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<br /> WELCOME TO THE<br /> FEBRUARY ISSUE<br /> OF GOLF RETAILING<br /> ENSURE YOU RECEIVE YOUR<br /> OWN FREE MONTHLY COPY<br /> CLICK HERE TO REGISTER<br /> February 2019<br /> EUROPE’S NO 1<br /> TRADE MAGAZINE FOR<br /> THE RETAIL SECTOR<br /> <br /> ENGINEERED TO<br /> MAKE<br /> EVERYBODY<br /> FASTER<br /> WITH INJECTED TWIST FACE<br /> ™<br /> © 2019 TaylorMade Golf Company Limited.<br /> Claim based on combined 2018 driver usage on the PGA, European, Japan Golf, Web.com, Champions<br /> and LPGA Tours, as reported by the Darrell Survey Co. and Sports Marketing Surveys, Inc. <br /> © 2019 adidas America, Inc. adidas, the Badge of Sport, and the 3-Stripes mark are registered trademarks<br /> of adidas AG or its affiliates. adidas Golf tour professionals wear a variety of adidas Golf apparel and footwear.<br /> <a title="GR FEB 19 full isuue page 1" href="http://viewer.zmags.com/publication/1fc3d1a9?page=1"> WELCOME TO THE FEBRUARY ISSUE OF GOLF RETAIL</a> <a title="GR FEB 19 full isuue page 2" href="http://viewer.zmags.com/publication/1fc3d1a9?page=2"> February 2019 EUROPE’S NO 1 TRADE MAGAZINE FOR T</a> <a title="GR FEB 19 full isuue page 3" href="http://viewer.zmags.com/publication/1fc3d1a9?page=3"> © 2019 adidas America, Inc. adidas, the Badge of </a> <a title="GR FEB 19 full isuue page 4" href="http://viewer.zmags.com/publication/1fc3d1a9?page=4"> </a> <a title="GR FEB 19 full isuue page 5" href="http://viewer.zmags.com/publication/1fc3d1a9?page=5"> 4 WELCOME IN THE FEBRUARY ISSUE OF GOLF RETA</a> <a title="GR FEB 19 full isuue page 6" href="http://viewer.zmags.com/publication/1fc3d1a9?page=6"> BORN ELECTRIC Step into the world of electric</a> <a title="GR FEB 19 full isuue page 7" href="http://viewer.zmags.com/publication/1fc3d1a9?page=7"> 6 NEWS Strong 2018 performance sees PowaKaddy in</a> <a title="GR FEB 19 full isuue page 8" href="http://viewer.zmags.com/publication/1fc3d1a9?page=8"> John Paul - PGA Professional </a> <a title="GR FEB 19 full isuue page 9" href="http://viewer.zmags.com/publication/1fc3d1a9?page=9"> 8 NEWS Foremost launch Social Media</a> <a title="GR FEB 19 full isuue page 10" href="http://viewer.zmags.com/publication/1fc3d1a9?page=10"> NEWS 9 Garmin launch the Approach G80 G </a> <a title="GR FEB 19 full isuue page 11" href="http://viewer.zmags.com/publication/1fc3d1a9?page=11"> ARTIFICIAL INTELLIGENCE REAL BALL SPEED Thi</a> <a title="GR FEB 19 full isuue page 12" href="http://viewer.zmags.com/publication/1fc3d1a9?page=12"> ©2019 Callaway Golf Company. Callaway, the Chevro</a> <a title="GR FEB 19 full isuue page 13" href="http://viewer.zmags.com/publication/1fc3d1a9?page=13"> 12 BRAND FOCUS RELIABILITY AND INNOVATION DRIVE </a> <a title="GR FEB 19 full isuue page 14" href="http://viewer.zmags.com/publication/1fc3d1a9?page=14"> "I tried a Motocaddy demo model for a few rou</a> <a title="GR FEB 19 full isuue page 15" href="http://viewer.zmags.com/publication/1fc3d1a9?page=15"> </a> <a title="GR FEB 19 full isuue page 16" href="http://viewer.zmags.com/publication/1fc3d1a9?page=16"> </a> <a title="GR FEB 19 full isuue page 17" href="http://viewer.zmags.com/publication/1fc3d1a9?page=17"> 16 NEWS Rickie Fowler signs TaylorMade ball deal</a> <a title="GR FEB 19 full isuue page 18" href="http://viewer.zmags.com/publication/1fc3d1a9?page=18"> NEWS 17 KBS launch three new shaft designs at PG</a> <a title="GR FEB 19 full isuue page 19" href="http://viewer.zmags.com/publication/1fc3d1a9?page=19"> G lenmuir, the Scottish heritage </a> <a title="GR FEB 19 full isuue page 20" href="http://viewer.zmags.com/publication/1fc3d1a9?page=20"> NEWS 19 Wilson Golf setting the pace on distance</a> <a title="GR FEB 19 full isuue page 21" href="http://viewer.zmags.com/publication/1fc3d1a9?page=21"> 20 NEWS GOLF RETAILING founder in charity Kiliman</a> <a title="GR FEB 19 full isuue page 22" href="http://viewer.zmags.com/publication/1fc3d1a9?page=22"> NEWS 21 Srixon launch new Z-Star range T </a> <a title="GR FEB 19 full isuue page 23" href="http://viewer.zmags.com/publication/1fc3d1a9?page=23"> 22 BRAND FOCUS LYNX LAUNCHES PROWLER VT DRIVER </a> <a title="GR FEB 19 full isuue page 24" href="http://viewer.zmags.com/publication/1fc3d1a9?page=24"> Lynx had an impressive stand at the PGA Merchandi</a> <a title="GR FEB 19 full isuue page 25" href="http://viewer.zmags.com/publication/1fc3d1a9?page=25"> 24 MARKETING INSIGHT TWO BRANDS, ONE FAMILY CAL</a> <a title="GR FEB 19 full isuue page 26" href="http://viewer.zmags.com/publication/1fc3d1a9?page=26"> MARKETING INSIGHT 25 Ogio is the Official Luggag</a> <a title="GR FEB 19 full isuue page 27" href="http://viewer.zmags.com/publication/1fc3d1a9?page=27"> 26 INDUSTRY EXPERT POWAKADDY POWER THROUGH Golf</a> <a title="GR FEB 19 full isuue page 28" href="http://viewer.zmags.com/publication/1fc3d1a9?page=28"> INDUSTRY EXPERT 27 The London Club's huge rental</a> <a title="GR FEB 19 full isuue page 29" href="http://viewer.zmags.com/publication/1fc3d1a9?page=29"> SHOW REPORT PGA SHOW 2019 The PGA Merchandise Sh</a> <a title="GR FEB 19 full isuue page 30" href="http://viewer.zmags.com/publication/1fc3d1a9?page=30"> driving range interactive it makes for a more imm</a> <a title="GR FEB 19 full isuue page 31" href="http://viewer.zmags.com/publication/1fc3d1a9?page=31"> 30 INDUSTRY INTERVIEW ADIDAS GOLF #HERETOCREATE</a> <a title="GR FEB 19 full isuue page 32" href="http://viewer.zmags.com/publication/1fc3d1a9?page=32"> INDUSTRY INTERVIEW 31 live prod</a> <a title="GR FEB 19 full isuue page 33" href="http://viewer.zmags.com/publication/1fc3d1a9?page=33"> 32 COVER STORY TAKING SPEED TO TH</a> <a title="GR FEB 19 full isuue page 34" href="http://viewer.zmags.com/publication/1fc3d1a9?page=34"> Twist Face to both the M5/M6 fairway woods and M6</a> <a title="GR FEB 19 full isuue page 35" href="http://viewer.zmags.com/publication/1fc3d1a9?page=35"> 34 INDUSTRY STATISTICS WHAT A Y</a> <a title="GR FEB 19 full isuue page 36" href="http://viewer.zmags.com/publication/1fc3d1a9?page=36"> APPAREL AW19 27 PAGE REPORT ON THIS WINTER'S TO</a> <a title="GR FEB 19 full isuue page 37" href="http://viewer.zmags.com/publication/1fc3d1a9?page=37"> 36 PRODUCT ROUNDUP </a> <a title="GR FEB 19 full isuue page 38" href="http://viewer.zmags.com/publication/1fc3d1a9?page=38"> AW19 APPAREL REPORT </a> <a title="GR FEB 19 full isuue page 39" href="http://viewer.zmags.com/publication/1fc3d1a9?page=39"> 38 INDUSTRY INTERVIEW </a> <a title="GR FEB 19 full isuue page 40" href="http://viewer.zmags.com/publication/1fc3d1a9?page=40"> AW19 APPAREL REPORT </a> <a title="GR FEB 19 full isuue page 41" href="http://viewer.zmags.com/publication/1fc3d1a9?page=41"> 40 PRODUCT ROUNDUP </a> <a title="GR FEB 19 full isuue page 42" href="http://viewer.zmags.com/publication/1fc3d1a9?page=42"> SPACE AGE TECHNOLOGY Could ultra-lightweight fab</a> <a title="GR FEB 19 full isuue page 43" href="http://viewer.zmags.com/publication/1fc3d1a9?page=43"> 42 PRODUCT ROUNDUP </a> <a title="GR FEB 19 full isuue page 44" href="http://viewer.zmags.com/publication/1fc3d1a9?page=44"> SENSOR DRY 2.5 WATERPROOF </a> <a title="GR FEB 19 full isuue page 45" href="http://viewer.zmags.com/publication/1fc3d1a9?page=45"> 44 PRODUCT ROUNDUP </a> <a title="GR FEB 19 full isuue page 46" href="http://viewer.zmags.com/publication/1fc3d1a9?page=46"> © 2019 adidas America, Inc. adidas, the Badge of </a> <a title="GR FEB 19 full isuue page 47" href="http://viewer.zmags.com/publication/1fc3d1a9?page=47"> 46 PRODUCT ROUNDUP </a> <a title="GR FEB 19 full isuue page 48" href="http://viewer.zmags.com/publication/1fc3d1a9?page=48"> </a> <a title="GR FEB 19 full isuue page 49" href="http://viewer.zmags.com/publication/1fc3d1a9?page=49"> 48 BRAND FOCUS CALLAWAY APPAREL AW19 Editor Dan</a> <a title="GR FEB 19 full isuue page 50" href="http://viewer.zmags.com/publication/1fc3d1a9?page=50"> BRAND FOCUS 49 Rib</a> <a title="GR FEB 19 full isuue page 51" href="http://viewer.zmags.com/publication/1fc3d1a9?page=51"> 50 PRODUCT ROUNDUP </a> <a title="GR FEB 19 full isuue page 52" href="http://viewer.zmags.com/publication/1fc3d1a9?page=52"> </a> <a title="GR FEB 19 full isuue page 53" href="http://viewer.zmags.com/publication/1fc3d1a9?page=53"> 52 BRAND FOCUS DYNAMIC Mira Jacket in Bur</a> <a title="GR FEB 19 full isuue page 54" href="http://viewer.zmags.com/publication/1fc3d1a9?page=54"> Atlas Full Zip R </a> <a title="GR FEB 19 full isuue page 55" href="http://viewer.zmags.com/publication/1fc3d1a9?page=55"> </a> <a title="GR FEB 19 full isuue page 56" href="http://viewer.zmags.com/publication/1fc3d1a9?page=56"> Dean Stockwell UK & European Sales M</a> <a title="GR FEB 19 full isuue page 57" href="http://viewer.zmags.com/publication/1fc3d1a9?page=57"> 56 INDUSTRY INTERVIEW </a> <a title="GR FEB 19 full isuue page 58" href="http://viewer.zmags.com/publication/1fc3d1a9?page=58"> AW19 APPAREL REPORT </a> <a title="GR FEB 19 full isuue page 59" href="http://viewer.zmags.com/publication/1fc3d1a9?page=59"> 58 PRODUCT ROUNDUP </a> <a title="GR FEB 19 full isuue page 60" href="http://viewer.zmags.com/publication/1fc3d1a9?page=60"> AW19 APPAREL REPORT </a> <a title="GR FEB 19 full isuue page 61" href="http://viewer.zmags.com/publication/1fc3d1a9?page=61"> 60 PRODUCT ROUNDUP </a> <a title="GR FEB 19 full isuue page 62" href="http://viewer.zmags.com/publication/1fc3d1a9?page=62"> AUTUMN WINTER 2019 COLLECTION NOW AVAILABLE TO VI</a> <a title="GR FEB 19 full isuue page 63" href="http://viewer.zmags.com/publication/1fc3d1a9?page=63"> 62 TOP 10 TOP10 PGA MERCHANDISE SHOW 2019 Walking</a> <a title="GR FEB 19 full isuue page 64" href="http://viewer.zmags.com/publication/1fc3d1a9?page=64"> REAL‐TIME STOCK AVAILABILITY </a> <a title="GR FEB 19 full isuue page 65" href="http://viewer.zmags.com/publication/1fc3d1a9?page=65"> Turn trade-ins and unsold stock into cash The G</a>