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HTTP://WWW.ANALYTICS-MAGAZINE.ORG<br /> Analytics<br /> DRIVING BETTER BUSINESS DECISIONS<br /> NOVEMBER/DECEMBER 2013<br /> BROUGHT TO YOU BY:<br /> INFORMS<br /> BIG DATA STRATEGIES:<br /> TEXT ANALYTICS<br /> INNOVATIVE TECHNIQUES DERIVE VALUE FROM TWEETS, BLOGS AND LOGS<br /> ALSO INSIDE:<br /> · Predictive Analytics: The Privacy Pickle<br /> Prediction of employee behavior and its impact on workforce turnover<br /> · Analytics & Healthcare<br /> Radiology, revenue management offer promising areas for examination<br /> • Simulation: A Better Reality?<br /> Simulation software survey: Imagine the world as it is and might be<br /> Executive Edge<br /> Mu Sigma CEO Dhiraj Rajaram on data scientists vs. decision scientists<br /> INSIDE STORY<br /> Sexy job, sense of humor, slogan<br /> They already have the sexiest job of the 21st century according to a Harvard Business Review article by Tom Davenport and D.J. Patil. Now, it turns out, data scientists also have a gr<a title="Analytics, November/December 2013 page 1" href="http://viewer.zmags.com/publication/24bf7927?page=1">HTTP://WWW.ANALYTICS-MAGAZINE.ORG Analytics DRIV</a> <a title="Analytics, November/December 2013 page 2" href="http://viewer.zmags.com/publication/24bf7927?page=2">INSIDE STORY Sexy job, sense of humor, slogan </a> <a title="Analytics, November/December 2013 page 3" href="http://viewer.zmags.com/publication/24bf7927?page=3">AIMMS</a> <a title="Analytics, November/December 2013 page 4" href="http://viewer.zmags.com/publication/24bf7927?page=4">CONTENTS Features Big Data Strategies: Text </a> <a title="Analytics, November/December 2013 page 5" href="http://viewer.zmags.com/publication/24bf7927?page=5">Frontline Solvers</a> <a title="Analytics, November/December 2013 page 6" href="http://viewer.zmags.com/publication/24bf7927?page=6">Departments Inside Story Executive Edge A</a> <a title="Analytics, November/December 2013 page 7" href="http://viewer.zmags.com/publication/24bf7927?page=7">Frontline Solvers</a> <a title="Analytics, November/December 2013 page 8" href="http://viewer.zmags.com/publication/24bf7927?page=8">EXECUTIVE EDGE Why some data scientists should </a> <a title="Analytics, November/December 2013 page 9" href="http://viewer.zmags.com/publication/24bf7927?page=9">Frontline Solvers</a> <a title="Analytics, November/December 2013 page 10" href="http://viewer.zmags.com/publication/24bf7927?page=10">EXECUTIVE EDGE I think about enabling data-driv</a> <a title="Analytics, November/December 2013 page 11" href="http://viewer.zmags.com/publication/24bf7927?page=11">Research organizations and industry pundits have d</a> <a title="Analytics, November/December 2013 page 12" href="http://viewer.zmags.com/publication/24bf7927?page=12">Analyze This! A tale of two start-ups By Vijay M</a> <a title="Analytics, November/December 2013 page 13" href="http://viewer.zmags.com/publication/24bf7927?page=13">a product pitch. Instead, I got an education in th</a> <a title="Analytics, November/December 2013 page 14" href="http://viewer.zmags.com/publication/24bf7927?page=14">them, including training, feature enhancements, bu</a> <a title="Analytics, November/December 2013 page 15" href="http://viewer.zmags.com/publication/24bf7927?page=15">FICO</a> <a title="Analytics, November/December 2013 page 16" href="http://viewer.zmags.com/publication/24bf7927?page=16">Shortcomings of Traditional Methodology Exposed T</a> <a title="Analytics, November/December 2013 page 17" href="http://viewer.zmags.com/publication/24bf7927?page=17">While not currently planning to go after entrenche</a> <a title="Analytics, November/December 2013 page 18" href="http://viewer.zmags.com/publication/24bf7927?page=18">FORUM The benefits of turning big data into fast </a> <a title="Analytics, November/December 2013 page 19" href="http://viewer.zmags.com/publication/24bf7927?page=19">online.” However, what they fail to realize is tha</a> <a title="Analytics, November/December 2013 page 20" href="http://viewer.zmags.com/publication/24bf7927?page=20">FORUM a few hundred milliseconds to load, the c</a> <a title="Analytics, November/December 2013 page 21" href="http://viewer.zmags.com/publication/24bf7927?page=21">INFORMS Conference on Business Analytics & Operati</a> <a title="Analytics, November/December 2013 page 22" href="http://viewer.zmags.com/publication/24bf7927?page=22">VIEWPOINT Embracing analytics a rush to judgment?</a> <a title="Analytics, November/December 2013 page 23" href="http://viewer.zmags.com/publication/24bf7927?page=23">obscure? (Warning: some advocates or book authors </a> <a title="Analytics, November/December 2013 page 24" href="http://viewer.zmags.com/publication/24bf7927?page=24">VIEWPOINT ill-fated experiment with New Coke. T</a> <a title="Analytics, November/December 2013 page 25" href="http://viewer.zmags.com/publication/24bf7927?page=25">SAS</a> <a title="Analytics, November/December 2013 page 26" href="http://viewer.zmags.com/publication/24bf7927?page=26">INFORMS INITIATIVE INFORMS Analytics Maturity Mod</a> <a title="Analytics, November/December 2013 page 27" href="http://viewer.zmags.com/publication/24bf7927?page=27">AMM: How It Works When you use the INFORMS Analyt</a> <a title="Analytics, November/December 2013 page 28" href="http://viewer.zmags.com/publication/24bf7927?page=28">INFORMS INITIATIVE INFORMS services that can he</a> <a title="Analytics, November/December 2013 page 29" href="http://viewer.zmags.com/publication/24bf7927?page=29">Trade Extensions</a> <a title="Analytics, November/December 2013 page 30" href="http://viewer.zmags.com/publication/24bf7927?page=30">Text analytics Text analytics Deriving value f</a> <a title="Analytics, November/December 2013 page 31" href="http://viewer.zmags.com/publication/24bf7927?page=31">– are all proliferating, but aren’t easily analyze</a> <a title="Analytics, November/December 2013 page 32" href="http://viewer.zmags.com/publication/24bf7927?page=32">Text Analytics Handling complexity. Unstructure</a> <a title="Analytics, November/December 2013 page 33" href="http://viewer.zmags.com/publication/24bf7927?page=33">is transparent, explainable to regulators and docu</a> <a title="Analytics, November/December 2013 page 34" href="http://viewer.zmags.com/publication/24bf7927?page=34">Text Analytics examining, across all the cases </a> <a title="Analytics, November/December 2013 page 35" href="http://viewer.zmags.com/publication/24bf7927?page=35">Named entity extraction (NEE) is based on natural </a> <a title="Analytics, November/December 2013 page 36" href="http://viewer.zmags.com/publication/24bf7927?page=36">Text Analytics posts to determine the dominant </a> <a title="Analytics, November/December 2013 page 37" href="http://viewer.zmags.com/publication/24bf7927?page=37">Join INFORMS</a> <a title="Analytics, November/December 2013 page 38" href="http://viewer.zmags.com/publication/24bf7927?page=38">Text Analytics something unusual is happening w</a> <a title="Analytics, November/December 2013 page 39" href="http://viewer.zmags.com/publication/24bf7927?page=39">CUNY School of Professional Studies</a> <a title="Analytics, November/December 2013 page 40" href="http://viewer.zmags.com/publication/24bf7927?page=40">PREDICTIVE ANALYTICS The privacy pickle Hewlett-</a> <a title="Analytics, November/December 2013 page 41" href="http://viewer.zmags.com/publication/24bf7927?page=41">of thin air. Examples include HP inferring an empl</a> <a title="Analytics, November/December 2013 page 42" href="http://viewer.zmags.com/publication/24bf7927?page=42">PREDICTIVE ANALYTICS is reversed within the sal</a> <a title="Analytics, November/December 2013 page 43" href="http://viewer.zmags.com/publication/24bf7927?page=43">Foresight</a> <a title="Analytics, November/December 2013 page 44" href="http://viewer.zmags.com/publication/24bf7927?page=44">PREDICTIVE ANALYTICS down” to inspect individua</a> <a title="Analytics, November/December 2013 page 45" href="http://viewer.zmags.com/publication/24bf7927?page=45">on criminals’ release, the computer can commit an </a> <a title="Analytics, November/December 2013 page 46" href="http://viewer.zmags.com/publication/24bf7927?page=46">ANALYTICS & HEALTHCARE Radiology and revenue cycl</a> <a title="Analytics, November/December 2013 page 47" href="http://viewer.zmags.com/publication/24bf7927?page=47">Radiologists: Key CollaboratorS in Care Delivery </a> <a title="Analytics, November/December 2013 page 48" href="http://viewer.zmags.com/publication/24bf7927?page=48">ANALYTICS & HEALTHCARE Radiologists are no long</a> <a title="Analytics, November/December 2013 page 49" href="http://viewer.zmags.com/publication/24bf7927?page=49">INFORMS Conference - The Business of Big Data</a> <a title="Analytics, November/December 2013 page 50" href="http://viewer.zmags.com/publication/24bf7927?page=50">ANALYTICS & HEALTHCARE from the machines, they </a> <a title="Analytics, November/December 2013 page 51" href="http://viewer.zmags.com/publication/24bf7927?page=51">SAS</a> <a title="Analytics, November/December 2013 page 52" href="http://viewer.zmags.com/publication/24bf7927?page=52">PROBABILITY MANAGEMENT The `Sequestetron' Spread</a> <a title="Analytics, November/December 2013 page 53" href="http://viewer.zmags.com/publication/24bf7927?page=53">Figure 1: The City of Colorado Springs forecasting</a> <a title="Analytics, November/December 2013 page 54" href="http://viewer.zmags.com/publication/24bf7927?page=54">PROBABILITY MANAGEMENT 1). When the city made a</a> <a title="Analytics, November/December 2013 page 55" href="http://viewer.zmags.com/publication/24bf7927?page=55">Shortfall Model.xlsx Shortfall Model.xlsx demonst</a> <a title="Analytics, November/December 2013 page 56" href="http://viewer.zmags.com/publication/24bf7927?page=56">PROBABILITY MANAGEMENT Libraries of SIPs may be</a> <a title="Analytics, November/December 2013 page 57" href="http://viewer.zmags.com/publication/24bf7927?page=57">INFORMS Video Learning Center</a> <a title="Analytics, November/December 2013 page 58" href="http://viewer.zmags.com/publication/24bf7927?page=58">CORPORATE PROFILE Mayo Clinic’s hospital-settin</a> <a title="Analytics, November/December 2013 page 59" href="http://viewer.zmags.com/publication/24bf7927?page=59">Mayo Clinic has a long history and culture of usin</a> <a title="Analytics, November/December 2013 page 60" href="http://viewer.zmags.com/publication/24bf7927?page=60">CORPORATE PROFILE The Center for Science of Hea</a> <a title="Analytics, November/December 2013 page 61" href="http://viewer.zmags.com/publication/24bf7927?page=61">and management engineering. The division offers th</a> <a title="Analytics, November/December 2013 page 62" href="http://viewer.zmags.com/publication/24bf7927?page=62">CORPORATE PROFILE “The advantage Mayo Clinic </a> <a title="Analytics, November/December 2013 page 63" href="http://viewer.zmags.com/publication/24bf7927?page=63"> Following are some example projects that demonstr</a> <a title="Analytics, November/December 2013 page 64" href="http://viewer.zmags.com/publication/24bf7927?page=64">CORPORATE PROFILE path consisting of integrated</a> <a title="Analytics, November/December 2013 page 65" href="http://viewer.zmags.com/publication/24bf7927?page=65">care redesign led to a demand for a new model of s</a> <a title="Analytics, November/December 2013 page 66" href="http://viewer.zmags.com/publication/24bf7927?page=66">CORPORATE PROFILE Quality and Safety: Improving</a> <a title="Analytics, November/December 2013 page 67" href="http://viewer.zmags.com/publication/24bf7927?page=67">NEW INFORMS Career Center</a> <a title="Analytics, November/December 2013 page 68" href="http://viewer.zmags.com/publication/24bf7927?page=68">SIMULATION SOFTWARE SURVEY Simulation: a better r</a> <a title="Analytics, November/December 2013 page 69" href="http://viewer.zmags.com/publication/24bf7927?page=69">Simulation provides an unparalleled capability to </a> <a title="Analytics, November/December 2013 page 70" href="http://viewer.zmags.com/publication/24bf7927?page=70">SIMULATION SOFTWARE SURVEY simulators have the </a> <a title="Analytics, November/December 2013 page 71" href="http://viewer.zmags.com/publication/24bf7927?page=71">combined with the power to obtain significant repl</a> <a title="Analytics, November/December 2013 page 72" href="http://viewer.zmags.com/publication/24bf7927?page=72">SIMULATION SOFTWARE SURVEY originally published</a> <a title="Analytics, November/December 2013 page 73" href="http://viewer.zmags.com/publication/24bf7927?page=73">all aspects of simulation practice and theory. In </a> <a title="Analytics, November/December 2013 page 74" href="http://viewer.zmags.com/publication/24bf7927?page=74">SIMULATION SOFTWARE SURVEY sources such as the </a> <a title="Analytics, November/December 2013 page 75" href="http://viewer.zmags.com/publication/24bf7927?page=75">delivery of medical support to designated receivin</a> <a title="Analytics, November/December 2013 page 76" href="http://viewer.zmags.com/publication/24bf7927?page=76">FIVE-MINUTE ANALYST Army-Navy football game By H</a> <a title="Analytics, November/December 2013 page 77" href="http://viewer.zmags.com/publication/24bf7927?page=77">variables like Army-Navy game outcomes, it is not </a> <a title="Analytics, November/December 2013 page 78" href="http://viewer.zmags.com/publication/24bf7927?page=78">FIVE-MINUTE ANALYST step is independent of the </a> <a title="Analytics, November/December 2013 page 79" href="http://viewer.zmags.com/publication/24bf7927?page=79">point of view. There have now been 11 Navy victori</a> <a title="Analytics, November/December 2013 page 80" href="http://viewer.zmags.com/publication/24bf7927?page=80">FIVE-MINUTE ANALYST against simply simulating t</a> <a title="Analytics, November/December 2013 page 81" href="http://viewer.zmags.com/publication/24bf7927?page=81">As far as this year’s football game is concerned, </a> <a title="Analytics, November/December 2013 page 82" href="http://viewer.zmags.com/publication/24bf7927?page=82">THINKING ANALYTICALLY Mini Chutes and Ladders By</a> <a title="Analytics, November/December 2013 page 83" href="http://viewer.zmags.com/publication/24bf7927?page=83">GAMS</a>