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Economics<br />
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cAsEs<br />
ARTicLEs<br />
books • chAPTERs<br />
simULATions<br />
onLinE coURsEs<br />
coURsE moDULEs<br />
nEW PRoDUcT UPDATE<br />
FALL 2009<br />
Academic institutions around the world use course materials from<br />
Harvard Business Publishing to add dynamic, real-life perspectives<br />
to undergraduate, MBA, and executive education courses.<br />
Here is a sampling of our newest and most popular course<br />
materials in Macro- and Microeconomics.<br />
Macroeconomics<br />
New Cases<br />
Akbank: Credit Card Division<br />
When it launches in late 2001, Akbank’s Axess credit card quickly gains market share of<br />
15 percent and is popular with both customers and merchants. But setting a sustainable<br />
strategy for the future is complicated by changes in the political, macroeconomic, and<br />
competitive environment. Ivey School of Bu<a title="Economics page 1" href="http://viewer.zmags.com/publication/285e4223?page=1"> Economics MaCroEConoMiCS • MiCroEConoMiCS cAsE</a>
<a title="Economics page 2" href="http://viewer.zmags.com/publication/285e4223?page=2"> Macroeconomics New Cases Akbank: Credit Card Di</a>
<a title="Economics page 3" href="http://viewer.zmags.com/publication/285e4223?page=3"> Scotts Miracle-Gro: The Spreader Sourcing Decisio</a>
<a title="Economics page 4" href="http://viewer.zmags.com/publication/285e4223?page=4"> Course Modules Course modules offer a road map t</a>
<a title="Economics page 5" href="http://viewer.zmags.com/publication/285e4223?page=5"> Samoa Tata Examines currency risks faced by micro</a>
<a title="Economics page 6" href="http://viewer.zmags.com/publication/285e4223?page=6"> eLearning onLinE simULATion Pricing Simulation: </a>
<a title="Economics page 7" href="http://viewer.zmags.com/publication/285e4223?page=7"> 4 Steps to Finding and Delivering Material to Stu</a>
<a title="Economics page 8" href="http://viewer.zmags.com/publication/285e4223?page=8"> Customer service is available 8 am to 8 pm EST, M</a>