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<br /> 2012<br /> ANNUAL<br /> <br /> REPORT<br /> Table of Contents<br /> To Our Fellow Shareholders<br /> Board of Directors and Executive Officers<br /> 5-Year Total Shareholder Return<br /> FORM 10-K<br /> Part I<br /> Item 1. Business.<br /> Item 1A. Risk Factors<br /> Item 1B. Unresolved Staff Comments<br /> Item 2. Properties<br /> Item 3. Legal Proceedings<br /> Item 4. Mine Safety Disclosures<br /> Part II<br /> Item 5. Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities<br /> Item 6. Selected Financial Data<br /> Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations<br /> Item 7A. Quantitative and Qualitative Disclosures About Market Risk<br /> Item 8. Financial Statements and Supplementary Data<br /> Item 9. Changes in and Disagreements with Accountants on Accounting and Financial Disclosure<br /> Item 9A. Contro<a title="HAS-2013328-AR-DAS page 1" href="http://viewer.zmags.com/publication/21f46023?page=1"> 2012 ANNUAL  REPORT</a> <a title="HAS-2013328-AR-DAS page 2" href="http://viewer.zmags.com/publication/21f46023?page=2"> Table of Contents To Our Fellow Shareholders B</a> <a title="HAS-2013328-AR-DAS page 3" href="http://viewer.zmags.com/publication/21f46023?page=3">To Our Fellow Shareholders Over the past sev</a> <a title="HAS-2013328-AR-DAS page 4" href="http://viewer.zmags.com/publication/21f46023?page=4"> We begin 2013 in a strong position with good qual</a> <a title="HAS-2013328-AR-DAS page 5" href="http://viewer.zmags.com/publication/21f46023?page=5"> FURBY returned to our line in English-spe</a> <a title="HAS-2013328-AR-DAS page 6" href="http://viewer.zmags.com/publication/21f46023?page=6"> on building Hasbro's new business pipeline, ident</a> <a title="HAS-2013328-AR-DAS page 7" href="http://viewer.zmags.com/publication/21f46023?page=7"> Board of Directors Alfred J. Verrecchia Chairm</a> <a title="HAS-2013328-AR-DAS page 8" href="http://viewer.zmags.com/publication/21f46023?page=8"> 5-Year Total Shareholder Return Hasbro vs. S&P 50</a> <a title="HAS-2013328-AR-DAS page 9" href="http://viewer.zmags.com/publication/21f46023?page=9"> UNITED STATES SECURITIES AND EXCHANG</a> <a title="HAS-2013328-AR-DAS page 10" href="http://viewer.zmags.com/publication/21f46023?page=10"> HASBRO, INC. Table of Contents Page </a> <a title="HAS-2013328-AR-DAS page 11" href="http://viewer.zmags.com/publication/21f46023?page=11"> From time to time, including in this Annu</a> <a title="HAS-2013328-AR-DAS page 12" href="http://viewer.zmags.com/publication/21f46023?page=12"> The Company's innovative product offerin</a> <a title="HAS-2013328-AR-DAS page 13" href="http://viewer.zmags.com/publication/21f46023?page=13"> Excellence in Rhode Island to centralize our game</a> <a title="HAS-2013328-AR-DAS page 14" href="http://viewer.zmags.com/publication/21f46023?page=14"> U.S. and Canada This segment engages in</a> <a title="HAS-2013328-AR-DAS page 15" href="http://viewer.zmags.com/publication/21f46023?page=15"> 2013, G.I. JOE: RETALIATION, the second major mot</a> <a title="HAS-2013328-AR-DAS page 16" href="http://viewer.zmags.com/publication/21f46023?page=16"> purchase by consumers. Although the Company may r</a> <a title="HAS-2013328-AR-DAS page 17" href="http://viewer.zmags.com/publication/21f46023?page=17"> areas of the world where we do not otherwise main</a> <a title="HAS-2013328-AR-DAS page 18" href="http://viewer.zmags.com/publication/21f46023?page=18"> the loss of “normal trade relations” status with,</a> <a title="HAS-2013328-AR-DAS page 19" href="http://viewer.zmags.com/publication/21f46023?page=19"> “imminently hazardous consumer product” under the</a> <a title="HAS-2013328-AR-DAS page 20" href="http://viewer.zmags.com/publication/21f46023?page=20">(2) Prior thereto, Chief Operating Officer from 20</a> <a title="HAS-2013328-AR-DAS page 21" href="http://viewer.zmags.com/publication/21f46023?page=21"> Consumer interests change rapidly, making it diff</a> <a title="HAS-2013328-AR-DAS page 22" href="http://viewer.zmags.com/publication/21f46023?page=22"> are constantly monitoring and attempting to antic</a> <a title="HAS-2013328-AR-DAS page 23" href="http://viewer.zmags.com/publication/21f46023?page=23"> Challenging market conditions in certain develope</a> <a title="HAS-2013328-AR-DAS page 24" href="http://viewer.zmags.com/publication/21f46023?page=24"> Lack of sufficient consumer interest in entertain</a> <a title="HAS-2013328-AR-DAS page 25" href="http://viewer.zmags.com/publication/21f46023?page=25"> Other economic and public health conditions in th</a> <a title="HAS-2013328-AR-DAS page 26" href="http://viewer.zmags.com/publication/21f46023?page=26"> · Difficulties understanding the retail climate,</a> <a title="HAS-2013328-AR-DAS page 27" href="http://viewer.zmags.com/publication/21f46023?page=27"> We anticipate that the shorter theatrica</a> <a title="HAS-2013328-AR-DAS page 28" href="http://viewer.zmags.com/publication/21f46023?page=28"> their purchases from us, favor competitors or new</a> <a title="HAS-2013328-AR-DAS page 29" href="http://viewer.zmags.com/publication/21f46023?page=29"> Difficulties associated with the implementation o</a> <a title="HAS-2013328-AR-DAS page 30" href="http://viewer.zmags.com/publication/21f46023?page=30"> capital funding and liquidity. There is no guaran</a> <a title="HAS-2013328-AR-DAS page 31" href="http://viewer.zmags.com/publication/21f46023?page=31"> As a large, multinational corporation, w</a> <a title="HAS-2013328-AR-DAS page 32" href="http://viewer.zmags.com/publication/21f46023?page=32">operation and successful growth of our business de</a> <a title="HAS-2013328-AR-DAS page 33" href="http://viewer.zmags.com/publication/21f46023?page=33">square feet which was used as temporary space for </a> <a title="HAS-2013328-AR-DAS page 34" href="http://viewer.zmags.com/publication/21f46023?page=34">PART II Item 5. Market for Registrant's Comm</a> <a title="HAS-2013328-AR-DAS page 35" href="http://viewer.zmags.com/publication/21f46023?page=35"> On May 19, 2011, the Company announced th</a> <a title="HAS-2013328-AR-DAS page 36" href="http://viewer.zmags.com/publication/21f46023?page=36">Item 7. Management's Discussion and Analysis of</a> <a title="HAS-2013328-AR-DAS page 37" href="http://viewer.zmags.com/publication/21f46023?page=37"> opportunistically enter into or leverage existing</a> <a title="HAS-2013328-AR-DAS page 38" href="http://viewer.zmags.com/publication/21f46023?page=38"> other lifestyle products companies for the global</a> <a title="HAS-2013328-AR-DAS page 39" href="http://viewer.zmags.com/publication/21f46023?page=39"> 2013 the Company's Board increased the Company's </a> <a title="HAS-2013328-AR-DAS page 40" href="http://viewer.zmags.com/publication/21f46023?page=40"> Consolidated net revenues for the year e</a> <a title="HAS-2013328-AR-DAS page 41" href="http://viewer.zmags.com/publication/21f46023?page=41"> The following table presents net revenue</a> <a title="HAS-2013328-AR-DAS page 42" href="http://viewer.zmags.com/publication/21f46023?page=42"> U.S. and Canada operating profit increas</a> <a title="HAS-2013328-AR-DAS page 43" href="http://viewer.zmags.com/publication/21f46023?page=43"> In the games category, higher net revenu</a> <a title="HAS-2013328-AR-DAS page 44" href="http://viewer.zmags.com/publication/21f46023?page=44"> Expenses The Company's operating expens</a> <a title="HAS-2013328-AR-DAS page 45" href="http://viewer.zmags.com/publication/21f46023?page=45"> related to the volume of entertainment-driven pro</a> <a title="HAS-2013328-AR-DAS page 46" href="http://viewer.zmags.com/publication/21f46023?page=46"> Interest Income Interest income was $6,</a> <a title="HAS-2013328-AR-DAS page 47" href="http://viewer.zmags.com/publication/21f46023?page=47"> As of December 30, 2012 the Company's ca</a> <a title="HAS-2013328-AR-DAS page 48" href="http://viewer.zmags.com/publication/21f46023?page=48"> decision by the Company's Board to accelerate the</a> <a title="HAS-2013328-AR-DAS page 49" href="http://viewer.zmags.com/publication/21f46023?page=49"> agreement. At December 30, 2012, the Company had </a> <a title="HAS-2013328-AR-DAS page 50" href="http://viewer.zmags.com/publication/21f46023?page=50"> outstanding at December 30, 2012. Letters of cred</a> <a title="HAS-2013328-AR-DAS page 51" href="http://viewer.zmags.com/publication/21f46023?page=51"> quarter in which the estimates are revised. Prior</a> <a title="HAS-2013328-AR-DAS page 52" href="http://viewer.zmags.com/publication/21f46023?page=52"> Recoverability of Royalty Advances and Commitment</a> <a title="HAS-2013328-AR-DAS page 53" href="http://viewer.zmags.com/publication/21f46023?page=53"> Income Taxes The Company's annual incom</a> <a title="HAS-2013328-AR-DAS page 54" href="http://viewer.zmags.com/publication/21f46023?page=54"> Contractual Obligations and Commercial Commitment</a> <a title="HAS-2013328-AR-DAS page 55" href="http://viewer.zmags.com/publication/21f46023?page=55"> those products in more than twenty currencies. Re</a> <a title="HAS-2013328-AR-DAS page 56" href="http://viewer.zmags.com/publication/21f46023?page=56">strategies, inventory levels, policies of retailer</a> <a title="HAS-2013328-AR-DAS page 57" href="http://viewer.zmags.com/publication/21f46023?page=57">Item 8. Financial Statements and Supplementary </a> <a title="HAS-2013328-AR-DAS page 58" href="http://viewer.zmags.com/publication/21f46023?page=58"> HASBRO, INC. AND SUBSIDIARIES Cons</a> <a title="HAS-2013328-AR-DAS page 59" href="http://viewer.zmags.com/publication/21f46023?page=59"> HASBRO, INC. AND SUBSIDIARIES Consolidate</a> <a title="HAS-2013328-AR-DAS page 60" href="http://viewer.zmags.com/publication/21f46023?page=60"> HASBRO, INC. AND SUBSIDIARIES Consolidated State</a> <a title="HAS-2013328-AR-DAS page 61" href="http://viewer.zmags.com/publication/21f46023?page=61"> HASBRO, INC. AND SUBSIDIARIES Consolidated State</a> <a title="HAS-2013328-AR-DAS page 62" href="http://viewer.zmags.com/publication/21f46023?page=62"> HASBRO, INC. AND SUBSIDIARIES Consoli</a> <a title="HAS-2013328-AR-DAS page 63" href="http://viewer.zmags.com/publication/21f46023?page=63"> HASBRO, INC. AND SUBSIDIARIES Note</a> <a title="HAS-2013328-AR-DAS page 64" href="http://viewer.zmags.com/publication/21f46023?page=64"> HASBRO, INC. AND SUBSIDIARIES Notes to Consolida</a> <a title="HAS-2013328-AR-DAS page 65" href="http://viewer.zmags.com/publication/21f46023?page=65"> HASBRO, INC. AND SUBSIDIARIES Notes to Consolida</a> <a title="HAS-2013328-AR-DAS page 66" href="http://viewer.zmags.com/publication/21f46023?page=66"> HASBRO, INC. AND SUBSIDIARIES Notes to Consolida</a> <a title="HAS-2013328-AR-DAS page 67" href="http://viewer.zmags.com/publication/21f46023?page=67"> HASBRO, INC. AND SUBSIDIARIES Notes to Consolida</a> <a title="HAS-2013328-AR-DAS page 68" href="http://viewer.zmags.com/publication/21f46023?page=68"> HASBRO, INC. AND SUBSIDIARIES Notes to Consolida</a> <a title="HAS-2013328-AR-DAS page 69" href="http://viewer.zmags.com/publication/21f46023?page=69"> HASBRO, INC. AND SUBSIDIARIES Notes to Consolida</a> <a title="HAS-2013328-AR-DAS page 70" href="http://viewer.zmags.com/publication/21f46023?page=70"> HASBRO, INC. AND SUBSIDIARIES Notes to Consolida</a> <a title="HAS-2013328-AR-DAS page 71" href="http://viewer.zmags.com/publication/21f46023?page=71"> HASBRO, INC. AND SUBSIDIARIES Notes to Consolida</a> <a title="HAS-2013328-AR-DAS page 72" href="http://viewer.zmags.com/publication/21f46023?page=72"> HASBRO, INC. AND SUBSIDIARIES Notes to Consolida</a> <a title="HAS-2013328-AR-DAS page 73" href="http://viewer.zmags.com/publication/21f46023?page=73"> HASBRO, INC. AND SUBSIDIARIES Notes to Consolida</a> <a title="HAS-2013328-AR-DAS page 74" href="http://viewer.zmags.com/publication/21f46023?page=74"> HASBRO, INC. AND SUBSIDIARIES Notes to Consolida</a> <a title="HAS-2013328-AR-DAS page 75" href="http://viewer.zmags.com/publication/21f46023?page=75"> HASBRO, INC. AND SUBSIDIARIES Notes to Consolida</a> <a title="HAS-2013328-AR-DAS page 76" href="http://viewer.zmags.com/publication/21f46023?page=76"> HASBRO, INC. AND SUBSIDIARIES Notes to Consolida</a> <a title="HAS-2013328-AR-DAS page 77" href="http://viewer.zmags.com/publication/21f46023?page=77"> HASBRO, INC. AND SUBSIDIARIES Notes to Consolida</a> <a title="HAS-2013328-AR-DAS page 78" href="http://viewer.zmags.com/publication/21f46023?page=78"> HASBRO, INC. AND SUBSIDIARIES Notes to Consolida</a> <a title="HAS-2013328-AR-DAS page 79" href="http://viewer.zmags.com/publication/21f46023?page=79"> HASBRO, INC. AND SUBSIDIARIES Notes to Consolida</a> <a title="HAS-2013328-AR-DAS page 80" href="http://viewer.zmags.com/publication/21f46023?page=80"> HASBRO, INC. AND SUBSIDIARIES Notes to Consolida</a> <a title="HAS-2013328-AR-DAS page 81" href="http://viewer.zmags.com/publication/21f46023?page=81"> HASBRO, INC. AND SUBSIDIARIE</a> <a title="HAS-2013328-AR-DAS page 82" href="http://viewer.zmags.com/publication/21f46023?page=82"> HASBRO, INC. AND SUBSIDIARIES Notes to Consolida</a> <a title="HAS-2013328-AR-DAS page 83" href="http://viewer.zmags.com/publication/21f46023?page=83"> HASBRO, INC. AND SUBSIDIARIES Notes to Consolida</a> <a title="HAS-2013328-AR-DAS page 84" href="http://viewer.zmags.com/publication/21f46023?page=84"> HASBRO, INC. AND SUBSIDIARIES Notes to Consolida</a> <a title="HAS-2013328-AR-DAS page 85" href="http://viewer.zmags.com/publication/21f46023?page=85"> HASBRO, INC. AND SUBSIDIARIE</a> <a title="HAS-2013328-AR-DAS page 86" href="http://viewer.zmags.com/publication/21f46023?page=86"> HASBRO, INC. AND SUBSIDIARIE</a> <a title="HAS-2013328-AR-DAS page 87" href="http://viewer.zmags.com/publication/21f46023?page=87"> HASBRO, INC. AND SUBSIDIARIES Notes to Consolida</a> <a title="HAS-2013328-AR-DAS page 88" href="http://viewer.zmags.com/publication/21f46023?page=88"> HASBRO, INC. AND SUBSIDIARIE</a> <a title="HAS-2013328-AR-DAS page 89" href="http://viewer.zmags.com/publication/21f46023?page=89"> HASBRO, INC. AND SUBSIDIARIES Notes to Consolida</a> <a title="HAS-2013328-AR-DAS page 90" href="http://viewer.zmags.com/publication/21f46023?page=90"> HASBRO, INC. AND SUBSIDIARIES Notes to Consolida</a> <a title="HAS-2013328-AR-DAS page 91" href="http://viewer.zmags.com/publication/21f46023?page=91"> HASBRO, INC. AND SUBSIDIARIES Notes to Consolida</a> <a title="HAS-2013328-AR-DAS page 92" href="http://viewer.zmags.com/publication/21f46023?page=92"> HASBRO, INC. AND SUBSIDIARIES Notes to Consolida</a> <a title="HAS-2013328-AR-DAS page 93" href="http://viewer.zmags.com/publication/21f46023?page=93"> HASBRO, INC. AND SUBSIDIARIES Notes to Consolida</a> <a title="HAS-2013328-AR-DAS page 94" href="http://viewer.zmags.com/publication/21f46023?page=94"> HASBRO, INC. AND SUBSIDIARIES Notes to Consolida</a> <a title="HAS-2013328-AR-DAS page 95" href="http://viewer.zmags.com/publication/21f46023?page=95"> HASBRO, INC. AND SUBSIDIARIES Notes to Consolida</a> <a title="HAS-2013328-AR-DAS page 96" href="http://viewer.zmags.com/publication/21f46023?page=96"> HASBRO, INC. AND SUBSIDIARIES Notes to Consolida</a> <a title="HAS-2013328-AR-DAS page 97" href="http://viewer.zmags.com/publication/21f46023?page=97"> HASBRO, INC. AND SUBSIDIARIE</a> <a title="HAS-2013328-AR-DAS page 98" href="http://viewer.zmags.com/publication/21f46023?page=98">Item 9. Changes in and Disagreements with A</a> <a title="HAS-2013328-AR-DAS page 99" href="http://viewer.zmags.com/publication/21f46023?page=99"> Report of Independent Registered Public Accountin</a> <a title="HAS-2013328-AR-DAS page 100" href="http://viewer.zmags.com/publication/21f46023?page=100">Changes in Internal Controls There wer</a> <a title="HAS-2013328-AR-DAS page 101" href="http://viewer.zmags.com/publication/21f46023?page=101">Item 12. Security Ownership of Certain Benefi</a> <a title="HAS-2013328-AR-DAS page 102" href="http://viewer.zmags.com/publication/21f46023?page=102"> Exhibit 3. Articles of Incorporation an</a> <a title="HAS-2013328-AR-DAS page 103" href="http://viewer.zmags.com/publication/21f46023?page=103"> Exhibit (d) License Agreement, dated J</a> <a title="HAS-2013328-AR-DAS page 104" href="http://viewer.zmags.com/publication/21f46023?page=104"> Exhibit (o) Form of Stock Option Agree</a> <a title="HAS-2013328-AR-DAS page 105" href="http://viewer.zmags.com/publication/21f46023?page=105"> Exhibit (cc) Hasbro, Inc. 2003 Stock Opt</a> <a title="HAS-2013328-AR-DAS page 106" href="http://viewer.zmags.com/publication/21f46023?page=106"> Exhibit (rr) Amen</a> <a title="HAS-2013328-AR-DAS page 107" href="http://viewer.zmags.com/publication/21f46023?page=107"> Report of Independent Registered Public Accountin</a> <a title="HAS-2013328-AR-DAS page 108" href="http://viewer.zmags.com/publication/21f46023?page=108"> HASBRO, INC. AND SUBSIDIARIES Valuation and Qual</a> <a title="HAS-2013328-AR-DAS page 109" href="http://viewer.zmags.com/publication/21f46023?page=109">SIGNATURES Pursuant to the requirement</a> <a title="HAS-2013328-AR-DAS page 110" href="http://viewer.zmags.com/publication/21f46023?page=110"> Signature </a> <a title="HAS-2013328-AR-DAS page 111" href="http://viewer.zmags.com/publication/21f46023?page=111"> Shareholder Information Stock Exchange Informat</a> <a title="HAS-2013328-AR-DAS page 112" href="http://viewer.zmags.com/publication/21f46023?page=112"> 1027 Newport Avenue Pawtucket, RI 02862-1059 www</a>