/publication/1f3e816c?page=58"> WLS 2012 Trade Show</a> <a title="Conference.Recap.Issue.2012 page 59" href="http://viewer.zmags.com/publication/1f3e816c?page=59"> </a> <a title="Conference.Recap.Issue.2012 page 60" href="http://viewer.zmags.com/publication/1f3e816c?page=60"> Industry News WLS 2012 Trade S how </a> <a title="Conference.Recap.Issue.2012 page 61" href="http://viewer.zmags.com/publication/1f3e816c?page=61"> Lottery Insights - Conference Issue 2012 | 61</a> <a title="Conference.Recap.Issue.2012 page 62" href="http://viewer.zmags.com/publication/1f3e816c?page=62"> Industry News WLS 2012 Trade S how </a> <a title="Conference.Recap.Issue.2012 page 63" href="http://viewer.zmags.com/publication/1f3e816c?page=63"> Lottery Insights - Conference Issue 2012 | 63</a> <a title="Conference.Recap.Issue.2012 page 64" href="http://viewer.zmags.com/publication/1f3e816c?page=64"> Industry News Keynotes and Par allel Se</a> <a title="Conference.Recap.Issue.2012 page 65" href="http://viewer.zmags.com/publication/1f3e816c?page=65"> Lottery Insights - Conference Issue 2012 | 65</a> <a title="Conference.Recap.Issue.2012 page 66" href="http://viewer.zmags.com/publication/1f3e816c?page=66"> Industry News Keynotes and Par allel Se</a> <a title="Conference.Recap.Issue.2012 page 67" href="http://viewer.zmags.com/publication/1f3e816c?page=67"> Lottery Insights - Conference Issue 2012 | 67</a> <a title="Conference.Recap.Issue.2012 page 68" href="http://viewer.zmags.com/publication/1f3e816c?page=68"> Industry News Keynotes and Par allel Se</a> <a title="Conference.Recap.Issue.2012 page 69" href="http://viewer.zmags.com/publication/1f3e816c?page=69"> Lottery Insights - Conference Issue 2012 | 69</a> <a title="Conference.Recap.Issue.2012 page 70" href="http://viewer.zmags.com/publication/1f3e816c?page=70"> Industry News Keynotes and Par allel Se</a> <a title="Conference.Recap.Issue.2012 page 71" href="http://viewer.zmags.com/publication/1f3e816c?page=71"> Lottery Insights - Conference Issue 2012 | 71</a> <a title="Conference.Recap.Issue.2012 page 72" href="http://viewer.zmags.com/publication/1f3e816c?page=72"> Industry News WLS 2012 - NASP L Awards </a> <a title="Conference.Recap.Issue.2012 page 73" href="http://viewer.zmags.com/publication/1f3e816c?page=73"> NASPL Awards The 2012 NASPL Awards featured the B</a> <a title="Conference.Recap.Issue.2012 page 74" href="http://viewer.zmags.com/publication/1f3e816c?page=74"> Industry News WLS 2012 - NASP L Awards </a> <a title="Conference.Recap.Issue.2012 page 75" href="http://viewer.zmags.com/publication/1f3e816c?page=75"> Passing of the Gavel Gordon Medenica, Past Direct</a> <a title="Conference.Recap.Issue.2012 page 76" href="http://viewer.zmags.com/publication/1f3e816c?page=76"> Industry News WLS 2012 - Closin g Dinne</a> <a title="Conference.Recap.Issue.2012 page 77" href="http://viewer.zmags.com/publication/1f3e816c?page=77"> Lottery Insights - Conference Issue 2012 | 77</a> <a title="Conference.Recap.Issue.2012 page 78" href="http://viewer.zmags.com/publication/1f3e816c?page=78"> Industry News WLS 2012 - Closin g Dinne</a> <a title="Conference.Recap.Issue.2012 page 79" href="http://viewer.zmags.com/publication/1f3e816c?page=79"> Lottery Insights - Conference Issue 2012 | 79</a> <a title="Conference.Recap.Issue.2012 page 80" href="http://viewer.zmags.com/publication/1f3e816c?page=80"> Industry News WLS 2012 - Thank You! </a> <a title="Conference.Recap.Issue.2012 page 81" href="http://viewer.zmags.com/publication/1f3e816c?page=81"> NASPL and the WLA would like to thank all of our </a> <a title="Conference.Recap.Issue.2012 page 82" href="http://viewer.zmags.com/publication/1f3e816c?page=82"> Future Events and Seminars October 1 - 4, 2013</a> <a title="Conference.Recap.Issue.2012 page 83" href="http://viewer.zmags.com/publication/1f3e816c?page=83"> REACH and TARGET Passionate lottery players! Pu</a> <a title="Conference.Recap.Issue.2012 page 84" href="http://viewer.zmags.com/publication/1f3e816c?page=84"> Lottery Insights - Conference Recap Issue 2012 |</a>