<br />
H<br />
TTP://WWW.ANALYTICS-MAGAZINE.ORG<br />
D<br />
RIVING BETTER BUSINESS DECISIONS<br />
S<br />
EPTEMBER/OCTOBER 2017<br />
Data<br />
Visualization<br />
The journey from machine-learning analysis to<br />
data-driven outcomes: presenting data in a<br />
powerful, credible way<br />
ALSO INSIDE:<br />
· Dialing up call center<br />
productivity<br />
· Corporate profile:<br />
Air Liquide<br />
· Quantum computing,<br />
DNA & healthcare<br />
Executive Edge<br />
Aspirent CEO Andrew Wells<br />
and Wunderman Data Mgmt.<br />
VP Kathy Chiang on turning<br />
data into profits<br />
INSIDE STORY<br />
Tech saves sabbatical<br />
Vijay Mehrotra, a professor in the<br />
business school at the University of San<br />
Francisco and the author of the popu-<br />
lar “Analyze This!” column in Analytics<br />
magazine, recently returned from a sev-<br />
en-month sabbatical stay in Spain. Vijay<br />
took advantage of his time abroad<a title="Analytics, September/October 2017 page 1" href="http://viewer.zmags.com/publication/2733e86c?page=1"> H TTP://WWW.ANALYTICS-MAGAZINE.ORG D RIVI</a>
<a title="Analytics, September/October 2017 page 2" href="http://viewer.zmags.com/publication/2733e86c?page=2"> INSIDE STORY Tech saves sabbatical Vijay Mehro</a>
<a title="Analytics, September/October 2017 page 3" href="http://viewer.zmags.com/publication/2733e86c?page=3"> </a>
<a title="Analytics, September/October 2017 page 4" href="http://viewer.zmags.com/publication/2733e86c?page=4"> CONTENTS DRIVING BETTER BUSINESS DECISIONS </a>
<a title="Analytics, September/October 2017 page 5" href="http://viewer.zmags.com/publication/2733e86c?page=5"> Welcome to Analytic Solver® Cloud-based Optimiza</a>
<a title="Analytics, September/October 2017 page 6" href="http://viewer.zmags.com/publication/2733e86c?page=6"> 28 60 DEPARTMENTS 2 Inside Story 8</a>
<a title="Analytics, September/October 2017 page 7" href="http://viewer.zmags.com/publication/2733e86c?page=7"> Welcome to Analytic Solver® Cloud-based Data and </a>
<a title="Analytics, September/October 2017 page 8" href="http://viewer.zmags.com/publication/2733e86c?page=8"> EXECUTIVE EDGE Ways to generate profit with the d</a>
<a title="Analytics, September/October 2017 page 9" href="http://viewer.zmags.com/publication/2733e86c?page=9"> are found, they rarely see the light of day. In o</a>
<a title="Analytics, September/October 2017 page 10" href="http://viewer.zmags.com/publication/2733e86c?page=10"> EXECUTIVE EDGE a view of a situation that is ba</a>
<a title="Analytics, September/October 2017 page 11" href="http://viewer.zmags.com/publication/2733e86c?page=11"> Big Data is only valuable if you know how to use </a>
<a title="Analytics, September/October 2017 page 12" href="http://viewer.zmags.com/publication/2733e86c?page=12"> A N A LY Z E T H I S ! Trip abroad reveals pros,</a>
<a title="Analytics, September/October 2017 page 13" href="http://viewer.zmags.com/publication/2733e86c?page=13"> somewhat heavily. My daughter’s instinc- tive and</a>
<a title="Analytics, September/October 2017 page 14" href="http://viewer.zmags.com/publication/2733e86c?page=14"> A N A LY Z E T H I S ! cash transfers, and avoi</a>
<a title="Analytics, September/October 2017 page 15" href="http://viewer.zmags.com/publication/2733e86c?page=15"> CPLEX Optimization Studio . </a>
<a title="Analytics, September/October 2017 page 16" href="http://viewer.zmags.com/publication/2733e86c?page=16"> HEALTHCARE ANALYTICS A pragmatic approach Tamin</a>
<a title="Analytics, September/October 2017 page 17" href="http://viewer.zmags.com/publication/2733e86c?page=17"> (AI).” Analytics bolsters performance of AI. Mach</a>
<a title="Analytics, September/October 2017 page 18" href="http://viewer.zmags.com/publication/2733e86c?page=18"> HEALTHCARE ANALYTICS that during the first half</a>
<a title="Analytics, September/October 2017 page 19" href="http://viewer.zmags.com/publication/2733e86c?page=19"> system a few years back. The hope was Humans, </a>
<a title="Analytics, September/October 2017 page 20" href="http://viewer.zmags.com/publication/2733e86c?page=20"> HEALTHCARE ANALYTICS the AI and connect the dot</a>
<a title="Analytics, September/October 2017 page 21" href="http://viewer.zmags.com/publication/2733e86c?page=21"> Overall, AI in healthcare still has a long way</a>
<a title="Analytics, September/October 2017 page 22" href="http://viewer.zmags.com/publication/2733e86c?page=22"> INFORMS INITIATIVES Analytics workshop, Edelman </a>
<a title="Analytics, September/October 2017 page 23" href="http://viewer.zmags.com/publication/2733e86c?page=23"> teaching and learning approach honed from faculty</a>
<a title="Analytics, September/October 2017 page 24" href="http://viewer.zmags.com/publication/2733e86c?page=24"> INFORMS INITIATIVES test, so they know how to </a>
<a title="Analytics, September/October 2017 page 25" href="http://viewer.zmags.com/publication/2733e86c?page=25"> director of the Division of Human Resource Deve</a>
<a title="Analytics, September/October 2017 page 26" href="http://viewer.zmags.com/publication/2733e86c?page=26"> INFORMS INITIATIVES and applied statistics. In </a>
<a title="Analytics, September/October 2017 page 27" href="http://viewer.zmags.com/publication/2733e86c?page=27"> Oct. 13, teams can register their intent to compe</a>
<a title="Analytics, September/October 2017 page 28" href="http://viewer.zmags.com/publication/2733e86c?page=28"> NEWSMAKERS Small retail formats, cognitive compu</a>
<a title="Analytics, September/October 2017 page 29" href="http://viewer.zmags.com/publication/2733e86c?page=29"> of the Stockholm School of Economics. In general,</a>
<a title="Analytics, September/October 2017 page 30" href="http://viewer.zmags.com/publication/2733e86c?page=30"> NEWSMAKERS brands deciding to expend effort in </a>
<a title="Analytics, September/October 2017 page 31" href="http://viewer.zmags.com/publication/2733e86c?page=31"> mature and market ready, and 91 percent assert th</a>
<a title="Analytics, September/October 2017 page 32" href="http://viewer.zmags.com/publication/2733e86c?page=32"> NEWSMAKERS on its preferred channel, which enco</a>
<a title="Analytics, September/October 2017 page 33" href="http://viewer.zmags.com/publication/2733e86c?page=33"> GREAT STORIES CREATE LASTING IMPRESSIONS... </a>
<a title="Analytics, September/October 2017 page 34" href="http://viewer.zmags.com/publication/2733e86c?page=34"> FORUM Bias detection crucial to today’s decision</a>
<a title="Analytics, September/October 2017 page 35" href="http://viewer.zmags.com/publication/2733e86c?page=35"> post – can be. These highly accurate programs can</a>
<a title="Analytics, September/October 2017 page 36" href="http://viewer.zmags.com/publication/2733e86c?page=36"> FORUM point, for example, of Houston-based In- </a>
<a title="Analytics, September/October 2017 page 37" href="http://viewer.zmags.com/publication/2733e86c?page=37"> ASSOCIATE CERTIFIED ANALYTICS PROFESSIONAL An</a>
<a title="Analytics, September/October 2017 page 38" href="http://viewer.zmags.com/publication/2733e86c?page=38"> DATA VISUALIZATION Output visualization </a>
<a title="Analytics, September/October 2017 page 39" href="http://viewer.zmags.com/publication/2733e86c?page=39"> Figure 1: Unstructured data: the hidden part of t</a>
<a title="Analytics, September/October 2017 page 40" href="http://viewer.zmags.com/publication/2733e86c?page=40"> DATA VISUALIZATION REPRESENTING UNSTRUCTURED D</a>
<a title="Analytics, September/October 2017 page 41" href="http://viewer.zmags.com/publication/2733e86c?page=41"> Figure 3: Visualization is most effective when it</a>
<a title="Analytics, September/October 2017 page 42" href="http://viewer.zmags.com/publication/2733e86c?page=42"> DATA VISUALIZATION 2. Simplicity for the wi</a>
<a title="Analytics, September/October 2017 page 43" href="http://viewer.zmags.com/publication/2733e86c?page=43"> relationship between these nodes/words (color of </a>
<a title="Analytics, September/October 2017 page 44" href="http://viewer.zmags.com/publication/2733e86c?page=44"> NEW TECHNOLOGY Calling the smart way Big dat</a>
<a title="Analytics, September/October 2017 page 45" href="http://viewer.zmags.com/publication/2733e86c?page=45"> Better-timed calls reach the right party when the</a>
<a title="Analytics, September/October 2017 page 46" href="http://viewer.zmags.com/publication/2733e86c?page=46"> CALL CENTER PRODUCTIVITY In tests using clo</a>
<a title="Analytics, September/October 2017 page 47" href="http://viewer.zmags.com/publication/2733e86c?page=47"> and enables less “aggressive” dialing to keep rep</a>
<a title="Analytics, September/October 2017 page 48" href="http://viewer.zmags.com/publication/2733e86c?page=48"> COMPANY PROFILE Air Liquide Multinational co</a>
<a title="Analytics, September/October 2017 page 49" href="http://viewer.zmags.com/publication/2733e86c?page=49"> Air Liquide’s Delaware Research and Technology Ce</a>
<a title="Analytics, September/October 2017 page 50" href="http://viewer.zmags.com/publication/2733e86c?page=50"> COMPANY PROFILE: AIR LIQUIDE and data science. </a>
<a title="Analytics, September/October 2017 page 51" href="http://viewer.zmags.com/publication/2733e86c?page=51"> chemical, industrial, mechanical and electrica</a>
<a title="Analytics, September/October 2017 page 52" href="http://viewer.zmags.com/publication/2733e86c?page=52"> COMPANY PROFILE: AIR LIQUIDE To achieve ope</a>
<a title="Analytics, September/October 2017 page 53" href="http://viewer.zmags.com/publication/2733e86c?page=53"> equipment (predictive main- tenance). In-depth pr</a>
<a title="Analytics, September/October 2017 page 54" href="http://viewer.zmags.com/publication/2733e86c?page=54"> COMPANY PROFILE: AIR LIQUIDE </a>
<a title="Analytics, September/October 2017 page 55" href="http://viewer.zmags.com/publication/2733e86c?page=55"> • Network With Your Professional Peers and Those </a>
<a title="Analytics, September/October 2017 page 56" href="http://viewer.zmags.com/publication/2733e86c?page=56"> BEYOND MOORE'S LAW Linking quantum computing, </a>
<a title="Analytics, September/October 2017 page 57" href="http://viewer.zmags.com/publication/2733e86c?page=57"> The “death” of Moore’s Law is stirring heightened</a>
<a title="Analytics, September/October 2017 page 58" href="http://viewer.zmags.com/publication/2733e86c?page=58"> QUANTUM COMPUTING & DNA STORAGE machine itself.</a>
<a title="Analytics, September/October 2017 page 59" href="http://viewer.zmags.com/publication/2733e86c?page=59"> 2017 INFORMS ANNUAL MEETING Our thoughts </a>
<a title="Analytics, September/October 2017 page 60" href="http://viewer.zmags.com/publication/2733e86c?page=60"> CONFERENCE PREVIEW INFORMS 2017 Annual Meeting C</a>
<a title="Analytics, September/October 2017 page 61" href="http://viewer.zmags.com/publication/2733e86c?page=61"> Hilton Houston Downtown. Only a limited number of</a>
<a title="Analytics, September/October 2017 page 62" href="http://viewer.zmags.com/publication/2733e86c?page=62"> CONFERENCE PREVIEW algorithms and methods to so</a>
<a title="Analytics, September/October 2017 page 63" href="http://viewer.zmags.com/publication/2733e86c?page=63"> meetings will be held predominantly on Oct. 23 in</a>
<a title="Analytics, September/October 2017 page 64" href="http://viewer.zmags.com/publication/2733e86c?page=64"> CONFERENCE PREVIEW seekers is the INFORMS Caree</a>
<a title="Analytics, September/October 2017 page 65" href="http://viewer.zmags.com/publication/2733e86c?page=65"> SPECIAL ADVERTISING SECTION CLASSIFIEDS </a>
<a title="Analytics, September/October 2017 page 66" href="http://viewer.zmags.com/publication/2733e86c?page=66"> FIVE-MINUTE ANALYST Nuclear deterrence The st</a>
<a title="Analytics, September/October 2017 page 67" href="http://viewer.zmags.com/publication/2733e86c?page=67"> The study of deterrence is difficult be- c</a>
<a title="Analytics, September/October 2017 page 68" href="http://viewer.zmags.com/publication/2733e86c?page=68"> FIVE-MINUTE ANALYST Table 2: Payoff table for t</a>
<a title="Analytics, September/October 2017 page 69" href="http://viewer.zmags.com/publication/2733e86c?page=69"> Disney Working at is unlike anythi</a>
<a title="Analytics, September/October 2017 page 70" href="http://viewer.zmags.com/publication/2733e86c?page=70"> THINKING ANALYTICALLY Unlock the decoded message</a>
<a title="Analytics, September/October 2017 page 71" href="http://viewer.zmags.com/publication/2733e86c?page=71"> O B J E C T - O R I E N T E D A P P L I C AT I O </a>