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<br /> <br /> <br /> SQUISHY TOYS:<br /> THE NEXT BIG TREND<br /> WHAT’S HOT IN GAMES,<br /> CONSTRUCTION TOYS,<br /> AND DOLLS<br /> <br /> <br /> JULY/AUGUST 2017<br /> Volume 33, No. 4 — Published by Adventure Publishing Group<br /> DEPARTMENTS<br /> Spotlight: 60 Compliance and<br /> Amloid Regulations<br /> Spotlight: 62 Raising the Bar<br /> Toy State<br /> 64 Industry Marketplace<br /> What’s New<br /> 65 What’s New at<br /> Property Profile: Specialty<br /> Spirit Riding Free<br /> 66 Flashback:<br /> Industry Perspectives July/August 1997<br /> Outside the Box<br /> features<br /> 38 Love What You Do?<br /> Pass it On<br /> Wendy Smolen talks about the<br /> importance of mentorship.<br /> 40 A Winning Category<br /> Mary Couzin discusses what’s<br /> trending on the<a title="TOY_8-17 page 1" href="http://viewer.zmags.com/publication/224b81a8?page=1"> </a> <a title="TOY_8-17 page 2" href="http://viewer.zmags.com/publication/224b81a8?page=2"> </a> <a title="TOY_8-17 page 3" href="http://viewer.zmags.com/publication/224b81a8?page=3"> SQUISHY TOYS: THE NEXT BIG TREND WHAT’</a> <a title="TOY_8-17 page 4" href="http://viewer.zmags.com/publication/224b81a8?page=4"> </a> <a title="TOY_8-17 page 5" href="http://viewer.zmags.com/publication/224b81a8?page=5"> </a> <a title="TOY_8-17 page 6" href="http://viewer.zmags.com/publication/224b81a8?page=6"> JULY/AUGUST 2017 Volume 33, No. 4 — Published by </a> <a title="TOY_8-17 page 7" href="http://viewer.zmags.com/publication/224b81a8?page=7"> GEARING UP FOR BACK-TO-SCHOOL by JACKIE BREYER, </a> <a title="TOY_8-17 page 8" href="http://viewer.zmags.com/publication/224b81a8?page=8"> from the show, while inventing new builds inspire</a> <a title="TOY_8-17 page 9" href="http://viewer.zmags.com/publication/224b81a8?page=9"> TIA PESRWSEPETCSTIUVIETSE SWEET SUITE 17: HAVIN</a> <a title="TOY_8-17 page 10" href="http://viewer.zmags.com/publication/224b81a8?page=10"> STAT SHOT DOLLAR SALES JAN-APRIL </a> <a title="TOY_8-17 page 11" href="http://viewer.zmags.com/publication/224b81a8?page=11"> THE NEW AGE OF VIDEO GAMES 2016 Marked the Tumult</a> <a title="TOY_8-17 page 12" href="http://viewer.zmags.com/publication/224b81a8?page=12"> and frequently—to keep preventable acci- dents an</a> <a title="TOY_8-17 page 13" href="http://viewer.zmags.com/publication/224b81a8?page=13"> KEEPING UP WITH SPECIALTY TOYS: Tapping the Exper</a> <a title="TOY_8-17 page 14" href="http://viewer.zmags.com/publication/224b81a8?page=14"> THE OF CONSTRUCTION SALES Although early 2017 d</a> <a title="TOY_8-17 page 15" href="http://viewer.zmags.com/publication/224b81a8?page=15"> where things can come and go quickly, is daunting</a> <a title="TOY_8-17 page 16" href="http://viewer.zmags.com/publication/224b81a8?page=16"> Kids are in control of the 4 in 1 Build ‘N </a> <a title="TOY_8-17 page 17" href="http://viewer.zmags.com/publication/224b81a8?page=17"> </a> <a title="TOY_8-17 page 18" href="http://viewer.zmags.com/publication/224b81a8?page=18"> With THAMES & KOSMOS’ Mechanical Engineerin</a> <a title="TOY_8-17 page 19" href="http://viewer.zmags.com/publication/224b81a8?page=19"> </a> <a title="TOY_8-17 page 20" href="http://viewer.zmags.com/publication/224b81a8?page=20"> With the Mega Construx Lea’s 2-in-1 Rainfor</a> <a title="TOY_8-17 page 21" href="http://viewer.zmags.com/publication/224b81a8?page=21"> </a> <a title="TOY_8-17 page 22" href="http://viewer.zmags.com/publication/224b81a8?page=22"> Designed for kids ages 4 and up, the BRACKI</a> <a title="TOY_8-17 page 23" href="http://viewer.zmags.com/publication/224b81a8?page=23"> </a> <a title="TOY_8-17 page 24" href="http://viewer.zmags.com/publication/224b81a8?page=24"> LITE POPPERS are sphere-shaped construction</a> <a title="TOY_8-17 page 25" href="http://viewer.zmags.com/publication/224b81a8?page=25"> </a> <a title="TOY_8-17 page 26" href="http://viewer.zmags.com/publication/224b81a8?page=26"> PLAYMOBIL’s Pharaoh’s Pyramid features five</a> <a title="TOY_8-17 page 27" href="http://viewer.zmags.com/publication/224b81a8?page=27"> AMLOID PREPARES FOR ITS SECOND CENTURY OF TOYS Am</a> <a title="TOY_8-17 page 28" href="http://viewer.zmags.com/publication/224b81a8?page=28"> to the Doll Category Becomes More Inclusive Than </a> <a title="TOY_8-17 page 29" href="http://viewer.zmags.com/publication/224b81a8?page=29"> Twenty-five new Barbie dolls also join the line t</a> <a title="TOY_8-17 page 30" href="http://viewer.zmags.com/publication/224b81a8?page=30"> New from JAY@PLAY is Flip Zee Girls, a line</a> <a title="TOY_8-17 page 31" href="http://viewer.zmags.com/publication/224b81a8?page=31"> </a> <a title="TOY_8-17 page 32" href="http://viewer.zmags.com/publication/224b81a8?page=32"> DOLLS JAKKS PACIFIC’s DC Do</a> <a title="TOY_8-17 page 33" href="http://viewer.zmags.com/publication/224b81a8?page=33"> Bottle Squad Dolls, from JAZWARES, are baby</a> <a title="TOY_8-17 page 34" href="http://viewer.zmags.com/publication/224b81a8?page=34"> Treexies, from GAIA TREE TOYS, are all-natural, r</a> <a title="TOY_8-17 page 35" href="http://viewer.zmags.com/publication/224b81a8?page=35"> </a> <a title="TOY_8-17 page 36" href="http://viewer.zmags.com/publication/224b81a8?page=36"> ALPHA GROUP U.S. launched a line of fash</a> <a title="TOY_8-17 page 37" href="http://viewer.zmags.com/publication/224b81a8?page=37"> DOLLS DOUGLAS CO.’s Mermaids line expands </a> <a title="TOY_8-17 page 38" href="http://viewer.zmags.com/publication/224b81a8?page=38"> LOVE WHAT YOU DO? PASS IT ON The Importance of Me</a> <a title="TOY_8-17 page 39" href="http://viewer.zmags.com/publication/224b81a8?page=39"> TOY STATE PLANS FOR GROWTH AND EXPANSION BEYOND V</a> <a title="TOY_8-17 page 40" href="http://viewer.zmags.com/publication/224b81a8?page=40"> A WINNING CATEGORY A Look at What’s Trending on t</a> <a title="TOY_8-17 page 41" href="http://viewer.zmags.com/publication/224b81a8?page=41"> Skill and Action Games The best thing about</a> <a title="TOY_8-17 page 42" href="http://viewer.zmags.com/publication/224b81a8?page=42"> ALEX BRANDS expands the Ideal line of games</a> <a title="TOY_8-17 page 43" href="http://viewer.zmags.com/publication/224b81a8?page=43"> </a> <a title="TOY_8-17 page 44" href="http://viewer.zmags.com/publication/224b81a8?page=44"> Despicable Me 3 Linked Up Game, from WONDER</a> <a title="TOY_8-17 page 45" href="http://viewer.zmags.com/publication/224b81a8?page=45"> Designed by Matt Leacock, Mole Rats in Spac</a> <a title="TOY_8-17 page 46" href="http://viewer.zmags.com/publication/224b81a8?page=46"> Codenames: Disney Family Edition, from USAO</a> <a title="TOY_8-17 page 47" href="http://viewer.zmags.com/publication/224b81a8?page=47"> </a> <a title="TOY_8-17 page 48" href="http://viewer.zmags.com/publication/224b81a8?page=48"> Talking Crap, from THE HAYWIRE GROUP, is a </a> <a title="TOY_8-17 page 49" href="http://viewer.zmags.com/publication/224b81a8?page=49"> Who’s Th</a> <a title="TOY_8-17 page 50" href="http://viewer.zmags.com/publication/224b81a8?page=50"> The KIDS CAN'T RESIST U.S. Manufacturers Jump</a> <a title="TOY_8-17 page 51" href="http://viewer.zmags.com/publication/224b81a8?page=51"> reaching the shelves of smaller toy chains first,</a> <a title="TOY_8-17 page 52" href="http://viewer.zmags.com/publication/224b81a8?page=52"> Kids can bring home their own baby ti</a> <a title="TOY_8-17 page 53" href="http://viewer.zmags.com/publication/224b81a8?page=53"> </a> <a title="TOY_8-17 page 54" href="http://viewer.zmags.com/publication/224b81a8?page=54"> PROPERTY PROFILE </a> <a title="TOY_8-17 page 55" href="http://viewer.zmags.com/publication/224b81a8?page=55"> The DreamWorks Spirit Riding Free Barn Play</a> <a title="TOY_8-17 page 56" href="http://viewer.zmags.com/publication/224b81a8?page=56"> games and puzzles and dolls were among the fastes</a> <a title="TOY_8-17 page 57" href="http://viewer.zmags.com/publication/224b81a8?page=57"> Fairy Cottage Fabric Playset, from Prodotto, is p</a> <a title="TOY_8-17 page 58" href="http://viewer.zmags.com/publication/224b81a8?page=58"> to create a more memorable and elevated experienc</a> <a title="TOY_8-17 page 59" href="http://viewer.zmags.com/publication/224b81a8?page=59"> toy branded with the Girl Scouts logo and iconogr</a> <a title="TOY_8-17 page 60" href="http://viewer.zmags.com/publication/224b81a8?page=60"> COMPLIANCE & REGULATIONS BRAND PROMISES AND RESP</a> <a title="TOY_8-17 page 61" href="http://viewer.zmags.com/publication/224b81a8?page=61"> </a> <a title="TOY_8-17 page 62" href="http://viewer.zmags.com/publication/224b81a8?page=62"> THE SLANTS SING “FROM THE HEART” The Slants d</a> <a title="TOY_8-17 page 63" href="http://viewer.zmags.com/publication/224b81a8?page=63"> lenge. The court also ruled that the Redskins’ tr</a> <a title="TOY_8-17 page 64" href="http://viewer.zmags.com/publication/224b81a8?page=64"> INDUSTRY MARKETPLACE Playtime </a> <a title="TOY_8-17 page 65" href="http://viewer.zmags.com/publication/224b81a8?page=65"> NORTH STAR GAMES introduces the new Happy S</a> <a title="TOY_8-17 page 66" href="http://viewer.zmags.com/publication/224b81a8?page=66"> </a> <a title="TOY_8-17 page 67" href="http://viewer.zmags.com/publication/224b81a8?page=67"> </a> <a title="TOY_8-17 page 68" href="http://viewer.zmags.com/publication/224b81a8?page=68"> </a>