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<br /> <br /> <br /> Vol. 28, No. 5 September/October 2012<br /> More of the Same<br /> So far, retail toy sales for this year have been disappointing. As<br /> well-known stock market technical analyst John Murphy once<br /> said, “As with the weather, the safest bet is that the next day will<br /> be the same as the last.” In many ways, next year will be similar<br /> to this year, as many of the trends we are seeing now will carry<br /> forward, and the cautiousness and uncertainty that is present at<br /> retail will likely persist. page 28<br /> The Future of the Industry:<br /> Fall Toy<br /> Preview<br /> page 36<br /> page S8<br /> page 99<br /> Effectively Address<br /> Online Customer<br /> Complaints<br /> Tips for New page S25<br /> Business Owners<br /> page S27<br /> ABC Kids Expo<br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> table <a title="The Toy Book September/October 2012 page 1" href="http://viewer.zmags.com/publication/231c92e8?page=1"> </a> <a title="The Toy Book September/October 2012 page 2" href="http://viewer.zmags.com/publication/231c92e8?page=2"> </a> <a title="The Toy Book September/October 2012 page 3" href="http://viewer.zmags.com/publication/231c92e8?page=3"> Vol. 28, No. 5 September/October 2012 M</a> <a title="The Toy Book September/October 2012 page 4" href="http://viewer.zmags.com/publication/231c92e8?page=4"> </a> <a title="The Toy Book September/October 2012 page 5" href="http://viewer.zmags.com/publication/231c92e8?page=5"> </a> <a title="The Toy Book September/October 2012 page 6" href="http://viewer.zmags.com/publication/231c92e8?page=6"> </a> <a title="The Toy Book September/October 2012 page 7" href="http://viewer.zmags.com/publication/231c92e8?page=7"> </a> <a title="The Toy Book September/October 2012 page 8" href="http://viewer.zmags.com/publication/231c92e8?page=8"> </a> <a title="The Toy Book September/October 2012 page 9" href="http://viewer.zmags.com/publication/231c92e8?page=9"> </a> <a title="The Toy Book September/October 2012 page 10" href="http://viewer.zmags.com/publication/231c92e8?page=10"> </a> <a title="The Toy Book September/October 2012 page 11" href="http://viewer.zmags.com/publication/231c92e8?page=11"> </a> <a title="The Toy Book September/October 2012 page 12" href="http://viewer.zmags.com/publication/231c92e8?page=12"> </a> <a title="The Toy Book September/October 2012 page 13" href="http://viewer.zmags.com/publication/231c92e8?page=13"> </a> <a title="The Toy Book September/October 2012 page 14" href="http://viewer.zmags.com/publication/231c92e8?page=14"> table of contents September/October 2012 Departme</a> <a title="The Toy Book September/October 2012 page 15" href="http://viewer.zmags.com/publication/231c92e8?page=15"> </a> <a title="The Toy Book September/October 2012 page 16" href="http://viewer.zmags.com/publication/231c92e8?page=16"> Viewpoint Publisher's The Changing Face of Retail</a> <a title="The Toy Book September/October 2012 page 17" href="http://viewer.zmags.com/publication/231c92e8?page=17"> </a> <a title="The Toy Book September/October 2012 page 18" href="http://viewer.zmags.com/publication/231c92e8?page=18"> STAT SHOT Kids Embrace Electronics at Younger Age</a> <a title="The Toy Book September/October 2012 page 19" href="http://viewer.zmags.com/publication/231c92e8?page=19"> European Market Update N PD Euro</a> <a title="The Toy Book September/October 2012 page 20" href="http://viewer.zmags.com/publication/231c92e8?page=20"> by Kristin Morency, communications specialist, To</a> <a title="The Toy Book September/October 2012 page 21" href="http://viewer.zmags.com/publication/231c92e8?page=21"> </a> <a title="The Toy Book September/October 2012 page 22" href="http://viewer.zmags.com/publication/231c92e8?page=22"> Announcing the Seventh Annual Toy Insider Holida</a> <a title="The Toy Book September/October 2012 page 23" href="http://viewer.zmags.com/publication/231c92e8?page=23"> </a> <a title="The Toy Book September/October 2012 page 24" href="http://viewer.zmags.com/publication/231c92e8?page=24"> T he Big Toy Book's Sweet Suite ev</a> <a title="The Toy Book September/October 2012 page 25" href="http://viewer.zmags.com/publication/231c92e8?page=25"> </a> <a title="The Toy Book September/October 2012 page 26" href="http://viewer.zmags.com/publication/231c92e8?page=26"> Update Industry VIVID TOY GROUP WILL BE WALK</a> <a title="The Toy Book September/October 2012 page 27" href="http://viewer.zmags.com/publication/231c92e8?page=27"> SALES TAX LEGISLATION AFFECTING ONLINE RETAILERS </a> <a title="The Toy Book September/October 2012 page 28" href="http://viewer.zmags.com/publication/231c92e8?page=28"> The FuturMeorfethofetIhneduSsatmrye: by Gerrick J</a> <a title="The Toy Book September/October 2012 page 29" href="http://viewer.zmags.com/publication/231c92e8?page=29"> </a> <a title="The Toy Book September/October 2012 page 30" href="http://viewer.zmags.com/publication/231c92e8?page=30"> 1978. Looking back, was Electronic Quarterback an</a> <a title="The Toy Book September/October 2012 page 31" href="http://viewer.zmags.com/publication/231c92e8?page=31"> </a> <a title="The Toy Book September/October 2012 page 32" href="http://viewer.zmags.com/publication/231c92e8?page=32"> Brick-and-Mortar vs. by Lutz Muller I </a> <a title="The Toy Book September/October 2012 page 33" href="http://viewer.zmags.com/publication/231c92e8?page=33"> Surprisingly, second-tier companies such </a> <a title="The Toy Book September/October 2012 page 34" href="http://viewer.zmags.com/publication/231c92e8?page=34"> He's Not Just a Kid, He's a Hero Tomy's new Tomic</a> <a title="The Toy Book September/October 2012 page 35" href="http://viewer.zmags.com/publication/231c92e8?page=35"> 5 QUESTIONS WITH Rami Ben-Moshe, president </a> <a title="The Toy Book September/October 2012 page 36" href="http://viewer.zmags.com/publication/231c92e8?page=36"> FallToy Preview2012 Game Changer: The Next Evolut</a> <a title="The Toy Book September/October 2012 page 37" href="http://viewer.zmags.com/publication/231c92e8?page=37"> </a> <a title="The Toy Book September/October 2012 page 38" href="http://viewer.zmags.com/publication/231c92e8?page=38"> Fall Toy Preview2012 Adora Introduces Two New D</a> <a title="The Toy Book September/October 2012 page 39" href="http://viewer.zmags.com/publication/231c92e8?page=39"> </a> <a title="The Toy Book September/October 2012 page 40" href="http://viewer.zmags.com/publication/231c92e8?page=40"> Fall Toy Preview2012 Tailgate with Tudor </a> <a title="The Toy Book September/October 2012 page 41" href="http://viewer.zmags.com/publication/231c92e8?page=41"> </a> <a title="The Toy Book September/October 2012 page 42" href="http://viewer.zmags.com/publication/231c92e8?page=42"> Fall Toy Preview2012 </a> <a title="The Toy Book September/October 2012 page 43" href="http://viewer.zmags.com/publication/231c92e8?page=43"> </a> <a title="The Toy Book September/October 2012 page 44" href="http://viewer.zmags.com/publication/231c92e8?page=44"> Fall Toy Preview2012 Neat-Oh! Gets Kids Organize</a> <a title="The Toy Book September/October 2012 page 45" href="http://viewer.zmags.com/publication/231c92e8?page=45"> </a> <a title="The Toy Book September/October 2012 page 46" href="http://viewer.zmags.com/publication/231c92e8?page=46"> Fall Toy Preview2012 Adora Toddler Doll Line Gro</a> <a title="The Toy Book September/October 2012 page 47" href="http://viewer.zmags.com/publication/231c92e8?page=47"> </a> <a title="The Toy Book September/October 2012 page 48" href="http://viewer.zmags.com/publication/231c92e8?page=48"> Fall Toy Preview2012 Go Karting with Mario G </a> <a title="The Toy Book September/October 2012 page 49" href="http://viewer.zmags.com/publication/231c92e8?page=49"> </a> <a title="The Toy Book September/October 2012 page 50" href="http://viewer.zmags.com/publication/231c92e8?page=50"> Fall Toy Preview2012 Wowopolis Challenges Your M</a> <a title="The Toy Book September/October 2012 page 51" href="http://viewer.zmags.com/publication/231c92e8?page=51"> </a> <a title="The Toy Book September/October 2012 page 52" href="http://viewer.zmags.com/publication/231c92e8?page=52"> Fall Toy Preview2012 Just Play Launches Skylande</a> <a title="The Toy Book September/October 2012 page 53" href="http://viewer.zmags.com/publication/231c92e8?page=53"> </a> <a title="The Toy Book September/October 2012 page 54" href="http://viewer.zmags.com/publication/231c92e8?page=54"> Fall Toy Preview2012 Reeves International Introdu</a> <a title="The Toy Book September/October 2012 page 55" href="http://viewer.zmags.com/publication/231c92e8?page=55"> </a> <a title="The Toy Book September/October 2012 page 56" href="http://viewer.zmags.com/publication/231c92e8?page=56"> Fall Toy Preview2012 University Games Eats Zombie</a> <a title="The Toy Book September/October 2012 page 57" href="http://viewer.zmags.com/publication/231c92e8?page=57"> </a> <a title="The Toy Book September/October 2012 page 58" href="http://viewer.zmags.com/publication/231c92e8?page=58"> Fall Toy Preview2012 Small World Toys Sparks Crea</a> <a title="The Toy Book September/October 2012 page 59" href="http://viewer.zmags.com/publication/231c92e8?page=59"> </a> <a title="The Toy Book September/October 2012 page 60" href="http://viewer.zmags.com/publication/231c92e8?page=60"> Fall Toy Preview2012 Pressman Toy Expands Trash </a> <a title="The Toy Book September/October 2012 page 61" href="http://viewer.zmags.com/publication/231c92e8?page=61"> </a> <a title="The Toy Book September/October 2012 page 62" href="http://viewer.zmags.com/publication/231c92e8?page=62"> Fall Toy Preview2012 Power Rangers Super Samurai </a> <a title="The Toy Book September/October 2012 page 63" href="http://viewer.zmags.com/publication/231c92e8?page=63"> </a> <a title="The Toy Book September/October 2012 page 64" href="http://viewer.zmags.com/publication/231c92e8?page=64"> Fall Toy Preview2012 Tech 4 Kids Goes 3D with Lum</a> <a title="The Toy Book September/October 2012 page 65" href="http://viewer.zmags.com/publication/231c92e8?page=65"> </a> <a title="The Toy Book September/October 2012 page 66" href="http://viewer.zmags.com/publication/231c92e8?page=66"> Fall Toy Preview2012 Stack It Up with Speed Stac</a> <a title="The Toy Book September/October 2012 page 67" href="http://viewer.zmags.com/publication/231c92e8?page=67"> </a> <a title="The Toy Book September/October 2012 page 68" href="http://viewer.zmags.com/publication/231c92e8?page=68"> Fall Toy Preview2012 Buffalo Games Tests History</a> <a title="The Toy Book September/October 2012 page 69" href="http://viewer.zmags.com/publication/231c92e8?page=69"> </a> <a title="The Toy Book September/October 2012 page 70" href="http://viewer.zmags.com/publication/231c92e8?page=70"> Fall Toy Preview2012 Amav Expands Art Lines A </a> <a title="The Toy Book September/October 2012 page 71" href="http://viewer.zmags.com/publication/231c92e8?page=71"> </a> <a title="The Toy Book September/October 2012 page 72" href="http://viewer.zmags.com/publication/231c92e8?page=72"> Fall Toy Preview2012 ThinkFun Puts the Fun in Le</a> <a title="The Toy Book September/October 2012 page 73" href="http://viewer.zmags.com/publication/231c92e8?page=73"> </a> <a title="The Toy Book September/October 2012 page 74" href="http://viewer.zmags.com/publication/231c92e8?page=74"> Fall Toy Preview2012 Get on Track with Bachmann'</a> <a title="The Toy Book September/October 2012 page 75" href="http://viewer.zmags.com/publication/231c92e8?page=75"> Get Growing with DuneCraft L ight Cu</a> <a title="The Toy Book September/October 2012 page 76" href="http://viewer.zmags.com/publication/231c92e8?page=76"> Fall Toy Preview2012 It's Girl Time with Smart Z</a> <a title="The Toy Book September/October 2012 page 77" href="http://viewer.zmags.com/publication/231c92e8?page=77"> Aurora Knows Plush R ita Sweetie, </a> <a title="The Toy Book September/October 2012 page 78" href="http://viewer.zmags.com/publication/231c92e8?page=78"> Fall Toy Preview2012 Asa Products Puts Tots on t</a> <a title="The Toy Book September/October 2012 page 79" href="http://viewer.zmags.com/publication/231c92e8?page=79"> </a> <a title="The Toy Book September/October 2012 page 80" href="http://viewer.zmags.com/publication/231c92e8?page=80"> Fall Toy Preview2012 Douglas Has Style O </a> <a title="The Toy Book September/October 2012 page 81" href="http://viewer.zmags.com/publication/231c92e8?page=81"> </a> <a title="The Toy Book September/October 2012 page 82" href="http://viewer.zmags.com/publication/231c92e8?page=82"> Fall Toy Preview2012 Berg Toys Gets Kids Outdoor</a> <a title="The Toy Book September/October 2012 page 83" href="http://viewer.zmags.com/publication/231c92e8?page=83"> </a> <a title="The Toy Book September/October 2012 page 84" href="http://viewer.zmags.com/publication/231c92e8?page=84"> Fall Toy Preview2012 Zydeco Introduces FlopJox </a> <a title="The Toy Book September/October 2012 page 85" href="http://viewer.zmags.com/publication/231c92e8?page=85"> Walthers Has a Need for Speed T he </a> <a title="The Toy Book September/October 2012 page 86" href="http://viewer.zmags.com/publication/231c92e8?page=86"> Fall Toy Preview2012 Green Toys Offers Eco-Consc</a> <a title="The Toy Book September/October 2012 page 87" href="http://viewer.zmags.com/publication/231c92e8?page=87"> </a> <a title="The Toy Book September/October 2012 page 88" href="http://viewer.zmags.com/publication/231c92e8?page=88"> Fall Toy Preview2012 Magic Feather Game Encour</a> <a title="The Toy Book September/October 2012 page 89" href="http://viewer.zmags.com/publication/231c92e8?page=89"> </a> <a title="The Toy Book September/October 2012 page 90" href="http://viewer.zmags.com/publication/231c92e8?page=90"> Fall Toy Preview 2012 Spin Master Expands Air Ho</a> <a title="The Toy Book September/October 2012 page 91" href="http://viewer.zmags.com/publication/231c92e8?page=91"> Dragon-i Toys Goes Infra-Red A nimot</a> <a title="The Toy Book September/October 2012 page 92" href="http://viewer.zmags.com/publication/231c92e8?page=92"> Fall Toy Preview2012 Basic Fun to Reintroduce Fi</a> <a title="The Toy Book September/October 2012 page 93" href="http://viewer.zmags.com/publication/231c92e8?page=93"> </a> <a title="The Toy Book September/October 2012 page 94" href="http://viewer.zmags.com/publication/231c92e8?page=94"> Fall Toy Preview2012 Tek Nek Toys Unveils touchT</a> <a title="The Toy Book September/October 2012 page 95" href="http://viewer.zmags.com/publication/231c92e8?page=95"> Lay-n-Go Goes Lite T he Lay-n-G</a> <a title="The Toy Book September/October 2012 page 96" href="http://viewer.zmags.com/publication/231c92e8?page=96"> Fall Toy Preview2012 4D Cityscape Introduces Tim</a> <a title="The Toy Book September/October 2012 page 97" href="http://viewer.zmags.com/publication/231c92e8?page=97"> </a> <a title="The Toy Book September/October 2012 page 98" href="http://viewer.zmags.com/publication/231c92e8?page=98"> The Voice Reaching Both Trade and Consumers </a> <a title="The Toy Book September/October 2012 page 99" href="http://viewer.zmags.com/publication/231c92e8?page=99"> THE DEFINITIVE INFORMATION S OURCE SEPTEMBER/OC</a> <a title="The Toy Book September/October 2012 page 100" href="http://viewer.zmags.com/publication/231c92e8?page=100"> </a> <a title="The Toy Book September/October 2012 page 101" href="http://viewer.zmags.com/publication/231c92e8?page=101"> I Turning Browsers into Spenders ndepe</a> <a title="The Toy Book September/October 2012 page 102" href="http://viewer.zmags.com/publication/231c92e8?page=102"> NEWS NPD GROUP STUDY SHOWS DECREASE IN GIFT-GIVIN</a> <a title="The Toy Book September/October 2012 page 103" href="http://viewer.zmags.com/publication/231c92e8?page=103"> </a> <a title="The Toy Book September/October 2012 page 104" href="http://viewer.zmags.com/publication/231c92e8?page=104"> ASTRA'S INSIGHTS Neighborhood Toy Store Day: Ho</a> <a title="The Toy Book September/October 2012 page 105" href="http://viewer.zmags.com/publication/231c92e8?page=105"> </a> <a title="The Toy Book September/October 2012 page 106" href="http://viewer.zmags.com/publication/231c92e8?page=106"> ABC Kids Expo 2012 T by Sierra McCleary-Harris </a> <a title="The Toy Book September/October 2012 page 107" href="http://viewer.zmags.com/publication/231c92e8?page=107"> </a> <a title="The Toy Book September/October 2012 page 108" href="http://viewer.zmags.com/publication/231c92e8?page=108"> open exclusively to independent specialty retaile</a> <a title="The Toy Book September/October 2012 page 109" href="http://viewer.zmags.com/publication/231c92e8?page=109"> </a> <a title="The Toy Book September/October 2012 page 110" href="http://viewer.zmags.com/publication/231c92e8?page=110"> BEGINAGAIN's Scented Scoops is an ice cream</a> <a title="The Toy Book September/October 2012 page 111" href="http://viewer.zmags.com/publication/231c92e8?page=111"> </a> <a title="The Toy Book September/October 2012 page 112" href="http://viewer.zmags.com/publication/231c92e8?page=112"> ABC Kids Expo 2012 </a> <a title="The Toy Book September/October 2012 page 113" href="http://viewer.zmags.com/publication/231c92e8?page=113"> </a> <a title="The Toy Book September/October 2012 page 114" href="http://viewer.zmags.com/publication/231c92e8?page=114"> BEANPATCH & CO. releases Frederik and Frida, </a> <a title="The Toy Book September/October 2012 page 115" href="http://viewer.zmags.com/publication/231c92e8?page=115"> The BRITAX B- </a> <a title="The Toy Book September/October 2012 page 116" href="http://viewer.zmags.com/publication/231c92e8?page=116"> ABC Kids Expo 2012 PRINCE LIONHEART's wh</a> <a title="The Toy Book September/October 2012 page 117" href="http://viewer.zmags.com/publication/231c92e8?page=117"> </a> <a title="The Toy Book September/October 2012 page 118" href="http://viewer.zmags.com/publication/231c92e8?page=118"> ABC Kids Expo 2012 The M</a> <a title="The Toy Book September/October 2012 page 119" href="http://viewer.zmags.com/publication/231c92e8?page=119"> New from HAPE, the Walk-A-Long Puppy wob- </a> <a title="The Toy Book September/October 2012 page 120" href="http://viewer.zmags.com/publication/231c92e8?page=120"> ABC Kids Expo 2012 Animal Planet</a> <a title="The Toy Book September/October 2012 page 121" href="http://viewer.zmags.com/publication/231c92e8?page=121"> Children can spend hours flipping pages in the ne</a> <a title="The Toy Book September/October 2012 page 122" href="http://viewer.zmags.com/publication/231c92e8?page=122"> MEDIA CENTER A modern day family </a> <a title="The Toy Book September/October 2012 page 123" href="http://viewer.zmags.com/publication/231c92e8?page=123"> Customer Service: How to Effectively Addr</a> <a title="The Toy Book September/October 2012 page 124" href="http://viewer.zmags.com/publication/231c92e8?page=124"> WHAT'S NEW Author, illustrator, and pre</a> <a title="The Toy Book September/October 2012 page 125" href="http://viewer.zmags.com/publication/231c92e8?page=125"> For New Business Owners TIPS by Fernanda Bohme,</a> <a title="The Toy Book September/October 2012 page 126" href="http://viewer.zmags.com/publication/231c92e8?page=126"> GENERATION DIGITAL: TOY DEALERS POSITION THEMSEL</a> <a title="The Toy Book September/October 2012 page 127" href="http://viewer.zmags.com/publication/231c92e8?page=127"> International Toy Industry Juguetes B2B, the</a> <a title="The Toy Book September/October 2012 page 128" href="http://viewer.zmags.com/publication/231c92e8?page=128"> continued from page 126 exclusivity at the sh</a> <a title="The Toy Book September/October 2012 page 129" href="http://viewer.zmags.com/publication/231c92e8?page=129"> </a> <a title="The Toy Book September/October 2012 page 130" href="http://viewer.zmags.com/publication/231c92e8?page=130"> The Tricky Business of Tracking and Merchandi</a> <a title="The Toy Book September/October 2012 page 131" href="http://viewer.zmags.com/publication/231c92e8?page=131"> Top 3 Favorite Brands, Boys 3 to 6 Years </a> <a title="The Toy Book September/October 2012 page 132" href="http://viewer.zmags.com/publication/231c92e8?page=132"> Team Umizoomi, BubbleGuppies, and Looney Tunes. </a> <a title="The Toy Book September/October 2012 page 133" href="http://viewer.zmags.com/publication/231c92e8?page=133"> The Toy Book Volume 28, Number 5 THE TOY BOOK (IS</a> <a title="The Toy Book September/October 2012 page 134" href="http://viewer.zmags.com/publication/231c92e8?page=134"> Mishaps Mayhem & Photo Fiascos Prototypes on the </a> <a title="The Toy Book September/October 2012 page 135" href="http://viewer.zmags.com/publication/231c92e8?page=135"> </a> <a title="The Toy Book September/October 2012 page 136" href="http://viewer.zmags.com/publication/231c92e8?page=136"> </a>