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<br /> tshpe ortbriefing<br /> quarterly<br /> Issue 1 March 2009<br /> Howthedownturnhas<br /> leftthesponsorship<br /> industryintheline<br /> offire<br /> <br /> <br /> <br /> <br /> <br /> finding The value 2016: The bidding markeTabiliTy of<br /> of media righTs ciTies and sporTs Tennis’ big four<br /> <br /> crash!<br /> <br /> <br /> <br /> .+28 -<)8 ")(2& $3 )8$+)' 3.+28 <)8 +2 )$38$+)/ ! +2#<br /> )$38$+) !3 8+ 8!2 =$8! 8! !+38 $8$3 ) )8$+)' 28$+)3<br /> >.2$) + $$) +2!+38$) ) '$<2$) (%+2 $)82)8$+)'<br /> ) =+2' '33 <)83 $)';$) 7CA +2' 28$38$ A?()38$3 !(#<br /> .$+)3!$.3 :@@5 C 33$+) '?(.$ +) 233 :@@* ) C +2'<br /> + !(.$+)3!$. :@,,/<br /> <<a title="The Sport Briefing - Issue 1 page 1" href="http://viewer.zmags.com/publication/29fe1b67?page=1">tshpe ortbriefing </a> tshpe ortbriefing <a title="The Sport Briefing - Issue 1 page 2" href="http://viewer.zmags.com/publication/29fe1b67?page=2"> .+28 -<)8 ")(2& $3 )8$+)' 3.+28 <)8 +2 )$3</a> .+28 -<)8 ")(2& $3 )8$+)' 3.+28 <)8 +2 )$3<a title="The Sport Briefing - Issue 1 page 3" href="http://viewer.zmags.com/publication/29fe1b67?page=3">tshpe ortbriefing </a> tshpe ortbriefing <a title="The Sport Briefing - Issue 1 page 4" href="http://viewer.zmags.com/publication/29fe1b67?page=4">..P04..EDITOR’S WELCOME..P04..EDITOR’S WELCOME..P</a> ..P04..EDITOR’S WELCOME..P04..EDITOR’S WELCOME..P<a title="The Sport Briefing - Issue 1 page 5" href="http://viewer.zmags.com/publication/29fe1b67?page=5"></a> <a title="The Sport Briefing - Issue 1 page 6" href="http://viewer.zmags.com/publication/29fe1b67?page=6">..P06..MEDIA NEWS..P06..MEDIA NEWS..P06..MEDIA NE</a> ..P06..MEDIA NEWS..P06..MEDIA NEWS..P06..MEDIA NE<a title="The Sport Briefing - Issue 1 page 7" href="http://viewer.zmags.com/publication/29fe1b67?page=7">CHAMPION DEALFORATHLETICS■ TheAssociation</a> CHAMPION DEALFORATHLETICS■ TheAssociation<a title="The Sport Briefing - Issue 1 page 8" href="http://viewer.zmags.com/publication/29fe1b67?page=8">..P08..FACILITIESNEWS..P08..FACILITIESNEWS..P08..</a> ..P08..FACILITIESNEWS..P08..FACILITIESNEWS..P08..<a title="The Sport Briefing - Issue 1 page 9" href="http://viewer.zmags.com/publication/29fe1b67?page=9">Newrole forBeijing Bird’sNestTheBird’sNest, Bei</a> Newrole forBeijing Bird’sNestTheBird’sNest, Bei<a title="The Sport Briefing - Issue 1 page 10" href="http://viewer.zmags.com/publication/29fe1b67?page=10">..P10..EVENTSNEWS..P10..EVENTSNEWS..P10..EVENTSNE</a> ..P10..EVENTSNEWS..P10..EVENTSNEWS..P10..EVENTSNE<a title="The Sport Briefing - Issue 1 page 11" href="http://viewer.zmags.com/publication/29fe1b67?page=11">THE Sochi 2014 organising committee has confirmed </a> THE Sochi 2014 organising committee has confirmed <a title="The Sport Briefing - Issue 1 page 12" href="http://viewer.zmags.com/publication/29fe1b67?page=12">..P12..SPONSORSHIP&MARKETING..P12..SPONSORSHIP&MA</a> ..P12..SPONSORSHIP&MARKETING..P12..SPONSORSHIP&MA<a title="The Sport Briefing - Issue 1 page 13" href="http://viewer.zmags.com/publication/29fe1b67?page=13">AIR NEW ZEALAND and the NewZealand RugbyUnion (NZ</a> AIR NEW ZEALAND and the NewZealand RugbyUnion (NZ<a title="The Sport Briefing - Issue 1 page 14" href="http://viewer.zmags.com/publication/29fe1b67?page=14">..P14..GAMING NEWS..P14..GAMING NEWS..P14..GAMING</a> ..P14..GAMING NEWS..P14..GAMING NEWS..P14..GAMING<a title="The Sport Briefing - Issue 1 page 15" href="http://viewer.zmags.com/publication/29fe1b67?page=15">LICENCETO THRILL■ BetClic has become the offici</a> LICENCETO THRILL■ BetClic has become the offici<a title="The Sport Briefing - Issue 1 page 16" href="http://viewer.zmags.com/publication/29fe1b67?page=16">..P16..SPONSORSHIP DOWNTURN..P16..SPONSORSHIP DOW</a> ..P16..SPONSORSHIP DOWNTURN..P16..SPONSORSHIP DOW<a title="The Sport Briefing - Issue 1 page 17" href="http://viewer.zmags.com/publication/29fe1b67?page=17">THE DROPan evolution. Thedownturn has brought</a> THE DROPan evolution. Thedownturn has brought<a title="The Sport Briefing - Issue 1 page 18" href="http://viewer.zmags.com/publication/29fe1b67?page=18">Whether it is sport or entertainment, oursponsor</a> Whether it is sport or entertainment, oursponsor<a title="The Sport Briefing - Issue 1 page 19" href="http://viewer.zmags.com/publication/29fe1b67?page=19">the world and provide the assets in oursponsorsh</a> the world and provide the assets in oursponsorsh<a title="The Sport Briefing - Issue 1 page 20" href="http://viewer.zmags.com/publication/29fe1b67?page=20">..P20..IFM DATA..P20..IFM DATA..P20..IFM DATA..P2</a> ..P20..IFM DATA..P20..IFM DATA..P20..IFM DATA..P2<a title="The Sport Briefing - Issue 1 page 21" href="http://viewer.zmags.com/publication/29fe1b67?page=21">AUSTRIA has long been considered tobe one of Eur</a> AUSTRIA has long been considered tobe one of Eur<a title="The Sport Briefing - Issue 1 page 22" href="http://viewer.zmags.com/publication/29fe1b67?page=22">MakingtheRightmove..P22..BROADCASTRIGHTS..P22.</a> MakingtheRightmove..P22..BROADCASTRIGHTS..P22.<a title="The Sport Briefing - Issue 1 page 23" href="http://viewer.zmags.com/publication/29fe1b67?page=23">Thenewmediaboomhassparkedadebateaboutthevalueofb</a> Thenewmediaboomhassparkedadebateaboutthevalueofb<a title="The Sport Briefing - Issue 1 page 24" href="http://viewer.zmags.com/publication/29fe1b67?page=24">..P24..BROADCASTRIGHTS..P24..BROADCASTRIGHTS..P24</a> ..P24..BROADCASTRIGHTS..P24..BROADCASTRIGHTS..P24<a title="The Sport Briefing - Issue 1 page 25" href="http://viewer.zmags.com/publication/29fe1b67?page=25">Myanmar,the Philippines, Thailand andVietnam. </a> Myanmar,the Philippines, Thailand andVietnam. <a title="The Sport Briefing - Issue 1 page 26" href="http://viewer.zmags.com/publication/29fe1b67?page=26">Rafael Nadal(ESP)..P26..TENNIS’ BIG FOUR..P26..</a> Rafael Nadal(ESP)..P26..TENNIS’ BIG FOUR..P26..<a title="The Sport Briefing - Issue 1 page 27" href="http://viewer.zmags.com/publication/29fe1b67?page=27">ScotlandThePerfectStage</a> ScotlandThePerfectStage<a title="The Sport Briefing - Issue 1 page 28" href="http://viewer.zmags.com/publication/29fe1b67?page=28">ScotlandThePerfectStageScotland boasts one of</a> ScotlandThePerfectStageScotland boasts one of<a title="The Sport Briefing - Issue 1 page 29" href="http://viewer.zmags.com/publication/29fe1b67?page=29">www.EventScotland.orgIRB Rugby Sevens</a> www.EventScotland.orgIRB Rugby Sevens<a title="The Sport Briefing - Issue 1 page 30" href="http://viewer.zmags.com/publication/29fe1b67?page=30">12710136983141 25 114</a> 12710136983141 25 114<a title="The Sport Briefing - Issue 1 page 31" href="http://viewer.zmags.com/publication/29fe1b67?page=31">hecourtNovakDjokovic(SRB)BORN: 22ND MAY1987 /A</a> hecourtNovakDjokovic(SRB)BORN: 22ND MAY1987 /A<a title="The Sport Briefing - Issue 1 page 32" href="http://viewer.zmags.com/publication/29fe1b67?page=32"></a> <a title="The Sport Briefing - Issue 1 page 33" href="http://viewer.zmags.com/publication/29fe1b67?page=33">I .. .. 1 I I .. .. 1 </a> I .. .. 1 I I .. .. 1 <a title="The Sport Briefing - Issue 1 page 34" href="http://viewer.zmags.com/publication/29fe1b67?page=34">..P30..2016 CITIES..P30..2016 CITIES..P30..2016 C</a> ..P30..2016 CITIES..P30..2016 CITIES..P30..2016 C<a title="The Sport Briefing - Issue 1 page 35" href="http://viewer.zmags.com/publication/29fe1b67?page=35"> “I think that we have areallytremendous oppo</a> “I think that we have areallytremendous oppo<a title="The Sport Briefing - Issue 1 page 36" href="http://viewer.zmags.com/publication/29fe1b67?page=36">.P32..2016 CITIES..P32..2016 CITIES..P32..2016 CI</a> .P32..2016 CITIES..P32..2016 CITIES..P32..2016 CI<a title="The Sport Briefing - Issue 1 page 37" href="http://viewer.zmags.com/publication/29fe1b67?page=37">THEPOWER ANDTHEPASSIONThepower andthe </a> THEPOWER ANDTHEPASSIONThepower andthe <a title="The Sport Briefing - Issue 1 page 38" href="http://viewer.zmags.com/publication/29fe1b67?page=38">..P34..2016 CITIES..P34..2016 CITIES..P34..2016 C</a> ..P34..2016 CITIES..P34..2016 CITIES..P34..2016 C<a title="The Sport Briefing - Issue 1 page 39" href="http://viewer.zmags.com/publication/29fe1b67?page=39">Thehead of Madrid 2016 outlined howallthe city’s</a> Thehead of Madrid 2016 outlined howallthe city’s<a title="The Sport Briefing - Issue 1 page 40" href="http://viewer.zmags.com/publication/29fe1b67?page=40">.P36..2016 CITIES..P36..2016 CITIES..P36..2016 CI</a> .P36..2016 CITIES..P36..2016 CITIES..P36..2016 CI<a title="The Sport Briefing - Issue 1 page 41" href="http://viewer.zmags.com/publication/29fe1b67?page=41"></a> <a title="The Sport Briefing - Issue 1 page 42" href="http://viewer.zmags.com/publication/29fe1b67?page=42">..P38..2016 CITIES..P38..2016 CITIES..P38..2016 C</a> ..P38..2016 CITIES..P38..2016 CITIES..P38..2016 C<a title="The Sport Briefing - Issue 1 page 43" href="http://viewer.zmags.com/publication/29fe1b67?page=43">take part in the experience. “Wesee theOlympic G</a> take part in the experience. “Wesee theOlympic G<a title="The Sport Briefing - Issue 1 page 44" href="http://viewer.zmags.com/publication/29fe1b67?page=44">economic situation, but fortunatelyBrazil is in </a> economic situation, but fortunatelyBrazil is in <a title="The Sport Briefing - Issue 1 page 45" href="http://viewer.zmags.com/publication/29fe1b67?page=45"></a> <a title="The Sport Briefing - Issue 1 page 46" href="http://viewer.zmags.com/publication/29fe1b67?page=46">..P42..2016 CITIES..P42..2016 CITIES..P42..2016 C</a> ..P42..2016 CITIES..P42..2016 CITIES..P42..2016 C<a title="The Sport Briefing - Issue 1 page 47" href="http://viewer.zmags.com/publication/29fe1b67?page=47">ambitious transformation whichwill leadto the cr</a> ambitious transformation whichwill leadto the cr<a title="The Sport Briefing - Issue 1 page 48" href="http://viewer.zmags.com/publication/29fe1b67?page=48">.P44..2016 CITIES..P44..2016 CITIES..P44..2016 CI</a> .P44..2016 CITIES..P44..2016 CITIES..P44..2016 CI<a title="The Sport Briefing - Issue 1 page 49" href="http://viewer.zmags.com/publication/29fe1b67?page=49">.. .. 1 .. .. 1 </a> .. .. 1 .. .. 1 <a title="The Sport Briefing - Issue 1 page 50" href="http://viewer.zmags.com/publication/29fe1b67?page=50">..P46..2016 SPORTS..P46..2016 SPORTS..P46..2016 S</a> ..P46..2016 SPORTS..P46..2016 SPORTS..P46..2016 S<a title="The Sport Briefing - Issue 1 page 51" href="http://viewer.zmags.com/publication/29fe1b67?page=51">KARATETHE SPORT: Originating from Japan’sRyukyu </a> KARATETHE SPORT: Originating from Japan’sRyukyu <a title="The Sport Briefing - Issue 1 page 52" href="http://viewer.zmags.com/publication/29fe1b67?page=52">..P48..2016 SPORTS..P48..2016 SPORTS..P48..2016 S</a> ..P48..2016 SPORTS..P48..2016 SPORTS..P48..2016 S<a title="The Sport Briefing - Issue 1 page 53" href="http://viewer.zmags.com/publication/29fe1b67?page=53">SQUASHTHE SPORT: ConceivedatEnglish public schoo</a> SQUASHTHE SPORT: ConceivedatEnglish public schoo<a title="The Sport Briefing - Issue 1 page 54" href="http://viewer.zmags.com/publication/29fe1b67?page=54">April 25-26: National Football LeagueDraft –Radi</a> April 25-26: National Football LeagueDraft –Radi<a title="The Sport Briefing - Issue 1 page 55" href="http://viewer.zmags.com/publication/29fe1b67?page=55">13 MAY THESOCCEREX </a> 13 MAY THESOCCEREX <a title="The Sport Briefing - Issue 1 page 56" href="http://viewer.zmags.com/publication/29fe1b67?page=56"></a>