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<br /> SHIFTING LANDSCAPES<br /> The online challenge to traditional business models<br /> A research study by DLA Piper<br /> REPoRT 4<br /> KNoWING YoUR TWEET<br /> FRoM YoUR TREND:<br /> KEEPING PACE WITH<br /> SoCIAL MEDIA IN THE<br /> WoRKPLACE<br /> CoNTENTS<br /> About this report ������������������������������������������������������������ 05<br /> Foreword ��������������������������������������������������������������������������� 06<br /> The headlines �������������������������������������������������������������������� 07<br /> Social media in context �������������������������������������������������� 08<br /> Business engagement ������������������������������������������������������ 09<br /> When social media and the workplace collide ��������� 12<br /> Time to review your privacy settings? ������������������������ 18<br /> Social media monitoring – following or intruding?���22<br /> What next? �������������������������������������������������������������<a title="2150567_EPB_Social_Media_Report_Birmingham_for_Web_V10.pdf page 1" href="http://viewer.zmags.com/publication/29f83ba6?page=1"> SHIFTING LANDSCAPES The online challenge to tradi</a> <a title="2150567_EPB_Social_Media_Report_Birmingham_for_Web_V10.pdf page 2" href="http://viewer.zmags.com/publication/29f83ba6?page=2"> CoNTENTS About this report ����������������������</a> <a title="2150567_EPB_Social_Media_Report_Birmingham_for_Web_V10.pdf page 3" href="http://viewer.zmags.com/publication/29f83ba6?page=3"> AboUT THIS REPoRT This report is based on d</a> <a title="2150567_EPB_Social_Media_Report_Birmingham_for_Web_V10.pdf page 4" href="http://viewer.zmags.com/publication/29f83ba6?page=4"> FoREWoRD Kate Hodgkiss Partner Employ</a> <a title="2150567_EPB_Social_Media_Report_Birmingham_for_Web_V10.pdf page 5" href="http://viewer.zmags.com/publication/29f83ba6?page=5"> THE HEADLINES The top five risks of social medi</a> <a title="2150567_EPB_Social_Media_Report_Birmingham_for_Web_V10.pdf page 6" href="http://viewer.zmags.com/publication/29f83ba6?page=6"> SoCIAL MEDIA IN CoNTExT Social media is a grou</a> <a title="2150567_EPB_Social_Media_Report_Birmingham_for_Web_V10.pdf page 7" href="http://viewer.zmags.com/publication/29f83ba6?page=7"> bUSINESS ENGAGEMENT On which social media si</a> <a title="2150567_EPB_Social_Media_Report_Birmingham_for_Web_V10.pdf page 8" href="http://viewer.zmags.com/publication/29f83ba6?page=8"> of finding potential customers” and social media </a> <a title="2150567_EPB_Social_Media_Report_Birmingham_for_Web_V10.pdf page 9" href="http://viewer.zmags.com/publication/29f83ba6?page=9"> Engagement with social media can enable employers</a> <a title="2150567_EPB_Social_Media_Report_Birmingham_for_Web_V10.pdf page 10" href="http://viewer.zmags.com/publication/29f83ba6?page=10"> WHEN SoCIAL MEDIA AND THE WoRKPLACE CoLLIDE THE</a> <a title="2150567_EPB_Social_Media_Report_Birmingham_for_Web_V10.pdf page 11" href="http://viewer.zmags.com/publication/29f83ba6?page=11"> The greatest risk we have is that employees post </a> <a title="2150567_EPB_Social_Media_Report_Birmingham_for_Web_V10.pdf page 12" href="http://viewer.zmags.com/publication/29f83ba6?page=12"> FACING THE MUSIC Failing to manage the use of soc</a> <a title="2150567_EPB_Social_Media_Report_Birmingham_for_Web_V10.pdf page 13" href="http://viewer.zmags.com/publication/29f83ba6?page=13"> In the Facing The Music box we highlight some of </a> <a title="2150567_EPB_Social_Media_Report_Birmingham_for_Web_V10.pdf page 14" href="http://viewer.zmags.com/publication/29f83ba6?page=14"> Our general IT policy covers the use of social me</a> <a title="2150567_EPB_Social_Media_Report_Birmingham_for_Web_V10.pdf page 15" href="http://viewer.zmags.com/publication/29f83ba6?page=15"> It is clear that employees may be underestimating</a> <a title="2150567_EPB_Social_Media_Report_Birmingham_for_Web_V10.pdf page 16" href="http://viewer.zmags.com/publication/29f83ba6?page=16"> TIME To REVIEW YoUR PRIVACY SETTINGS? THE BIg P</a> <a title="2150567_EPB_Social_Media_Report_Birmingham_for_Web_V10.pdf page 17" href="http://viewer.zmags.com/publication/29f83ba6?page=17"> The potential for employee disclosure of confiden</a> <a title="2150567_EPB_Social_Media_Report_Birmingham_for_Web_V10.pdf page 18" href="http://viewer.zmags.com/publication/29f83ba6?page=18"> The benefits outweigh the risks so it’s a matter </a> <a title="2150567_EPB_Social_Media_Report_Birmingham_for_Web_V10.pdf page 19" href="http://viewer.zmags.com/publication/29f83ba6?page=19"> To ensure access to contact details held on socia</a> <a title="2150567_EPB_Social_Media_Report_Birmingham_for_Web_V10.pdf page 20" href="http://viewer.zmags.com/publication/29f83ba6?page=20"> SoCIAL MEDIA MoNIToRING – FoLLoWING oR INTRUDING?</a> <a title="2150567_EPB_Social_Media_Report_Birmingham_for_Web_V10.pdf page 21" href="http://viewer.zmags.com/publication/29f83ba6?page=21"> to breach an individual’s data protection rights.</a> <a title="2150567_EPB_Social_Media_Report_Birmingham_for_Web_V10.pdf page 22" href="http://viewer.zmags.com/publication/29f83ba6?page=22"> Of the respondents questioned, 23% said that deci</a> <a title="2150567_EPB_Social_Media_Report_Birmingham_for_Web_V10.pdf page 23" href="http://viewer.zmags.com/publication/29f83ba6?page=23"> WHAT NExT? IDENTIFYING AN APPRoACH To SoCIAL ME</a> <a title="2150567_EPB_Social_Media_Report_Birmingham_for_Web_V10.pdf page 24" href="http://viewer.zmags.com/publication/29f83ba6?page=24"> IMPLEMENTING A SoCIAL MEDIA PoLICY The implementa</a> <a title="2150567_EPB_Social_Media_Report_Birmingham_for_Web_V10.pdf page 25" href="http://viewer.zmags.com/publication/29f83ba6?page=25"> We have just framed a policy, but it’s not yet be</a> <a title="2150567_EPB_Social_Media_Report_Birmingham_for_Web_V10.pdf page 26" href="http://viewer.zmags.com/publication/29f83ba6?page=26"> CoNTACT US AboUT DLA PIPER DLA Piper’s Empl</a>