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<br /> PROFESSOR KLAUS SCHWAB<br /> FOUNDER & EXECUTIVE<br /> CHAIRMAN OF<br /> THE WORLD<br /> ECONOMIC<br /> FORUM<br /> CALLS IT<br /> “a management<br /> toolkit<br /> for the<br /> future”<br /> ritt<br /> t<br /> l<br /> ilt t<br /> ilt t<br /> l r rl '<br /> t i<br /> W en by he peop e<br /> who bu he wo d s<br /> who bu he wo d s<br /> a ges ndependen d g<br /> a ges ndependen d g<br /> hea h agency<br /> hea h agency<br /> a<br /> t i it<br /> lt l<br /> .<br /> YOUR COMPANY<br /> WILL CALL IT<br /> YOUR SECRET<br /> WEAPON<br /> BEST SELLER<br /> SPECIAL OFFER FOR PHARMAVOICE READERS AT<br /> THEDECODEDCOMPANY.COM/BOOKCLUB<br /> SENSEI LABS WORKS WITH BIOTECHS TO<br /> DEVELOP+<br /> DEVELOP+COMERCIAIALLIZIZEERFASTER<br /> SENSEI LABS DEVELOPS TECHNOLOGIES TO ALIGN ORGANIZATIONS' BELIEF SYSTEMS<br /> AND OPERATIN<a title="PharmaVOICE | May 2014 page 1" href="http://viewer.zmags.com/publication/22d4d0e8?page=1"> PROFESSOR KLAUS SCHWAB FOUNDER & EXECUTIVE CHAIRM</a> <a title="PharmaVOICE | May 2014 page 2" href="http://viewer.zmags.com/publication/22d4d0e8?page=2"> SENSEI LABS WORKS WITH BIOTECHS TO DEVELOP+ DEVEL</a> <a title="PharmaVOICE | May 2014 page 3" href="http://viewer.zmags.com/publication/22d4d0e8?page=3"> PUBLICATION May 2014 E INDUSTRY EXEC </a> <a title="PharmaVOICE | May 2014 page 4" href="http://viewer.zmags.com/publication/22d4d0e8?page=4"> In a recent OPUS HEALTH survey… Our customers h</a> <a title="PharmaVOICE | May 2014 page 5" href="http://viewer.zmags.com/publication/22d4d0e8?page=5"> THE FORUM FOR THE INDUSTRY EXECUTIVE Volume 14 ·</a> <a title="PharmaVOICE | May 2014 page 6" href="http://viewer.zmags.com/publication/22d4d0e8?page=6"> Contents... MAY 2014 ON THE COVER EHRs</a> <a title="PharmaVOICE | May 2014 page 7" href="http://viewer.zmags.com/publication/22d4d0e8?page=7"> inVentiv Health Clinical Advancing Clin</a> <a title="PharmaVOICE | May 2014 page 8" href="http://viewer.zmags.com/publication/22d4d0e8?page=8"> DIGITAL EDITION READ CURRENT ISSUE ONLINE - FREE</a> <a title="PharmaVOICE | May 2014 page 9" href="http://viewer.zmags.com/publication/22d4d0e8?page=9"> </a> <a title="PharmaVOICE | May 2014 page 10" href="http://viewer.zmags.com/publication/22d4d0e8?page=10"> INDUSTRY at Large Upfront Awards... ALMAC WINS</a> <a title="PharmaVOICE | May 2014 page 11" href="http://viewer.zmags.com/publication/22d4d0e8?page=11"> </a> <a title="PharmaVOICE | May 2014 page 12" href="http://viewer.zmags.com/publication/22d4d0e8?page=12"> COVER STORY Robin Robinson EHRs: Full of Promise</a> <a title="PharmaVOICE | May 2014 page 13" href="http://viewer.zmags.com/publication/22d4d0e8?page=13"> COVER: Electronic Health Records FAST FACT </a> <a title="PharmaVOICE | May 2014 page 14" href="http://viewer.zmags.com/publication/22d4d0e8?page=14"> COVER: Electronic Health Records requirements ca</a> <a title="PharmaVOICE | May 2014 page 15" href="http://viewer.zmags.com/publication/22d4d0e8?page=15"> disc scover the best-kept secret in the</a> <a title="PharmaVOICE | May 2014 page 16" href="http://viewer.zmags.com/publication/22d4d0e8?page=16"> COVER: Electronic Health Records FAST FACT AS O</a> <a title="PharmaVOICE | May 2014 page 17" href="http://viewer.zmags.com/publication/22d4d0e8?page=17"> Can your customer experience marketing platform d</a> <a title="PharmaVOICE | May 2014 page 18" href="http://viewer.zmags.com/publication/22d4d0e8?page=18"> COVER: Electronic Health Records “ If the industr</a> <a title="PharmaVOICE | May 2014 page 19" href="http://viewer.zmags.com/publication/22d4d0e8?page=19"> EXPERTISE TECHNOLOGY EXECUTION A full-service, in</a> <a title="PharmaVOICE | May 2014 page 20" href="http://viewer.zmags.com/publication/22d4d0e8?page=20"> DIGITAL EDITION — BONUS CONTENT Patient Portals </a> <a title="PharmaVOICE | May 2014 page 21" href="http://viewer.zmags.com/publication/22d4d0e8?page=21"> DIGITAL EDITION — BONUS CONTENT </a> <a title="PharmaVOICE | May 2014 page 22" href="http://viewer.zmags.com/publication/22d4d0e8?page=22"> Denise Myshko Data-Driven PatientRecruitment </a> <a title="PharmaVOICE | May 2014 page 23" href="http://viewer.zmags.com/publication/22d4d0e8?page=23"> “ Because the Web is such a tractable medium and </a> <a title="PharmaVOICE | May 2014 page 24" href="http://viewer.zmags.com/publication/22d4d0e8?page=24"> Patient Recruitment “ Centralized </a> <a title="PharmaVOICE | May 2014 page 25" href="http://viewer.zmags.com/publication/22d4d0e8?page=25"> POWERFUL EXPERTISE. medical communicatio</a> <a title="PharmaVOICE | May 2014 page 26" href="http://viewer.zmags.com/publication/22d4d0e8?page=26"> Patient Recruitment “ The clinical data from EM</a> <a title="PharmaVOICE | May 2014 page 27" href="http://viewer.zmags.com/publication/22d4d0e8?page=27"> Education advances medicine. </a> <a title="PharmaVOICE | May 2014 page 28" href="http://viewer.zmags.com/publication/22d4d0e8?page=28"> Patient Recruitment tion of qualified subjects, </a> <a title="PharmaVOICE | May 2014 page 29" href="http://viewer.zmags.com/publication/22d4d0e8?page=29"> Innovation hears a different story At IC</a> <a title="PharmaVOICE | May 2014 page 30" href="http://viewer.zmags.com/publication/22d4d0e8?page=30"> Robin Robinson The Power of the Hashtag #Pharma </a> <a title="PharmaVOICE | May 2014 page 31" href="http://viewer.zmags.com/publication/22d4d0e8?page=31"> #Hashtag “ We surveyed corporate team</a> <a title="PharmaVOICE | May 2014 page 32" href="http://viewer.zmags.com/publication/22d4d0e8?page=32"> #Hashtag #theGood, #theBad, and #theUseless Exp</a> <a title="PharmaVOICE | May 2014 page 33" href="http://viewer.zmags.com/publication/22d4d0e8?page=33"> “ People a more and more to create re using hash</a> <a title="PharmaVOICE | May 2014 page 34" href="http://viewer.zmags.com/publication/22d4d0e8?page=34"> DIGITAL EDITION — BONUS CONTENT #Best Practices </a> <a title="PharmaVOICE | May 2014 page 35" href="http://viewer.zmags.com/publication/22d4d0e8?page=35"> DIGITAL EDITION — BONUS CONTENT </a> <a title="PharmaVOICE | May 2014 page 36" href="http://viewer.zmags.com/publication/22d4d0e8?page=36"> Rising Stars Taren Grom HBA’s THESEHIGH-POTENT</a> <a title="PharmaVOICE | May 2014 page 37" href="http://viewer.zmags.com/publication/22d4d0e8?page=37"> My goal as a leader is to build the most</a> <a title="PharmaVOICE | May 2014 page 38" href="http://viewer.zmags.com/publication/22d4d0e8?page=38"> Rising Stars The 2014 HBA Rising Stars ADRIAN</a> <a title="PharmaVOICE | May 2014 page 39" href="http://viewer.zmags.com/publication/22d4d0e8?page=39"> Congratulations to the Women of the Year and to o</a> <a title="PharmaVOICE | May 2014 page 40" href="http://viewer.zmags.com/publication/22d4d0e8?page=40"> The 2014 HBA Rising Stars MAYAH CURTIS Engage</a> <a title="PharmaVOICE | May 2014 page 41" href="http://viewer.zmags.com/publication/22d4d0e8?page=41"> JUDY WAI. Amgen. I believe a great leader is auth</a> <a title="PharmaVOICE | May 2014 page 42" href="http://viewer.zmags.com/publication/22d4d0e8?page=42"> Rising Stars The 2014 HBA Rising Stars LORI F</a> <a title="PharmaVOICE | May 2014 page 43" href="http://viewer.zmags.com/publication/22d4d0e8?page=43"> Congratulations, Karin Locovare—2014 HBA Rising S</a> <a title="PharmaVOICE | May 2014 page 44" href="http://viewer.zmags.com/publication/22d4d0e8?page=44"> Rising Stars The 2014 HBA Rising Stars RACHEL</a> <a title="PharmaVOICE | May 2014 page 45" href="http://viewer.zmags.com/publication/22d4d0e8?page=45"> I was fortunate to have some great mentors — al</a> <a title="PharmaVOICE | May 2014 page 46" href="http://viewer.zmags.com/publication/22d4d0e8?page=46"> Rising Stars The 2014 HBA Rising Stars KAREN </a> <a title="PharmaVOICE | May 2014 page 47" href="http://viewer.zmags.com/publication/22d4d0e8?page=47"> Lead by example, listen, develop relationships, </a> <a title="PharmaVOICE | May 2014 page 48" href="http://viewer.zmags.com/publication/22d4d0e8?page=48"> Rising Stars The 2014 HBA Rising Stars LAWAND</a> <a title="PharmaVOICE | May 2014 page 49" href="http://viewer.zmags.com/publication/22d4d0e8?page=49"> CAPTAINS OF THE HEALTHCARE INDUSTRY </a> <a title="PharmaVOICE | May 2014 page 50" href="http://viewer.zmags.com/publication/22d4d0e8?page=50"> Rising Stars The 2014 HBA Rising Stars TERRI </a> <a title="PharmaVOICE | May 2014 page 51" href="http://viewer.zmags.com/publication/22d4d0e8?page=51"> Managed </a> <a title="PharmaVOICE | May 2014 page 52" href="http://viewer.zmags.com/publication/22d4d0e8?page=52"> Rising Stars who gave me actionable feedback, </a> <a title="PharmaVOICE | May 2014 page 53" href="http://viewer.zmags.com/publication/22d4d0e8?page=53"> work you are collectively doing. And, you must kn</a> <a title="PharmaVOICE | May 2014 page 54" href="http://viewer.zmags.com/publication/22d4d0e8?page=54"> DIGITAL EDITION — BONUS CONTENT Rising Stars L</a> <a title="PharmaVOICE | May 2014 page 55" href="http://viewer.zmags.com/publication/22d4d0e8?page=55"> “You're Only As Good As Your Data” is a Half-Trut</a> <a title="PharmaVOICE | May 2014 page 56" href="http://viewer.zmags.com/publication/22d4d0e8?page=56"> DIGITAL EDITION — BONUS CONTENT KATE BRANCA</a> <a title="PharmaVOICE | May 2014 page 57" href="http://viewer.zmags.com/publication/22d4d0e8?page=57"> WHERE DO Y U WANT TO GO? No matter what your co</a> <a title="PharmaVOICE | May 2014 page 58" href="http://viewer.zmags.com/publication/22d4d0e8?page=58"> DIGITAL EDITION — BONUS CONTENT Rising Stars J</a> <a title="PharmaVOICE | May 2014 page 59" href="http://viewer.zmags.com/publication/22d4d0e8?page=59"> DIGITAL EDITION — BONUS CONTENT </a> <a title="PharmaVOICE | May 2014 page 60" href="http://viewer.zmags.com/publication/22d4d0e8?page=60"> DIGITAL EDITION — BONUS CONTENT Rising Stars </a> <a title="PharmaVOICE | May 2014 page 61" href="http://viewer.zmags.com/publication/22d4d0e8?page=61"> DIGITAL EDITION — BONUS CONTENT </a> <a title="PharmaVOICE | May 2014 page 62" href="http://viewer.zmags.com/publication/22d4d0e8?page=62"> 2 June 2-4, 0 14 · Hot el Chicago ·</a> <a title="PharmaVOICE | May 2014 page 63" href="http://viewer.zmags.com/publication/22d4d0e8?page=63"> M onda une 2, |yJ 2014 Workshop </a> <a title="PharmaVOICE | May 2014 page 64" href="http://viewer.zmags.com/publication/22d4d0e8?page=64"> 2:45 3:30 4:15 PANEL Risk M</a> <a title="PharmaVOICE | May 2014 page 65" href="http://viewer.zmags.com/publication/22d4d0e8?page=65"> Thank ou T o Our Y Y Event Supporters</a> <a title="PharmaVOICE | May 2014 page 66" href="http://viewer.zmags.com/publication/22d4d0e8?page=66"> Dear Colleague, As you know, the medical device </a> <a title="PharmaVOICE | May 2014 page 67" href="http://viewer.zmags.com/publication/22d4d0e8?page=67"> June 2-4, 2014 · Hoth el Chicago · C icago , </a> <a title="PharmaVOICE | May 2014 page 68" href="http://viewer.zmags.com/publication/22d4d0e8?page=68"> C-Suite: Advertising Agencies By Taren Grom </a> <a title="PharmaVOICE | May 2014 page 69" href="http://viewer.zmags.com/publication/22d4d0e8?page=69"> for different approaches, different perspectiv</a> <a title="PharmaVOICE | May 2014 page 70" href="http://viewer.zmags.com/publication/22d4d0e8?page=70"> MALAYSIAFocuses Kim Ribbink on Growth with Heal</a> <a title="PharmaVOICE | May 2014 page 71" href="http://viewer.zmags.com/publication/22d4d0e8?page=71"> Malaysia at a glance Total population: ........</a> <a title="PharmaVOICE | May 2014 page 72" href="http://viewer.zmags.com/publication/22d4d0e8?page=72"> Market Focus: Malaysia “ It’s an ex</a> <a title="PharmaVOICE | May 2014 page 73" href="http://viewer.zmags.com/publication/22d4d0e8?page=73"> !+*0)1(!-!+0! %-/!#2 </a> <a title="PharmaVOICE | May 2014 page 74" href="http://viewer.zmags.com/publication/22d4d0e8?page=74"> DIGITAL EDITION — BONUS CONTENT Market Focus: Mal</a> <a title="PharmaVOICE | May 2014 page 75" href="http://viewer.zmags.com/publication/22d4d0e8?page=75"> DIGITAL EDITION — BONUS CONTENT worth $</a> <a title="PharmaVOICE | May 2014 page 76" href="http://viewer.zmags.com/publication/22d4d0e8?page=76"> </a> <a title="PharmaVOICE | May 2014 page 77" href="http://viewer.zmags.com/publication/22d4d0e8?page=77"> Social Buzz A COLLECTION OF SOCIAL MEDIA NEWS, EV</a> <a title="PharmaVOICE | May 2014 page 78" href="http://viewer.zmags.com/publication/22d4d0e8?page=78"> Innovator's Corner Allergy Immunotherapy Wi</a> <a title="PharmaVOICE | May 2014 page 79" href="http://viewer.zmags.com/publication/22d4d0e8?page=79"> </a> <a title="PharmaVOICE | May 2014 page 80" href="http://viewer.zmags.com/publication/22d4d0e8?page=80"> DIGITAL EDITION — BONUS CONTENT What's New NEW H</a> <a title="PharmaVOICE | May 2014 page 81" href="http://viewer.zmags.com/publication/22d4d0e8?page=81"> DIGITAL EDITION — BONUS CONTENT Tools of the Tra</a> <a title="PharmaVOICE | May 2014 page 82" href="http://viewer.zmags.com/publication/22d4d0e8?page=82"> DIGITAL EDITION — BONUS CONTENT Pharma Trax SALE</a> <a title="PharmaVOICE | May 2014 page 83" href="http://viewer.zmags.com/publication/22d4d0e8?page=83"> DIGITAL EDITION — BONUS CONTENT Pharma Trax </a> <a title="PharmaVOICE | May 2014 page 84" href="http://viewer.zmags.com/publication/22d4d0e8?page=84"> bioconferencelive bioconferencelive.</a> <a title="PharmaVOICE | May 2014 page 85" href="http://viewer.zmags.com/publication/22d4d0e8?page=85"> The Calendar INDUSTRY EVENTS AND CONFERENCES, INC</a> <a title="PharmaVOICE | May 2014 page 86" href="http://viewer.zmags.com/publication/22d4d0e8?page=86"> DIGITAL EDITION — BONUS CONTENT The Calendar MA</a> <a title="PharmaVOICE | May 2014 page 87" href="http://viewer.zmags.com/publication/22d4d0e8?page=87"> Ingredients Finished formulation </a> <a title="PharmaVOICE | May 2014 page 88" href="http://viewer.zmags.com/publication/22d4d0e8?page=88"> DIGITAL EDITION — BONUS CONTENT The Calendar MA</a> <a title="PharmaVOICE | May 2014 page 89" href="http://viewer.zmags.com/publication/22d4d0e8?page=89"> </a> <a title="PharmaVOICE | May 2014 page 90" href="http://viewer.zmags.com/publication/22d4d0e8?page=90"> DIGITAL EDITION — BONUS CONTENT The Calendar </a> <a title="PharmaVOICE | May 2014 page 91" href="http://viewer.zmags.com/publication/22d4d0e8?page=91"> DIGITAL EDITION — BONUS CONTENT caltrial</a> <a title="PharmaVOICE | May 2014 page 92" href="http://viewer.zmags.com/publication/22d4d0e8?page=92"> DIGITAL EDITION — BONUS CONTENT The Calendar JU</a> <a title="PharmaVOICE | May 2014 page 93" href="http://viewer.zmags.com/publication/22d4d0e8?page=93"> DIGITAL EDITION — BONUS CONTENT JUN 17 Jun</a> <a title="PharmaVOICE | May 2014 page 94" href="http://viewer.zmags.com/publication/22d4d0e8?page=94"> DIGITAL EDITION — BONUS CONTENT The Calendar JU</a> <a title="PharmaVOICE | May 2014 page 95" href="http://viewer.zmags.com/publication/22d4d0e8?page=95"> </a> <a title="PharmaVOICE | May 2014 page 96" href="http://viewer.zmags.com/publication/22d4d0e8?page=96"> Talent Pool EXECUTIVE APPOINTMENTS AND PROMOT</a> <a title="PharmaVOICE | May 2014 page 97" href="http://viewer.zmags.com/publication/22d4d0e8?page=97"> sociation partnerships to expand the company's bu</a> <a title="PharmaVOICE | May 2014 page 98" href="http://viewer.zmags.com/publication/22d4d0e8?page=98"> DIGITAL EDITION — BONUS CONTENT Talent Pool PHAR</a> <a title="PharmaVOICE | May 2014 page 99" href="http://viewer.zmags.com/publication/22d4d0e8?page=99"> THE SOUTHEAST ASIA HEALTHCARE SUMMIT 2014 June 1</a> <a title="PharmaVOICE | May 2014 page 100" href="http://viewer.zmags.com/publication/22d4d0e8?page=100"> The LAST Word Tackling Antibiotic Resistance</a> <a title="PharmaVOICE | May 2014 page 101" href="http://viewer.zmags.com/publication/22d4d0e8?page=101"> Not Your Traditional Call Center </a> <a title="PharmaVOICE | May 2014 page 102" href="http://viewer.zmags.com/publication/22d4d0e8?page=102"> Analytics Product launch to Which prescr</a>