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<br /> EDITED AND PUBLISHED IN BIEL, SWITZERLAND © SWATCH AG, 2007. ALL RIGHTS RESERVED.<br /> SUMMER 2008<br /> CONVERSATIONS WITH THE SWATCH COMMUNITY n°33<br /> 02 the club voice n°33<br /> eDitoRiAl<br /> THE CLUB VOICE<br /> SUMMER 08<br /> Nicolas G. hayek<br /> chairman and Delegate of the board of Direc-<br /> tors of the Swatch Group ltd.<br /> iMPReSSuM<br /> CHAIRMAN AND EDITOR IN CHIEF: Nicolas Georges hayek<br /> CO-EDITOR: Georges Nicolas hayek Jr.<br /> MANAGING EDITORS: Skander Najar, Sabina Perrella, laurent berthonneau<br /> TEXTS: Swatch AG, Alex Wade (4-9), Phil haddock (10-15;33-40)<br /> Superposition (17-23), corinne Mösching (24-27)<br /> catherine cochard/largeur.com (28-32)<br /> Silvan Menétrey/largeur.com (42-47)<br /> PHOTOS: Swatch AG, o’Neill - Al Mackinnon/timo Jarvinen/Roger Sharp (4-9),<br /> Régis Golay (10-16;18-23;back cover), Jef briguet (42-47)<br /> ARTWORK AND LAYOUT: Superposition (Geneva)<br /> PRINT: Grafiche Nicolini&c<a title="Swatch Lifestyle Magazine - the VOICE n33 page 1" href="http://viewer.zmags.com/publication/21555166?page=1"> EDITED AND PUBLISHED IN BIEL, SWITZERLAND © SWATC</a> <a title="Swatch Lifestyle Magazine - the VOICE n33 page 2" href="http://viewer.zmags.com/publication/21555166?page=2"> 02 the club voice n°33 eDitoRiAl THE C</a> <a title="Swatch Lifestyle Magazine - the VOICE n33 page 3" href="http://viewer.zmags.com/publication/21555166?page=3"> coNteNt THE CLUB VOICE SUMMER 08 04 SAM LAMI</a> <a title="Swatch Lifestyle Magazine - the VOICE n33 page 4" href="http://viewer.zmags.com/publication/21555166?page=4"> 04 the club voice n°33 ON FIRE AT 59 DEGREES N</a> <a title="Swatch Lifestyle Magazine - the VOICE n33 page 5" href="http://viewer.zmags.com/publication/21555166?page=5"> n°33 PAGE 4 Swatch ProTeam Member Sam Lam</a> <a title="Swatch Lifestyle Magazine - the VOICE n33 page 6" href="http://viewer.zmags.com/publication/21555166?page=6"> 06 the club voice n°33 </a> <a title="Swatch Lifestyle Magazine - the VOICE n33 page 7" href="http://viewer.zmags.com/publication/21555166?page=7"> it’s Day Five of the highland open, which has rel</a> <a title="Swatch Lifestyle Magazine - the VOICE n33 page 8" href="http://viewer.zmags.com/publication/21555166?page=8"> 8 the club voice n°33 </a> <a title="Swatch Lifestyle Magazine - the VOICE n33 page 9" href="http://viewer.zmags.com/publication/21555166?page=9"> n°33the club voice 09 Does he regret the dec</a> <a title="Swatch Lifestyle Magazine - the VOICE n33 page 10" href="http://viewer.zmags.com/publication/21555166?page=10"> WC ORL DAPIT 10 the club voice n°3</a> <a title="Swatch Lifestyle Magazine - the VOICE n33 page 11" href="http://viewer.zmags.com/publication/21555166?page=11"> DNAL n°33the club voice 11 </a> <a title="Swatch Lifestyle Magazine - the VOICE n33 page 12" href="http://viewer.zmags.com/publication/21555166?page=12"> 12 the club voice n°33 dsesig PAGE 12-13 jwat E</a> <a title="Swatch Lifestyle Magazine - the VOICE n33 page 13" href="http://viewer.zmags.com/publication/21555166?page=13"> cynh n°33 </a> <a title="Swatch Lifestyle Magazine - the VOICE n33 page 14" href="http://viewer.zmags.com/publication/21555166?page=14"> CfR 14 the club voice n°33 TO</a> <a title="Swatch Lifestyle Magazine - the VOICE n33 page 15" href="http://viewer.zmags.com/publication/21555166?page=15"> mOm </a> <a title="Swatch Lifestyle Magazine - the VOICE n33 page 16" href="http://viewer.zmags.com/publication/21555166?page=16"> 16 the club voice n°33</a> <a title="Swatch Lifestyle Magazine - the VOICE n33 page 17" href="http://viewer.zmags.com/publication/21555166?page=17"> n°33the club voice 17 COMMUNITY 33 PORTRAIT OF: </a> <a title="Swatch Lifestyle Magazine - the VOICE n33 page 18" href="http://viewer.zmags.com/publication/21555166?page=18"> MINORI MATSUOKA 31 PROFESSION: PlAStic ARtiSt DAT</a> <a title="Swatch Lifestyle Magazine - the VOICE n33 page 19" href="http://viewer.zmags.com/publication/21555166?page=19"> ADRIEN “ROSARIO” MAZZEI 40 PROFESSION: SelF-eDucA</a> <a title="Swatch Lifestyle Magazine - the VOICE n33 page 20" href="http://viewer.zmags.com/publication/21555166?page=20"> JULIO PEDRA DOS SANTOS 45 PROFESSION: PSYchoMotoR</a> <a title="Swatch Lifestyle Magazine - the VOICE n33 page 21" href="http://viewer.zmags.com/publication/21555166?page=21"> ANNE LISEBELLE 55 PROFESSION: bookSelleR DATE: 28</a> <a title="Swatch Lifestyle Magazine - the VOICE n33 page 22" href="http://viewer.zmags.com/publication/21555166?page=22"> JEAN PHILIPPE KALONJI 35 PROFESSION: AuthoR oF St</a> <a title="Swatch Lifestyle Magazine - the VOICE n33 page 23" href="http://viewer.zmags.com/publication/21555166?page=23"> ELENA MONTESINOS 37 PROFESSION: FRee electRoN DAT</a> <a title="Swatch Lifestyle Magazine - the VOICE n33 page 24" href="http://viewer.zmags.com/publication/21555166?page=24"> 24 the club voice n°33 DETECTING EMERGING TREND</a> <a title="Swatch Lifestyle Magazine - the VOICE n33 page 25" href="http://viewer.zmags.com/publication/21555166?page=25"> the swiss magazine iDPuRe, launched in 2004, quic</a> <a title="Swatch Lifestyle Magazine - the VOICE n33 page 26" href="http://viewer.zmags.com/publication/21555166?page=26"> 26 the club voice n°33 </a> <a title="Swatch Lifestyle Magazine - the VOICE n33 page 27" href="http://viewer.zmags.com/publication/21555166?page=27"> n°33the club voice 27 “THE SEARCH FOR NE</a> <a title="Swatch Lifestyle Magazine - the VOICE n33 page 28" href="http://viewer.zmags.com/publication/21555166?page=28"> 28 the club voice n°33 NORMA JEANE MULTIPLE AND</a> <a title="Swatch Lifestyle Magazine - the VOICE n33 page 29" href="http://viewer.zmags.com/publication/21555166?page=29"> n°33the club voice 29 </a> <a title="Swatch Lifestyle Magazine - the VOICE n33 page 30" href="http://viewer.zmags.com/publication/21555166?page=30"> 30 the club voice n°33 “Norma Jea</a> <a title="Swatch Lifestyle Magazine - the VOICE n33 page 31" href="http://viewer.zmags.com/publication/21555166?page=31"> n°33the club voice 31 </a> <a title="Swatch Lifestyle Magazine - the VOICE n33 page 32" href="http://viewer.zmags.com/publication/21555166?page=32"> 32 the club voice n°33 “THE MOST IMPORTA</a> <a title="Swatch Lifestyle Magazine - the VOICE n33 page 33" href="http://viewer.zmags.com/publication/21555166?page=33"> n°33the club voice 33 25 YEARS OF PLASTIC</a> <a title="Swatch Lifestyle Magazine - the VOICE n33 page 34" href="http://viewer.zmags.com/publication/21555166?page=34"> 34 the club voice n°33 </a> <a title="Swatch Lifestyle Magazine - the VOICE n33 page 35" href="http://viewer.zmags.com/publication/21555166?page=35"> n°33the club voice 35 SWATCH IS CELEB</a> <a title="Swatch Lifestyle Magazine - the VOICE n33 page 36" href="http://viewer.zmags.com/publication/21555166?page=36"> 36 the club voice n°33 06 Swatch takes</a> <a title="Swatch Lifestyle Magazine - the VOICE n33 page 37" href="http://viewer.zmags.com/publication/21555166?page=37"> n°33 08 10 </a> <a title="Swatch Lifestyle Magazine - the VOICE n33 page 38" href="http://viewer.zmags.com/publication/21555166?page=38"> 38 the club voice n°33 </a> <a title="Swatch Lifestyle Magazine - the VOICE n33 page 39" href="http://viewer.zmags.com/publication/21555166?page=39"> 12 Nicolas G. hayek, also known as “Mr. Swatch”, </a> <a title="Swatch Lifestyle Magazine - the VOICE n33 page 40" href="http://viewer.zmags.com/publication/21555166?page=40"> 40 the club voice n°33 20 Sun! Sand! Noise!</a> <a title="Swatch Lifestyle Magazine - the VOICE n33 page 41" href="http://viewer.zmags.com/publication/21555166?page=41"> n°33the club voice 41 Most Wanted Tags SWATCH O</a> <a title="Swatch Lifestyle Magazine - the VOICE n33 page 42" href="http://viewer.zmags.com/publication/21555166?page=42"> 42 the club voice n°33 BEHIND THE SWATCH FACTO</a> <a title="Swatch Lifestyle Magazine - the VOICE n33 page 43" href="http://viewer.zmags.com/publication/21555166?page=43"> n°33the club voice 43</a> <a title="Swatch Lifestyle Magazine - the VOICE n33 page 44" href="http://viewer.zmags.com/publication/21555166?page=44"> 44 the club voice n°33 </a> <a title="Swatch Lifestyle Magazine - the VOICE n33 page 45" href="http://viewer.zmags.com/publication/21555166?page=45"> n°33the club voice 45 PAGE 44-45 The mo</a> <a title="Swatch Lifestyle Magazine - the VOICE n33 page 46" href="http://viewer.zmags.com/publication/21555166?page=46"> 46 the club voice n°33 invented in Switz</a> <a title="Swatch Lifestyle Magazine - the VOICE n33 page 47" href="http://viewer.zmags.com/publication/21555166?page=47"> n°33the club voice 47 </a> <a title="Swatch Lifestyle Magazine - the VOICE n33 page 48" href="http://viewer.zmags.com/publication/21555166?page=48"> 48 the club voice n°33 </a> <a title="Swatch Lifestyle Magazine - the VOICE n33 page 49" href="http://viewer.zmags.com/publication/21555166?page=49"> n°33the club voice 49 SECOND SERIES! Mtv a</a> <a title="Swatch Lifestyle Magazine - the VOICE n33 page 50" href="http://viewer.zmags.com/publication/21555166?page=50"> 50 the club voice n°33 SWA</a> <a title="Swatch Lifestyle Magazine - the VOICE n33 page 51" href="http://viewer.zmags.com/publication/21555166?page=51"> n°33the club voice 51 MAT REBEAUD GOES IR</a> <a title="Swatch Lifestyle Magazine - the VOICE n33 page 52" href="http://viewer.zmags.com/publication/21555166?page=52"> 52 the club voice n°33 ENTER THE WO</a> <a title="Swatch Lifestyle Magazine - the VOICE n33 page 53" href="http://viewer.zmags.com/publication/21555166?page=53"> ENTER THE WORLDWIDE SWATCH COMMUNITY AND GET THIS</a>