If you are visually impaired or blind, you can visit the PDF version by Pressing CONTROL + ALT + 4
<br /> 1<br /> WELCOME TO THE<br /> MAY ISSUE OF<br /> GOLF RETAILING<br /> Ensure you recive your own free monthly copy<br /> ENSURE YOU RECEIVE YOUR<br /> OWN FREE MONTHLY COPY<br /> CLICK HERE TO REGISTER<br /> GOLFRETAILING.COM<br /> THE ONLY ABC AUDITED PUBLICATION IN THE GOLF RETAIL SECTOR<br /> May 2015 www.golfretailing.com<br /> GOLFRETAILING<br /> The AWARD WINNING magazine for the golf retail sector - more ideas + more innovation = more profit <br /> 2<br /> 21<br /> 23<br /> 25<br /> 27<br /> The Right Fit – Millerbrown<br /> boosting sales at BGL<br /> Dan Gathercole at AG on the new<br /> American way<br /> Rock solid – from the pro shop to<br /> Tour champ<br /> Getting off on the right foot –<br /> latest opinions on footwear<br /> The fundamentals of marketing –<br /> best practice explained<br /> 35<br /> National Golf Month tees off<br /> <a title="GR May 2015 page 1" href="http://viewer.zmags.com/publication/2701d8a9?page=1"> 1 WELCOME TO THE MAY ISSUE OF GOLF RETAILING </a> <a title="GR May 2015 page 2" href="http://viewer.zmags.com/publication/2701d8a9?page=2"> THE ONLY ABC AUDITED PUBLICATION IN THE GOLF RETA</a> <a title="GR May 2015 page 3" href="http://viewer.zmags.com/publication/2701d8a9?page=3"> 3 </a> <a title="GR May 2015 page 4" href="http://viewer.zmags.com/publication/2701d8a9?page=4"> 4 FROM THE EDITOR Growing support for National Go</a> <a title="GR May 2015 page 5" href="http://viewer.zmags.com/publication/2701d8a9?page=5"> 5 NEWS England amateur squads get PowaKaddys P o</a> <a title="GR May 2015 page 6" href="http://viewer.zmags.com/publication/2701d8a9?page=6"> NEWS 6 Otto scoops Titleist PGA Assistant of the </a> <a title="GR May 2015 page 7" href="http://viewer.zmags.com/publication/2701d8a9?page=7"> 7 NEWS GolfBoard now in the UK F rasercorp is to </a> <a title="GR May 2015 page 8" href="http://viewer.zmags.com/publication/2701d8a9?page=8"> NEWS 8 Llantrisant & Pontyclun Gol</a> <a title="GR May 2015 page 9" href="http://viewer.zmags.com/publication/2701d8a9?page=9"> 9 NEWS Wrangaton GC saved by Bovey Tracey GC owne</a> <a title="GR May 2015 page 10" href="http://viewer.zmags.com/publication/2701d8a9?page=10"> NEWS 10 TaylorMade introduces Tour Preferred EF w</a> <a title="GR May 2015 page 11" href="http://viewer.zmags.com/publication/2701d8a9?page=11"> 11 NEWS Glenmuir apparel sponsor for Icons Cup T </a> <a title="GR May 2015 page 12" href="http://viewer.zmags.com/publication/2701d8a9?page=12"> NEWS 12 A pill for your pains A new natural supp</a> <a title="GR May 2015 page 13" href="http://viewer.zmags.com/publication/2701d8a9?page=13"> 13 NEWS MY Golf Academy adds Slinfold G&CG to ven</a> <a title="GR May 2015 page 14" href="http://viewer.zmags.com/publication/2701d8a9?page=14"> Game Golf announces tracking app G ame Golf has a</a> <a title="GR May 2015 page 15" href="http://viewer.zmags.com/publication/2701d8a9?page=15"> 15 NEWS Foremost members in gripping campaign F o</a> <a title="GR May 2015 page 16" href="http://viewer.zmags.com/publication/2701d8a9?page=16"> Venue confirmed for UniCredit PGA Professional Ch</a> <a title="GR May 2015 page 17" href="http://viewer.zmags.com/publication/2701d8a9?page=17"> 17 NEWS Littlestone’s Arthur tees it up at IMG Ac</a> <a title="GR May 2015 page 18" href="http://viewer.zmags.com/publication/2701d8a9?page=18"> READER OFFER 18 Pros find the right stroke with </a> <a title="GR May 2015 page 19" href="http://viewer.zmags.com/publication/2701d8a9?page=19"> 100 </a> <a title="GR May 2015 page 20" href="http://viewer.zmags.com/publication/2701d8a9?page=20"> 20 17 14 100 80 </a> <a title="GR May 2015 page 21" href="http://viewer.zmags.com/publication/2701d8a9?page=21"> 21 THE RIGHT FIT Millerbrown provides a new loo</a> <a title="GR May 2015 page 22" href="http://viewer.zmags.com/publication/2701d8a9?page=22"> Apparel displays would have more space to </a> <a title="GR May 2015 page 23" href="http://viewer.zmags.com/publication/2701d8a9?page=23"> 23 INTERVIEW American Golf promotes participatio</a> <a title="GR May 2015 page 24" href="http://viewer.zmags.com/publication/2701d8a9?page=24"> game, Gathercole is keen to emphasise that Americ</a> <a title="GR May 2015 page 25" href="http://viewer.zmags.com/publication/2701d8a9?page=25"> INTERVIEW Solid as a Rock 25 Last month R</a> <a title="GR May 2015 page 26" href="http://viewer.zmags.com/publication/2701d8a9?page=26"> Editor, Tour Pro, and Publisher under par, tied f</a> <a title="GR May 2015 page 27" href="http://viewer.zmags.com/publication/2701d8a9?page=27"> 27 DRIVING SALES – FOOTWEAR A foot in both camps?</a> <a title="GR May 2015 page 28" href="http://viewer.zmags.com/publication/2701d8a9?page=28"> Monolite spikeless leather shoe to £130 for our t</a> <a title="GR May 2015 page 29" href="http://viewer.zmags.com/publication/2701d8a9?page=29"> 29 DRIVING SALES – FOOTWEAR </a> <a title="GR May 2015 page 30" href="http://viewer.zmags.com/publication/2701d8a9?page=30"> DRIVING SALES – FOOTWEAR 30 Jesper Theun the many</a> <a title="GR May 2015 page 31" href="http://viewer.zmags.com/publication/2701d8a9?page=31"> 31 DRIVING SALES – FOOTWEAR The professional opin</a> <a title="GR May 2015 page 32" href="http://viewer.zmags.com/publication/2701d8a9?page=32"> DRIVING SALES – FOOTWEAR 32 Evolution of Ecco h</a> <a title="GR May 2015 page 33" href="http://viewer.zmags.com/publication/2701d8a9?page=33"> 33 RETAIL GURU The three customers and catching </a> <a title="GR May 2015 page 34" href="http://viewer.zmags.com/publication/2701d8a9?page=34"> RETAIL GURU 34 Award winning Isle of Wedmore GC p</a> <a title="GR May 2015 page 35" href="http://viewer.zmags.com/publication/2701d8a9?page=35"> 35 MARKETING Five quick-fire ways to master your </a> <a title="GR May 2015 page 36" href="http://viewer.zmags.com/publication/2701d8a9?page=36"> an identity and personality that a person can bui</a> <a title="GR May 2015 page 37" href="http://viewer.zmags.com/publication/2701d8a9?page=37"> GR INSIGHT Time to get your 37 head</a> <a title="GR May 2015 page 38" href="http://viewer.zmags.com/publication/2701d8a9?page=38"> What are YOUR tendencies? Where do you </a> <a title="GR May 2015 page 39" href="http://viewer.zmags.com/publication/2701d8a9?page=39"> 39 GROWING THE GAME National Golf Month in full </a> <a title="GR May 2015 page 40" href="http://viewer.zmags.com/publication/2701d8a9?page=40"> GROWING THE GAME 40 On Course with National Golf </a> <a title="GR May 2015 page 41" href="http://viewer.zmags.com/publication/2701d8a9?page=41"> 41 GROWING THE GAME Sprowston Manor introduces la</a> <a title="GR May 2015 page 42" href="http://viewer.zmags.com/publication/2701d8a9?page=42"> GROWING THE GAME 42 England Golf backs projects t</a> <a title="GR May 2015 page 43" href="http://viewer.zmags.com/publication/2701d8a9?page=43"> 43 ADVERTORIAL The Spring/Summer 2015</a> <a title="GR May 2015 page 44" href="http://viewer.zmags.com/publication/2701d8a9?page=44"> BGIA LATEST BGIA AGM hits the 44 right note Nig</a> <a title="GR May 2015 page 45" href="http://viewer.zmags.com/publication/2701d8a9?page=45"> 45 TRADE TALK Are you getting your share of the </a> <a title="GR May 2015 page 46" href="http://viewer.zmags.com/publication/2701d8a9?page=46"> 46 www.sunderlandgolf.com </a> <a title="GR May 2015 page 47" href="http://viewer.zmags.com/publication/2701d8a9?page=47"> 47 CAREERS How long to catch a Tiger? Answer: 1</a> <a title="GR May 2015 page 48" href="http://viewer.zmags.com/publication/2701d8a9?page=48"> 48 </a> <a title="GR May 2015 page 49" href="http://viewer.zmags.com/publication/2701d8a9?page=49"> 49 NEWS Srixon Become Title Sponsor of TGI Amate</a>