BUSINESS ADVISOR 2014
THE INDEPENDENT JEWELERS #1 RESOURCE FOR BUSINESS GROWTH AND PROFITABILITY
• The Heartbeat of Your Business
• 9 Email Marketing Tips For The Holiday Season
• Polished Ways Jewelers Are Using Twitter
THERE'S A CUSTOMER FOR BOTH.
TACORI® HANDCRAFTED DIAMOND ENGAGEMENT RING,
DID YOU WALK A SALE TODAY?
DESIGNER RINGS ARE IN GREAT DEMAND.
GROOM CAN AFFORD THEM.
You've made a signiﬁcant investment in Designer inventory like
Tacori®, Verragio®, Simon G®, Scott Kay and others. Why not
maximize your turn and your gross margin? By all means,
make the diamond sale when possible, but for that couple
with a tight budget (and credit line), oﬀer the Forever Brilliant®
Moissanite center stone she'll feel good about for a lifetime.
| sales@charlesand JEWELRY November December BUSINESS ADVISOR
THERE'S A CUSTOMER FOR BOTH. $9,873 TACORI
SPECIAL OFFER Free Sample Box for the
JEWELRY BUSINESS ADVISOR Contents | Novemb
LOVE More Customers? Your store logo and
Contents Management 18 GEmSTONE TREATmENTS
Jewelry Business Advisor Magazine www.jbamagazine
INDUSTRY ALERTS BREAKING NEWS AND INDUSTRY ANNO
Stuller is Authorized as a Strategic-Key Renata B
Davis Jewelers “With Us, It’s Personal” SUCCESS S
SucceSS Story “The business ran like that for ma
continued from Previous Page
Kristin Coffin design feature Drawing inspiratio
couples are deciding together when to get engaged
Upselling Your Jewelry Customer
So the savvy server doesn’t ask if the customer w
MANAGEMENT GEMSTONE TREATMENTS & ENHANCEMENTS:
Certainly nobody can deny that a Mercedes-Benz is
Continued from page 19 copper bearing tourmaline
MANAGEMENT Deck the Halls, Not Your Customers:
Acknowledge what's important to them. Kaufman tea
Continued from page 23 Educate your customer. Pa
Avoid the claims maze. Jewelers Mutual paves a s
26 JEWELRY BUSINESS ADVISOR | NOVEMBER/DECEMBE
MANAGEMENT I'll Be Back By: Bob DeMaria Bo
The simplest rule here is that sales are made or
MARKETING Polished Ways Jewelers Are Using Twi
The Leader In Beautiful Diamond & Gemstone
Continued from page 30 2. Use photos to make you
SALES Fishing for Sales: Are You Using the Rig
SALES The Heartbeat of Your Business By: Jo
Continued from page 36 • S
" " "
MARKETING 9 Email Marketing Tips For the Holida
DRUKKER PRESENTS THE RAINBOW COLLECTION DESIG
Continued from page 40 email previously sent. Fu
Our Clients are #1 in Google - You Can Be Too!
MANAGEMENT How a 20 lb. Computer Affects You
Continued from page 44 target jewelry customers!
REACH YOUR BEST CUSTOMERS Increase Sal
Alliance Corporation Scratch Free Pouches 877-77
Reach the customers who matter the most! J
Jewelry Business Advisor's 24K Rose Co. | 800.843
Tired of Losing Sales? Loose Diamond Simpl