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<br /> TOTAL LICENSING<br /> ITALY<br /> Settembre/September 2012<br /> <br /> <br /> <br /> <br /> Editorial Comment ................................................................... 8<br /> News ..........................................................................................10<br /> Cover Story<br /> Planeta Junior’s plans for for the coming year ..................18<br /> Sports<br /> Digital Licensing - the A.S. Roma example.........................20<br /> Ali - from boxer to brand .....................................................22<br /> Licensee Viewpoint: Axo Sport.............................................24<br /> Fashion and Lifestyle<br /> Art and Fashion - creatively linked .....................................26<br /> The world of Chupa Chups ..................................................28<br /> Brand owner and licensee:<br /> An interview with Fiat and Preca Brummel .....................30<br /> Barbie’s three fashion collection<a title="TL Italy Sept 12 page 1" href="http://viewer.zmags.com/publication/21041167?page=1"> TOTAL LICENSING ITALY Settembre/September 2012</a> <a title="TL Italy Sept 12 page 2" href="http://viewer.zmags.com/publication/21041167?page=2"> </a> <a title="TL Italy Sept 12 page 3" href="http://viewer.zmags.com/publication/21041167?page=3"> </a> <a title="TL Italy Sept 12 page 4" href="http://viewer.zmags.com/publication/21041167?page=4"> </a> <a title="TL Italy Sept 12 page 5" href="http://viewer.zmags.com/publication/21041167?page=5"> </a> <a title="TL Italy Sept 12 page 6" href="http://viewer.zmags.com/publication/21041167?page=6"> Editorial Comment ...............................</a> <a title="TL Italy Sept 12 page 7" href="http://viewer.zmags.com/publication/21041167?page=7"> </a> <a title="TL Italy Sept 12 page 8" href="http://viewer.zmags.com/publication/21041167?page=8"> settembre/ September 2012 Publisher/Editor in Ch</a> <a title="TL Italy Sept 12 page 9" href="http://viewer.zmags.com/publication/21041167?page=9"> </a> <a title="TL Italy Sept 12 page 10" href="http://viewer.zmags.com/publication/21041167?page=10"> Mash con Disney per la Primavera/Estate 2013 Nell</a> <a title="TL Italy Sept 12 page 11" href="http://viewer.zmags.com/publication/21041167?page=11"> TOTAL LICENSING ITALY Le novità by CLA per la pr</a> <a title="TL Italy Sept 12 page 12" href="http://viewer.zmags.com/publication/21041167?page=12"> icone che rendono le vetture Ferrari riconoscibil</a> <a title="TL Italy Sept 12 page 13" href="http://viewer.zmags.com/publication/21041167?page=13"> </a> <a title="TL Italy Sept 12 page 14" href="http://viewer.zmags.com/publication/21041167?page=14"> Dinobikes con Barbie e Spiderman Per la prossima </a> <a title="TL Italy Sept 12 page 15" href="http://viewer.zmags.com/publication/21041167?page=15"> </a> <a title="TL Italy Sept 12 page 16" href="http://viewer.zmags.com/publication/21041167?page=16"> A Novembre il secondo gioco di Geronimo Stilton p</a> <a title="TL Italy Sept 12 page 17" href="http://viewer.zmags.com/publication/21041167?page=17"> TOTAL LICENSING ITALY Con Tetris ogni pezzo al s</a> <a title="TL Italy Sept 12 page 18" href="http://viewer.zmags.com/publication/21041167?page=18"> Cover Story Per l’avvio della nu</a> <a title="TL Italy Sept 12 page 19" href="http://viewer.zmags.com/publication/21041167?page=19"> TOTAL LICENSING ITALY in ottica strategica, cali</a> <a title="TL Italy Sept 12 page 20" href="http://viewer.zmags.com/publication/21041167?page=20"> Sports </a> <a title="TL Italy Sept 12 page 21" href="http://viewer.zmags.com/publication/21041167?page=21"> TOTAL LICENSING ITALY di AS Ro</a> <a title="TL Italy Sept 12 page 22" href="http://viewer.zmags.com/publication/21041167?page=22"> Sports </a> <a title="TL Italy Sept 12 page 23" href="http://viewer.zmags.com/publication/21041167?page=23"> TOTAL LICENSING ITALY come ci racconta Paolo Per</a> <a title="TL Italy Sept 12 page 24" href="http://viewer.zmags.com/publication/21041167?page=24"> Sports - The Licensee Viewpoint </a> <a title="TL Italy Sept 12 page 25" href="http://viewer.zmags.com/publication/21041167?page=25"> </a> <a title="TL Italy Sept 12 page 26" href="http://viewer.zmags.com/publication/21041167?page=26"> Fashion and Lifestyle </a> <a title="TL Italy Sept 12 page 27" href="http://viewer.zmags.com/publication/21041167?page=27"> TOTAL LICENSING ITALY dell’ Arte e della Moda, s</a> <a title="TL Italy Sept 12 page 28" href="http://viewer.zmags.com/publication/21041167?page=28"> Fashion and Lifestyle </a> <a title="TL Italy Sept 12 page 29" href="http://viewer.zmags.com/publication/21041167?page=29"> </a> <a title="TL Italy Sept 12 page 30" href="http://viewer.zmags.com/publication/21041167?page=30"> Fashion and Lifestyle Carla Prevo</a> <a title="TL Italy Sept 12 page 31" href="http://viewer.zmags.com/publication/21041167?page=31"> TOTAL LICENSING ITALY Double Interview: Fiat & Pr</a> <a title="TL Italy Sept 12 page 32" href="http://viewer.zmags.com/publication/21041167?page=32"> Fashion and Lifestyle </a> <a title="TL Italy Sept 12 page 33" href="http://viewer.zmags.com/publication/21041167?page=33"> denomina GLAM.”, una cam nelle pr italiane i</a> <a title="TL Italy Sept 12 page 34" href="http://viewer.zmags.com/publication/21041167?page=34"> TOTAL LICENSING ITALY Internazionalizzazione e R</a> <a title="TL Italy Sept 12 page 35" href="http://viewer.zmags.com/publication/21041167?page=35"> </a> <a title="TL Italy Sept 12 page 36" href="http://viewer.zmags.com/publication/21041167?page=36"> Nel 2013 Calimero compie 50 anni, un classico del</a> <a title="TL Italy Sept 12 page 37" href="http://viewer.zmags.com/publication/21041167?page=37"> </a> <a title="TL Italy Sept 12 page 38" href="http://viewer.zmags.com/publication/21041167?page=38"> Entertainment </a> <a title="TL Italy Sept 12 page 39" href="http://viewer.zmags.com/publication/21041167?page=39"> TOTAL LICENSING ITALY tra i primi a target bambi</a> <a title="TL Italy Sept 12 page 40" href="http://viewer.zmags.com/publication/21041167?page=40"> Entertainment </a> <a title="TL Italy Sept 12 page 41" href="http://viewer.zmags.com/publication/21041167?page=41"> TOTAL LICENSING ITALY Il Made in Italy al Come</a> <a title="TL Italy Sept 12 page 42" href="http://viewer.zmags.com/publication/21041167?page=42"> g r h </a> <a title="TL Italy Sept 12 page 43" href="http://viewer.zmags.com/publication/21041167?page=43"> TOTAL LICENSING ITALY since the successful progra</a> <a title="TL Italy Sept 12 page 44" href="http://viewer.zmags.com/publication/21041167?page=44"> Entertainment </a> <a title="TL Italy Sept 12 page 45" href="http://viewer.zmags.com/publication/21041167?page=45"> L’ironia e la vivacità irrompono in Starbright U</a> <a title="TL Italy Sept 12 page 46" href="http://viewer.zmags.com/publication/21041167?page=46"> World Wrestling Entertainment raggiunge i fan di </a> <a title="TL Italy Sept 12 page 47" href="http://viewer.zmags.com/publication/21041167?page=47"> </a> <a title="TL Italy Sept 12 page 48" href="http://viewer.zmags.com/publication/21041167?page=48"> Dal 2005 Tridimensional è attiva sul mercato ital</a> <a title="TL Italy Sept 12 page 49" href="http://viewer.zmags.com/publication/21041167?page=49"> </a> <a title="TL Italy Sept 12 page 50" href="http://viewer.zmags.com/publication/21041167?page=50"> Entertainment By Simona Abriani </a> <a title="TL Italy Sept 12 page 51" href="http://viewer.zmags.com/publication/21041167?page=51"> TOTAL LICENSING ITALY 9 ai 12 anni. Solo in Ital</a> <a title="TL Italy Sept 12 page 52" href="http://viewer.zmags.com/publication/21041167?page=52"> SPECIALE Licensing e Food sono un binomio ancora</a> <a title="TL Italy Sept 12 page 53" href="http://viewer.zmags.com/publication/21041167?page=53"> TLI. E come si può descrivere il mondo del Barol</a> <a title="TL Italy Sept 12 page 54" href="http://viewer.zmags.com/publication/21041167?page=54"> principalmente un ruolo di tutela, strumento fond</a> <a title="TL Italy Sept 12 page 55" href="http://viewer.zmags.com/publication/21041167?page=55"> TOTAL LICENSING ITALY prima o poi a visitare il </a> <a title="TL Italy Sept 12 page 56" href="http://viewer.zmags.com/publication/21041167?page=56"> LA CUCINA ITALIANA: Il meglio del food Italiano n</a> <a title="TL Italy Sept 12 page 57" href="http://viewer.zmags.com/publication/21041167?page=57"> TOTAL LICENSING ITALY EATALY: Qualità ed export </a> <a title="TL Italy Sept 12 page 58" href="http://viewer.zmags.com/publication/21041167?page=58"> In Italia, sul fronte food licensing, escludendo </a> <a title="TL Italy Sept 12 page 59" href="http://viewer.zmags.com/publication/21041167?page=59"> TOTAL LICENSING ITALY TLI. Ci parli della Food P</a> <a title="TL Italy Sept 12 page 60" href="http://viewer.zmags.com/publication/21041167?page=60"> Food Licensing Alcu Som • BIS</a> <a title="TL Italy Sept 12 page 61" href="http://viewer.zmags.com/publication/21041167?page=61"> TOTAL LICENSING ITALY Il punto di vista del lic</a> <a title="TL Italy Sept 12 page 62" href="http://viewer.zmags.com/publication/21041167?page=62"> TLI. Come posiziona il licensing all’interno del </a> <a title="TL Italy Sept 12 page 63" href="http://viewer.zmags.com/publication/21041167?page=63"> TOTAL LICENSING ITALY Hello Kitty e Vino Italia</a> <a title="TL Italy Sept 12 page 64" href="http://viewer.zmags.com/publication/21041167?page=64"> Vespa. Basta un nome per ricordare un mito che ha</a> <a title="TL Italy Sept 12 page 65" href="http://viewer.zmags.com/publication/21041167?page=65">  TLI: Qual è la conoscenza all’estero del marchio</a> <a title="TL Italy Sept 12 page 66" href="http://viewer.zmags.com/publication/21041167?page=66"> Brands THE NEW VESPA STYLE GUIDE. HISTORY IN FOU</a> <a title="TL Italy Sept 12 page 67" href="http://viewer.zmags.com/publication/21041167?page=67"> </a> <a title="TL Italy Sept 12 page 68" href="http://viewer.zmags.com/publication/21041167?page=68"> Brands </a> <a title="TL Italy Sept 12 page 69" href="http://viewer.zmags.com/publication/21041167?page=69"> TOTAL LICENSING ITALY Global revenues of Italian </a> <a title="TL Italy Sept 12 page 70" href="http://viewer.zmags.com/publication/21041167?page=70"> Retail World Di/By Matteo Barboni, Largo</a> <a title="TL Italy Sept 12 page 71" href="http://viewer.zmags.com/publication/21041167?page=71"> TOTAL LICENSING ITALY A moving target Teenagers </a> <a title="TL Italy Sept 12 page 72" href="http://viewer.zmags.com/publication/21041167?page=72"> Un avanguardista dell’arte italiana, che senza es</a> <a title="TL Italy Sept 12 page 73" href="http://viewer.zmags.com/publication/21041167?page=73"> TOTAL LICENSING ITALY l’artista “distinguo la cr</a> <a title="TL Italy Sept 12 page 74" href="http://viewer.zmags.com/publication/21041167?page=74"> Il Ministero per i Beni e le Attività Culturali d</a> <a title="TL Italy Sept 12 page 75" href="http://viewer.zmags.com/publication/21041167?page=75"> valorizzazione del patrimonio culturale italiano </a> <a title="TL Italy Sept 12 page 76" href="http://viewer.zmags.com/publication/21041167?page=76"> Art and Design Licensee Viewpoint Ba</a> <a title="TL Italy Sept 12 page 77" href="http://viewer.zmags.com/publication/21041167?page=77"> TOTAL LICENSING ITALY Salvadori Arte: Valore al</a> <a title="TL Italy Sept 12 page 78" href="http://viewer.zmags.com/publication/21041167?page=78"> Per il no-profit, l’UNICEF è il brand più prestig</a> <a title="TL Italy Sept 12 page 79" href="http://viewer.zmags.com/publication/21041167?page=79"> </a> <a title="TL Italy Sept 12 page 80" href="http://viewer.zmags.com/publication/21041167?page=80"> Italy at Dal 16 al 18 ottobre l’industria </a> <a title="TL Italy Sept 12 page 81" href="http://viewer.zmags.com/publication/21041167?page=81"> </a> <a title="TL Italy Sept 12 page 82" href="http://viewer.zmags.com/publication/21041167?page=82"> Gormiti e Dinofroz che vendono entrambe il lancio</a> <a title="TL Italy Sept 12 page 83" href="http://viewer.zmags.com/publication/21041167?page=83"> </a> <a title="TL Italy Sept 12 page 84" href="http://viewer.zmags.com/publication/21041167?page=84"> Italy at From 16th – 18th October the </a> <a title="TL Italy Sept 12 page 85" href="http://viewer.zmags.com/publication/21041167?page=85"> </a> <a title="TL Italy Sept 12 page 86" href="http://viewer.zmags.com/publication/21041167?page=86"> Italy at </a> <a title="TL Italy Sept 12 page 87" href="http://viewer.zmags.com/publication/21041167?page=87"> TOTAL LICENSING ITALY diately became a publishing</a> <a title="TL Italy Sept 12 page 88" href="http://viewer.zmags.com/publication/21041167?page=88"> Nata nel 2009, Shicon è una community di creativi</a> <a title="TL Italy Sept 12 page 89" href="http://viewer.zmags.com/publication/21041167?page=89"> </a> <a title="TL Italy Sept 12 page 90" href="http://viewer.zmags.com/publication/21041167?page=90"> Who’s Who in this issue LICENSING I TAL</a> <a title="TL Italy Sept 12 page 91" href="http://viewer.zmags.com/publication/21041167?page=91"> </a> <a title="TL Italy Sept 12 page 92" href="http://viewer.zmags.com/publication/21041167?page=92"> </a> <a title="TL Italy Sept 12 page 93" href="http://viewer.zmags.com/publication/21041167?page=93"> FREE DIGITAL SUBSCRIPTION Do you want to receive </a>