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<br /> Vol. 30, No. 3 May/June 2014<br /> Licensing Expo 2014<br /> K<br /> ids watch the progression of new tablets,<br /> smartphones, and other gadgets on TV,<br /> in their homes, and in the world around<br /> them and become fascinated with these<br /> products. See page 14 for an overview of<br /> Robotics<br /> new smart tech toys made just for kids.<br /> T<br /> he latest trend in tech, robots are fun<br /> and interactive toys for kids with tons of edu-<br /> cational aspects and innovative features. Find<br /> out how robots are dominating the tech toy space on<br /> page S4.<br /> Smart Tech Toys<br /> page 100<br /> page 25<br /> Chatting with<br /> the Industry<br /> page S10<br /> The Real Deal with<br /> Minimum Advertised<br /> Pricing Policies (MAPP)<br /> page S72<br /> MASTRA'<a title="The Toy Book May/June 2014 page 1" href="http://viewer.zmags.com/publication/28255022?page=1"> Vol. 30, No. 3 May/June 2014 Licensing Expo </a> <a title="The Toy Book May/June 2014 page 2" href="http://viewer.zmags.com/publication/28255022?page=2"> </a> <a title="The Toy Book May/June 2014 page 3" href="http://viewer.zmags.com/publication/28255022?page=3"> </a> <a title="The Toy Book May/June 2014 page 4" href="http://viewer.zmags.com/publication/28255022?page=4"> </a> <a title="The Toy Book May/June 2014 page 5" href="http://viewer.zmags.com/publication/28255022?page=5"> </a> <a title="The Toy Book May/June 2014 page 6" href="http://viewer.zmags.com/publication/28255022?page=6"> viewpoint Editor's MAKING THE T o y S h o p p i n</a> <a title="The Toy Book May/June 2014 page 7" href="http://viewer.zmags.com/publication/28255022?page=7"> </a> <a title="The Toy Book May/June 2014 page 8" href="http://viewer.zmags.com/publication/28255022?page=8"> 8 · THE TOY BOOK For 50 years, the G.I.</a> <a title="The Toy Book May/June 2014 page 9" href="http://viewer.zmags.com/publication/28255022?page=9"> pected to include balls, hoppers, and sandboxes. </a> <a title="The Toy Book May/June 2014 page 10" href="http://viewer.zmags.com/publication/28255022?page=10"> STAT SHOT Top Licensed Toys and Top Growth Licens</a> <a title="The Toy Book May/June 2014 page 11" href="http://viewer.zmags.com/publication/28255022?page=11"> by Laurie Schacht, Toy Insider Mom, founder, Blog</a> <a title="The Toy Book May/June 2014 page 12" href="http://viewer.zmags.com/publication/28255022?page=12"> Toy IndustrypAesrsospciaeticontives </a> <a title="The Toy Book May/June 2014 page 13" href="http://viewer.zmags.com/publication/28255022?page=13"> control the plane using a smartphone. Delu</a> <a title="The Toy Book May/June 2014 page 14" href="http://viewer.zmags.com/publication/28255022?page=14"> SMART TOYS: A Kids' Eye View of this Year's Smar</a> <a title="The Toy Book May/June 2014 page 15" href="http://viewer.zmags.com/publication/28255022?page=15"> Vivitar's Camelio tablets offer a flexible u</a> <a title="The Toy Book May/June 2014 page 16" href="http://viewer.zmags.com/publication/28255022?page=16"> This year, Techno Source offers the Kuri</a> <a title="The Toy Book May/June 2014 page 17" href="http://viewer.zmags.com/publication/28255022?page=17"> </a> <a title="The Toy Book May/June 2014 page 18" href="http://viewer.zmags.com/publication/28255022?page=18"> With the inte</a> <a title="The Toy Book May/June 2014 page 19" href="http://viewer.zmags.com/publication/28255022?page=19"> The Go Xtreme Nano Action Camera, from Ea</a> <a title="The Toy Book May/June 2014 page 20" href="http://viewer.zmags.com/publication/28255022?page=20"> The Quick Attach Microscope, from SkyRocke</a> <a title="The Toy Book May/June 2014 page 21" href="http://viewer.zmags.com/publication/28255022?page=21"> 5 SEO </a> <a title="The Toy Book May/June 2014 page 22" href="http://viewer.zmags.com/publication/28255022?page=22"> Why Children P A the Way They Do L Y </a> <a title="The Toy Book May/June 2014 page 23" href="http://viewer.zmags.com/publication/28255022?page=23"> have arisen in evolution based on the role</a> <a title="The Toy Book May/June 2014 page 24" href="http://viewer.zmags.com/publication/28255022?page=24"> </a> <a title="The Toy Book May/June 2014 page 25" href="http://viewer.zmags.com/publication/28255022?page=25"> THE DEFINITIVE INFORMATION S OURC E FOR THE TOY </a> <a title="The Toy Book May/June 2014 page 26" href="http://viewer.zmags.com/publication/28255022?page=26"> NEWS PROPDEULCTESQ, UCIITTYIBPLAORCTSNERS ACQ</a> <a title="The Toy Book May/June 2014 page 27" href="http://viewer.zmags.com/publication/28255022?page=27"> ASTRA'S INSIGHTS INTRODUCING INTRODUCING ASTRA</a> <a title="The Toy Book May/June 2014 page 28" href="http://viewer.zmags.com/publication/28255022?page=28"> Artificially Intelligent Genu</a> <a title="The Toy Book May/June 2014 page 29" href="http://viewer.zmags.com/publication/28255022?page=29"> Additionally, Thames & Kosmos' Quartin ex</a> <a title="The Toy Book May/June 2014 page 30" href="http://viewer.zmags.com/publication/28255022?page=30"> Additionally, Thames & Kosmos' Quartin ex</a> <a title="The Toy Book May/June 2014 page 31" href="http://viewer.zmags.com/publication/28255022?page=31"> </a> <a title="The Toy Book May/June 2014 page 32" href="http://viewer.zmags.com/publication/28255022?page=32"> is the world's smallest i</a> <a title="The Toy Book May/June 2014 page 33" href="http://viewer.zmags.com/publication/28255022?page=33"> ,TahlleowGsykroidbsotto, fbruoimld TseH</a> <a title="The Toy Book May/June 2014 page 34" href="http://viewer.zmags.com/publication/28255022?page=34"> Chatting with the Industry Specialty Toys & Gifts</a> <a title="The Toy Book May/June 2014 page 35" href="http://viewer.zmags.com/publication/28255022?page=35"> the importance of play in the development of chil</a> <a title="The Toy Book May/June 2014 page 36" href="http://viewer.zmags.com/publication/28255022?page=36"> Chatting with the Industry tain a focused policy </a> <a title="The Toy Book May/June 2014 page 37" href="http://viewer.zmags.com/publication/28255022?page=37"> </a> <a title="The Toy Book May/June 2014 page 38" href="http://viewer.zmags.com/publication/28255022?page=38"> Chatting with the Industry aMuse Toys consumers. </a> <a title="The Toy Book May/June 2014 page 39" href="http://viewer.zmags.com/publication/28255022?page=39"> </a> <a title="The Toy Book May/June 2014 page 40" href="http://viewer.zmags.com/publication/28255022?page=40"> Chatting with the Industry </a> <a title="The Toy Book May/June 2014 page 41" href="http://viewer.zmags.com/publication/28255022?page=41"> </a> <a title="The Toy Book May/June 2014 page 42" href="http://viewer.zmags.com/publication/28255022?page=42"> SPEC PLA Y VISIONS Sands Alive!, </a> <a title="The Toy Book May/June 2014 page 43" href="http://viewer.zmags.com/publication/28255022?page=43"> </a> <a title="The Toy Book May/June 2014 page 44" href="http://viewer.zmags.com/publication/28255022?page=44"> SPEC IALTY TOYS & GIFTS Artistix, a new</a> <a title="The Toy Book May/June 2014 page 45" href="http://viewer.zmags.com/publication/28255022?page=45"> </a> <a title="The Toy Book May/June 2014 page 46" href="http://viewer.zmags.com/publication/28255022?page=46"> SPEC In Doodle Quest, from BLUE ORANGE </a> <a title="The Toy Book May/June 2014 page 47" href="http://viewer.zmags.com/publication/28255022?page=47"> </a> <a title="The Toy Book May/June 2014 page 48" href="http://viewer.zmags.com/publication/28255022?page=48"> SPEC IALTY TOYS & GIFTS REEVES INTERN</a> <a title="The Toy Book May/June 2014 page 49" href="http://viewer.zmags.com/publication/28255022?page=49"> </a> <a title="The Toy Book May/June 2014 page 50" href="http://viewer.zmags.com/publication/28255022?page=50"> SPEC Lil' Troops, from PARTY ANI</a> <a title="The Toy Book May/June 2014 page 51" href="http://viewer.zmags.com/publication/28255022?page=51"> </a> <a title="The Toy Book May/June 2014 page 52" href="http://viewer.zmags.com/publication/28255022?page=52"> SPEC IALTY TOYS & GIFTS CREATIVITY FOR KI</a> <a title="The Toy Book May/June 2014 page 53" href="http://viewer.zmags.com/publication/28255022?page=53"> </a> <a title="The Toy Book May/June 2014 page 54" href="http://viewer.zmags.com/publication/28255022?page=54"> SPEC Safari Ltd.'s new line of products f</a> <a title="The Toy Book May/June 2014 page 55" href="http://viewer.zmags.com/publication/28255022?page=55"> </a> <a title="The Toy Book May/June 2014 page 56" href="http://viewer.zmags.com/publication/28255022?page=56"> CREATIVE TOY CO. brings the Clementon</a> <a title="The Toy Book May/June 2014 page 57" href="http://viewer.zmags.com/publication/28255022?page=57"> </a> <a title="The Toy Book May/June 2014 page 58" href="http://viewer.zmags.com/publication/28255022?page=58"> SPEC Teen dreams will be even sweeter wit</a> <a title="The Toy Book May/June 2014 page 59" href="http://viewer.zmags.com/publication/28255022?page=59"> </a> <a title="The Toy Book May/June 2014 page 60" href="http://viewer.zmags.com/publication/28255022?page=60"> SPEC ASTRA MARKETPLACE & ACADEMY 2014 </a> <a title="The Toy Book May/June 2014 page 61" href="http://viewer.zmags.com/publication/28255022?page=61"> </a> <a title="The Toy Book May/June 2014 page 62" href="http://viewer.zmags.com/publication/28255022?page=62"> SPEC The Playful Chef Deluxe Cooking K</a> <a title="The Toy Book May/June 2014 page 63" href="http://viewer.zmags.com/publication/28255022?page=63"> </a> <a title="The Toy Book May/June 2014 page 64" href="http://viewer.zmags.com/publication/28255022?page=64"> B ERG The new Berg Compact Sport an</a> <a title="The Toy Book May/June 2014 page 65" href="http://viewer.zmags.com/publication/28255022?page=65"> </a> <a title="The Toy Book May/June 2014 page 66" href="http://viewer.zmags.com/publication/28255022?page=66"> Coink! Rich, from DREAMS USA, is the lat</a> <a title="The Toy Book May/June 2014 page 67" href="http://viewer.zmags.com/publication/28255022?page=67"> </a> <a title="The Toy Book May/June 2014 page 68" href="http://viewer.zmags.com/publication/28255022?page=68"> Two to six players ages 7 and up can ex</a> <a title="The Toy Book May/June 2014 page 69" href="http://viewer.zmags.com/publication/28255022?page=69"> </a> <a title="The Toy Book May/June 2014 page 70" href="http://viewer.zmags.com/publication/28255022?page=70"> ASTRA MARKETPLACE & ACADEMY 2014 SPEC </a> <a title="The Toy Book May/June 2014 page 71" href="http://viewer.zmags.com/publication/28255022?page=71"> </a> <a title="The Toy Book May/June 2014 page 72" href="http://viewer.zmags.com/publication/28255022?page=72"> NATIONAL SPORTING GOODS NATIONAL SPORTI</a> <a title="The Toy Book May/June 2014 page 73" href="http://viewer.zmags.com/publication/28255022?page=73"> </a> <a title="The Toy Book May/June 2014 page 74" href="http://viewer.zmags.com/publication/28255022?page=74"> STROM SPEC IALTY TOYS & GIFTS H ED HE</a> <a title="The Toy Book May/June 2014 page 75" href="http://viewer.zmags.com/publication/28255022?page=75"> Roll For It!, from CALLIOPE GAMES, is a re</a> <a title="The Toy Book May/June 2014 page 76" href="http://viewer.zmags.com/publication/28255022?page=76"> SPEC ASTRA MARKETPLACE & ACADEMY 2014 </a> <a title="The Toy Book May/June 2014 page 77" href="http://viewer.zmags.com/publication/28255022?page=77"> IMPROV ELECTRONICS is set to release its</a> <a title="The Toy Book May/June 2014 page 78" href="http://viewer.zmags.com/publication/28255022?page=78"> ASTRA MARKETPLACE & ACADEMY 2014 </a> <a title="The Toy Book May/June 2014 page 79" href="http://viewer.zmags.com/publication/28255022?page=79"> The Green Kids, Maya and Victor, go wor</a> <a title="The Toy Book May/June 2014 page 80" href="http://viewer.zmags.com/publication/28255022?page=80"> UL TOYS THO UGHTF THOUGHTFUL TOY</a> <a title="The Toy Book May/June 2014 page 81" href="http://viewer.zmags.com/publication/28255022?page=81"> LOCKER LOOKZ will introduce a new line o</a> <a title="The Toy Book May/June 2014 page 82" href="http://viewer.zmags.com/publication/28255022?page=82"> LE MILTON UN C With UNCLE MILTON's wall de</a> <a title="The Toy Book May/June 2014 page 83" href="http://viewer.zmags.com/publication/28255022?page=83"> TACTIC GAMES Junior Alias, from TACT</a> <a title="The Toy Book May/June 2014 page 84" href="http://viewer.zmags.com/publication/28255022?page=84"> SPEC U NC UNCLE GOOSE's Nautical Blocks are </a> <a title="The Toy Book May/June 2014 page 85" href="http://viewer.zmags.com/publication/28255022?page=85"> LITY TOYS LAYABI Echo the Elephant </a> <a title="The Toy Book May/June 2014 page 86" href="http://viewer.zmags.com/publication/28255022?page=86"> LAR DESIGNS SPEC ZIN GU Kids</a> <a title="The Toy Book May/June 2014 page 87" href="http://viewer.zmags.com/publication/28255022?page=87"> KRISTIN'S GIFTS The WAFF Combo, from KR</a> <a title="The Toy Book May/June 2014 page 88" href="http://viewer.zmags.com/publication/28255022?page=88"> ASTRA MARKETPLACE & ACADEMY 2014 </a> <a title="The Toy Book May/June 2014 page 89" href="http://viewer.zmags.com/publication/28255022?page=89"> W NN N II In WINNING MOVES GAMES' Agg</a> <a title="The Toy Book May/June 2014 page 90" href="http://viewer.zmags.com/publication/28255022?page=90"> ASTRA MARKETPLACE & ACADEMY 2014 EXPL</a> <a title="The Toy Book May/June 2014 page 91" href="http://viewer.zmags.com/publication/28255022?page=91"> Mobil Math, from MINILAND, helps k</a> <a title="The Toy Book May/June 2014 page 92" href="http://viewer.zmags.com/publication/28255022?page=92"> ASTRA MARKETPLACE & ACADEMY 2014 SPEC </a> <a title="The Toy Book May/June 2014 page 93" href="http://viewer.zmags.com/publication/28255022?page=93"> PRE The classic game of Xs and Os goes</a> <a title="The Toy Book May/June 2014 page 94" href="http://viewer.zmags.com/publication/28255022?page=94"> The Magic School Bus Math Explosion, fr</a> <a title="The Toy Book May/June 2014 page 95" href="http://viewer.zmags.com/publication/28255022?page=95"> The new KLOO Zoo Learning Game, from CREATIVE</a> <a title="The Toy Book May/June 2014 page 96" href="http://viewer.zmags.com/publication/28255022?page=96"> DER FORGE SPEC WO N Kids ages 4 and up </a> <a title="The Toy Book May/June 2014 page 97" href="http://viewer.zmags.com/publication/28255022?page=97"> My First Plush Collection, a new line from </a> <a title="The Toy Book May/June 2014 page 98" href="http://viewer.zmags.com/publication/28255022?page=98"> SPEC ASTRA MARKETPLACE & ACADEMY 2014</a> <a title="The Toy Book May/June 2014 page 99" href="http://viewer.zmags.com/publication/28255022?page=99"> This year, KID O introduces new minia</a> <a title="The Toy Book May/June 2014 page 100" href="http://viewer.zmags.com/publication/28255022?page=100"> SPEC FIAMMETTA TOY CO. Stork Babies, from</a> <a title="The Toy Book May/June 2014 page 101" href="http://viewer.zmags.com/publication/28255022?page=101"> HanzMoto, from HANZ TOYS, lets kids cr</a> <a title="The Toy Book May/June 2014 page 102" href="http://viewer.zmags.com/publication/28255022?page=102"> BLUMBERG COMPANY BLUMBERG COMPANY's</a> <a title="The Toy Book May/June 2014 page 103" href="http://viewer.zmags.com/publication/28255022?page=103"> No Rules Jewels, from SUGAR LULU, lets gi</a> <a title="The Toy Book May/June 2014 page 104" href="http://viewer.zmags.com/publication/28255022?page=104"> MAPP: f you're in the manufacturing/ret</a> <a title="The Toy Book May/June 2014 page 105" href="http://viewer.zmags.com/publication/28255022?page=105"> spite of the risk of alienating other loyal custo</a> <a title="The Toy Book May/June 2014 page 106" href="http://viewer.zmags.com/publication/28255022?page=106"> ps for Inventors On Negotiati</a> <a title="The Toy Book May/June 2014 page 107" href="http://viewer.zmags.com/publication/28255022?page=107"> MEDIA CENTER JOANIE LEEDS AND THE NIGHT</a> <a title="The Toy Book May/June 2014 page 108" href="http://viewer.zmags.com/publication/28255022?page=108"> Toy Licenses How Important Are They? by Lutz Mu</a> <a title="The Toy Book May/June 2014 page 109" href="http://viewer.zmags.com/publication/28255022?page=109"> Figure 3 Top 10 Cable Channels Kids ages 2 to 11</a> <a title="The Toy Book May/June 2014 page 110" href="http://viewer.zmags.com/publication/28255022?page=110"> profile Property Licensor: Disney Consumer Prod</a> <a title="The Toy Book May/June 2014 page 111" href="http://viewer.zmags.com/publication/28255022?page=111"> Hasbro will bring the world of Guardians of</a> <a title="The Toy Book May/June 2014 page 112" href="http://viewer.zmags.com/publication/28255022?page=112"> Licensing Expo 2014 ROUP I Y P ENGU N T </a> <a title="The Toy Book May/June 2014 page 113" href="http://viewer.zmags.com/publication/28255022?page=113"> </a> <a title="The Toy Book May/June 2014 page 114" href="http://viewer.zmags.com/publication/28255022?page=114"> Licensing Expo 2014 CO OS UME RUB E S I' T</a> <a title="The Toy Book May/June 2014 page 115" href="http://viewer.zmags.com/publication/28255022?page=115"> </a> <a title="The Toy Book May/June 2014 page 116" href="http://viewer.zmags.com/publication/28255022?page=116"> Licensing Expo 2014 KIDZ B The Kidz Bop Kids O</a> <a title="The Toy Book May/June 2014 page 117" href="http://viewer.zmags.com/publication/28255022?page=117"> </a> <a title="The Toy Book May/June 2014 page 118" href="http://viewer.zmags.com/publication/28255022?page=118"> Licensing Expo 2014 SABAN B R ANDS S </a> <a title="The Toy Book May/June 2014 page 119" href="http://viewer.zmags.com/publication/28255022?page=119"> </a> <a title="The Toy Book May/June 2014 page 120" href="http://viewer.zmags.com/publication/28255022?page=120"> Licensing Expo 2014 SAKAR S akar In</a> <a title="The Toy Book May/June 2014 page 121" href="http://viewer.zmags.com/publication/28255022?page=121"> </a> <a title="The Toy Book May/June 2014 page 122" href="http://viewer.zmags.com/publication/28255022?page=122"> Licensing Expo 2014 I L U N VERSA U </a> <a title="The Toy Book May/June 2014 page 123" href="http://viewer.zmags.com/publication/28255022?page=123"> </a> <a title="The Toy Book May/June 2014 page 124" href="http://viewer.zmags.com/publication/28255022?page=124"> Licensing Expo 2014 MIND CA NDY M </a> <a title="The Toy Book May/June 2014 page 125" href="http://viewer.zmags.com/publication/28255022?page=125"> SESAME W C P SONY L ast year, Sony Pi</a> <a title="The Toy Book May/June 2014 page 126" href="http://viewer.zmags.com/publication/28255022?page=126"> the box Outside STREET CRED: STREET CRED: </a> <a title="The Toy Book May/June 2014 page 127" href="http://viewer.zmags.com/publication/28255022?page=127"> derstand why. Do a simple test: Recall a favorite</a> <a title="The Toy Book May/June 2014 page 128" href="http://viewer.zmags.com/publication/28255022?page=128"> International Toy Industry ICTI CARE Process A Gu</a> <a title="The Toy Book May/June 2014 page 129" href="http://viewer.zmags.com/publication/28255022?page=129"> · A year ago, we established a new cl</a> <a title="The Toy Book May/June 2014 page 130" href="http://viewer.zmags.com/publication/28255022?page=130"> Setting Up International Distributio</a> <a title="The Toy Book May/June 2014 page 131" href="http://viewer.zmags.com/publication/28255022?page=131"> gaged in a hectic business with more to worry abo</a> <a title="The Toy Book May/June 2014 page 132" href="http://viewer.zmags.com/publication/28255022?page=132"> marketplace Industry BUSI</a> <a title="The Toy Book May/June 2014 page 133" href="http://viewer.zmags.com/publication/28255022?page=133"> SUBSCRIBE TO Get weekly updates on the latest t</a> <a title="The Toy Book May/June 2014 page 134" href="http://viewer.zmags.com/publication/28255022?page=134"> Flashback: June 1994 1. 2. Licensing News Mattel </a> <a title="The Toy Book May/June 2014 page 135" href="http://viewer.zmags.com/publication/28255022?page=135"> The Voice Reaching Both Trade and Consumers </a> <a title="The Toy Book May/June 2014 page 136" href="http://viewer.zmags.com/publication/28255022?page=136"> </a>