2150567_EPB_Social_Media_Report_Birmingham_for_Web

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SHIFTING LANDSCAPES The online challenge to traditional business models A research study by DLA Piper REPoRT 4 KNoWING YoUR TWEET FRoM YoUR TREND: KEEPING PACE WITH SoCIAL MEDIA IN THE WoRKPLACE CoNTENTS About this report ������������������������������������������������������������ 05 Foreword �����&#65<a title="2150567_EPB_Social_Media_Report_Birmingham_for_Web_V10.pdf page 1" href="http://viewer.zmags.com/publication/29f83ba6?page=1">SHIFTING LANDSCAPESThe online challenge to tradi</a> SHIFTING LANDSCAPESThe online challenge to tradi<a title="2150567_EPB_Social_Media_Report_Birmingham_for_Web_V10.pdf page 2" href="http://viewer.zmags.com/publication/29f83ba6?page=2">CoNTENTSAbout this report ����������������������</a> CoNTENTSAbout this report ����������������������<a title="2150567_EPB_Social_Media_Report_Birmingham_for_Web_V10.pdf page 3" href="http://viewer.zmags.com/publication/29f83ba6?page=3">AboUT THIS REPoRTThis report is based on d</a> AboUT THIS REPoRTThis report is based on d<a title="2150567_EPB_Social_Media_Report_Birmingham_for_Web_V10.pdf page 4" href="http://viewer.zmags.com/publication/29f83ba6?page=4">FoREWoRDKate HodgkissPartnerEmploy</a> FoREWoRDKate HodgkissPartnerEmploy<a title="2150567_EPB_Social_Media_Report_Birmingham_for_Web_V10.pdf page 5" href="http://viewer.zmags.com/publication/29f83ba6?page=5">THE HEADLINESThe top five risks of social medi</a> THE HEADLINESThe top five risks of social medi<a title="2150567_EPB_Social_Media_Report_Birmingham_for_Web_V10.pdf page 6" href="http://viewer.zmags.com/publication/29f83ba6?page=6">SoCIAL MEDIA IN CoNTExTSocial media is a grou</a> SoCIAL MEDIA IN CoNTExTSocial media is a grou<a title="2150567_EPB_Social_Media_Report_Birmingham_for_Web_V10.pdf page 7" href="http://viewer.zmags.com/publication/29f83ba6?page=7">bUSINESS ENGAGEMENTOn which social media si</a> bUSINESS ENGAGEMENTOn which social media si<a title="2150567_EPB_Social_Media_Report_Birmingham_for_Web_V10.pdf page 8" href="http://viewer.zmags.com/publication/29f83ba6?page=8">of finding potential customers” and social media </a> of finding potential customers” and social media <a title="2150567_EPB_Social_Media_Report_Birmingham_for_Web_V10.pdf page 9" href="http://viewer.zmags.com/publication/29f83ba6?page=9">Engagement with social media can enable employers</a> Engagement with social media can enable employers<a title="2150567_EPB_Social_Media_Report_Birmingham_for_Web_V10.pdf page 10" href="http://viewer.zmags.com/publication/29f83ba6?page=10">WHEN SoCIAL MEDIA AND THEWoRKPLACE CoLLIDETHE</a> WHEN SoCIAL MEDIA AND THEWoRKPLACE CoLLIDETHE<a title="2150567_EPB_Social_Media_Report_Birmingham_for_Web_V10.pdf page 11" href="http://viewer.zmags.com/publication/29f83ba6?page=11">The greatest risk we have is thatemployees post </a> The greatest risk we have is thatemployees post <a title="2150567_EPB_Social_Media_Report_Birmingham_for_Web_V10.pdf page 12" href="http://viewer.zmags.com/publication/29f83ba6?page=12">FACING THE MUSICFailing to manage the use of soc</a> FACING THE MUSICFailing to manage the use of soc<a title="2150567_EPB_Social_Media_Report_Birmingham_for_Web_V10.pdf page 13" href="http://viewer.zmags.com/publication/29f83ba6?page=13">In the Facing The Music box we highlight some of </a> In the Facing The Music box we highlight some of <a title="2150567_EPB_Social_Media_Report_Birmingham_for_Web_V10.pdf page 14" href="http://viewer.zmags.com/publication/29f83ba6?page=14">Our general IT policy covers theuse of social me</a> Our general IT policy covers theuse of social me<a title="2150567_EPB_Social_Media_Report_Birmingham_for_Web_V10.pdf page 15" href="http://viewer.zmags.com/publication/29f83ba6?page=15">It is clear that employees may be underestimating</a> It is clear that employees may be underestimating<a title="2150567_EPB_Social_Media_Report_Birmingham_for_Web_V10.pdf page 16" href="http://viewer.zmags.com/publication/29f83ba6?page=16">TIME To REVIEW YoUR PRIVACYSETTINGS?THE BIg P</a> TIME To REVIEW YoUR PRIVACYSETTINGS?THE BIg P<a title="2150567_EPB_Social_Media_Report_Birmingham_for_Web_V10.pdf page 17" href="http://viewer.zmags.com/publication/29f83ba6?page=17">The potential for employee disclosure of confiden</a> The potential for employee disclosure of confiden<a title="2150567_EPB_Social_Media_Report_Birmingham_for_Web_V10.pdf page 18" href="http://viewer.zmags.com/publication/29f83ba6?page=18">The benefits outweigh the risksso it’s a matter </a> The benefits outweigh the risksso it’s a matter <a title="2150567_EPB_Social_Media_Report_Birmingham_for_Web_V10.pdf page 19" href="http://viewer.zmags.com/publication/29f83ba6?page=19">To ensure access to contact details held on socia</a> To ensure access to contact details held on socia<a title="2150567_EPB_Social_Media_Report_Birmingham_for_Web_V10.pdf page 20" href="http://viewer.zmags.com/publication/29f83ba6?page=20">SoCIAL MEDIA MoNIToRING –FoLLoWING oR INTRUDING?</a> SoCIAL MEDIA MoNIToRING –FoLLoWING oR INTRUDING?<a title="2150567_EPB_Social_Media_Report_Birmingham_for_Web_V10.pdf page 21" href="http://viewer.zmags.com/publication/29f83ba6?page=21">to breach an individual’s data protection rights.</a> to breach an individual’s data protection rights.<a title="2150567_EPB_Social_Media_Report_Birmingham_for_Web_V10.pdf page 22" href="http://viewer.zmags.com/publication/29f83ba6?page=22">Of the respondents questioned, 23% said that deci</a> Of the respondents questioned, 23% said that deci<a title="2150567_EPB_Social_Media_Report_Birmingham_for_Web_V10.pdf page 23" href="http://viewer.zmags.com/publication/29f83ba6?page=23">WHAT NExT?IDENTIFYING AN APPRoACH To SoCIAL ME</a> WHAT NExT?IDENTIFYING AN APPRoACH To SoCIAL ME<a title="2150567_EPB_Social_Media_Report_Birmingham_for_Web_V10.pdf page 24" href="http://viewer.zmags.com/publication/29f83ba6?page=24">IMPLEMENTING A SoCIAL MEDIA PoLICYThe implementa</a> IMPLEMENTING A SoCIAL MEDIA PoLICYThe implementa<a title="2150567_EPB_Social_Media_Report_Birmingham_for_Web_V10.pdf page 25" href="http://viewer.zmags.com/publication/29f83ba6?page=25">We have just framed a policy, but it’s not yet be</a> We have just framed a policy, but it’s not yet be<a title="2150567_EPB_Social_Media_Report_Birmingham_for_Web_V10.pdf page 26" href="http://viewer.zmags.com/publication/29f83ba6?page=26">CoNTACT USAboUT DLA PIPERDLA Piper’s Empl</a> CoNTACT USAboUT DLA PIPERDLA Piper’s Empl