<br />
SUMMER NAMM PREVIEW ISSUE SUMMER NAMM PREVIEW ISSUE SUMMER NAMM PREVIEW ISSUE<br />
es<br />
ame<br />
,<br />
Well, it’s official: summer has finally come! For most of us, the season’s arrival<br />
evokes images of baseball games, frosty cups of beer, hot dogs, backyard barbecu<br />
and, perhaps, a passing thought that The Retailer is going to bring you another “s<br />
old, same old” Summer NAMM show preview. In the case of the last item, though<br />
you’d be wrong. As a veteran of numerous Summer NAMMs—including a couple<br />
when the show was struggling—I can attest to the fact that, this year, things are d<br />
if fer-<br />
June 16, 2014<br />
Volume 31, No. 6<br />
BE SURE TO WATCH<br />
ent…really. The value proposition of trekking to Nashville for a few days next month<br />
B y D a n F e r r i s i has never been more persuasive, nor have the potential costs o<a title="MSR 06 2014 June page 1" href="http://viewer.zmags.com/publication/23d5d069?page=1"> SUMMER NAMM PREVIEW ISSUE SUMMER NAMM PREVIEW IS</a>
<a title="MSR 06 2014 June page 2" href="http://viewer.zmags.com/publication/23d5d069?page=2"> GET TO KNOW THE NEW DEAN MARKLEY • Higher Margins</a>
<a title="MSR 06 2014 June page 3" href="http://viewer.zmags.com/publication/23d5d069?page=3"> LATES D’Addario Moves Wire Mill To NY With </a>
<a title="MSR 06 2014 June page 4" href="http://viewer.zmags.com/publication/23d5d069?page=4"> Inside VOLUME 31 NO.6 16 FEATURES ON THE C</a>
<a title="MSR 06 2014 June page 5" href="http://viewer.zmags.com/publication/23d5d069?page=5"> </a>
<a title="MSR 06 2014 June page 6" href="http://viewer.zmags.com/publication/23d5d069?page=6"> EDITORIAL Because I’m Happy It’s pretty dif</a>
<a title="MSR 06 2014 June page 7" href="http://viewer.zmags.com/publication/23d5d069?page=7"> NO WIRES, POWER, OR COMPUTER NEEDED EXPRESS Y</a>
<a title="MSR 06 2014 June page 8" href="http://viewer.zmags.com/publication/23d5d069?page=8"> L ATEST Fender Names Roback As President F</a>
<a title="MSR 06 2014 June page 9" href="http://viewer.zmags.com/publication/23d5d069?page=9"> </a>
<a title="MSR 06 2014 June page 10" href="http://viewer.zmags.com/publication/23d5d069?page=10"> L ATEST Getty Images for NAMM. Every year, Make</a>
<a title="MSR 06 2014 June page 11" href="http://viewer.zmags.com/publication/23d5d069?page=11"> LATEST Yamaha, Piano Kraft Lend Assistance </a>
<a title="MSR 06 2014 June page 12" href="http://viewer.zmags.com/publication/23d5d069?page=12"> EOPLE P Everybody Loves Ray(mond) QSC Audio P</a>
<a title="MSR 06 2014 June page 13" href="http://viewer.zmags.com/publication/23d5d069?page=13"> Smith Forges Ahead The Avedis Zildjian Compan</a>
<a title="MSR 06 2014 June page 14" href="http://viewer.zmags.com/publication/23d5d069?page=14"> ADVERTORIAL • JUNE 2</a>
<a title="MSR 06 2014 June page 15" href="http://viewer.zmags.com/publication/23d5d069?page=15"> Take </a>
<a title="MSR 06 2014 June page 16" href="http://viewer.zmags.com/publication/23d5d069?page=16"> P RODUCTS Hit The STRIP Over view:</a>
<a title="MSR 06 2014 June page 17" href="http://viewer.zmags.com/publication/23d5d069?page=17"> Pedulla ‘Ebon’-Gotta Over view: Pedulla</a>
<a title="MSR 06 2014 June page 18" href="http://viewer.zmags.com/publication/23d5d069?page=18"> P RODUCTS Glitter In The Dark Over vi</a>
<a title="MSR 06 2014 June page 19" href="http://viewer.zmags.com/publication/23d5d069?page=19"> PRODUCTS Under The ‘Influence’ Over vi</a>
<a title="MSR 06 2014 June page 20" href="http://viewer.zmags.com/publication/23d5d069?page=20"> RODUCTS P California Dreamin’ Over view</a>
<a title="MSR 06 2014 June page 21" href="http://viewer.zmags.com/publication/23d5d069?page=21"> ‘THE GOOD STUFF’ GOES ON! (continued from cover) </a>
<a title="MSR 06 2014 June page 22" href="http://viewer.zmags.com/publication/23d5d069?page=22"> HOHNER INC. Hohner Inc. has been generous in spon</a>
<a title="MSR 06 2014 June page 23" href="http://viewer.zmags.com/publication/23d5d069?page=23"> CHESBRO MUSIC CO. During 2013, Chesbro Music Co. </a>
<a title="MSR 06 2014 June page 24" href="http://viewer.zmags.com/publication/23d5d069?page=24"> SEYMOUR DUNCAN The 3rd Annual Seymour Duncan Bene</a>
<a title="MSR 06 2014 June page 25" href="http://viewer.zmags.com/publication/23d5d069?page=25"> KALA BRAND MUSIC COMPANY Several months ago, Guit</a>
<a title="MSR 06 2014 June page 26" href="http://viewer.zmags.com/publication/23d5d069?page=26"> SWEETWATER SOUND, INC. Last year, Chuck and Lisa </a>
<a title="MSR 06 2014 June page 27" href="http://viewer.zmags.com/publication/23d5d069?page=27"> GEORGE L’S At George L’s Cables, Kimberly and Lee</a>
<a title="MSR 06 2014 June page 28" href="http://viewer.zmags.com/publication/23d5d069?page=28"> Gruhn Offers Earliest-Known Custom Color Black St</a>
<a title="MSR 06 2014 June page 29" href="http://viewer.zmags.com/publication/23d5d069?page=29"> Kidder Music Marks 40-Year Anniversary This </a>
<a title="MSR 06 2014 June page 30" href="http://viewer.zmags.com/publication/23d5d069?page=30"> FIVE MINUTES WITH ANTONIO FERRANTI </a>
<a title="MSR 06 2014 June page 31" href="http://viewer.zmags.com/publication/23d5d069?page=31"> tions, as well as signing a long-term publishing </a>
<a title="MSR 06 2014 June page 32" href="http://viewer.zmags.com/publication/23d5d069?page=32"> Alfred Music and MakeMusic, Inc., celebrate exclu</a>
<a title="MSR 06 2014 June page 33" href="http://viewer.zmags.com/publication/23d5d069?page=33"> But, to be successful, a dealer needs to merchand</a>
<a title="MSR 06 2014 June page 34" href="http://viewer.zmags.com/publication/23d5d069?page=34"> MI SPY MI SPY GETS HIS JUST ‘DESERTS’ </a>
<a title="MSR 06 2014 June page 35" href="http://viewer.zmags.com/publication/23d5d069?page=35"> There was no attempt to explain what came with a </a>
<a title="MSR 06 2014 June page 36" href="http://viewer.zmags.com/publication/23d5d069?page=36"> As we walked toward the door, he gave me his </a>
<a title="MSR 06 2014 June page 37" href="http://viewer.zmags.com/publication/23d5d069?page=37"> SHOULD MUSIC STUDENTS LEARN TO PLAY ONLINE? (con</a>
<a title="MSR 06 2014 June page 38" href="http://viewer.zmags.com/publication/23d5d069?page=38"> SPECIAL TO THE RETAILER The Iron Curtain, And</a>
<a title="MSR 06 2014 June page 39" href="http://viewer.zmags.com/publication/23d5d069?page=39"> FIND OUT WHY EVERYONE IS WATCHING </a>
<a title="MSR 06 2014 June page 40" href="http://viewer.zmags.com/publication/23d5d069?page=40"> SHINE A LIGHT Singing The ‘Bluesairme</a>
<a title="MSR 06 2014 June page 41" href="http://viewer.zmags.com/publication/23d5d069?page=41"> a Marshall stack, I might add— you are immediatel</a>
<a title="MSR 06 2014 June page 42" href="http://viewer.zmags.com/publication/23d5d069?page=42"> SALES GURU OJT: On The Job Training By Gene F</a>
<a title="MSR 06 2014 June page 43" href="http://viewer.zmags.com/publication/23d5d069?page=43"> LinkedIn msr.io/1gBi92v Facebook /msretaile</a>
<a title="MSR 06 2014 June page 44" href="http://viewer.zmags.com/publication/23d5d069?page=44"> BUSINESS & MARKETING E-MAIL MARKETING ISN’T D</a>
<a title="MSR 06 2014 June page 45" href="http://viewer.zmags.com/publication/23d5d069?page=45"> August 11-14, 2014 | Trump Taj Mahal | Atlantic C</a>
<a title="MSR 06 2014 June page 46" href="http://viewer.zmags.com/publication/23d5d069?page=46"> VEDDATORIAL Many spoke of ‘The Death of the Acous</a>
<a title="MSR 06 2014 June page 47" href="http://viewer.zmags.com/publication/23d5d069?page=47"> WATCH For Up-to-the-Minute Industry News, </a>
<a title="MSR 06 2014 June page 48" href="http://viewer.zmags.com/publication/23d5d069?page=48"> TheRetailer's Mall </a>
<a title="MSR 06 2014 June page 49" href="http://viewer.zmags.com/publication/23d5d069?page=49"> TheRetailer's Mall </a>
<a title="MSR 06 2014 June page 50" href="http://viewer.zmags.com/publication/23d5d069?page=50"> TheRetailer's Mall </a>
<a title="MSR 06 2014 June page 51" href="http://viewer.zmags.com/publication/23d5d069?page=51"> then watched Martin’s response and guidance. He t</a>
<a title="MSR 06 2014 June page 52" href="http://viewer.zmags.com/publication/23d5d069?page=52"> to address ever yone’s individual playing example</a>
<a title="MSR 06 2014 June page 53" href="http://viewer.zmags.com/publication/23d5d069?page=53"> UNLOCK YOUR STORE’S POTENTIAL (continued from cov</a>
<a title="MSR 06 2014 June page 54" href="http://viewer.zmags.com/publication/23d5d069?page=54"> UNDER THE HOOD CHAUVET DJ’S EZPIN IRC By D</a>
<a title="MSR 06 2014 June page 55" href="http://viewer.zmags.com/publication/23d5d069?page=55"> </a>
<a title="MSR 06 2014 June page 56" href="http://viewer.zmags.com/publication/23d5d069?page=56"> PS15P PS15P 1400 watts PS12P 14</a>