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<br /> Winter 2012<br /> <br /> <br /> <br /> <br /> Regular Features<br /> Comment ....................................................................... 8<br /> Global news................................................................. 10<br /> Legally Speaking ........................................................ 108<br /> The LIMA Page ......................................................... 110<br /> Brand Business .......................................................... 112<br /> What’s On ................................................................. 114<br /> 104<br /> 98<br /> 18<br /> 88<br /> 44<br /> 62<br /> 36<br /> 6<br /> Europe<br /> The world of Baby TV ............................................... 18<br /> Olly has Ideas!............................................................. 22<br /> Discovering licensing! ................................................ 35<br /> New magazine launches......................................<a title="TL Winter 2012 page 1" href="http://viewer.zmags.com/publication/20f41823?page=1"> Winter 2012</a> <a title="TL Winter 2012 page 2" href="http://viewer.zmags.com/publication/20f41823?page=2"> </a> <a title="TL Winter 2012 page 3" href="http://viewer.zmags.com/publication/20f41823?page=3"> </a> <a title="TL Winter 2012 page 4" href="http://viewer.zmags.com/publication/20f41823?page=4"> </a> <a title="TL Winter 2012 page 5" href="http://viewer.zmags.com/publication/20f41823?page=5"> </a> <a title="TL Winter 2012 page 6" href="http://viewer.zmags.com/publication/20f41823?page=6"> Regular Features Comment ........................</a> <a title="TL Winter 2012 page 7" href="http://viewer.zmags.com/publication/20f41823?page=7"> </a> <a title="TL Winter 2012 page 8" href="http://viewer.zmags.com/publication/20f41823?page=8"> Winter 2012 Publisher/Editor-in-Chief </a> <a title="TL Winter 2012 page 9" href="http://viewer.zmags.com/publication/20f41823?page=9"> </a> <a title="TL Winter 2012 page 10" href="http://viewer.zmags.com/publication/20f41823?page=10"> Marylebone Cricket Club in the UK has appointed C</a> <a title="TL Winter 2012 page 11" href="http://viewer.zmags.com/publication/20f41823?page=11"> </a> <a title="TL Winter 2012 page 12" href="http://viewer.zmags.com/publication/20f41823?page=12"> NEWS </a> <a title="TL Winter 2012 page 13" href="http://viewer.zmags.com/publication/20f41823?page=13"> </a> <a title="TL Winter 2012 page 14" href="http://viewer.zmags.com/publication/20f41823?page=14"> Beanstalk has announced an agree- ment between it</a> <a title="TL Winter 2012 page 15" href="http://viewer.zmags.com/publication/20f41823?page=15"> </a> <a title="TL Winter 2012 page 16" href="http://viewer.zmags.com/publication/20f41823?page=16"> TOTAL LICENSING CARE BEARS PROMOTION INTAIWAN Am</a> <a title="TL Winter 2012 page 17" href="http://viewer.zmags.com/publication/20f41823?page=17"> </a> <a title="TL Winter 2012 page 18" href="http://viewer.zmags.com/publication/20f41823?page=18"> The creators of BabyTV identi- fied a new</a> <a title="TL Winter 2012 page 19" href="http://viewer.zmags.com/publication/20f41823?page=19"> </a> <a title="TL Winter 2012 page 20" href="http://viewer.zmags.com/publication/20f41823?page=20"> launched Spring 2012 onwards across all retailers</a> <a title="TL Winter 2012 page 21" href="http://viewer.zmags.com/publication/20f41823?page=21"> </a> <a title="TL Winter 2012 page 22" href="http://viewer.zmags.com/publication/20f41823?page=22"> A hit animated series produced by an award- winni</a> <a title="TL Winter 2012 page 23" href="http://viewer.zmags.com/publication/20f41823?page=23"> </a> <a title="TL Winter 2012 page 24" href="http://viewer.zmags.com/publication/20f41823?page=24"> NEWS </a> <a title="TL Winter 2012 page 25" href="http://viewer.zmags.com/publication/20f41823?page=25"> </a> <a title="TL Winter 2012 page 26" href="http://viewer.zmags.com/publication/20f41823?page=26"> TOTAL LICENSING ATLANTYCA RENEW LITTLE PRINCE ST</a> <a title="TL Winter 2012 page 27" href="http://viewer.zmags.com/publication/20f41823?page=27"> TOTAL LICENSING NEW PRODUCTS FOR ROLAND RAT Bulld</a> <a title="TL Winter 2012 page 28" href="http://viewer.zmags.com/publication/20f41823?page=28"> NEWS </a> <a title="TL Winter 2012 page 29" href="http://viewer.zmags.com/publication/20f41823?page=29"> </a> <a title="TL Winter 2012 page 30" href="http://viewer.zmags.com/publication/20f41823?page=30"> NEWS </a> <a title="TL Winter 2012 page 31" href="http://viewer.zmags.com/publication/20f41823?page=31"> </a> <a title="TL Winter 2012 page 32" href="http://viewer.zmags.com/publication/20f41823?page=32"> NEWS </a> <a title="TL Winter 2012 page 33" href="http://viewer.zmags.com/publication/20f41823?page=33"> </a> <a title="TL Winter 2012 page 34" href="http://viewer.zmags.com/publication/20f41823?page=34"> NEWS </a> <a title="TL Winter 2012 page 35" href="http://viewer.zmags.com/publication/20f41823?page=35"> TOTAL LICENSING Discovery’s Eye on Internationa</a> <a title="TL Winter 2012 page 36" href="http://viewer.zmags.com/publication/20f41823?page=36"> From left: Prem Kamath, Executive VP and GM, Chan</a> <a title="TL Winter 2012 page 37" href="http://viewer.zmags.com/publication/20f41823?page=37"> important points. The second session of Brand Lic</a> <a title="TL Winter 2012 page 38" href="http://viewer.zmags.com/publication/20f41823?page=38"> New Launches In addition to special issues curre</a> <a title="TL Winter 2012 page 39" href="http://viewer.zmags.com/publication/20f41823?page=39"> </a> <a title="TL Winter 2012 page 40" href="http://viewer.zmags.com/publication/20f41823?page=40"> 40 When looking at the Benelux coun- tries, it’s</a> <a title="TL Winter 2012 page 41" href="http://viewer.zmags.com/publication/20f41823?page=41"> TOTAL LICENSING Tintin, created by Belgian </a> <a title="TL Winter 2012 page 42" href="http://viewer.zmags.com/publication/20f41823?page=42"> 42 property in consumer’s minds.” As the publici</a> <a title="TL Winter 2012 page 43" href="http://viewer.zmags.com/publication/20f41823?page=43"> TOTAL LICENSING launching in Fe</a> <a title="TL Winter 2012 page 44" href="http://viewer.zmags.com/publication/20f41823?page=44"> 44 When Cyril Speijer announced in July last</a> <a title="TL Winter 2012 page 45" href="http://viewer.zmags.com/publication/20f41823?page=45"> </a> <a title="TL Winter 2012 page 46" href="http://viewer.zmags.com/publication/20f41823?page=46"> On entering Plopsaland De Panne in Belgium, one o</a> <a title="TL Winter 2012 page 47" href="http://viewer.zmags.com/publication/20f41823?page=47"> </a> <a title="TL Winter 2012 page 48" href="http://viewer.zmags.com/publication/20f41823?page=48"> 48 including Spain, Portugal, Italy, Turkey, Cen</a> <a title="TL Winter 2012 page 49" href="http://viewer.zmags.com/publication/20f41823?page=49"> </a> <a title="TL Winter 2012 page 50" href="http://viewer.zmags.com/publication/20f41823?page=50"> TOTAL LICENSING Winning a Marathon... Patric</a> <a title="TL Winter 2012 page 51" href="http://viewer.zmags.com/publication/20f41823?page=51"> Take a mixture of Tamagotchi and Facebook an</a> <a title="TL Winter 2012 page 52" href="http://viewer.zmags.com/publication/20f41823?page=52"> Moshi was in development through 2007 and went li</a> <a title="TL Winter 2012 page 53" href="http://viewer.zmags.com/publication/20f41823?page=53"> </a> <a title="TL Winter 2012 page 54" href="http://viewer.zmags.com/publication/20f41823?page=54"> GB Eye sees Moshi Monste believes that Moshi is s</a> <a title="TL Winter 2012 page 55" href="http://viewer.zmags.com/publication/20f41823?page=55"> </a> <a title="TL Winter 2012 page 56" href="http://viewer.zmags.com/publication/20f41823?page=56"> 82 TOTAL LICENSING censees both in the UK, U.S.</a> <a title="TL Winter 2012 page 57" href="http://viewer.zmags.com/publication/20f41823?page=57"> Topps and Penguin were also early partners. Topps</a> <a title="TL Winter 2012 page 58" href="http://viewer.zmags.com/publication/20f41823?page=58"> 58 significant growth. The US program now has ov</a> <a title="TL Winter 2012 page 59" href="http://viewer.zmags.com/publication/20f41823?page=59"> TOTAL LICENSING Topps </a> <a title="TL Winter 2012 page 60" href="http://viewer.zmags.com/publication/20f41823?page=60"> In addition to all of this, the Moshi site is cur</a> <a title="TL Winter 2012 page 61" href="http://viewer.zmags.com/publication/20f41823?page=61"> TOTAL LICENSING Publications that set the licensi</a> <a title="TL Winter 2012 page 62" href="http://viewer.zmags.com/publication/20f41823?page=62"> When Nicholas Durbridge and Linda Pooley, founder</a> <a title="TL Winter 2012 page 63" href="http://viewer.zmags.com/publication/20f41823?page=63"> TOTAL LICENSING An interview with the ‘</a> <a title="TL Winter 2012 page 64" href="http://viewer.zmags.com/publication/20f41823?page=64"> Cheburashka Prostokvashino- branded cottage chees</a> <a title="TL Winter 2012 page 65" href="http://viewer.zmags.com/publication/20f41823?page=65"> TOTAL LICENSING had created brands, they joined </a> <a title="TL Winter 2012 page 66" href="http://viewer.zmags.com/publication/20f41823?page=66"> 66 tively, we have signed a deal with the Govern</a> <a title="TL Winter 2012 page 67" href="http://viewer.zmags.com/publication/20f41823?page=67"> </a> <a title="TL Winter 2012 page 68" href="http://viewer.zmags.com/publication/20f41823?page=68"> By Roman Fedotov Managing Director RIO Licensing </a> <a title="TL Winter 2012 page 69" href="http://viewer.zmags.com/publication/20f41823?page=69"> TOTAL LICENSING Hello Kitty as a fashion brand f</a> <a title="TL Winter 2012 page 70" href="http://viewer.zmags.com/publication/20f41823?page=70"> Yes, Ukraine has the largest counter- feit outlet</a> <a title="TL Winter 2012 page 71" href="http://viewer.zmags.com/publication/20f41823?page=71"> TOTAL LICENSING popular among</a> <a title="TL Winter 2012 page 72" href="http://viewer.zmags.com/publication/20f41823?page=72"> First-ever Licensing Event in Russia to be held t</a> <a title="TL Winter 2012 page 73" href="http://viewer.zmags.com/publication/20f41823?page=73"> Licensing@Russia is for those in the industry who</a> <a title="TL Winter 2012 page 74" href="http://viewer.zmags.com/publication/20f41823?page=74"> THE MTV EX Dan Frugtniet, Director, Emerging Mark</a> <a title="TL Winter 2012 page 75" href="http://viewer.zmags.com/publication/20f41823?page=75"> </a> <a title="TL Winter 2012 page 76" href="http://viewer.zmags.com/publication/20f41823?page=76"> By Sean Chu and Isaac Wu Chen Sean Chu and Isaac</a> <a title="TL Winter 2012 page 77" href="http://viewer.zmags.com/publication/20f41823?page=77"> TOTAL LICENSING mated shows, de- nying their </a> <a title="TL Winter 2012 page 78" href="http://viewer.zmags.com/publication/20f41823?page=78"> China Market O Guenther H On</a> <a title="TL Winter 2012 page 79" href="http://viewer.zmags.com/publication/20f41823?page=79"> their OEM business they have had ac- cess to vari</a> <a title="TL Winter 2012 page 80" href="http://viewer.zmags.com/publication/20f41823?page=80"> ing point of view, the marriage of toy and animat</a> <a title="TL Winter 2012 page 81" href="http://viewer.zmags.com/publication/20f41823?page=81"> TOTAL LICENSING destiny, cautions Gao Haichao, a</a> <a title="TL Winter 2012 page 82" href="http://viewer.zmags.com/publication/20f41823?page=82"> 82 The Beatles licensing programme, ac- tive and</a> <a title="TL Winter 2012 page 83" href="http://viewer.zmags.com/publication/20f41823?page=83"> the RS brand. Products include T-shirts, hoodys, </a> <a title="TL Winter 2012 page 84" href="http://viewer.zmags.com/publication/20f41823?page=84"> 84 animation property of Universal Music which h</a> <a title="TL Winter 2012 page 85" href="http://viewer.zmags.com/publication/20f41823?page=85"> TOTAL LICENSING The world of gaming Licensed </a> <a title="TL Winter 2012 page 86" href="http://viewer.zmags.com/publication/20f41823?page=86"> “There are several things, including great charac</a> <a title="TL Winter 2012 page 87" href="http://viewer.zmags.com/publication/20f41823?page=87"> TOTAL LICENSING Online social platform MovieStar</a> <a title="TL Winter 2012 page 88" href="http://viewer.zmags.com/publication/20f41823?page=88"> James Walker Vice President, Brand Licensing & Pu</a> <a title="TL Winter 2012 page 89" href="http://viewer.zmags.com/publication/20f41823?page=89"> TOTAL LICENSING latest development</a> <a title="TL Winter 2012 page 90" href="http://viewer.zmags.com/publication/20f41823?page=90"> Toy Fair seas and Nurem </a> <a title="TL Winter 2012 page 91" href="http://viewer.zmags.com/publication/20f41823?page=91"> </a> <a title="TL Winter 2012 page 92" href="http://viewer.zmags.com/publication/20f41823?page=92"> Some of the biggest brands around began as</a> <a title="TL Winter 2012 page 93" href="http://viewer.zmags.com/publication/20f41823?page=93"> TOTAL LICENSING Back of the net! Pattni Imaginati</a> <a title="TL Winter 2012 page 94" href="http://viewer.zmags.com/publication/20f41823?page=94"> Nine out of te of the world’s biggest brand now o</a> <a title="TL Winter 2012 page 95" href="http://viewer.zmags.com/publication/20f41823?page=95"> with the animal characters in the sa- fari world.</a> <a title="TL Winter 2012 page 96" href="http://viewer.zmags.com/publication/20f41823?page=96"> 96 children ages two through five learn phonics,</a> <a title="TL Winter 2012 page 97" href="http://viewer.zmags.com/publication/20f41823?page=97"> </a> <a title="TL Winter 2012 page 98" href="http://viewer.zmags.com/publication/20f41823?page=98"> </a> <a title="TL Winter 2012 page 99" href="http://viewer.zmags.com/publication/20f41823?page=99"> TOTAL LICENSING Welcome to... Funky Town </a> <a title="TL Winter 2012 page 100" href="http://viewer.zmags.com/publication/20f41823?page=100"> What will 2012 bring in the world of film? </a> <a title="TL Winter 2012 page 101" href="http://viewer.zmags.com/publication/20f41823?page=101"> </a> <a title="TL Winter 2012 page 102" href="http://viewer.zmags.com/publication/20f41823?page=102"> January Beauty and the Beast 3D - Walt Disney Pic</a> <a title="TL Winter 2012 page 103" href="http://viewer.zmags.com/publication/20f41823?page=103"> TOTAL LICENSING The basics of licensing in the </a> <a title="TL Winter 2012 page 104" href="http://viewer.zmags.com/publication/20f41823?page=104"> Abdel Boazzati is a leading expert when it comes </a> <a title="TL Winter 2012 page 105" href="http://viewer.zmags.com/publication/20f41823?page=105"> </a> <a title="TL Winter 2012 page 106" href="http://viewer.zmags.com/publication/20f41823?page=106"> There were companies from places like Iran and Pa</a> <a title="TL Winter 2012 page 107" href="http://viewer.zmags.com/publication/20f41823?page=107"> </a> <a title="TL Winter 2012 page 108" href="http://viewer.zmags.com/publication/20f41823?page=108"> Legally Speaking THE BASICS OF LICENS</a> <a title="TL Winter 2012 page 109" href="http://viewer.zmags.com/publication/20f41823?page=109"> </a> <a title="TL Winter 2012 page 110" href="http://viewer.zmags.com/publication/20f41823?page=110"> By Martin Brochstein SVP Industry Relations and I</a> <a title="TL Winter 2012 page 111" href="http://viewer.zmags.com/publication/20f41823?page=111"> </a> <a title="TL Winter 2012 page 112" href="http://viewer.zmags.com/publication/20f41823?page=112"> Brand Business Increasingly fickle con- sumer</a> <a title="TL Winter 2012 page 113" href="http://viewer.zmags.com/publication/20f41823?page=113"> </a> <a title="TL Winter 2012 page 114" href="http://viewer.zmags.com/publication/20f41823?page=114"> TOTAL LICENSING Jouet et Jeux </a> <a title="TL Winter 2012 page 115" href="http://viewer.zmags.com/publication/20f41823?page=115"> </a> <a title="TL Winter 2012 page 116" href="http://viewer.zmags.com/publication/20f41823?page=116"> </a> <a title="TL Winter 2012 page 117" href="http://viewer.zmags.com/publication/20f41823?page=117"> FREE DIGITAL SUBSCRIPTION Winter 2012 Au </a>