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<br /> <br /> <br /> Vol. 30, No. 6 December/January 2015<br /> Tiny Collectibles, big Impact<br /> The Toy Book talks to makers of small<br /> collectible toys, which are among 2014's biggest<br /> successes.<br /> page 28<br /> Spielwarenmesse<br /> 2015 page 10<br /> page 33<br /> Neighborhood Toy Store<br /> Day Helps Independent<br /> Retailers Shine<br /> page S6<br /> Classic Activity Toys<br /> Get an Upgrade<br /> page S8<br /> Eco-Friendly Toys<br /> page S13<br /> Activity<br /> Toys<br /> page 24<br /> Clockwise from top: Disney Frozen Color 'n Cre-<br /> ate Inkoos, from The Bridge Direct; Decorate Your<br /> Own Princess Fairy Wings, from International<br /> Playthings; Teenage Mutant Ninja Turtles Lair<br /> Deluxe Pack Paper Craft, from Ja<a title="The Toy Book December/January 2015 page 1" href="http://viewer.zmags.com/publication/21b412e3?page=1"> </a> <a title="The Toy Book December/January 2015 page 2" href="http://viewer.zmags.com/publication/21b412e3?page=2"> </a> <a title="The Toy Book December/January 2015 page 3" href="http://viewer.zmags.com/publication/21b412e3?page=3"> Vol. 30, No. 6 December/January 2015 Tiny Coll</a> <a title="The Toy Book December/January 2015 page 4" href="http://viewer.zmags.com/publication/21b412e3?page=4"> in this issue </a> <a title="The Toy Book December/January 2015 page 5" href="http://viewer.zmags.com/publication/21b412e3?page=5"> viewpoint Editor's A Positive Outlook Jac</a> <a title="The Toy Book December/January 2015 page 6" href="http://viewer.zmags.com/publication/21b412e3?page=6"> STAT SHOT The Year in Short YTD October 2</a> <a title="The Toy Book December/January 2015 page 7" href="http://viewer.zmags.com/publication/21b412e3?page=7"> happenings Toy Industry Association Toy I</a> <a title="The Toy Book December/January 2015 page 8" href="http://viewer.zmags.com/publication/21b412e3?page=8"> update Industry DISNEY DEBUTS NEW APPROACH TO EAR</a> <a title="The Toy Book December/January 2015 page 9" href="http://viewer.zmags.com/publication/21b412e3?page=9"> hosts t hird annual HoliDAY of Play event! </a> <a title="The Toy Book December/January 2015 page 10" href="http://viewer.zmags.com/publication/21b412e3?page=10"> </a> <a title="The Toy Book December/January 2015 page 11" href="http://viewer.zmags.com/publication/21b412e3?page=11"> Liicfensteyfloer by Ernst Kick, CEO, Spielwarenme</a> <a title="The Toy Book December/January 2015 page 12" href="http://viewer.zmags.com/publication/21b412e3?page=12"> SPIELWTAhReENSMtEaStSse 2014 The impressive turno</a> <a title="The Toy Book December/January 2015 page 13" href="http://viewer.zmags.com/publication/21b412e3?page=13"> </a> <a title="The Toy Book December/January 2015 page 14" href="http://viewer.zmags.com/publication/21b412e3?page=14"> What's new at spielwarenmesse SPIELW</a> <a title="The Toy Book December/January 2015 page 15" href="http://viewer.zmags.com/publication/21b412e3?page=15"> TRENDIGALLERY FEATURES TOP </a> <a title="The Toy Book December/January 2015 page 16" href="http://viewer.zmags.com/publication/21b412e3?page=16"> Traditional Toys and Games Western Europe Stagnat</a> <a title="The Toy Book December/January 2015 page 17" href="http://viewer.zmags.com/publication/21b412e3?page=17"> </a> <a title="The Toy Book December/January 2015 page 18" href="http://viewer.zmags.com/publication/21b412e3?page=18"> International Toy Industry Celebrating t</a> <a title="The Toy Book December/January 2015 page 19" href="http://viewer.zmags.com/publication/21b412e3?page=19"> placing increasingly stringent demands upon. </a> <a title="The Toy Book December/January 2015 page 20" href="http://viewer.zmags.com/publication/21b412e3?page=20"> International Toy Industry A 40-Year pedition </a> <a title="The Toy Book December/January 2015 page 21" href="http://viewer.zmags.com/publication/21b412e3?page=21"> already specialized in plastic toys and had a Jap</a> <a title="The Toy Book December/January 2015 page 22" href="http://viewer.zmags.com/publication/21b412e3?page=22"> International Toy Industry IY T O F A R T V Toy </a> <a title="The Toy Book December/January 2015 page 23" href="http://viewer.zmags.com/publication/21b412e3?page=23"> </a> <a title="The Toy Book December/January 2015 page 24" href="http://viewer.zmags.com/publication/21b412e3?page=24"> Activity Toys Get an Upgrade A cti</a> <a title="The Toy Book December/January 2015 page 25" href="http://viewer.zmags.com/publication/21b412e3?page=25"> Moose Toys will add some sparkle to its cla</a> <a title="The Toy Book December/January 2015 page 26" href="http://viewer.zmags.com/publication/21b412e3?page=26"> Activity Toys International Playthings is </a> <a title="The Toy Book December/January 2015 page 27" href="http://viewer.zmags.com/publication/21b412e3?page=27"> </a> <a title="The Toy Book December/January 2015 page 28" href="http://viewer.zmags.com/publication/21b412e3?page=28"> Tiny Collectibles, BIG Impact The Toy Book talks</a> <a title="The Toy Book December/January 2015 page 29" href="http://viewer.zmags.com/publication/21b412e3?page=29"> theme-oriented, the other play pattern- orie</a> <a title="The Toy Book December/January 2015 page 30" href="http://viewer.zmags.com/publication/21b412e3?page=30"> “If you've got a great theme or great gameplay, y</a> <a title="The Toy Book December/January 2015 page 31" href="http://viewer.zmags.com/publication/21b412e3?page=31"> perfect set of collectible toys has more</a> <a title="The Toy Book December/January 2015 page 32" href="http://viewer.zmags.com/publication/21b412e3?page=32"> The Annual TOYFEST WEST TOYFER ST WEST </a> <a title="The Toy Book December/January 2015 page 33" href="http://viewer.zmags.com/publication/21b412e3?page=33"> DECEMBER/JANUARY 2015 THE DEFINITIVE INFORMATI</a> <a title="The Toy Book December/January 2015 page 34" href="http://viewer.zmags.com/publication/21b412e3?page=34"> ASTRA'S INSIGHTS Better Toget her: p</a> <a title="The Toy Book December/January 2015 page 35" href="http://viewer.zmags.com/publication/21b412e3?page=35"> </a> <a title="The Toy Book December/January 2015 page 36" href="http://viewer.zmags.com/publication/21b412e3?page=36"> NEWS ALEX BRANDS ACQUIRES SHRINKY DINKS </a> <a title="The Toy Book December/January 2015 page 37" href="http://viewer.zmags.com/publication/21b412e3?page=37"> natomy of Anatomy of A TOY AND GAME INVENTOR</a> <a title="The Toy Book December/January 2015 page 38" href="http://viewer.zmags.com/publication/21b412e3?page=38"> PNeighborhood Toy Store Day </a> <a title="The Toy Book December/January 2015 page 39" href="http://viewer.zmags.com/publication/21b412e3?page=39"> Funni Business owner Patricia Porco Ou</a> <a title="The Toy Book December/January 2015 page 40" href="http://viewer.zmags.com/publication/21b412e3?page=40"> Activity Toys PAINTING LULU is a traditi</a> <a title="The Toy Book December/January 2015 page 41" href="http://viewer.zmags.com/publication/21b412e3?page=41"> THE ORB FACTORY will expand its line of no</a> <a title="The Toy Book December/January 2015 page 42" href="http://viewer.zmags.com/publication/21b412e3?page=42"> Activity Toys </a> <a title="The Toy Book December/January 2015 page 43" href="http://viewer.zmags.com/publication/21b412e3?page=43"> Classic Travel Spirograph, from KAHOOTZ TO</a> <a title="The Toy Book December/January 2015 page 44" href="http://viewer.zmags.com/publication/21b412e3?page=44"> Frustration-Free Packaging: </a> <a title="The Toy Book December/January 2015 page 45" href="http://viewer.zmags.com/publication/21b412e3?page=45"> Eco-Friendly Toys I f the past year has taught us</a> <a title="The Toy Book December/January 2015 page 46" href="http://viewer.zmags.com/publication/21b412e3?page=46"> Eco-Friendly Toys , from</a> <a title="The Toy Book December/January 2015 page 47" href="http://viewer.zmags.com/publication/21b412e3?page=47"> WHAT'S NEW The Multiples, from REALTIMES</a> <a title="The Toy Book December/January 2015 page 48" href="http://viewer.zmags.com/publication/21b412e3?page=48"> MEDIA CENTER With the help of loveable</a> <a title="The Toy Book December/January 2015 page 49" href="http://viewer.zmags.com/publication/21b412e3?page=49"> the box Outside Leveraging the Right Visual L</a> <a title="The Toy Book December/January 2015 page 50" href="http://viewer.zmags.com/publication/21b412e3?page=50"> property. What will induce consumers to pur</a> <a title="The Toy Book December/January 2015 page 51" href="http://viewer.zmags.com/publication/21b412e3?page=51"> The Frozen brand identity, with its distinc</a> <a title="The Toy Book December/January 2015 page 52" href="http://viewer.zmags.com/publication/21b412e3?page=52"> social media Talking Toy Retailers Can Boos</a> <a title="The Toy Book December/January 2015 page 53" href="http://viewer.zmags.com/publication/21b412e3?page=53"> </a> <a title="The Toy Book December/January 2015 page 54" href="http://viewer.zmags.com/publication/21b412e3?page=54"> chance to win prizes or to be entered int</a> <a title="The Toy Book December/January 2015 page 55" href="http://viewer.zmags.com/publication/21b412e3?page=55"> HEAD ON FACING RECALLS by Mike Rozembajgier,</a> <a title="The Toy Book December/January 2015 page 56" href="http://viewer.zmags.com/publication/21b412e3?page=56"> 4 STEP Once the appropriate parties hav</a> <a title="The Toy Book December/January 2015 page 57" href="http://viewer.zmags.com/publication/21b412e3?page=57"> BUSINESS DIRECTORIES </a> <a title="The Toy Book December/January 2015 page 58" href="http://viewer.zmags.com/publication/21b412e3?page=58"> Flashback: January 1995 1. The Adventures o</a> <a title="The Toy Book December/January 2015 page 59" href="http://viewer.zmags.com/publication/21b412e3?page=59"> The Voice Reaching Both Trade an</a> <a title="The Toy Book December/January 2015 page 60" href="http://viewer.zmags.com/publication/21b412e3?page=60"> </a>