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<br /> <br /> <br /> Vol. 27, No. 2 March/April 2011<br /> S<br /> page 19<br /> at right: Laser Pegs<br /> R/C Handles the Curves<br /> T<br /> he R/C category as a whole is on an upswing. According to The<br /> NPD Group, 2010 U.S. sales for the category were up over<br /> 2009's retail sales, totaling $641 million. This year is setting up<br /> to be an even bigger success. Whether it's an R/C that can go from<br /> the street to the backyard, or those that<br /> bring the video game experience to the<br /> living room floor—features that en-<br /> hance the play experience are be-<br /> coming prevalent in the category.<br /> page 26<br /> Si<a title="TOY 4-11 page 1" href="http://viewer.zmags.com/publication/21091366?page=1"> </a> <a title="TOY 4-11 page 2" href="http://viewer.zmags.com/publication/21091366?page=2"> </a> <a title="TOY 4-11 page 3" href="http://viewer.zmags.com/publication/21091366?page=3"> Vol. 27, No. 2 March/April 2011 S page 19 </a> <a title="TOY 4-11 page 4" href="http://viewer.zmags.com/publication/21091366?page=4"> t a b l e o f c o n t e n t s table March/Apr</a> <a title="TOY 4-11 page 5" href="http://viewer.zmags.com/publication/21091366?page=5"> </a> <a title="TOY 4-11 page 6" href="http://viewer.zmags.com/publication/21091366?page=6"> Editor's Viewpoint C'mon, Get Your App Toge</a> <a title="TOY 4-11 page 7" href="http://viewer.zmags.com/publication/21091366?page=7"> </a> <a title="TOY 4-11 page 8" href="http://viewer.zmags.com/publication/21091366?page=8"> STAT SHOT TOP 10 FAMILY ENTERTAINMENT </a> <a title="TOY 4-11 page 9" href="http://viewer.zmags.com/publication/21091366?page=9"> Toy Industry Association Perspectives TIA Invite</a> <a title="TOY 4-11 page 10" href="http://viewer.zmags.com/publication/21091366?page=10"> Industry Update FanTOYstic Fact This year, S</a> <a title="TOY 4-11 page 11" href="http://viewer.zmags.com/publication/21091366?page=11"> Want to Reach Millions of Consumers During the Ho</a> <a title="TOY 4-11 page 12" href="http://viewer.zmags.com/publication/21091366?page=12"> LI & FUNG ACQUIRES TECHNO SOURCE Techno Source </a> <a title="TOY 4-11 page 13" href="http://viewer.zmags.com/publication/21091366?page=13"> TOYS “R” US LAUNCHES RIO MERCHANDISING PROGRAM </a> <a title="TOY 4-11 page 14" href="http://viewer.zmags.com/publication/21091366?page=14"> Marketing Memo Boy Toys? Girl Toys? You Bet! by</a> <a title="TOY 4-11 page 15" href="http://viewer.zmags.com/publication/21091366?page=15"> Talking Social Media Social Media: Show Me You</a> <a title="TOY 4-11 page 16" href="http://viewer.zmags.com/publication/21091366?page=16"> Property Profile Licensor: Ludorum, plc Main Char</a> <a title="TOY 4-11 page 17" href="http://viewer.zmags.com/publication/21091366?page=17"> </a> <a title="TOY 4-11 page 18" href="http://viewer.zmags.com/publication/21091366?page=18"> Cardinal Cardinal offers kids a hands-on Ch</a> <a title="TOY 4-11 page 19" href="http://viewer.zmags.com/publication/21091366?page=19"> Building Innovation New Ideas Yield Category Grow</a> <a title="TOY 4-11 page 20" href="http://viewer.zmags.com/publication/21091366?page=20"> ADVERTORIAL Hasbro is bringing its iconic TRANSFO</a> <a title="TOY 4-11 page 21" href="http://viewer.zmags.com/publication/21091366?page=21"> </a> <a title="TOY 4-11 page 22" href="http://viewer.zmags.com/publication/21091366?page=22"> Lego City expands with a new space theme.</a> <a title="TOY 4-11 page 23" href="http://viewer.zmags.com/publication/21091366?page=23"> </a> <a title="TOY 4-11 page 24" href="http://viewer.zmags.com/publication/21091366?page=24"> The U.S. Army has collaborated with Best-Loc</a> <a title="TOY 4-11 page 25" href="http://viewer.zmags.com/publication/21091366?page=25"> Hasbro debuts in the construction aisle with</a> <a title="TOY 4-11 page 26" href="http://viewer.zmags.com/publication/21091366?page=26"> FEATURE DRIVEN R/C Climbs Up the Sales Ladder wit</a> <a title="TOY 4-11 page 27" href="http://viewer.zmags.com/publication/21091366?page=27"> </a> <a title="TOY 4-11 page 28" href="http://viewer.zmags.com/publication/21091366?page=28"> Cars 2's Finn McMissile </a> <a title="TOY 4-11 page 29" href="http://viewer.zmags.com/publication/21091366?page=29"> </a> <a title="TOY 4-11 page 30" href="http://viewer.zmags.com/publication/21091366?page=30"> Silverlit Toys' 3D Twister is two-sided a</a> <a title="TOY 4-11 page 31" href="http://viewer.zmags.com/publication/21091366?page=31"> </a> <a title="TOY 4-11 page 32" href="http://viewer.zmags.com/publication/21091366?page=32"> Self-proclaimed as Interactive Toy Concepts'</a> <a title="TOY 4-11 page 33" href="http://viewer.zmags.com/publication/21091366?page=33"> Based on the question “How does it work?” W</a> <a title="TOY 4-11 page 34" href="http://viewer.zmags.com/publication/21091366?page=34"> Not all R/C toys are defined as “radio-controlled</a> <a title="TOY 4-11 page 35" href="http://viewer.zmags.com/publication/21091366?page=35"> </a> <a title="TOY 4-11 page 36" href="http://viewer.zmags.com/publication/21091366?page=36"> What's Next in Plush? by Jackie Breyer A </a> <a title="TOY 4-11 page 37" href="http://viewer.zmags.com/publication/21091366?page=37"> </a> <a title="TOY 4-11 page 38" href="http://viewer.zmags.com/publication/21091366?page=38"> Jakks Pacif</a> <a title="TOY 4-11 page 39" href="http://viewer.zmags.com/publication/21091366?page=39"> Commonwealth Toy int</a> <a title="TOY 4-11 page 40" href="http://viewer.zmags.com/publication/21091366?page=40"> Cloud B's Twilight Turtle & Friends colle</a> <a title="TOY 4-11 page 41" href="http://viewer.zmags.com/publication/21091366?page=41"> THE DEFINITIVE INFORMATION SOURCE FOR THE TOY MA</a> <a title="TOY 4-11 page 42" href="http://viewer.zmags.com/publication/21091366?page=42"> NEWS THE ORB FACTORY ACQUIRES CURIOSITY KITS </a> <a title="TOY 4-11 page 43" href="http://viewer.zmags.com/publication/21091366?page=43"> CRICKET MAGAZINE GROUP NAMES LICENSING AGENCY </a> <a title="TOY 4-11 page 44" href="http://viewer.zmags.com/publication/21091366?page=44"> ASTRA'S INSIGHTS Introducing New Stars Tips fo</a> <a title="TOY 4-11 page 45" href="http://viewer.zmags.com/publication/21091366?page=45"> WHAT'S NEW Growums allow kids to grow t</a> <a title="TOY 4-11 page 46" href="http://viewer.zmags.com/publication/21091366?page=46"> Snuggle Up to Plush The new My Natural </a> <a title="TOY 4-11 page 47" href="http://viewer.zmags.com/publication/21091366?page=47"> </a> <a title="TOY 4-11 page 48" href="http://viewer.zmags.com/publication/21091366?page=48"> Kimochis, from PLUSHY FEELY CORP., are small pill</a> <a title="TOY 4-11 page 49" href="http://viewer.zmags.com/publication/21091366?page=49"> POOFIN introduces the Poofin Star and Char</a> <a title="TOY 4-11 page 50" href="http://viewer.zmags.com/publication/21091366?page=50"> GLOBE TROTOYS intro- duces its Funky Garden </a> <a title="TOY 4-11 page 51" href="http://viewer.zmags.com/publication/21091366?page=51"> MARAI TOYS introduces Treefies, a line of plush a</a> <a title="TOY 4-11 page 52" href="http://viewer.zmags.com/publication/21091366?page=52"> HexActly, by FAT BRAIN TOY, uses 24 congr</a> <a title="TOY 4-11 page 53" href="http://viewer.zmags.com/publication/21091366?page=53"> </a> <a title="TOY 4-11 page 54" href="http://viewer.zmags.com/publication/21091366?page=54"> LASER PEGS VENTURES introduces the 3D Lit</a> <a title="TOY 4-11 page 55" href="http://viewer.zmags.com/publication/21091366?page=55"> All types of shapes and forms, from animals and p</a> <a title="TOY 4-11 page 56" href="http://viewer.zmags.com/publication/21091366?page=56"> MEDIA CENTER Tikki Tikki Tembo! Daddy a Go Go Rem</a> <a title="TOY 4-11 page 57" href="http://viewer.zmags.com/publication/21091366?page=57"> </a> <a title="TOY 4-11 page 58" href="http://viewer.zmags.com/publication/21091366?page=58"> The App Space The Next Frontier Is Here by Bryan</a> <a title="TOY 4-11 page 59" href="http://viewer.zmags.com/publication/21091366?page=59"> The Monster at the End of This Book app, by Sesam</a> <a title="TOY 4-11 page 60" href="http://viewer.zmags.com/publication/21091366?page=60"> Toddlers, Tablets, Strollers, and Smartph</a> <a title="TOY 4-11 page 61" href="http://viewer.zmags.com/publication/21091366?page=61"> life. It is projected that in the U.S. alone, the</a> <a title="TOY 4-11 page 62" href="http://viewer.zmags.com/publication/21091366?page=62"> Raising the Bar A RAY OF SUNSHINE </a> <a title="TOY 4-11 page 63" href="http://viewer.zmags.com/publication/21091366?page=63"> </a> <a title="TOY 4-11 page 64" href="http://viewer.zmags.com/publication/21091366?page=64"> What's New Mobile Friends S houlder Bud</a> <a title="TOY 4-11 page 65" href="http://viewer.zmags.com/publication/21091366?page=65"> </a> <a title="TOY 4-11 page 66" href="http://viewer.zmags.com/publication/21091366?page=66"> CPSC Database: What You Should Know About Pla</a> <a title="TOY 4-11 page 67" href="http://viewer.zmags.com/publication/21091366?page=67"> to completely address the safety issues in its fi</a> <a title="TOY 4-11 page 68" href="http://viewer.zmags.com/publication/21091366?page=68"> Industry Marketplace BUSINESS DIRECTORIE</a> <a title="TOY 4-11 page 69" href="http://viewer.zmags.com/publication/21091366?page=69"> STATEMENT OF OWNERSHIP, MANAGEMENT, AND CIRCULATI</a> <a title="TOY 4-11 page 70" href="http://viewer.zmags.com/publication/21091366?page=70"> Flashback: March/April 1991 1 2. .</a> <a title="TOY 4-11 page 71" href="http://viewer.zmags.com/publication/21091366?page=71"> </a> <a title="TOY 4-11 page 72" href="http://viewer.zmags.com/publication/21091366?page=72"> </a>