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<br /> SPECIAL ISSUE<br /> March 2013<br /> THE FORUM FORTHE INDUSTRY EXECUTIVE<br /> Innovation for a<br /> Sustainable Future<br /> LEADERSHIP<br /> R&D<br /> PATIENT-CENTRICITY<br /> SHOWCASE FEATURE<br /> Market Research<br /> PUBLICATION<br /> Accelerate from product launch to peak sales.<br /> SAS, a trusted partner to 93 of the top 100 companies in the 2010 Fortune Global 500,® delivers analytics for<br /> commercial life sciences to help you optimize resources for physicians, patients and payers. Decide with con dence.<br /> sas.com/accelerate<br /> for a free white paper<br /> SAS Institute Inc. product or service names are registered trademarks or trademarks of SAS Institute Inc. in the USA and other countries. ® indicates USA registration. Other brand and product names are trademarks of their respective companies. © 2012 SAS Institute Inc. All rights reserved. S104861US.0213<br /> THE FORUM FOR THE INDUSTRY EXECUTIVE<br /> <a title="PharmaVOICE | March 2013 page 1" href="http://viewer.zmags.com/publication/23a4a02d?page=1"> SPECIAL ISSUE March 2013 THE FORUM FO</a> <a title="PharmaVOICE | March 2013 page 2" href="http://viewer.zmags.com/publication/23a4a02d?page=2"> Accelerate from product launch to peak sales. </a> <a title="PharmaVOICE | March 2013 page 3" href="http://viewer.zmags.com/publication/23a4a02d?page=3"> THE FORUM FOR THE INDUSTRY EXECUTIVE </a> <a title="PharmaVOICE | March 2013 page 4" href="http://viewer.zmags.com/publication/23a4a02d?page=4"> Contents... MARCH 2012 ON THE COVER tim</a> <a title="PharmaVOICE | March 2013 page 5" href="http://viewer.zmags.com/publication/23a4a02d?page=5"> Is your mobile strategy making your brand the cen</a> <a title="PharmaVOICE | March 2013 page 6" href="http://viewer.zmags.com/publication/23a4a02d?page=6"> Exclusive Bonus ONLINE CONTENT Klick Health's G</a> <a title="PharmaVOICE | March 2013 page 7" href="http://viewer.zmags.com/publication/23a4a02d?page=7"> 7PTKXCNGF*%2#EEGUUCPF#VVGPVKQPHQT ;QWT$TCPF/GUUCI</a> <a title="PharmaVOICE | March 2013 page 8" href="http://viewer.zmags.com/publication/23a4a02d?page=8"> Upfront Awards... </a> <a title="PharmaVOICE | March 2013 page 9" href="http://viewer.zmags.com/publication/23a4a02d?page=9"> Intellogics won't box you in to off-the-shelf sol</a> <a title="PharmaVOICE | March 2013 page 10" href="http://viewer.zmags.com/publication/23a4a02d?page=10"> Taren Grom Time for A CHANGE Disruptive innovati</a> <a title="PharmaVOICE | March 2013 page 11" href="http://viewer.zmags.com/publication/23a4a02d?page=11"> CAROLYN BUCK LUCE Imaginal Labs “Ten years fro</a> <a title="PharmaVOICE | March 2013 page 12" href="http://viewer.zmags.com/publication/23a4a02d?page=12"> Disruptive Innovation: Overview be done in an</a> <a title="PharmaVOICE | March 2013 page 13" href="http://viewer.zmags.com/publication/23a4a02d?page=13"> TODD EVANS PwC “The channels in the ma</a> <a title="PharmaVOICE | March 2013 page 14" href="http://viewer.zmags.com/publication/23a4a02d?page=14"> Disruptive Innovation: Overview ogy is rapidl</a> <a title="PharmaVOICE | March 2013 page 15" href="http://viewer.zmags.com/publication/23a4a02d?page=15"> On another note, Ms. Vos says because of the</a> <a title="PharmaVOICE | March 2013 page 16" href="http://viewer.zmags.com/publication/23a4a02d?page=16"> Robin Robinson COURAGEOUS Leadership To navigat</a> <a title="PharmaVOICE | March 2013 page 17" href="http://viewer.zmags.com/publication/23a4a02d?page=17"> ABIGAIL JENKINS VP, Business Development Intellog</a> <a title="PharmaVOICE | March 2013 page 18" href="http://viewer.zmags.com/publication/23a4a02d?page=18"> Denise Myshko R&D INNOVATION: A Common Goal A n</a> <a title="PharmaVOICE | March 2013 page 19" href="http://viewer.zmags.com/publication/23a4a02d?page=19"> Johnson & Johnson, says disruptive innovation wil</a> <a title="PharmaVOICE | March 2013 page 20" href="http://viewer.zmags.com/publication/23a4a02d?page=20"> Disruptive Innovation: R&D </a> <a title="PharmaVOICE | March 2013 page 21" href="http://viewer.zmags.com/publication/23a4a02d?page=21"> DR. PHIL VICKERS Shire HGT “In the future, the</a> <a title="PharmaVOICE | March 2013 page 22" href="http://viewer.zmags.com/publication/23a4a02d?page=22"> Disruptive Innovation: R&D </a> <a title="PharmaVOICE | March 2013 page 23" href="http://viewer.zmags.com/publication/23a4a02d?page=23"> SMARTER SOLUTIONS, SMOOTHER STUDIES & COMPLETE CO</a> <a title="PharmaVOICE | March 2013 page 24" href="http://viewer.zmags.com/publication/23a4a02d?page=24"> DIGITAL EDITION — BONUS CONTENT Denise Myshko </a> <a title="PharmaVOICE | March 2013 page 25" href="http://viewer.zmags.com/publication/23a4a02d?page=25"> DIGITAL EDITION — BONUS CONTENT th</a> <a title="PharmaVOICE | March 2013 page 26" href="http://viewer.zmags.com/publication/23a4a02d?page=26"> Denise Myshko Genomic INNOVATION Whilemuchprogre</a> <a title="PharmaVOICE | March 2013 page 27" href="http://viewer.zmags.com/publication/23a4a02d?page=27"> Disruptive Innovation: Genetics </a> <a title="PharmaVOICE | March 2013 page 28" href="http://viewer.zmags.com/publication/23a4a02d?page=28"> Disruptive Innovation: Genetics </a> <a title="PharmaVOICE | March 2013 page 29" href="http://viewer.zmags.com/publication/23a4a02d?page=29"> Bridgette P. Heller is the 2013 HBA Woman of the </a> <a title="PharmaVOICE | March 2013 page 30" href="http://viewer.zmags.com/publication/23a4a02d?page=30"> Robin Robinson DISRUPTING THE MODEL: Patient-Cent</a> <a title="PharmaVOICE | March 2013 page 31" href="http://viewer.zmags.com/publication/23a4a02d?page=31"> some of which might be achieved through risk shar</a> <a title="PharmaVOICE | March 2013 page 32" href="http://viewer.zmags.com/publication/23a4a02d?page=32"> Robin Robinson Improving Adherence OUT OF DISRUPT</a> <a title="PharmaVOICE | March 2013 page 33" href="http://viewer.zmags.com/publication/23a4a02d?page=33"> Disruptive Innovation: Patient Adherence </a> <a title="PharmaVOICE | March 2013 page 34" href="http://viewer.zmags.com/publication/23a4a02d?page=34"> Disruptive Innovation: Patient Adherence </a> <a title="PharmaVOICE | March 2013 page 35" href="http://viewer.zmags.com/publication/23a4a02d?page=35"> with peers who are experiencing the same ch</a> <a title="PharmaVOICE | March 2013 page 36" href="http://viewer.zmags.com/publication/23a4a02d?page=36"> Disruptive Innovation: Patient Adherence RICHIE</a> <a title="PharmaVOICE | March 2013 page 37" href="http://viewer.zmags.com/publication/23a4a02d?page=37"> DIA 2013 DIA 2013 DIA 2013 Advancing Therapeutic </a> <a title="PharmaVOICE | March 2013 page 38" href="http://viewer.zmags.com/publication/23a4a02d?page=38"> DIGITAL EDITION — BONUS CONTENT Robin Robinson </a> <a title="PharmaVOICE | March 2013 page 39" href="http://viewer.zmags.com/publication/23a4a02d?page=39"> DIGITAL EDITION — BONUS CONTENT </a> <a title="PharmaVOICE | March 2013 page 40" href="http://viewer.zmags.com/publication/23a4a02d?page=40"> DIGITAL EDITION — BONUS CONTENT Robin Robinson </a> <a title="PharmaVOICE | March 2013 page 41" href="http://viewer.zmags.com/publication/23a4a02d?page=41"> DIGITAL EDITION — BONUS CONTENT push m</a> <a title="PharmaVOICE | March 2013 page 42" href="http://viewer.zmags.com/publication/23a4a02d?page=42"> DIGITAL EDITION — BONUS CONTENT Disruptive Innova</a> <a title="PharmaVOICE | March 2013 page 43" href="http://viewer.zmags.com/publication/23a4a02d?page=43"> sors of R&D. Such data are collated with esti- ma</a> <a title="PharmaVOICE | March 2013 page 44" href="http://viewer.zmags.com/publication/23a4a02d?page=44"> Market Research Taren Grom Owning the CUSTOMER W</a> <a title="PharmaVOICE | March 2013 page 45" href="http://viewer.zmags.com/publication/23a4a02d?page=45"> </a> <a title="PharmaVOICE | March 2013 page 46" href="http://viewer.zmags.com/publication/23a4a02d?page=46"> Market Research LISA RICHARDSON Johnson & Johnso</a> <a title="PharmaVOICE | March 2013 page 47" href="http://viewer.zmags.com/publication/23a4a02d?page=47"> searchers' seats at the corporate table. One of t</a> <a title="PharmaVOICE | March 2013 page 48" href="http://viewer.zmags.com/publication/23a4a02d?page=48"> Market Research VIEWPOINTS CHARU CHATURVEDI Sen</a> <a title="PharmaVOICE | March 2013 page 49" href="http://viewer.zmags.com/publication/23a4a02d?page=49"> H Strategically Focused Healthcare Mark</a> <a title="PharmaVOICE | March 2013 page 50" href="http://viewer.zmags.com/publication/23a4a02d?page=50"> Market Research A Horse of a Different Color: C</a> <a title="PharmaVOICE | March 2013 page 51" href="http://viewer.zmags.com/publication/23a4a02d?page=51"> sors of R&D. Such data are collated with esti- ma</a> <a title="PharmaVOICE | March 2013 page 52" href="http://viewer.zmags.com/publication/23a4a02d?page=52"> Market Research Patient-Level Data Provides a </a> <a title="PharmaVOICE | March 2013 page 53" href="http://viewer.zmags.com/publication/23a4a02d?page=53"> Market Research markets where there is the high</a> <a title="PharmaVOICE | March 2013 page 54" href="http://viewer.zmags.com/publication/23a4a02d?page=54"> Market Research EMPIRICAL MARKETING: Combining B</a> <a title="PharmaVOICE | March 2013 page 55" href="http://viewer.zmags.com/publication/23a4a02d?page=55"> Market Research In this new world of shrinking </a> <a title="PharmaVOICE | March 2013 page 56" href="http://viewer.zmags.com/publication/23a4a02d?page=56"> DIGITAL EDITION — BONUS CONTENT What's New NEW </a> <a title="PharmaVOICE | March 2013 page 57" href="http://viewer.zmags.com/publication/23a4a02d?page=57"> DIGITAL EDITION — BONUS CONTENT Matt Gieger</a> <a title="PharmaVOICE | March 2013 page 58" href="http://viewer.zmags.com/publication/23a4a02d?page=58"> DIGITAL EDITION — BONUS CONTENT Tools of the Trad</a> <a title="PharmaVOICE | March 2013 page 59" href="http://viewer.zmags.com/publication/23a4a02d?page=59"> 9TH ANNUAL MEETING OF ISMPP EMPOWERI</a> <a title="PharmaVOICE | March 2013 page 60" href="http://viewer.zmags.com/publication/23a4a02d?page=60"> DIGITAL EDITION — BONUS CONTENT Pharma Trax S</a> <a title="PharmaVOICE | March 2013 page 61" href="http://viewer.zmags.com/publication/23a4a02d?page=61"> BioConference BioConferenceLive.com </a> <a title="PharmaVOICE | March 2013 page 62" href="http://viewer.zmags.com/publication/23a4a02d?page=62"> DIGITAL EDITION — BONUS CONTENT Pharma Trax Lif</a> <a title="PharmaVOICE | March 2013 page 63" href="http://viewer.zmags.com/publication/23a4a02d?page=63"> DIGITAL EDITION — BONUS CONTENT Pharma Trax A</a> <a title="PharmaVOICE | March 2013 page 64" href="http://viewer.zmags.com/publication/23a4a02d?page=64"> DIGITAL EDITION — BONUS CONTENT Pharma Trax as</a> <a title="PharmaVOICE | March 2013 page 65" href="http://viewer.zmags.com/publication/23a4a02d?page=65"> </a> <a title="PharmaVOICE | March 2013 page 66" href="http://viewer.zmags.com/publication/23a4a02d?page=66"> The Calendar INDUSTRY EVENTS AND CONFERENCES, INC</a> <a title="PharmaVOICE | March 2013 page 67" href="http://viewer.zmags.com/publication/23a4a02d?page=67"> Organised by Book your place now qu</a> <a title="PharmaVOICE | March 2013 page 68" href="http://viewer.zmags.com/publication/23a4a02d?page=68"> DIGITAL EDITION — BONUS CONTENT The Calendar MA</a> <a title="PharmaVOICE | March 2013 page 69" href="http://viewer.zmags.com/publication/23a4a02d?page=69"> The Creators of the Medicaid Drug Rebate Program </a> <a title="PharmaVOICE | March 2013 page 70" href="http://viewer.zmags.com/publication/23a4a02d?page=70"> DIGITAL EDITION — BONUS CONTENT The Calendar tri</a> <a title="PharmaVOICE | March 2013 page 71" href="http://viewer.zmags.com/publication/23a4a02d?page=71"> REGISTER & SAVE 25% OFF the standa</a> <a title="PharmaVOICE | March 2013 page 72" href="http://viewer.zmags.com/publication/23a4a02d?page=72"> DIGITAL EDITION — BONUS CONTENT The Calendar AP</a> <a title="PharmaVOICE | March 2013 page 73" href="http://viewer.zmags.com/publication/23a4a02d?page=73"> Biopharmaceutical Strategic Product Planning & Fo</a> <a title="PharmaVOICE | March 2013 page 74" href="http://viewer.zmags.com/publication/23a4a02d?page=74"> DIGITAL EDITION — BONUS CONTENT The Calendar AP</a> <a title="PharmaVOICE | March 2013 page 75" href="http://viewer.zmags.com/publication/23a4a02d?page=75"> Optimizing Pre-Clinical Drug Safety Generating E</a> <a title="PharmaVOICE | March 2013 page 76" href="http://viewer.zmags.com/publication/23a4a02d?page=76"> DIGITAL EDITION — BONUS CONTENT The Calendar </a> <a title="PharmaVOICE | March 2013 page 77" href="http://viewer.zmags.com/publication/23a4a02d?page=77"> DIGITAL EDITION — BONUS CONTENT Cambridg</a> <a title="PharmaVOICE | March 2013 page 78" href="http://viewer.zmags.com/publication/23a4a02d?page=78"> DIGITAL EDITION — BONUS CONTENT The Calendar </a> <a title="PharmaVOICE | March 2013 page 79" href="http://viewer.zmags.com/publication/23a4a02d?page=79"> DIGITAL EDITION — BONUS CONTENT MAY 9</a> <a title="PharmaVOICE | March 2013 page 80" href="http://viewer.zmags.com/publication/23a4a02d?page=80"> DIGITAL EDITION — BONUS CONTENT The Calendar MA</a> <a title="PharmaVOICE | March 2013 page 81" href="http://viewer.zmags.com/publication/23a4a02d?page=81"> 24-26 April 2013 Big Sight Exhibition Centre, Tok</a> <a title="PharmaVOICE | March 2013 page 82" href="http://viewer.zmags.com/publication/23a4a02d?page=82"> Talent Pool EXECUTIVE APPOINTMENTS AND PROMOT</a> <a title="PharmaVOICE | March 2013 page 83" href="http://viewer.zmags.com/publication/23a4a02d?page=83"> Providing solutions to accelerate early drug deve</a> <a title="PharmaVOICE | March 2013 page 84" href="http://viewer.zmags.com/publication/23a4a02d?page=84"> DIGITAL EDITION — BONUS CONTENT Talent Pool PHAR</a> <a title="PharmaVOICE | March 2013 page 85" href="http://viewer.zmags.com/publication/23a4a02d?page=85"> </a> <a title="PharmaVOICE | March 2013 page 86" href="http://viewer.zmags.com/publication/23a4a02d?page=86"> </a>