WSI IM Summit Paris 2009

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How to Drive More Profits Using Proven Internet Marketing Strategies WSI Workshop Paris, France 2009 Search Engine Optimization, Pay per Click, Social Media Optimization, Conversion Architecture Fashion Retail BLACK TANGERINE FASHION ECOMMERCE CASE STUDY Summary: Black Tangerine was looking to increase online sales by generating more traffic to their low quality eCommerce site. They approached WSI for a PPC campaign, which WSI provided. The traffic increased, but this resulted in no measurable increase in sales. Fortunately, WSI advised the client from the beginning that their existing website would not convert the traffic at an acceptable rate. Therefore, WSI proposed a brand new website, whic<a title="WSI IM Summit Paris 2009 page 22" href="http://viewer.zmags.com/publication/272fca68?page=22">Fashion RetailBLACK TANGERINE FASHIONECOMMERCE</a> Fashion RetailBLACK TANGERINE FASHIONECOMMERCE<a title="WSI IM Summit Paris 2009 page 7" href="http://viewer.zmags.com/publication/272fca68?page=7">Experts’ Guide to Internet Marketing:Video prese</a> Experts’ Guide to Internet Marketing:Video prese<a title="WSI IM Summit Paris 2009 page 48" href="http://viewer.zmags.com/publication/272fca68?page=48">Learning from Big BusinessSmall business owne</a> Learning from Big BusinessSmall business owne<a title="WSI IM Summit Paris 2009 page 33" href="http://viewer.zmags.com/publication/272fca68?page=33">Top 3 Areas to See Increase in Online Marketing </a> Top 3 Areas to See Increase in Online Marketing <a title="WSI IM Summit Paris 2009 page 36" href="http://viewer.zmags.com/publication/272fca68?page=36"> Social Media Tools Tools currently being use</a>  Social Media Tools Tools currently being use<a title="WSI IM Summit Paris 2009 page 42" href="http://viewer.zmags.com/publication/272fca68?page=42">Even if they see the benefits of eCommerce, some </a> Even if they see the benefits of eCommerce, some <a title="WSI IM Summit Paris 2009 page 15" href="http://viewer.zmags.com/publication/272fca68?page=15">eCommerceUK eCommerce RevenueGrowth· U</a> eCommerceUK eCommerce RevenueGrowth· U<a title="WSI IM Summit Paris 2009 page 85" href="http://viewer.zmags.com/publication/272fca68?page=85">COMMON INTERNET MARKETING MISTAKES6 ways you cou</a> COMMON INTERNET MARKETING MISTAKES6 ways you cou<a title="WSI IM Summit Paris 2009 page 69" href="http://viewer.zmags.com/publication/272fca68?page=69">The bottom line is that websites should be</a> The bottom line is that websites should be<a title="WSI IM Summit Paris 2009 page 39" href="http://viewer.zmags.com/publication/272fca68?page=39">Primary Objectives of Social Media Marketing  </a> Primary Objectives of Social Media Marketing  <a title="WSI IM Summit Paris 2009 page 18" href="http://viewer.zmags.com/publication/272fca68?page=18">Social NetworkingSocial Networking Site Use</a> Social NetworkingSocial Networking Site Use<a title="WSI IM Summit Paris 2009 page 55" href="http://viewer.zmags.com/publication/272fca68?page=55">your target audience. From here, your release ca</a> your target audience. From here, your release ca<a title="WSI IM Summit Paris 2009 page 9" href="http://viewer.zmags.com/publication/272fca68?page=9">Executive SummaryInternet Marketing in t</a> Executive SummaryInternet Marketing in t<a title="WSI IM Summit Paris 2009 page 86" href="http://viewer.zmags.com/publication/272fca68?page=86">Or, if you operate a jewelry business you could s</a> Or, if you operate a jewelry business you could s<a title="WSI IM Summit Paris 2009 page 81" href="http://viewer.zmags.com/publication/272fca68?page=81">sites link back to yours. If other credible site</a> sites link back to yours. If other credible site<a title="WSI IM Summit Paris 2009 page 91" href="http://viewer.zmags.com/publication/272fca68?page=91">Another benefit of Internet marketing exclusive t</a> Another benefit of Internet marketing exclusive t<a title="WSI IM Summit Paris 2009 page 31" href="http://viewer.zmags.com/publication/272fca68?page=31"> Executive Summary  Social Media Marketin</a>  Executive Summary  Social Media Marketin<a title="WSI IM Summit Paris 2009 page 93" href="http://viewer.zmags.com/publication/272fca68?page=93">32,:(56($5&+</a> 32,:(56($5&+<a title="WSI IM Summit Paris 2009 page 65" href="http://viewer.zmags.com/publication/272fca68?page=65">By setting up your business with a Webcam and vid</a> By setting up your business with a Webcam and vid<a title="WSI IM Summit Paris 2009 page 89" href="http://viewer.zmags.com/publication/272fca68?page=89">Each office is independently owned and operated.</a> Each office is independently owned and operated.<a title="WSI IM Summit Paris 2009 page 4" href="http://viewer.zmags.com/publication/272fca68?page=4">Experts’ Guide to Internet Marketing:Video prese</a> Experts’ Guide to Internet Marketing:Video prese<a title="WSI IM Summit Paris 2009 page 64" href="http://viewer.zmags.com/publication/272fca68?page=64">Put the `You' Back In Your EmailsCan you remem</a> Put the `You' Back In Your EmailsCan you remem<a title="WSI IM Summit Paris 2009 page 84" href="http://viewer.zmags.com/publication/272fca68?page=84">more' format, where the first couple of pa</a> more' format, where the first couple of pa<a title="WSI IM Summit Paris 2009 page 78" href="http://viewer.zmags.com/publication/272fca68?page=78"> online brochures are simply not effective in </a> online brochures are simply not effective in <a title="WSI IM Summit Paris 2009 page 45" href="http://viewer.zmags.com/publication/272fca68?page=45">provides affordable Internet related services</a> provides affordable Internet related services<a title="WSI IM Summit Paris 2009 page 50" href="http://viewer.zmags.com/publication/272fca68?page=50"> </a> <a title="WSI IM Summit Paris 2009 page 12" href="http://viewer.zmags.com/publication/272fca68?page=12">Online AdvertisingOnline Ad Spend Increas</a> Online AdvertisingOnline Ad Spend Increas<a title="WSI IM Summit Paris 2009 page 20" href="http://viewer.zmags.com/publication/272fca68?page=20">LandscapingPOND LINERS ONLINEECOMMERCE CASE ST</a> LandscapingPOND LINERS ONLINEECOMMERCE CASE ST<a title="WSI IM Summit Paris 2009 page 51" href="http://viewer.zmags.com/publication/272fca68?page=51">While, in the long run, organic SEO (using proper</a> While, in the long run, organic SEO (using proper<a title="WSI IM Summit Paris 2009 page 43" href="http://viewer.zmags.com/publication/272fca68?page=43">The Ins and Outs of Email MarketingMarketing te</a> The Ins and Outs of Email MarketingMarketing te<a title="WSI IM Summit Paris 2009 page 5" href="http://viewer.zmags.com/publication/272fca68?page=5">Experts’ Guide to Internet Marketing:Video prese</a> Experts’ Guide to Internet Marketing:Video prese<a title="WSI IM Summit Paris 2009 page 25" href="http://viewer.zmags.com/publication/272fca68?page=25">Cycling & TransportationTHE GREEN BIKE COMPANY</a> Cycling & TransportationTHE GREEN BIKE COMPANY<a title="WSI IM Summit Paris 2009 page 41" href="http://viewer.zmags.com/publication/272fca68?page=41"> eCommerce Isn't Just for Big Business- Sell </a> eCommerce Isn't Just for Big Business- Sell <a title="WSI IM Summit Paris 2009 page 26" href="http://viewer.zmags.com/publication/272fca68?page=26">Cycling & TransportationTHE GREEN BIKE COMPANY</a> Cycling & TransportationTHE GREEN BIKE COMPANY<a title="WSI IM Summit Paris 2009 page 58" href="http://viewer.zmags.com/publication/272fca68?page=58">ONLINE SAFETY – what you and your children should</a> ONLINE SAFETY – what you and your children should<a title="WSI IM Summit Paris 2009 page 47" href="http://viewer.zmags.com/publication/272fca68?page=47">promotions and discounts monthly, you give visito</a> promotions and discounts monthly, you give visito<a title="WSI IM Summit Paris 2009 page 38" href="http://viewer.zmags.com/publication/272fca68?page=38">Importance of Social Media for Lead Generation </a> Importance of Social Media for Lead Generation <a title="WSI IM Summit Paris 2009 page 87" href="http://viewer.zmags.com/publication/272fca68?page=87">MISTAKE #4: MISSING OR MIXED SALES MESSAGESENSUR</a> MISTAKE #4: MISSING OR MIXED SALES MESSAGESENSUR<a title="WSI IM Summit Paris 2009 page 77" href="http://viewer.zmags.com/publication/272fca68?page=77">Could Your Website be Employee of the Month?As </a> Could Your Website be Employee of the Month?As <a title="WSI IM Summit Paris 2009 page 60" href="http://viewer.zmags.com/publication/272fca68?page=60">Online Video SuccessUntil recently, the most a</a> Online Video SuccessUntil recently, the most a<a title="WSI IM Summit Paris 2009 page 59" href="http://viewer.zmags.com/publication/272fca68?page=59">advanced Internet control software on your comput</a> advanced Internet control software on your comput<a title="WSI IM Summit Paris 2009 page 66" href="http://viewer.zmags.com/publication/272fca68?page=66">The Myths About Web AccessibilityWeb Accessibi</a> The Myths About Web AccessibilityWeb Accessibi<a title="WSI IM Summit Paris 2009 page 62" href="http://viewer.zmags.com/publication/272fca68?page=62">Recognize Your Business' Potential - A</a> Recognize Your Business' Potential - A<a title="WSI IM Summit Paris 2009 page 35" href="http://viewer.zmags.com/publication/272fca68?page=35">Unique Visitors to Select Social Networking Site</a> Unique Visitors to Select Social Networking Site<a title="WSI IM Summit Paris 2009 page 90" href="http://viewer.zmags.com/publication/272fca68?page=90">The Top 3 Myths about Internet MarketingHow a la</a> The Top 3 Myths about Internet MarketingHow a la<a title="WSI IM Summit Paris 2009 page 23" href="http://viewer.zmags.com/publication/272fca68?page=23">Exhibition StandsSKYLINE WHITESPACECASE STUDY</a> Exhibition StandsSKYLINE WHITESPACECASE STUDY<a title="WSI IM Summit Paris 2009 page 8" href="http://viewer.zmags.com/publication/272fca68?page=8">UK AND EUROPEExecutive Summary </a> UK AND EUROPEExecutive Summary <a title="WSI IM Summit Paris 2009 page 3" href="http://viewer.zmags.com/publication/272fca68?page=3">TABLE OF CONTENTS – continuationWeb Accessibili</a> TABLE OF CONTENTS – continuationWeb Accessibili<a title="WSI IM Summit Paris 2009 page 44" href="http://viewer.zmags.com/publication/272fca68?page=44">your time marketing to those who live in apartmen</a> your time marketing to those who live in apartmen<a title="WSI IM Summit Paris 2009 page 2" href="http://viewer.zmags.com/publication/272fca68?page=2">Table of Content:Internet Marketing Strategies </a> Table of Content:Internet Marketing Strategies <a title="WSI IM Summit Paris 2009 page 6" href="http://viewer.zmags.com/publication/272fca68?page=6">Experts’ Guide to Internet Marketing:Video prese</a> Experts’ Guide to Internet Marketing:Video prese<a title="WSI IM Summit Paris 2009 page 24" href="http://viewer.zmags.com/publication/272fca68?page=24">Exhibition StandsSKYLINE WHITESPACECASE STUDY</a> Exhibition StandsSKYLINE WHITESPACECASE STUDY<a title="WSI IM Summit Paris 2009 page 53" href="http://viewer.zmags.com/publication/272fca68?page=53">Per-Click advertising, Search Engine Optimization</a> Per-Click advertising, Search Engine Optimization<a title="WSI IM Summit Paris 2009 page 79" href="http://viewer.zmags.com/publication/272fca68?page=79"> “Wha</a> “Wha<a title="WSI IM Summit Paris 2009 page 10" href="http://viewer.zmags.com/publication/272fca68?page=10">Internet UsageUK Internet Users· eMarke</a> Internet UsageUK Internet Users· eMarke<a title="WSI IM Summit Paris 2009 page 14" href="http://viewer.zmags.com/publication/272fca68?page=14">Online AdvertisingAdvertising Spending Gro</a> Online AdvertisingAdvertising Spending Gro<a title="WSI IM Summit Paris 2009 page 52" href="http://viewer.zmags.com/publication/272fca68?page=52">Most Websites Don't Work!If you are a small or </a> Most Websites Don't Work!If you are a small or <a title="WSI IM Summit Paris 2009 page 92" href="http://viewer.zmags.com/publication/272fca68?page=92">Find out how long they've been in business and as</a> Find out how long they've been in business and as<a title="WSI IM Summit Paris 2009 page 73" href="http://viewer.zmags.com/publication/272fca68?page=73">At the other end of the spectrum, while the W3C d</a> At the other end of the spectrum, while the W3C d<a title="WSI IM Summit Paris 2009 page 67" href="http://viewer.zmags.com/publication/272fca68?page=67">Myth #4: Everyone on the Web uses Internet</a> Myth #4: Everyone on the Web uses Internet<a title="WSI IM Summit Paris 2009 page 19" href="http://viewer.zmags.com/publication/272fca68?page=19">“I am very pleased with the results of my WS</a> “I am very pleased with the results of my WS<a title="WSI IM Summit Paris 2009 page 68" href="http://viewer.zmags.com/publication/272fca68?page=68">through more satisfied users. As well, accessible</a> through more satisfied users. As well, accessible<a title="WSI IM Summit Paris 2009 page 49" href="http://viewer.zmags.com/publication/272fca68?page=49">and launch new initiatives. In large companies, </a> and launch new initiatives. In large companies, <a title="WSI IM Summit Paris 2009 page 40" href="http://viewer.zmags.com/publication/272fca68?page=40"> Conclusion Social media will change the way </a>  Conclusion Social media will change the way <a title="WSI IM Summit Paris 2009 page 72" href="http://viewer.zmags.com/publication/272fca68?page=72">or exceed expectations, many companies </a> or exceed expectations, many companies <a title="WSI IM Summit Paris 2009 page 56" href="http://viewer.zmags.com/publication/272fca68?page=56"> </a> <a title="WSI IM Summit Paris 2009 page 80" href="http://viewer.zmags.com/publication/272fca68?page=80">7. Ineffective Optimizing – You have text hidden</a> 7. Ineffective Optimizing – You have text hidden<a title="WSI IM Summit Paris 2009 page 34" href="http://viewer.zmags.com/publication/272fca68?page=34">Social Networking Ad Spend  • According to eM</a> Social Networking Ad Spend  • According to eM<a title="WSI IM Summit Paris 2009 page 28" href="http://viewer.zmags.com/publication/272fca68?page=28">TechnologyINFOVISTA CASE STUDYProject Summ</a> TechnologyINFOVISTA CASE STUDYProject Summ<a title="WSI IM Summit Paris 2009 page 1" href="http://viewer.zmags.com/publication/272fca68?page=1">How to Drive More Profits Using Proven In</a> How to Drive More Profits Using Proven In<a title="WSI IM Summit Paris 2009 page 37" href="http://viewer.zmags.com/publication/272fca68?page=37"> Importance & Effectiveness How marketers rat</a>  Importance & Effectiveness How marketers rat<a title="WSI IM Summit Paris 2009 page 88" href="http://viewer.zmags.com/publication/272fca68?page=88">MISTAKE #6: NOT TAKING ADVANTAGE OF UP-SELL OPPOR</a> MISTAKE #6: NOT TAKING ADVANTAGE OF UP-SELL OPPOR<a title="WSI IM Summit Paris 2009 page 61" href="http://viewer.zmags.com/publication/272fca68?page=61">Clark asserts that, “Personal video communication</a> Clark asserts that, “Personal video communication<a title="WSI IM Summit Paris 2009 page 29" href="http://viewer.zmags.com/publication/272fca68?page=29">TechnologyINFOVISTA CASE STUDYResults:A</a> TechnologyINFOVISTA CASE STUDYResults:A<a title="WSI IM Summit Paris 2009 page 71" href="http://viewer.zmags.com/publication/272fca68?page=71">· They may not be able to see, hear, </a> · They may not be able to see, hear, <a title="WSI IM Summit Paris 2009 page 32" href="http://viewer.zmags.com/publication/272fca68?page=32">Social Networking Site Users  • In Canada, 86</a> Social Networking Site Users  • In Canada, 86<a title="WSI IM Summit Paris 2009 page 75" href="http://viewer.zmags.com/publication/272fca68?page=75">page. Google has confirmed that this is </a> page. Google has confirmed that this is <a title="WSI IM Summit Paris 2009 page 46" href="http://viewer.zmags.com/publication/272fca68?page=46"> Keep them Coming Back- Encour</a> Keep them Coming Back- Encour<a title="WSI IM Summit Paris 2009 page 57" href="http://viewer.zmags.com/publication/272fca68?page=57">Before you embark on an online advertising campai</a> Before you embark on an online advertising campai<a title="WSI IM Summit Paris 2009 page 27" href="http://viewer.zmags.com/publication/272fca68?page=27">Printing Company2M2U INTERNET MARKETINGCASE ST</a> Printing Company2M2U INTERNET MARKETINGCASE ST<a title="WSI IM Summit Paris 2009 page 83" href="http://viewer.zmags.com/publication/272fca68?page=83">Writing for Your Readers– write content for y</a> Writing for Your Readers– write content for y<a title="WSI IM Summit Paris 2009 page 21" href="http://viewer.zmags.com/publication/272fca68?page=21">LandscapingPOND LINERS ONLINEECOMMERCE CASE ST</a> LandscapingPOND LINERS ONLINEECOMMERCE CASE ST<a title="WSI IM Summit Paris 2009 page 70" href="http://viewer.zmags.com/publication/272fca68?page=70">Web Accessibility - Information without Barriers</a> Web Accessibility - Information without Barriers<a title="WSI IM Summit Paris 2009 page 13" href="http://viewer.zmags.com/publication/272fca68?page=13">Online AdvertisingLeading UK Industries, R</a> Online AdvertisingLeading UK Industries, R<a title="WSI IM Summit Paris 2009 page 11" href="http://viewer.zmags.com/publication/272fca68?page=11">Internet UsageInternet Users in WesternEu</a> Internet UsageInternet Users in WesternEu<a title="WSI IM Summit Paris 2009 page 30" href="http://viewer.zmags.com/publication/272fca68?page=30"> Social Media Trends Report Global statistic</a>  Social Media Trends Report Global statistic<a title="WSI IM Summit Paris 2009 page 82" href="http://viewer.zmags.com/publication/272fca68?page=82">assistance of a professional – someone who is awa</a> assistance of a professional – someone who is awa<a title="WSI IM Summit Paris 2009 page 63" href="http://viewer.zmags.com/publication/272fca68?page=63">competitors have found. Your customers expect you</a> competitors have found. Your customers expect you<a title="WSI IM Summit Paris 2009 page 74" href="http://viewer.zmags.com/publication/272fca68?page=74">picture by only considering those people who were</a> picture by only considering those people who were<a title="WSI IM Summit Paris 2009 page 76" href="http://viewer.zmags.com/publication/272fca68?page=76">About WSI: Through its network of over 1500 offic</a> About WSI: Through its network of over 1500 offic<a title="WSI IM Summit Paris 2009 page 17" href="http://viewer.zmags.com/publication/272fca68?page=17">Social NetworkingUK Social NetworkingAdve</a> Social NetworkingUK Social NetworkingAdve<a title="WSI IM Summit Paris 2009 page 54" href="http://viewer.zmags.com/publication/272fca68?page=54">Make Your News Release Work for You OnlineThere</a> Make Your News Release Work for You OnlineThere<a title="WSI IM Summit Paris 2009 page 16" href="http://viewer.zmags.com/publication/272fca68?page=16">eCommerceEuropean eCommerce· Retail eCo</a> eCommerceEuropean eCommerce· Retail eCo