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<br /> Helping you take your business global / Issue 2 / Winter 2013<br /> BY ASENDIA<br /> THE PERSONAL TOUCH<br /> “Physical mail is trusted.<br /> It makes sense to use it<br /> to keep your audience<br /> warm and engaged”<br /> Jeff Slough, managing director,<br /> Harte-Hanks Belgium<br /> Right on target:<br /> Creative is important but it is<br /> the planning that counts<br /> Sparking the conversation:<br /> How cross-media campaigns<br /> will boost your results<br /> Leffe hits ths spot:<br /> Building a better relationship<br /> with content and coupons<br /> There are more mobiles than people.<br /> How is m-commerce changing the<br /> shopping experience?<br /> Get your Know-How www.asendia.com/mcommerce<br /> ASENDIA » WINTER 2013<br /> WWW.ASENDIA.COM<br /> Contents<br /> Know-how<br /> The latest facts,<br /> 02 trends and advice<br <a title="Asendia_Issue2_UK page 1" href="http://viewer.zmags.com/publication/299e5aa2?page=1"> Helping you take your business global / Issue 2 /</a> <a title="Asendia_Issue2_UK page 2" href="http://viewer.zmags.com/publication/299e5aa2?page=2"> There are more mobiles than people. How is m-comm</a> <a title="Asendia_Issue2_UK page 3" href="http://viewer.zmags.com/publication/299e5aa2?page=3"> ASENDIA » WINTER 2013 WWW.ASENDIA.COM Contents Kn</a> <a title="Asendia_Issue2_UK page 4" href="http://viewer.zmags.com/publication/299e5aa2?page=4"> ASENDIA » RESOURCES </a> <a title="Asendia_Issue2_UK page 5" href="http://viewer.zmags.com/publication/299e5aa2?page=5"> WWW.ASENDIA.COM x30 The average response rate of </a> <a title="Asendia_Issue2_UK page 6" href="http://viewer.zmags.com/publication/299e5aa2?page=6"> ASENDIA » PLANNING A CAMPAIGN FIVE KEY STAG</a> <a title="Asendia_Issue2_UK page 7" href="http://viewer.zmags.com/publication/299e5aa2?page=7"> WWW.ASENDIA.COM The growt</a> <a title="Asendia_Issue2_UK page 8" href="http://viewer.zmags.com/publication/299e5aa2?page=8"> ASENDIA » PLANNING A CAMPAIGN Clever folds c</a> <a title="Asendia_Issue2_UK page 9" href="http://viewer.zmags.com/publication/299e5aa2?page=9"> WWW.ASENDIA.COM 80% of success in direct mail </a> <a title="Asendia_Issue2_UK page 10" href="http://viewer.zmags.com/publication/299e5aa2?page=10"> 0 0 1 01 0 1 0 </a> <a title="Asendia_Issue2_UK page 11" href="http://viewer.zmags.com/publication/299e5aa2?page=11"> 0 WWW.ASENDIA.COM 10 0 111 111 101 00 1</a> <a title="Asendia_Issue2_UK page 12" href="http://viewer.zmags.com/publication/299e5aa2?page=12"> 10 ASENDIA » M-COMMERCE ASENDIA TIP</a> <a title="Asendia_Issue2_UK page 13" href="http://viewer.zmags.com/publication/299e5aa2?page=13"> WWW.ASENDIA.COM Colour specialist</a> <a title="Asendia_Issue2_UK page 14" href="http://viewer.zmags.com/publication/299e5aa2?page=14"> ASENDIA » BIG INTERVIEW </a> <a title="Asendia_Issue2_UK page 15" href="http://viewer.zmags.com/publication/299e5aa2?page=15"> WWW.ASENDIA.COM Jeff Slough is ma</a> <a title="Asendia_Issue2_UK page 16" href="http://viewer.zmags.com/publication/299e5aa2?page=16"> ASENDIA » BEST PRACTICE WHAT WORKS: PRINT P</a> <a title="Asendia_Issue2_UK page 17" href="http://viewer.zmags.com/publication/299e5aa2?page=17"> WWW.ASENDIA.COM The perfect recipe Nisbets (Brist</a> <a title="Asendia_Issue2_UK page 18" href="http://viewer.zmags.com/publication/299e5aa2?page=18"> ASENDIA » CASE STUDY </a> <a title="Asendia_Issue2_UK page 19" href="http://viewer.zmags.com/publication/299e5aa2?page=19"> WWW.ASENDIA.COM ACCIDENTS CAN HAPPEN Marketin</a> <a title="Asendia_Issue2_UK page 20" href="http://viewer.zmags.com/publication/299e5aa2?page=20"> “Data is king. You have to go back to what drives</a>