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<br /> AUGUST 2014 VOL. 20 ISSUE 8<br /> Are Your Labels<br /> GHS-ready?<br /> ExMo Bets Big<br /> on Synthetics<br /> YOUR PRODUCTS,<br /> MADE OF GOLD.<br /> HyGold base oils are a reliable choice for grease, industrial oils,<br /> metalworking, and hundreds of other applications. Build your products<br /> with a brand you can trust, and rely on Ergon to deliver.<br /> The results will be worth their weight, and more.<br /> ergonnsa.com/hygold | 601-933-3031<br /> ergoneurope.com | + 32 2 351 23 75<br /> ergonasia.com | + 32 2 351 23 75<br /> PUBLISHER'S LETTER<br /> Our 2014 Factbook Is Here<br /> C<br /> ompletely updated, with fresh<br /> new sections, the 2014 Lubricants<br /> Industry Factbook from<br /> Lubes'n'Greases is now in hand. This<br /> annual resource includes statistics and<br /> trends for the U.S. and global lubricants,<br /> base stock and additives markets,<br /> answering the questions our <a title="2014_08 - August 2014 - LNG page 1" href="http://viewer.zmags.com/publication/232db228?page=1"> AUGUST 2014 VOL. 20 ISSUE 8 </a> <a title="2014_08 - August 2014 - LNG page 2" href="http://viewer.zmags.com/publication/232db228?page=2"> YOUR PRODUCTS, MADE OF GOLD. HyGold base oils are</a> <a title="2014_08 - August 2014 - LNG page 3" href="http://viewer.zmags.com/publication/232db228?page=3"> PUBLISHER'S LETTER Our 2014 Factbook Is Here </a> <a title="2014_08 - August 2014 - LNG page 4" href="http://viewer.zmags.com/publication/232db228?page=4"> AUGUST 2014 VOL. 20 ISSUE 8 TABLE OF C</a> <a title="2014_08 - August 2014 - LNG page 5" href="http://viewer.zmags.com/publication/232db228?page=5"> BUILD FROM A STRONGER BASE Strengthen your busin</a> <a title="2014_08 - August 2014 - LNG page 6" href="http://viewer.zmags.com/publication/232db228?page=6"> AUTOMOTIVE Trends: 51 and Going Strong I </a> <a title="2014_08 - August 2014 - LNG page 7" href="http://viewer.zmags.com/publication/232db228?page=7"> How will your product deliver the performance a</a> <a title="2014_08 - August 2014 - LNG page 8" href="http://viewer.zmags.com/publication/232db228?page=8"> AUTOMOTIVE Continued from page 6 </a> <a title="2014_08 - August 2014 - LNG page 9" href="http://viewer.zmags.com/publication/232db228?page=9"> </a> <a title="2014_08 - August 2014 - LNG page 10" href="http://viewer.zmags.com/publication/232db228?page=10"> AUTOMOTIVE Continued f</a> <a title="2014_08 - August 2014 - LNG page 11" href="http://viewer.zmags.com/publication/232db228?page=11"> However, development of the catego- ry's tests an</a> <a title="2014_08 - August 2014 - LNG page 12" href="http://viewer.zmags.com/publication/232db228?page=12"> 12 Fatty Acids Fatty Alcohols Fractionate</a> <a title="2014_08 - August 2014 - LNG page 13" href="http://viewer.zmags.com/publication/232db228?page=13"> The Best Industrial Lubricants Start With HollyFr</a> <a title="2014_08 - August 2014 - LNG page 14" href="http://viewer.zmags.com/publication/232db228?page=14"> NEED TO KNOW Time to Close the Barn </a> <a title="2014_08 - August 2014 - LNG page 15" href="http://viewer.zmags.com/publication/232db228?page=15"> term. Whereas the lines to separate synthetic bas</a> <a title="2014_08 - August 2014 - LNG page 16" href="http://viewer.zmags.com/publication/232db228?page=16"> Make Every Shot Count 16 AUGUST 201</a> <a title="2014_08 - August 2014 - LNG page 17" href="http://viewer.zmags.com/publication/232db228?page=17"> BY LARRY SOLOMON W </a> <a title="2014_08 - August 2014 - LNG page 18" href="http://viewer.zmags.com/publication/232db228?page=18"> didn't request a sales call.” Target just these c</a> <a title="2014_08 - August 2014 - LNG page 19" href="http://viewer.zmags.com/publication/232db228?page=19"> </a> <a title="2014_08 - August 2014 - LNG page 20" href="http://viewer.zmags.com/publication/232db228?page=20"> Continued from page 18 tomer lifestyles by addre</a> <a title="2014_08 - August 2014 - LNG page 21" href="http://viewer.zmags.com/publication/232db228?page=21"> Efficiency from a new perspective. </a> <a title="2014_08 - August 2014 - LNG page 22" href="http://viewer.zmags.com/publication/232db228?page=22"> </a> <a title="2014_08 - August 2014 - LNG page 23" href="http://viewer.zmags.com/publication/232db228?page=23"> LUBES'N'GREASES 23</a> <a title="2014_08 - August 2014 - LNG page 24" href="http://viewer.zmags.com/publication/232db228?page=24"> JAPAN: Half of PCMO sales are SAE 0W-XX grade</a> <a title="2014_08 - August 2014 - LNG page 25" href="http://viewer.zmags.com/publication/232db228?page=25"> </a> <a title="2014_08 - August 2014 - LNG page 26" href="http://viewer.zmags.com/publication/232db228?page=26"> Overall, the lubricant market in Indonesia is</a> <a title="2014_08 - August 2014 - LNG page 27" href="http://viewer.zmags.com/publication/232db228?page=27"> THINK BEYOND THE END CAP AND GIVE YOUR BRAND A BE</a> <a title="2014_08 - August 2014 - LNG page 28" href="http://viewer.zmags.com/publication/232db228?page=28"> Don't Get Run In less than a year, industrial </a> <a title="2014_08 - August 2014 - LNG page 29" href="http://viewer.zmags.com/publication/232db228?page=29"> May 25 marked the two-year an</a> <a title="2014_08 - August 2014 - LNG page 30" href="http://viewer.zmags.com/publication/232db228?page=30"> It's in our DNA Developing partnerships is what w</a> <a title="2014_08 - August 2014 - LNG page 31" href="http://viewer.zmags.com/publication/232db228?page=31"> Ordinary Partnering Interested Sharing Coopera</a> <a title="2014_08 - August 2014 - LNG page 32" href="http://viewer.zmags.com/publication/232db228?page=32"> Continued from page 29 conditions for the contain</a> <a title="2014_08 - August 2014 - LNG page 33" href="http://viewer.zmags.com/publication/232db228?page=33"> </a> <a title="2014_08 - August 2014 - LNG page 34" href="http://viewer.zmags.com/publication/232db228?page=34"> Continued from page 32 etc. Label suppliers shou</a> <a title="2014_08 - August 2014 - LNG page 35" href="http://viewer.zmags.com/publication/232db228?page=35"> CHEVRON GROUP II PREMIUM BASE OILS WE'RE BRINGI</a> <a title="2014_08 - August 2014 - LNG page 36" href="http://viewer.zmags.com/publication/232db228?page=36"> ExMo Bets Big on Synthetics </a> <a title="2014_08 - August 2014 - LNG page 37" href="http://viewer.zmags.com/publication/232db228?page=37"> dŚĞĞdžƉĞƌƚǀŝĞǁŽŶƚŚĞ '&ͲϲƉĞƌĨŽƌŵĂŶĐĞĐĂƚĞŐŽƌLJ͘ </a> <a title="2014_08 - August 2014 - LNG page 38" href="http://viewer.zmags.com/publication/232db228?page=38"> Continued from page 36 ment, he said, and from e</a> <a title="2014_08 - August 2014 - LNG page 39" href="http://viewer.zmags.com/publication/232db228?page=39"> added high-vis PAO capacity via a toll manufactur</a> <a title="2014_08 - August 2014 - LNG page 40" href="http://viewer.zmags.com/publication/232db228?page=40"> Baytown's new mPAO plant </a> <a title="2014_08 - August 2014 - LNG page 41" href="http://viewer.zmags.com/publication/232db228?page=41"> A LUBES'N'GREASES PROFILE Matt Mannette DIRECTOR</a> <a title="2014_08 - August 2014 - LNG page 42" href="http://viewer.zmags.com/publication/232db228?page=42"> PLACES'N'FACES PLACES'N'FACES Afton Builds in Si</a> <a title="2014_08 - August 2014 - LNG page 43" href="http://viewer.zmags.com/publication/232db228?page=43"> Can a single additive reall</a> <a title="2014_08 - August 2014 - LNG page 44" href="http://viewer.zmags.com/publication/232db228?page=44"> Your world at a glance · Global Guide to Bas</a> <a title="2014_08 - August 2014 - LNG page 45" href="http://viewer.zmags.com/publication/232db228?page=45"> Continued from page 42 Jark said 222 companies</a> <a title="2014_08 - August 2014 - LNG page 46" href="http://viewer.zmags.com/publication/232db228?page=46"> Continued from page 45 IPAC Opens EU Warehouse </a> <a title="2014_08 - August 2014 - LNG page 47" href="http://viewer.zmags.com/publication/232db228?page=47"> Tulsa, Okla., refinery and its specialty oils bus</a> <a title="2014_08 - August 2014 - LNG page 48" href="http://viewer.zmags.com/publication/232db228?page=48"> PRODUCT NEWS PRODUCT NEWS Classic inside and o</a> <a title="2014_08 - August 2014 - LNG page 49" href="http://viewer.zmags.com/publication/232db228?page=49"> </a> <a title="2014_08 - August 2014 - LNG page 50" href="http://viewer.zmags.com/publication/232db228?page=50"> </a> <a title="2014_08 - August 2014 - LNG page 51" href="http://viewer.zmags.com/publication/232db228?page=51"> Continued from page 48 fier base is useful in a </a> <a title="2014_08 - August 2014 - LNG page 52" href="http://viewer.zmags.com/publication/232db228?page=52"> BEST PRACTICES Reach for the ACME of Leadershi</a> <a title="2014_08 - August 2014 - LNG page 53" href="http://viewer.zmags.com/publication/232db228?page=53"> Produced by: 13th October: pre-conference seminar</a> <a title="2014_08 - August 2014 - LNG page 54" href="http://viewer.zmags.com/publication/232db228?page=54"> Continued from page 52 where possible. Getting th</a> <a title="2014_08 - August 2014 - LNG page 55" href="http://viewer.zmags.com/publication/232db228?page=55"> through bonus incentive schemes and celebration d</a> <a title="2014_08 - August 2014 - LNG page 56" href="http://viewer.zmags.com/publication/232db228?page=56"> BASE OIL REPORT Sweet Summer, Fateful Fall </a> <a title="2014_08 - August 2014 - LNG page 57" href="http://viewer.zmags.com/publication/232db228?page=57"> ADVERTISEMENT ExxonMobil Bas</a> <a title="2014_08 - August 2014 - LNG page 58" href="http://viewer.zmags.com/publication/232db228?page=58"> YOUR BUSINESS Handling Criticism </a> <a title="2014_08 - August 2014 - LNG page 59" href="http://viewer.zmags.com/publication/232db228?page=59"> INTRODUCING METALWORKING </a> <a title="2014_08 - August 2014 - LNG page 60" href="http://viewer.zmags.com/publication/232db228?page=60"> </a>