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<br /> WELCOME TO THE<br /> APRIL ISSUE<br /> OF GOLF RETAILING<br /> ENSURE YOU RECEIVE YOUR<br /> OWN FREE MONTHLY COPY<br /> CLICK HERE TO REGISTER<br /> April 2019<br /> EUROPE’S NO 1<br /> TRADE MAGAZINE FOR<br /> THE RETAIL SECTOR<br /> <br /> <br /> <br /> FROM THE EDITOR<br /> I<br /> t can be scary reading<br /> some months, looking<br /> through the analysis<br /> delivered by Golf Datatech.<br /> But for a change, things<br /> are looking positive. The<br /> overall market is 10.4%<br /> up year-on-year while club<br /> sales did particularly well,<br /> 9.3% up on last year.<br /> And it hasn't just been<br /> the usual brands seeing<br /> success. Cobra had the<br /> biggest selling driver in<br /> February with their King<br /> F9 Speedback. With other that bring that level of<br /> products launching slightly custom-built equipment<br /> later than usual this ye<a title="GR APR 19 full issue.pdf page 1" href="http://viewer.zmags.com/publication/20bf7ae7?page=1"> WELCOME TO THE APRIL ISSUE OF GOLF RET</a> <a title="GR APR 19 full issue.pdf page 2" href="http://viewer.zmags.com/publication/20bf7ae7?page=2"> April 2019 EUROPE’S NO 1 TRADE MAGAZINE FOR THE </a> <a title="GR APR 19 full issue.pdf page 3" href="http://viewer.zmags.com/publication/20bf7ae7?page=3"> </a> <a title="GR APR 19 full issue.pdf page 4" href="http://viewer.zmags.com/publication/20bf7ae7?page=4"> FROM THE EDITOR I t can be scary reading </a> <a title="GR APR 19 full issue.pdf page 5" href="http://viewer.zmags.com/publication/20bf7ae7?page=5"> 4 NEWS Mizuno open Tour Performance Studio to th</a> <a title="GR APR 19 full issue.pdf page 6" href="http://viewer.zmags.com/publication/20bf7ae7?page=6"> BORN ELECTRIC Step into the world of electric</a> <a title="GR APR 19 full issue.pdf page 7" href="http://viewer.zmags.com/publication/20bf7ae7?page=7"> GOLFRETAILING.COM </a> <a title="GR APR 19 full issue.pdf page 8" href="http://viewer.zmags.com/publication/20bf7ae7?page=8"> ADVERTORIAL FEATURE </a> <a title="GR APR 19 full issue.pdf page 9" href="http://viewer.zmags.com/publication/20bf7ae7?page=9"> 8 NEWS Garmin unveils the Approach </a> <a title="GR APR 19 full issue.pdf page 10" href="http://viewer.zmags.com/publication/20bf7ae7?page=10"> A new level of advanced services </a> <a title="GR APR 19 full issue.pdf page 11" href="http://viewer.zmags.com/publication/20bf7ae7?page=11"> 10 NEWS 150 members already signed up for Foremo</a> <a title="GR APR 19 full issue.pdf page 12" href="http://viewer.zmags.com/publication/20bf7ae7?page=12"> </a> <a title="GR APR 19 full issue.pdf page 13" href="http://viewer.zmags.com/publication/20bf7ae7?page=13"> and Green are leaders in their n space providing </a> <a title="GR APR 19 full issue.pdf page 14" href="http://viewer.zmags.com/publication/20bf7ae7?page=14"> </a> <a title="GR APR 19 full issue.pdf page 15" href="http://viewer.zmags.com/publication/20bf7ae7?page=15"> 14 NEWS Motocaddy M-Series registers super-charg</a> <a title="GR APR 19 full issue.pdf page 16" href="http://viewer.zmags.com/publication/20bf7ae7?page=16"> </a> <a title="GR APR 19 full issue.pdf page 17" href="http://viewer.zmags.com/publication/20bf7ae7?page=17"> 16 NEWS Toptracer’s rapid expansion Editor Dan O</a> <a title="GR APR 19 full issue.pdf page 18" href="http://viewer.zmags.com/publication/20bf7ae7?page=18"> A STROKE A BETTER STROKE MAKES MORE PUTTS St</a> <a title="GR APR 19 full issue.pdf page 19" href="http://viewer.zmags.com/publication/20bf7ae7?page=19"> 18 GR INSIGHT A CONTINUED GOOD START TO THE YEAR</a> <a title="GR APR 19 full issue.pdf page 20" href="http://viewer.zmags.com/publication/20bf7ae7?page=20"> SOFTER. FASTER. BETTER. When we decided to build </a> <a title="GR APR 19 full issue.pdf page 21" href="http://viewer.zmags.com/publication/20bf7ae7?page=21"> 20 NEWS BOXGOLF provides smart range solution P</a> <a title="GR APR 19 full issue.pdf page 22" href="http://viewer.zmags.com/publication/20bf7ae7?page=22"> NEWS 21 Cleveland's most Tour Authentic Wedge. E</a> <a title="GR APR 19 full issue.pdf page 23" href="http://viewer.zmags.com/publication/20bf7ae7?page=23"> 22 PRODUCT INSIGHT STROKE LAB INNOVATION HELPING</a> <a title="GR APR 19 full issue.pdf page 24" href="http://viewer.zmags.com/publication/20bf7ae7?page=24"> SC300 New PORTABLE LAUNCH 2019 MONITOR </a> <a title="GR APR 19 full issue.pdf page 25" href="http://viewer.zmags.com/publication/20bf7ae7?page=25"> 24 COVER STORY LYNX GOES ‘BACK TO BLACK CAT’ The</a> <a title="GR APR 19 full issue.pdf page 26" href="http://viewer.zmags.com/publication/20bf7ae7?page=26"> Lynx's Black Cat irons are all-new for 2019 with </a> <a title="GR APR 19 full issue.pdf page 27" href="http://viewer.zmags.com/publication/20bf7ae7?page=27"> 26 BRAND FOCUS DUCA DEL COSMA STEPS UP ITS GAME </a> <a title="GR APR 19 full issue.pdf page 28" href="http://viewer.zmags.com/publication/20bf7ae7?page=28"> BRAND FOCUS 27 I talian Style With Functional P</a> <a title="GR APR 19 full issue.pdf page 29" href="http://viewer.zmags.com/publication/20bf7ae7?page=29"> 28 BRAND FOCUS TAYLORMADE UPGRADE HQ You only b</a> <a title="GR APR 19 full issue.pdf page 30" href="http://viewer.zmags.com/publication/20bf7ae7?page=30"> What did you think of the new facilities they hav</a> <a title="GR APR 19 full issue.pdf page 31" href="http://viewer.zmags.com/publication/20bf7ae7?page=31"> 30 BRAND FOCUS TRADE TRAVEL: THE MASTERS AND MO</a> <a title="GR APR 19 full issue.pdf page 32" href="http://viewer.zmags.com/publication/20bf7ae7?page=32"> Masters, having taken 1,000 people there on organ</a> <a title="GR APR 19 full issue.pdf page 33" href="http://viewer.zmags.com/publication/20bf7ae7?page=33"> 32 INDUSTRY INTERVIEW THE SKY’S THE LIMIT Edito</a> <a title="GR APR 19 full issue.pdf page 34" href="http://viewer.zmags.com/publication/20bf7ae7?page=34"> INDUSTRY INTERVIEW 33 T</a> <a title="GR APR 19 full issue.pdf page 35" href="http://viewer.zmags.com/publication/20bf7ae7?page=35"> 34 PRODUCT INSIGHT FORGEF</a> <a title="GR APR 19 full issue.pdf page 36" href="http://viewer.zmags.com/publication/20bf7ae7?page=36"> BRAND FOCUS 35 ARCCOS CONNECTING GOLF AT ALL LEV</a> <a title="GR APR 19 full issue.pdf page 37" href="http://viewer.zmags.com/publication/20bf7ae7?page=37"> 36 APPAREL 199 YEARS AND GOING STRONG! 2020 wil</a> <a title="GR APR 19 full issue.pdf page 38" href="http://viewer.zmags.com/publication/20bf7ae7?page=38"> © 2019 adidas America, Inc. adidas, the Badge of </a> <a title="GR APR 19 full issue.pdf page 39" href="http://viewer.zmags.com/publication/20bf7ae7?page=39"> 38 INDUSTRY AWARDS 59CLUB AWARDS CELEBRATE THE </a> <a title="GR APR 19 full issue.pdf page 40" href="http://viewer.zmags.com/publication/20bf7ae7?page=40"> UK Golf Retail Manager of the Year 2018 (over £75</a> <a title="GR APR 19 full issue.pdf page 41" href="http://viewer.zmags.com/publication/20bf7ae7?page=41"> BRAND FOCUS ISLAND GREEN ISLANDNGEE</a> <a title="GR APR 19 full issue.pdf page 42" href="http://viewer.zmags.com/publication/20bf7ae7?page=42"> </a> <a title="GR APR 19 full issue.pdf page 43" href="http://viewer.zmags.com/publication/20bf7ae7?page=43"> 42 GR INSIGHT THE EMOTIONALLY INTELLIGENT RETAIL</a> <a title="GR APR 19 full issue.pdf page 44" href="http://viewer.zmags.com/publication/20bf7ae7?page=44"> GARMIN APPROACH® S40 STYLISH GPS GOLF SMARTWATCH </a> <a title="GR APR 19 full issue.pdf page 45" href="http://viewer.zmags.com/publication/20bf7ae7?page=45"> 44 BEHIND THE COUNTER PACHESHAM GOLF CENTRE Amer</a> <a title="GR APR 19 full issue.pdf page 46" href="http://viewer.zmags.com/publication/20bf7ae7?page=46"> The Pro Shop at Royal Mid-Surrey you walking in </a> <a title="GR APR 19 full issue.pdf page 47" href="http://viewer.zmags.com/publication/20bf7ae7?page=47"> 46 GR INSIGHT SHOULD I CANCEL ALL MY PRE ORDERS?</a> <a title="GR APR 19 full issue.pdf page 48" href="http://viewer.zmags.com/publication/20bf7ae7?page=48"> </a> <a title="GR APR 19 full issue.pdf page 49" href="http://viewer.zmags.com/publication/20bf7ae7?page=49"> Turn trade-ins and unsold stock into cash The G</a>