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<br /> The Funeral Professional’s #1 Resource For Business Growth and Profitability | March/April 2009<br /> TM<br /> TM<br /> Going<br /> Green<br /> Profitably<br /> PassagesInternational,Inc.provides<br /> “turn-key”solutionstoexceedtheneeds<br /> ofgreenandnon-traditionalfamilies<br /> SPECIAL SECTION:<br /> M<br /> UST SEE Companies and Products at<br /> the ICCFA Convention<br /> PLUS:<br /> • Difficult Economic Times:<br /> A Problem Or An Opportunity?<br /> <br /> <br /> CONTENTS<br /> TM<br /> MARCH/APRIL2009<br /> Vol. 3 | No. 2<br /> COVER STORY<br /> 30 Going Green Profitably<br /> Passages International, Inc. provides “turn-key” solutions<br /> to exceed the needs of green and non-traditional families.<br /> 34 “MUST SEE COMPANIES” at the ICCFA<br /> Going to the ICCFA Convention? Here is what to look for... 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TRIGARD PRESENTS: THE ART OF</a> <a title="FBA Mar/Apr 2009 page 10" href="http://viewer.zmags.com/publication/29e21967?page=10"> INDUSTRY ALERT< < Lifelong Memories Releases FR</a> <a title="FBA Mar/Apr 2009 page 11" href="http://viewer.zmags.com/publication/29e21967?page=11"> but the activity on the board has been increasing</a> <a title="FBA Mar/Apr 2009 page 12" href="http://viewer.zmags.com/publication/29e21967?page=12"> INDUSTRY ALERT< < Cremation Storage of America </a> <a title="FBA Mar/Apr 2009 page 13" href="http://viewer.zmags.com/publication/29e21967?page=13"> NB: 3.6876 in. wide INDUSTRY ALERT< < Storage o</a> <a title="FBA Mar/Apr 2009 page 14" href="http://viewer.zmags.com/publication/29e21967?page=14"> INDUSTRY ALERT< < Zwick & Jahn Funeral Home Ent</a> <a title="FBA Mar/Apr 2009 page 15" href="http://viewer.zmags.com/publication/29e21967?page=15"> possible by continued support from the Fune</a> <a title="FBA Mar/Apr 2009 page 16" href="http://viewer.zmags.com/publication/29e21967?page=16"> INDUSTRY ALERT< < Starmark’s New Oversize, Clo</a> <a title="FBA Mar/Apr 2009 page 17" href="http://viewer.zmags.com/publication/29e21967?page=17"> Deaton-Kennedy Announces Partnership with Artist </a> <a title="FBA Mar/Apr 2009 page 18" href="http://viewer.zmags.com/publication/29e21967?page=18"> NFDAis the world’s leading funeral service associ</a> <a title="FBA Mar/Apr 2009 page 19" href="http://viewer.zmags.com/publication/29e21967?page=19"> NFDA Launching Nationwide Consumer Education Vide</a> <a title="FBA Mar/Apr 2009 page 20" href="http://viewer.zmags.com/publication/29e21967?page=20"> SOLUTIONON • •management Ronald H. Cooper Diffic</a> <a title="FBA Mar/Apr 2009 page 21" href="http://viewer.zmags.com/publication/29e21967?page=21"> you have onLy one chance to turn an orDinary fune</a> <a title="FBA Mar/Apr 2009 page 22" href="http://viewer.zmags.com/publication/29e21967?page=22"> (continued from page 20) increase in families sel</a> <a title="FBA Mar/Apr 2009 page 23" href="http://viewer.zmags.com/publication/29e21967?page=23"> You, as the owner of the business and the one mak</a> <a title="FBA Mar/Apr 2009 page 24" href="http://viewer.zmags.com/publication/29e21967?page=24"> SOLUTIONON • •management Matt Manske Acquisi</a> <a title="FBA Mar/Apr 2009 page 25" href="http://viewer.zmags.com/publication/29e21967?page=25"> </a> <a title="FBA Mar/Apr 2009 page 26" href="http://viewer.zmags.com/publication/29e21967?page=26"> SOLUTIONON • •management Suzanne DeRouchie Ca</a> <a title="FBA Mar/Apr 2009 page 27" href="http://viewer.zmags.com/publication/29e21967?page=27"> inexpensive, yet so powerful. Releasing balloons </a> <a title="FBA Mar/Apr 2009 page 28" href="http://viewer.zmags.com/publication/29e21967?page=28"> Company Spotlight Who is Astral? Founded</a> <a title="FBA Mar/Apr 2009 page 29" href="http://viewer.zmags.com/publication/29e21967?page=29"> 1-877-874-1611</a> <a title="FBA Mar/Apr 2009 page 30" href="http://viewer.zmags.com/publication/29e21967?page=30"> COVER STORY GoingGreenProfitably Passages Inter</a> <a title="FBA Mar/Apr 2009 page 31" href="http://viewer.zmags.com/publication/29e21967?page=31"> COVER STORY “The bottom line is, if you do not h</a> <a title="FBA Mar/Apr 2009 page 32" href="http://viewer.zmags.com/publication/29e21967?page=32"> Company Spotlight Affinity Affinity Casket</a> <a title="FBA Mar/Apr 2009 page 33" href="http://viewer.zmags.com/publication/29e21967?page=33"> </a> <a title="FBA Mar/Apr 2009 page 34" href="http://viewer.zmags.com/publication/29e21967?page=34"> “ Must See Companies” at the IC</a> <a title="FBA Mar/Apr 2009 page 35" href="http://viewer.zmags.com/publication/29e21967?page=35"> “Must See Companies” Special Promotion Pontem So</a> <a title="FBA Mar/Apr 2009 page 36" href="http://viewer.zmags.com/publication/29e21967?page=36"> “Must See Companies” Special Promotion Share Me</a> <a title="FBA Mar/Apr 2009 page 37" href="http://viewer.zmags.com/publication/29e21967?page=37"> “Must See Products” Special Promotion “Must Se</a> <a title="FBA Mar/Apr 2009 page 38" href="http://viewer.zmags.com/publication/29e21967?page=38"> “Must See Products” Special Promotion Memorial P</a> <a title="FBA Mar/Apr 2009 page 39" href="http://viewer.zmags.com/publication/29e21967?page=39"> ® Celebration of Life Love’s Light Celebration</a> <a title="FBA Mar/Apr 2009 page 40" href="http://viewer.zmags.com/publication/29e21967?page=40"> SOLUTIONON • •marketing Cynthia Beal Sustainabl</a> <a title="FBA Mar/Apr 2009 page 41" href="http://viewer.zmags.com/publication/29e21967?page=41"> TheDirector'sAssistant TheCrematoryManager T</a> <a title="FBA Mar/Apr 2009 page 42" href="http://viewer.zmags.com/publication/29e21967?page=42"> (continued from page 40) make the funeral a memo</a> <a title="FBA Mar/Apr 2009 page 43" href="http://viewer.zmags.com/publication/29e21967?page=43"> – You’ll be amazed at how many people will thank </a> <a title="FBA Mar/Apr 2009 page 44" href="http://viewer.zmags.com/publication/29e21967?page=44"> (continued from page 43) Support family-directed</a> <a title="FBA Mar/Apr 2009 page 45" href="http://viewer.zmags.com/publication/29e21967?page=45"> The“Classic”Cremator PERFORMANCE BEYOND EXPECTAT</a> <a title="FBA Mar/Apr 2009 page 46" href="http://viewer.zmags.com/publication/29e21967?page=46"> SOLUTIONON • •marketing Elizabeth Puckett Af</a> <a title="FBA Mar/Apr 2009 page 47" href="http://viewer.zmags.com/publication/29e21967?page=47"> traditional interment. These “have to” basics are</a> <a title="FBA Mar/Apr 2009 page 48" href="http://viewer.zmags.com/publication/29e21967?page=48"> SOLUTIONON • •management Coleen Ellis Your Secre</a> <a title="FBA Mar/Apr 2009 page 49" href="http://viewer.zmags.com/publication/29e21967?page=49"> I want to share with you candidly, a comment that</a> <a title="FBA Mar/Apr 2009 page 50" href="http://viewer.zmags.com/publication/29e21967?page=50"> SOLUTIONON • •marketing Mike Bolo MARKETING </a> <a title="FBA Mar/Apr 2009 page 51" href="http://viewer.zmags.com/publication/29e21967?page=51"> 4. 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