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<br /> JEWELRY<br /> November<br /> December<br /> BUSINESS ADVISOR 2014<br /> THE INDEPENDENT JEWELERS #1 RESOURCE FOR BUSINESS GROWTH AND PROFITABILITY<br /> Inside:<br /> • The Heartbeat of Your Business<br /> • 9 Email Marketing Tips For The Holiday Season<br /> • Polished Ways Jewelers Are Using Twitter<br /> THERE'S A CUSTOMER FOR BOTH.<br /> $9,873<br /> TACORI® HANDCRAFTED DIAMOND ENGAGEMENT RING,<br /> DID YOU WALK A SALE TODAY?<br /> DESIGNER RINGS ARE IN GREAT DEMAND.<br /> GROOM CAN AFFORD THEM.<br /> You've made a significant investment in Designer inventory like<br /> Tacori®, Verragio®, Simon G®, Scott Kay and others. Why not<br /> maximize your turn and your gross margin? By all means,<br /> make the diamond sale when possible, but for that couple<br /> with a tight budget (and credit line), offer the Forever Brilliant®<br /> Moissanite center stone she'll feel good about for a lifetime.<br /> charlesandcolvard.com<br /> | sales@charlesand<a title="JBA Nov/Dec 2014 page 1" href="http://viewer.zmags.com/publication/22d2b9a8?page=1"> JEWELRY November December BUSINESS ADVISOR </a> <a title="JBA Nov/Dec 2014 page 2" href="http://viewer.zmags.com/publication/22d2b9a8?page=2"> THERE'S A CUSTOMER FOR BOTH. $9,873 TACORI</a> <a title="JBA Nov/Dec 2014 page 3" href="http://viewer.zmags.com/publication/22d2b9a8?page=3"> SPECIAL OFFER Free Sample Box for the </a> <a title="JBA Nov/Dec 2014 page 4" href="http://viewer.zmags.com/publication/22d2b9a8?page=4"> JEWELRY BUSINESS ADVISOR Contents | Novemb</a> <a title="JBA Nov/Dec 2014 page 5" href="http://viewer.zmags.com/publication/22d2b9a8?page=5"> LOVE More Customers? Your store logo and </a> <a title="JBA Nov/Dec 2014 page 6" href="http://viewer.zmags.com/publication/22d2b9a8?page=6"> Contents Management 18 GEmSTONE TREATmENTS </a> <a title="JBA Nov/Dec 2014 page 7" href="http://viewer.zmags.com/publication/22d2b9a8?page=7"> Jewelry Business Advisor Magazine www.jbamagazine</a> <a title="JBA Nov/Dec 2014 page 8" href="http://viewer.zmags.com/publication/22d2b9a8?page=8"> INDUSTRY ALERTS BREAKING NEWS AND INDUSTRY ANNO</a> <a title="JBA Nov/Dec 2014 page 9" href="http://viewer.zmags.com/publication/22d2b9a8?page=9"> Stuller is Authorized as a Strategic-Key Renata B</a> <a title="JBA Nov/Dec 2014 page 10" href="http://viewer.zmags.com/publication/22d2b9a8?page=10"> Davis Jewelers “With Us, It’s Personal” SUCCESS S</a> <a title="JBA Nov/Dec 2014 page 11" href="http://viewer.zmags.com/publication/22d2b9a8?page=11"> SucceSS Story “The business ran like that for ma</a> <a title="JBA Nov/Dec 2014 page 12" href="http://viewer.zmags.com/publication/22d2b9a8?page=12"> continued from Previous Page </a> <a title="JBA Nov/Dec 2014 page 13" href="http://viewer.zmags.com/publication/22d2b9a8?page=13"> </a> <a title="JBA Nov/Dec 2014 page 14" href="http://viewer.zmags.com/publication/22d2b9a8?page=14"> Kristin Coffin design feature Drawing inspiratio</a> <a title="JBA Nov/Dec 2014 page 15" href="http://viewer.zmags.com/publication/22d2b9a8?page=15"> couples are deciding together when to get engaged</a> <a title="JBA Nov/Dec 2014 page 16" href="http://viewer.zmags.com/publication/22d2b9a8?page=16"> Upselling Your Jewelry Customer </a> <a title="JBA Nov/Dec 2014 page 17" href="http://viewer.zmags.com/publication/22d2b9a8?page=17"> So the savvy server doesn’t ask if the customer w</a> <a title="JBA Nov/Dec 2014 page 18" href="http://viewer.zmags.com/publication/22d2b9a8?page=18"> MANAGEMENT GEMSTONE TREATMENTS & ENHANCEMENTS: </a> <a title="JBA Nov/Dec 2014 page 19" href="http://viewer.zmags.com/publication/22d2b9a8?page=19"> Certainly nobody can deny that a Mercedes-Benz is</a> <a title="JBA Nov/Dec 2014 page 20" href="http://viewer.zmags.com/publication/22d2b9a8?page=20"> Continued from page 19 copper bearing tourmaline</a> <a title="JBA Nov/Dec 2014 page 21" href="http://viewer.zmags.com/publication/22d2b9a8?page=21"> </a> <a title="JBA Nov/Dec 2014 page 22" href="http://viewer.zmags.com/publication/22d2b9a8?page=22"> MANAGEMENT Deck the Halls, Not Your Customers:</a> <a title="JBA Nov/Dec 2014 page 23" href="http://viewer.zmags.com/publication/22d2b9a8?page=23"> Acknowledge what's important to them. Kaufman tea</a> <a title="JBA Nov/Dec 2014 page 24" href="http://viewer.zmags.com/publication/22d2b9a8?page=24"> Continued from page 23 Educate your customer. Pa</a> <a title="JBA Nov/Dec 2014 page 25" href="http://viewer.zmags.com/publication/22d2b9a8?page=25"> Avoid the claims maze. Jewelers Mutual paves a s</a> <a title="JBA Nov/Dec 2014 page 26" href="http://viewer.zmags.com/publication/22d2b9a8?page=26"> 26 JEWELRY BUSINESS ADVISOR | NOVEMBER/DECEMBE</a> <a title="JBA Nov/Dec 2014 page 27" href="http://viewer.zmags.com/publication/22d2b9a8?page=27"> www.jbamagazine.com </a> <a title="JBA Nov/Dec 2014 page 28" href="http://viewer.zmags.com/publication/22d2b9a8?page=28"> MANAGEMENT I'll Be Back By: Bob DeMaria Bo</a> <a title="JBA Nov/Dec 2014 page 29" href="http://viewer.zmags.com/publication/22d2b9a8?page=29"> The simplest rule here is that sales are made or </a> <a title="JBA Nov/Dec 2014 page 30" href="http://viewer.zmags.com/publication/22d2b9a8?page=30"> MARKETING Polished Ways Jewelers Are Using Twi</a> <a title="JBA Nov/Dec 2014 page 31" href="http://viewer.zmags.com/publication/22d2b9a8?page=31"> The Leader In Beautiful Diamond & Gemstone </a> <a title="JBA Nov/Dec 2014 page 32" href="http://viewer.zmags.com/publication/22d2b9a8?page=32"> Continued from page 30 2. Use photos to make you</a> <a title="JBA Nov/Dec 2014 page 33" href="http://viewer.zmags.com/publication/22d2b9a8?page=33"> </a> <a title="JBA Nov/Dec 2014 page 34" href="http://viewer.zmags.com/publication/22d2b9a8?page=34"> SALES Fishing for Sales: Are You Using the Rig</a> <a title="JBA Nov/Dec 2014 page 35" href="http://viewer.zmags.com/publication/22d2b9a8?page=35"> .......................................</a> <a title="JBA Nov/Dec 2014 page 36" href="http://viewer.zmags.com/publication/22d2b9a8?page=36"> SALES The Heartbeat of Your Business By: Jo</a> <a title="JBA Nov/Dec 2014 page 37" href="http://viewer.zmags.com/publication/22d2b9a8?page=37"> </a> <a title="JBA Nov/Dec 2014 page 38" href="http://viewer.zmags.com/publication/22d2b9a8?page=38"> Continued from page 36 • S</a> <a title="JBA Nov/Dec 2014 page 39" href="http://viewer.zmags.com/publication/22d2b9a8?page=39"> " " " </a> <a title="JBA Nov/Dec 2014 page 40" href="http://viewer.zmags.com/publication/22d2b9a8?page=40"> MARKETING 9 Email Marketing Tips For the Holida</a> <a title="JBA Nov/Dec 2014 page 41" href="http://viewer.zmags.com/publication/22d2b9a8?page=41"> DRUKKER PRESENTS THE RAINBOW COLLECTION DESIG</a> <a title="JBA Nov/Dec 2014 page 42" href="http://viewer.zmags.com/publication/22d2b9a8?page=42"> Continued from page 40 email previously sent. Fu</a> <a title="JBA Nov/Dec 2014 page 43" href="http://viewer.zmags.com/publication/22d2b9a8?page=43"> Our Clients are #1 in Google - You Can Be Too! </a> <a title="JBA Nov/Dec 2014 page 44" href="http://viewer.zmags.com/publication/22d2b9a8?page=44"> MANAGEMENT How a 20 lb. Computer Affects You</a> <a title="JBA Nov/Dec 2014 page 45" href="http://viewer.zmags.com/publication/22d2b9a8?page=45"> </a> <a title="JBA Nov/Dec 2014 page 46" href="http://viewer.zmags.com/publication/22d2b9a8?page=46"> Continued from page 44 target jewelry customers! </a> <a title="JBA Nov/Dec 2014 page 47" href="http://viewer.zmags.com/publication/22d2b9a8?page=47"> REACH YOUR BEST CUSTOMERS Increase Sal</a> <a title="JBA Nov/Dec 2014 page 48" href="http://viewer.zmags.com/publication/22d2b9a8?page=48"> Alliance Corporation Scratch Free Pouches 877-77</a> <a title="JBA Nov/Dec 2014 page 49" href="http://viewer.zmags.com/publication/22d2b9a8?page=49"> Reach the customers who matter the most! J</a> <a title="JBA Nov/Dec 2014 page 50" href="http://viewer.zmags.com/publication/22d2b9a8?page=50"> Jewelry Business Advisor's 24K Rose Co. | 800.843</a> <a title="JBA Nov/Dec 2014 page 51" href="http://viewer.zmags.com/publication/22d2b9a8?page=51"> </a> <a title="JBA Nov/Dec 2014 page 52" href="http://viewer.zmags.com/publication/22d2b9a8?page=52"> Tired of Losing Sales? Loose Diamond Simpl</a>