<br />
FEBRUARY 2012 VOL. 18 ISSUE 2<br />
Raising the Bar<br />
on Hydraulics<br />
Is Your Plant<br />
World-class?<br />
To our loyal customers,<br />
we extend our global<br />
appreciation.<br />
Ergon.Global.<br />
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:HUHWKDQNIXOIRU\RXUVXSSRUWWKURXJKRXWDQGORRNIRUZDUG<br />
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ergonlubes.com | 601-933-3000 (+1 outside US)<br />
ergoneurope.com | + 32 2 351 23 75<br />
PUBLISHER'S LETTER<br />
No Spark in Electric Vehicle Sales<br />
R<br />
esults of a new survey of 200 top-<br />
level global auto industry executives<br />
may bring a small smile to your face.<br />
Two-thirds of the executives don't expect<br />
electrified vehicles to exceed 15 percent of<br />
global annual auto sales before 2025. U.S.<br />
and Western European execs anticipate<br />
even less adoption, projecting that electric<br />
vehicles, from full hybrids to fuel-cell<br />
el<a title="2012_02 - February 2012 - LNG page 1" href="http://viewer.zmags.com/publication/249230e6?page=1"> FEBRUARY 2012 VOL. 18 ISSUE 2 </a>
<a title="2012_02 - February 2012 - LNG page 2" href="http://viewer.zmags.com/publication/249230e6?page=2"> To our loyal customers, we extend our global appr</a>
<a title="2012_02 - February 2012 - LNG page 3" href="http://viewer.zmags.com/publication/249230e6?page=3"> PUBLISHER'S LETTER No Spark in Electric Vehicl</a>
<a title="2012_02 - February 2012 - LNG page 4" href="http://viewer.zmags.com/publication/249230e6?page=4"> FEBRUARY 2012 VOL. 18 ISSUE 2 TABLE OF C</a>
<a title="2012_02 - February 2012 - LNG page 5" href="http://viewer.zmags.com/publication/249230e6?page=5"> Base Oils A STRONGER BASE. A TRUSTED SOURCE.</a>
<a title="2012_02 - February 2012 - LNG page 6" href="http://viewer.zmags.com/publication/249230e6?page=6"> AUTOMOTIVE Engine Testing, the Real Story </a>
<a title="2012_02 - February 2012 - LNG page 7" href="http://viewer.zmags.com/publication/249230e6?page=7"> > Attention goes to stewardship. > Environment g</a>
<a title="2012_02 - February 2012 - LNG page 8" href="http://viewer.zmags.com/publication/249230e6?page=8"> AUTOMOTIVE Continued from page 6 </a>
<a title="2012_02 - February 2012 - LNG page 9" href="http://viewer.zmags.com/publication/249230e6?page=9"> It's a small world & a smooth ride with globally </a>
<a title="2012_02 - February 2012 - LNG page 10" href="http://viewer.zmags.com/publication/249230e6?page=10"> Continued from page 8 dynamometer procedure usin</a>
<a title="2012_02 - February 2012 - LNG page 11" href="http://viewer.zmags.com/publication/249230e6?page=11"> sludge or varnish has developed, it comes down to</a>
<a title="2012_02 - February 2012 - LNG page 12" href="http://viewer.zmags.com/publication/249230e6?page=12"> NEED TO KNOW The Yellow Bucket M </a>
<a title="2012_02 - February 2012 - LNG page 13" href="http://viewer.zmags.com/publication/249230e6?page=13"> JDM-20C packages likely yields a fluid that flunk</a>
<a title="2012_02 - February 2012 - LNG page 14" href="http://viewer.zmags.com/publication/249230e6?page=14"> PRESSURE BUILDS ON HYDRAULIC FLUIDS Hydraulic flu</a>
<a title="2012_02 - February 2012 - LNG page 15" href="http://viewer.zmags.com/publication/249230e6?page=15"> LUBES'N'GREASES 15</a>
<a title="2012_02 - February 2012 - LNG page 16" href="http://viewer.zmags.com/publication/249230e6?page=16"> BASF has absorbed both Ciba Additives and Cogn</a>
<a title="2012_02 - February 2012 - LNG page 17" href="http://viewer.zmags.com/publication/249230e6?page=17"> REQUIREMENTS FOR HYDRAULIC FLUIDS Performance n</a>
<a title="2012_02 - February 2012 - LNG page 18" href="http://viewer.zmags.com/publication/249230e6?page=18"> Continued from page 17 time and less maintenance,</a>
<a title="2012_02 - February 2012 - LNG page 19" href="http://viewer.zmags.com/publication/249230e6?page=19"> Our tractor fluid packages </a>
<a title="2012_02 - February 2012 - LNG page 20" href="http://viewer.zmags.com/publication/249230e6?page=20"> Continued from page 18 through both dry and wet t</a>
<a title="2012_02 - February 2012 - LNG page 21" href="http://viewer.zmags.com/publication/249230e6?page=21"> We create beauty under the hood Evonik Oil Additi</a>
<a title="2012_02 - February 2012 - LNG page 22" href="http://viewer.zmags.com/publication/249230e6?page=22"> 22 FEBRUARY 2012</a>
<a title="2012_02 - February 2012 - LNG page 23" href="http://viewer.zmags.com/publication/249230e6?page=23"> Distributors: Putting Value in the Middle Not jus</a>
<a title="2012_02 - February 2012 - LNG page 24" href="http://viewer.zmags.com/publication/249230e6?page=24"> Distributors also may seek out a suppli- er be</a>
<a title="2012_02 - February 2012 - LNG page 25" href="http://viewer.zmags.com/publication/249230e6?page=25"> Dave Leiser Joe Clayton Doug Hiple ad</a>
<a title="2012_02 - February 2012 - LNG page 26" href="http://viewer.zmags.com/publication/249230e6?page=26"> every challenge is an opportunity to innovate S</a>
<a title="2012_02 - February 2012 - LNG page 27" href="http://viewer.zmags.com/publication/249230e6?page=27"> Continued from page 25 specialty distributors can</a>
<a title="2012_02 - February 2012 - LNG page 28" href="http://viewer.zmags.com/publication/249230e6?page=28"> Get Serious About Lubrication Improper lubr</a>
<a title="2012_02 - February 2012 - LNG page 29" href="http://viewer.zmags.com/publication/249230e6?page=29"> Reliability </a>
<a title="2012_02 - February 2012 - LNG page 30" href="http://viewer.zmags.com/publication/249230e6?page=30"> cy, each applicable PM must be found and correcti</a>
<a title="2012_02 - February 2012 - LNG page 31" href="http://viewer.zmags.com/publication/249230e6?page=31"> MORE H.P. M.P.G. R.O. I. Lubrizol®</a>
<a title="2012_02 - February 2012 - LNG page 32" href="http://viewer.zmags.com/publication/249230e6?page=32"> Dupont researcher Barbara Minor c</a>
<a title="2012_02 - February 2012 - LNG page 33" href="http://viewer.zmags.com/publication/249230e6?page=33"> BY LISA TOCCI One Sizzling Market Next time y</a>
<a title="2012_02 - February 2012 - LNG page 34" href="http://viewer.zmags.com/publication/249230e6?page=34"> market,” he told the confer- ence, “you need to k</a>
<a title="2012_02 - February 2012 - LNG page 35" href="http://viewer.zmags.com/publication/249230e6?page=35"> $%HWWHU%DVH)RU,QGXVWULDO/XEULFDQWV </a>
<a title="2012_02 - February 2012 - LNG page 36" href="http://viewer.zmags.com/publication/249230e6?page=36"> Continued from page 34 chlorofluorocarbons (CFCs)</a>
<a title="2012_02 - February 2012 - LNG page 37" href="http://viewer.zmags.com/publication/249230e6?page=37"> A technician checks a shipping container's refrig</a>
<a title="2012_02 - February 2012 - LNG page 38" href="http://viewer.zmags.com/publication/249230e6?page=38"> Your Single Source for Versatile Petroleu</a>
<a title="2012_02 - February 2012 - LNG page 39" href="http://viewer.zmags.com/publication/249230e6?page=39"> FOCUSING ON SOLUTIONS. FOR A WORLD IN MOTION. AD</a>
<a title="2012_02 - February 2012 - LNG page 40" href="http://viewer.zmags.com/publication/249230e6?page=40"> What Every l</a>
<a title="2012_02 - February 2012 - LNG page 41" href="http://viewer.zmags.com/publication/249230e6?page=41"> Bench- marking shows how winners stride ahead of </a>
<a title="2012_02 - February 2012 - LNG page 42" href="http://viewer.zmags.com/publication/249230e6?page=42"> Ahead of the Pack Selected metrics for champions </a>
<a title="2012_02 - February 2012 - LNG page 43" href="http://viewer.zmags.com/publication/249230e6?page=43"> </a>
<a title="2012_02 - February 2012 - LNG page 44" href="http://viewer.zmags.com/publication/249230e6?page=44"> Continued from page 42 This is not the case for </a>
<a title="2012_02 - February 2012 - LNG page 45" href="http://viewer.zmags.com/publication/249230e6?page=45"> </a>
<a title="2012_02 - February 2012 - LNG page 46" href="http://viewer.zmags.com/publication/249230e6?page=46"> Continued from page 44 $9 million in terms of low</a>
<a title="2012_02 - February 2012 - LNG page 47" href="http://viewer.zmags.com/publication/249230e6?page=47"> K_\jdffk_\ijfclk`fe ]fipfliclYi`ZXekYlj`e\jj </a>
<a title="2012_02 - February 2012 - LNG page 48" href="http://viewer.zmags.com/publication/249230e6?page=48"> PRODUCT NEWS PRODUCT NEWS Mobil SHC 600 oils </a>
<a title="2012_02 - February 2012 - LNG page 49" href="http://viewer.zmags.com/publication/249230e6?page=49"> Creating the connections that move the world </a>
<a title="2012_02 - February 2012 - LNG page 50" href="http://viewer.zmags.com/publication/249230e6?page=50"> Introducing Motor Oil Protect Your Invest</a>
<a title="2012_02 - February 2012 - LNG page 51" href="http://viewer.zmags.com/publication/249230e6?page=51"> turing companies, the software takes inventory ma</a>
<a title="2012_02 - February 2012 - LNG page 52" href="http://viewer.zmags.com/publication/249230e6?page=52"> PLACES'N'FACES PLACES'N'FACES Scratch Two More G</a>
<a title="2012_02 - February 2012 - LNG page 53" href="http://viewer.zmags.com/publication/249230e6?page=53"> Performance you can rely on. Your business can </a>
<a title="2012_02 - February 2012 - LNG page 54" href="http://viewer.zmags.com/publication/249230e6?page=54"> Continued from page 52 Wallover President Eric</a>
<a title="2012_02 - February 2012 - LNG page 55" href="http://viewer.zmags.com/publication/249230e6?page=55"> BELRAY.COM</a>
<a title="2012_02 - February 2012 - LNG page 56" href="http://viewer.zmags.com/publication/249230e6?page=56"> High Performance Gear Oils as Easy as 1-2-3 S</a>
<a title="2012_02 - February 2012 - LNG page 57" href="http://viewer.zmags.com/publication/249230e6?page=57"> the surfactants and oleochemicals industry, is th</a>
<a title="2012_02 - February 2012 - LNG page 58" href="http://viewer.zmags.com/publication/249230e6?page=58"> Continued from page 57 Cities Service Co., Columb</a>
<a title="2012_02 - February 2012 - LNG page 59" href="http://viewer.zmags.com/publication/249230e6?page=59"> UCON™ OSP Base Fluids PAGs and Hydrocarbon Oils </a>
<a title="2012_02 - February 2012 - LNG page 60" href="http://viewer.zmags.com/publication/249230e6?page=60"> BASE OIL REPORT What's On Your Mind? </a>
<a title="2012_02 - February 2012 - LNG page 61" href="http://viewer.zmags.com/publication/249230e6?page=61"> </a>
<a title="2012_02 - February 2012 - LNG page 62" href="http://viewer.zmags.com/publication/249230e6?page=62"> YOUR BUSINESS Action vs. Talk, Fear and Letharg</a>
<a title="2012_02 - February 2012 - LNG page 63" href="http://viewer.zmags.com/publication/249230e6?page=63"> MORE ACCESSIBLE MORE INFORMATIVE MORE INCLUSIVE </a>
<a title="2012_02 - February 2012 - LNG page 64" href="http://viewer.zmags.com/publication/249230e6?page=64"> In a world of what ifs… </a>