<br />
SHIFTING LANDSCAPES<br />
The online challenge to traditional business models<br />
A research study by DLA Piper<br />
REPoRT 4<br />
KNoWING YoUR TWEET<br />
FRoM YoUR TREND:<br />
KEEPING PACE WITH<br />
SoCIAL MEDIA IN THE<br />
WoRKPLACE<br />
CoNTENTS<br />
About this report ������������������������������������������������������������ 05<br />
Foreword ��������������������������������������������������������������������������� 06<br />
The headlines �������������������������������������������������������������������� 07<br />
Social media in context �������������������������������������������������� 08<br />
Business engagement ������������������������������������������������������ 09<br />
When social media and the workplace collide ��������� 12<br />
Time to review your privacy settings? ������������������������ 18<br />
Social media monitoring – following or intruding?���22<br />
What next? �������������������������������������������������������������<a title="2150567_EPB_Social_Media_Report_Birmingham_for_Web_V10.pdf page 1" href="http://viewer.zmags.com/publication/29f83ba6?page=1"> SHIFTING LANDSCAPES The online challenge to tradi</a>
<a title="2150567_EPB_Social_Media_Report_Birmingham_for_Web_V10.pdf page 2" href="http://viewer.zmags.com/publication/29f83ba6?page=2"> CoNTENTS About this report ����������������������</a>
<a title="2150567_EPB_Social_Media_Report_Birmingham_for_Web_V10.pdf page 3" href="http://viewer.zmags.com/publication/29f83ba6?page=3"> AboUT THIS REPoRT This report is based on d</a>
<a title="2150567_EPB_Social_Media_Report_Birmingham_for_Web_V10.pdf page 4" href="http://viewer.zmags.com/publication/29f83ba6?page=4"> FoREWoRD Kate Hodgkiss Partner Employ</a>
<a title="2150567_EPB_Social_Media_Report_Birmingham_for_Web_V10.pdf page 5" href="http://viewer.zmags.com/publication/29f83ba6?page=5"> THE HEADLINES The top five risks of social medi</a>
<a title="2150567_EPB_Social_Media_Report_Birmingham_for_Web_V10.pdf page 6" href="http://viewer.zmags.com/publication/29f83ba6?page=6"> SoCIAL MEDIA IN CoNTExT Social media is a grou</a>
<a title="2150567_EPB_Social_Media_Report_Birmingham_for_Web_V10.pdf page 7" href="http://viewer.zmags.com/publication/29f83ba6?page=7"> bUSINESS ENGAGEMENT On which social media si</a>
<a title="2150567_EPB_Social_Media_Report_Birmingham_for_Web_V10.pdf page 8" href="http://viewer.zmags.com/publication/29f83ba6?page=8"> of finding potential customers” and social media </a>
<a title="2150567_EPB_Social_Media_Report_Birmingham_for_Web_V10.pdf page 9" href="http://viewer.zmags.com/publication/29f83ba6?page=9"> Engagement with social media can enable employers</a>
<a title="2150567_EPB_Social_Media_Report_Birmingham_for_Web_V10.pdf page 10" href="http://viewer.zmags.com/publication/29f83ba6?page=10"> WHEN SoCIAL MEDIA AND THE WoRKPLACE CoLLIDE THE</a>
<a title="2150567_EPB_Social_Media_Report_Birmingham_for_Web_V10.pdf page 11" href="http://viewer.zmags.com/publication/29f83ba6?page=11"> The greatest risk we have is that employees post </a>
<a title="2150567_EPB_Social_Media_Report_Birmingham_for_Web_V10.pdf page 12" href="http://viewer.zmags.com/publication/29f83ba6?page=12"> FACING THE MUSIC Failing to manage the use of soc</a>
<a title="2150567_EPB_Social_Media_Report_Birmingham_for_Web_V10.pdf page 13" href="http://viewer.zmags.com/publication/29f83ba6?page=13"> In the Facing The Music box we highlight some of </a>
<a title="2150567_EPB_Social_Media_Report_Birmingham_for_Web_V10.pdf page 14" href="http://viewer.zmags.com/publication/29f83ba6?page=14"> Our general IT policy covers the use of social me</a>
<a title="2150567_EPB_Social_Media_Report_Birmingham_for_Web_V10.pdf page 15" href="http://viewer.zmags.com/publication/29f83ba6?page=15"> It is clear that employees may be underestimating</a>
<a title="2150567_EPB_Social_Media_Report_Birmingham_for_Web_V10.pdf page 16" href="http://viewer.zmags.com/publication/29f83ba6?page=16"> TIME To REVIEW YoUR PRIVACY SETTINGS? THE BIg P</a>
<a title="2150567_EPB_Social_Media_Report_Birmingham_for_Web_V10.pdf page 17" href="http://viewer.zmags.com/publication/29f83ba6?page=17"> The potential for employee disclosure of confiden</a>
<a title="2150567_EPB_Social_Media_Report_Birmingham_for_Web_V10.pdf page 18" href="http://viewer.zmags.com/publication/29f83ba6?page=18"> The benefits outweigh the risks so it’s a matter </a>
<a title="2150567_EPB_Social_Media_Report_Birmingham_for_Web_V10.pdf page 19" href="http://viewer.zmags.com/publication/29f83ba6?page=19"> To ensure access to contact details held on socia</a>
<a title="2150567_EPB_Social_Media_Report_Birmingham_for_Web_V10.pdf page 20" href="http://viewer.zmags.com/publication/29f83ba6?page=20"> SoCIAL MEDIA MoNIToRING – FoLLoWING oR INTRUDING?</a>
<a title="2150567_EPB_Social_Media_Report_Birmingham_for_Web_V10.pdf page 21" href="http://viewer.zmags.com/publication/29f83ba6?page=21"> to breach an individual’s data protection rights.</a>
<a title="2150567_EPB_Social_Media_Report_Birmingham_for_Web_V10.pdf page 22" href="http://viewer.zmags.com/publication/29f83ba6?page=22"> Of the respondents questioned, 23% said that deci</a>
<a title="2150567_EPB_Social_Media_Report_Birmingham_for_Web_V10.pdf page 23" href="http://viewer.zmags.com/publication/29f83ba6?page=23"> WHAT NExT? IDENTIFYING AN APPRoACH To SoCIAL ME</a>
<a title="2150567_EPB_Social_Media_Report_Birmingham_for_Web_V10.pdf page 24" href="http://viewer.zmags.com/publication/29f83ba6?page=24"> IMPLEMENTING A SoCIAL MEDIA PoLICY The implementa</a>
<a title="2150567_EPB_Social_Media_Report_Birmingham_for_Web_V10.pdf page 25" href="http://viewer.zmags.com/publication/29f83ba6?page=25"> We have just framed a policy, but it’s not yet be</a>
<a title="2150567_EPB_Social_Media_Report_Birmingham_for_Web_V10.pdf page 26" href="http://viewer.zmags.com/publication/29f83ba6?page=26"> CoNTACT US AboUT DLA PIPER DLA Piper’s Empl</a>