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<br /> <br /> Spring 2013<br /> <br /> <br /> Regular Features<br /> Comment ....................................................................... 6<br /> Global news................................................................. 10<br /> Latin America update .............................................. 110<br /> Legally Speaking ........................................................ 112<br /> The LIMA Page ......................................................... 114<br /> Brand Business .......................................................... 116<br /> What’s On ................................................................. 118<br /> Europe<br /> Licensing in the Nordic countries .......................... 17<br /> Licensing Goose & Friends ...................................... 34<br /> The world of Norman Thelwell .............................. 35<br /> Walker Books outline plans..................................... 36<br /> Mr Men & Little Miss......<a title="Total Licensing Spring 2013 page 1" href="http://viewer.zmags.com/publication/2a6593ac?page=1"> </a> <a title="Total Licensing Spring 2013 page 2" href="http://viewer.zmags.com/publication/2a6593ac?page=2"> Spring 2013</a> <a title="Total Licensing Spring 2013 page 3" href="http://viewer.zmags.com/publication/2a6593ac?page=3"> </a> <a title="Total Licensing Spring 2013 page 4" href="http://viewer.zmags.com/publication/2a6593ac?page=4"> </a> <a title="Total Licensing Spring 2013 page 5" href="http://viewer.zmags.com/publication/2a6593ac?page=5"> Regular Features Comment ........................</a> <a title="Total Licensing Spring 2013 page 6" href="http://viewer.zmags.com/publication/2a6593ac?page=6"> </a> <a title="Total Licensing Spring 2013 page 7" href="http://viewer.zmags.com/publication/2a6593ac?page=7"> Spring 2013 Publisher/Editor-in-Chief </a> <a title="Total Licensing Spring 2013 page 8" href="http://viewer.zmags.com/publication/2a6593ac?page=8"> </a> <a title="Total Licensing Spring 2013 page 9" href="http://viewer.zmags.com/publication/2a6593ac?page=9"> NEWS </a> <a title="Total Licensing Spring 2013 page 10" href="http://viewer.zmags.com/publication/2a6593ac?page=10"> TOTAL LICENSING PEPPA PIG HEADS TO RUSSIA Entert</a> <a title="Total Licensing Spring 2013 page 11" href="http://viewer.zmags.com/publication/2a6593ac?page=11"> NEWS </a> <a title="Total Licensing Spring 2013 page 12" href="http://viewer.zmags.com/publication/2a6593ac?page=12"> TOTAL LICENSING MONKEY SET TO TELL ALL Bulldog L</a> <a title="Total Licensing Spring 2013 page 13" href="http://viewer.zmags.com/publication/2a6593ac?page=13"> H&A ADDS TO DISNEY ROSTER NEWS </a> <a title="Total Licensing Spring 2013 page 14" href="http://viewer.zmags.com/publication/2a6593ac?page=14"> TOTAL LICENSING SANRIO DE BRASIL AND TYCOON TEAM</a> <a title="Total Licensing Spring 2013 page 15" href="http://viewer.zmags.com/publication/2a6593ac?page=15"> NEWS </a> <a title="Total Licensing Spring 2013 page 16" href="http://viewer.zmags.com/publication/2a6593ac?page=16"> </a> <a title="Total Licensing Spring 2013 page 17" href="http://viewer.zmags.com/publication/2a6593ac?page=17"> NEWS </a> <a title="Total Licensing Spring 2013 page 18" href="http://viewer.zmags.com/publication/2a6593ac?page=18"> TOTAL LICENSING The world of licensing in </a> <a title="Total Licensing Spring 2013 page 19" href="http://viewer.zmags.com/publication/2a6593ac?page=19"> 18 ness. Angry Birds emerged out of the slushy s</a> <a title="Total Licensing Spring 2013 page 20" href="http://viewer.zmags.com/publication/2a6593ac?page=20"> </a> <a title="Total Licensing Spring 2013 page 21" href="http://viewer.zmags.com/publication/2a6593ac?page=21"> 20 of the show in terms of animation and scrip</a> <a title="Total Licensing Spring 2013 page 22" href="http://viewer.zmags.com/publication/2a6593ac?page=22"> TOTAL LICENSING sales, but these brands are also</a> <a title="Total Licensing Spring 2013 page 23" href="http://viewer.zmags.com/publication/2a6593ac?page=23"> 22 is the latest of the digital publications abo</a> <a title="Total Licensing Spring 2013 page 24" href="http://viewer.zmags.com/publication/2a6593ac?page=24"> TOTAL LICENSING said Plus L</a> <a title="Total Licensing Spring 2013 page 25" href="http://viewer.zmags.com/publication/2a6593ac?page=25"> 24 in late January this year and the 100 million</a> <a title="Total Licensing Spring 2013 page 26" href="http://viewer.zmags.com/publication/2a6593ac?page=26"> TOTAL LICENSING with Heroes of the City and that</a> <a title="Total Licensing Spring 2013 page 27" href="http://viewer.zmags.com/publication/2a6593ac?page=27"> Children are still avid readers, an</a> <a title="Total Licensing Spring 2013 page 28" href="http://viewer.zmags.com/publication/2a6593ac?page=28"> </a> <a title="Total Licensing Spring 2013 page 29" href="http://viewer.zmags.com/publication/2a6593ac?page=29"> 28 TOTAL LICENSING </a> <a title="Total Licensing Spring 2013 page 30" href="http://viewer.zmags.com/publication/2a6593ac?page=30"> chise. The three-year deal, brokered with Rovio </a> <a title="Total Licensing Spring 2013 page 31" href="http://viewer.zmags.com/publication/2a6593ac?page=31"> Toc publishing line-up and will include the prope</a> <a title="Total Licensing Spring 2013 page 32" href="http://viewer.zmags.com/publication/2a6593ac?page=32"> TOTAL LICENSING The RSPCA’s licensing manager, C</a> <a title="Total Licensing Spring 2013 page 33" href="http://viewer.zmags.com/publication/2a6593ac?page=33"> consumers in the coming months.” Hoho Rights’ p</a> <a title="Total Licensing Spring 2013 page 34" href="http://viewer.zmags.com/publication/2a6593ac?page=34"> TOTAL LICENSING books of The Busy W</a> <a title="Total Licensing Spring 2013 page 35" href="http://viewer.zmags.com/publication/2a6593ac?page=35"> Laura Wall, creator, writer and illus- trator of </a> <a title="Total Licensing Spring 2013 page 36" href="http://viewer.zmags.com/publication/2a6593ac?page=36"> TOTAL LICENSING The World of Norman Thelwell rela</a> <a title="Total Licensing Spring 2013 page 37" href="http://viewer.zmags.com/publication/2a6593ac?page=37"> “Walker Books is one of the few re- maining inde</a> <a title="Total Licensing Spring 2013 page 38" href="http://viewer.zmags.com/publication/2a6593ac?page=38"> </a> <a title="Total Licensing Spring 2013 page 39" href="http://viewer.zmags.com/publication/2a6593ac?page=39"> Men relevant to new audiences. Since acquisition </a> <a title="Total Licensing Spring 2013 page 40" href="http://viewer.zmags.com/publication/2a6593ac?page=40"> TOTAL LICENSING Internationally Sanrio see three</a> <a title="Total Licensing Spring 2013 page 41" href="http://viewer.zmags.com/publication/2a6593ac?page=41"> 40 First published on April 6, 1943 in New York,</a> <a title="Total Licensing Spring 2013 page 42" href="http://viewer.zmags.com/publication/2a6593ac?page=42"> </a> <a title="Total Licensing Spring 2013 page 43" href="http://viewer.zmags.com/publication/2a6593ac?page=43"> TOTAL LICENSING La Belle 42 As the second la</a> <a title="Total Licensing Spring 2013 page 44" href="http://viewer.zmags.com/publication/2a6593ac?page=44"> TOTAL LICENSING Invaders. The property was origi</a> <a title="Total Licensing Spring 2013 page 45" href="http://viewer.zmags.com/publication/2a6593ac?page=45"> Pirates, which captivated more than 200,000 spect</a> <a title="Total Licensing Spring 2013 page 46" href="http://viewer.zmags.com/publication/2a6593ac?page=46"> TOTAL LICENSING tine Blériot, Licensing Director</a> <a title="Total Licensing Spring 2013 page 47" href="http://viewer.zmags.com/publication/2a6593ac?page=47"> 46 that will launch in April. Further afield, In</a> <a title="Total Licensing Spring 2013 page 48" href="http://viewer.zmags.com/publication/2a6593ac?page=48"> TOTAL LICENSING will bring the character to an e</a> <a title="Total Licensing Spring 2013 page 49" href="http://viewer.zmags.com/publication/2a6593ac?page=49"> 48 This year’s Kazachok Licensing Fo- rum </a> <a title="Total Licensing Spring 2013 page 50" href="http://viewer.zmags.com/publication/2a6593ac?page=50"> TOTAL LICENSING Licensing French Fashion The bran</a> <a title="Total Licensing Spring 2013 page 51" href="http://viewer.zmags.com/publication/2a6593ac?page=51"> Moss Kardener is Managing Director of OnSt</a> <a title="Total Licensing Spring 2013 page 52" href="http://viewer.zmags.com/publication/2a6593ac?page=52"> March 2013</a> <a title="Total Licensing Spring 2013 page 53" href="http://viewer.zmags.com/publication/2a6593ac?page=53"> </a> <a title="Total Licensing Spring 2013 page 54" href="http://viewer.zmags.com/publication/2a6593ac?page=54"> </a> <a title="Total Licensing Spring 2013 page 55" href="http://viewer.zmags.com/publication/2a6593ac?page=55"> TOTAL LICENSING AUSTRALIA March 2013 </a> <a title="Total Licensing Spring 2013 page 56" href="http://viewer.zmags.com/publication/2a6593ac?page=56"> TOTAL LICENSING AUSTRALIA BANG ONTHE DOOR GROWS </a> <a title="Total Licensing Spring 2013 page 57" href="http://viewer.zmags.com/publication/2a6593ac?page=57"> TLA 6 The Giggle and Hoot and Friends live show </a> <a title="Total Licensing Spring 2013 page 58" href="http://viewer.zmags.com/publication/2a6593ac?page=58"> </a> <a title="Total Licensing Spring 2013 page 59" href="http://viewer.zmags.com/publication/2a6593ac?page=59"> Wild Pumpkin has moved! New address: Level 2 Sou</a> <a title="Total Licensing Spring 2013 page 60" href="http://viewer.zmags.com/publication/2a6593ac?page=60"> </a> <a title="Total Licensing Spring 2013 page 61" href="http://viewer.zmags.com/publication/2a6593ac?page=61"> Activision’s Skylanders franchise has reached new</a> <a title="Total Licensing Spring 2013 page 62" href="http://viewer.zmags.com/publication/2a6593ac?page=62"> </a> <a title="Total Licensing Spring 2013 page 63" href="http://viewer.zmags.com/publication/2a6593ac?page=63"> TLA 12 Dinosaur Train is launching on free- to-a</a> <a title="Total Licensing Spring 2013 page 64" href="http://viewer.zmags.com/publication/2a6593ac?page=64"> </a> <a title="Total Licensing Spring 2013 page 65" href="http://viewer.zmags.com/publication/2a6593ac?page=65"> 2013 is the 30th anniversary of the loveable Care</a> <a title="Total Licensing Spring 2013 page 66" href="http://viewer.zmags.com/publication/2a6593ac?page=66"> </a> <a title="Total Licensing Spring 2013 page 67" href="http://viewer.zmags.com/publication/2a6593ac?page=67"> The future looks bright at Haven Licensing, who </a> <a title="Total Licensing Spring 2013 page 68" href="http://viewer.zmags.com/publication/2a6593ac?page=68"> </a> <a title="Total Licensing Spring 2013 page 69" href="http://viewer.zmags.com/publication/2a6593ac?page=69"> furniture, dolls prams and pushchairs, wooden puz</a> <a title="Total Licensing Spring 2013 page 70" href="http://viewer.zmags.com/publication/2a6593ac?page=70"> TOTAL LICENSING AUSTRALIA Brand Licensing Expert</a> <a title="Total Licensing Spring 2013 page 71" href="http://viewer.zmags.com/publication/2a6593ac?page=71"> For over 12 years, Merchantwise have been leaders</a> <a title="Total Licensing Spring 2013 page 72" href="http://viewer.zmags.com/publication/2a6593ac?page=72"> </a> <a title="Total Licensing Spring 2013 page 73" href="http://viewer.zmags.com/publication/2a6593ac?page=73"> King Features POPEYE THE SAILORMAN Since his fir</a> <a title="Total Licensing Spring 2013 page 74" href="http://viewer.zmags.com/publication/2a6593ac?page=74"> </a> <a title="Total Licensing Spring 2013 page 75" href="http://viewer.zmags.com/publication/2a6593ac?page=75"> </a> <a title="Total Licensing Spring 2013 page 76" href="http://viewer.zmags.com/publication/2a6593ac?page=76"> </a> <a title="Total Licensing Spring 2013 page 77" href="http://viewer.zmags.com/publication/2a6593ac?page=77"> NEWS </a> <a title="Total Licensing Spring 2013 page 78" href="http://viewer.zmags.com/publication/2a6593ac?page=78"> TOTAL LICENSING AUSTRALIA Buildin</a> <a title="Total Licensing Spring 2013 page 79" href="http://viewer.zmags.com/publication/2a6593ac?page=79"> sales in the lead up to the critical Christmas pe</a> <a title="Total Licensing Spring 2013 page 80" href="http://viewer.zmags.com/publication/2a6593ac?page=80"> TLA 29 Meet Peter Bird, General Manager, Licensin</a> <a title="Total Licensing Spring 2013 page 81" href="http://viewer.zmags.com/publication/2a6593ac?page=81"> NEWS </a> <a title="Total Licensing Spring 2013 page 82" href="http://viewer.zmags.com/publication/2a6593ac?page=82"> 2013 is set to be a ground-breaking year for the </a> <a title="Total Licensing Spring 2013 page 83" href="http://viewer.zmags.com/publication/2a6593ac?page=83"> McDonald’s will be rolling out a nationwide Turtl</a> <a title="Total Licensing Spring 2013 page 84" href="http://viewer.zmags.com/publication/2a6593ac?page=84"> TOTAL LICENSING AUSTRALIA 360-degree marketing pr</a> <a title="Total Licensing Spring 2013 page 85" href="http://viewer.zmags.com/publication/2a6593ac?page=85"> Warner Bros. Consumer Products (WBCP) in Austr</a> <a title="Total Licensing Spring 2013 page 86" href="http://viewer.zmags.com/publication/2a6593ac?page=86"> property continues to remain a top seller in the </a> <a title="Total Licensing Spring 2013 page 87" href="http://viewer.zmags.com/publication/2a6593ac?page=87"> There is something for everyone in the Ste</a> <a title="Total Licensing Spring 2013 page 88" href="http://viewer.zmags.com/publication/2a6593ac?page=88"> </a> <a title="Total Licensing Spring 2013 page 89" href="http://viewer.zmags.com/publication/2a6593ac?page=89"> TLA 38 TOTAL LICENSING AUSTRALIA ASIAN LICENSIN</a> <a title="Total Licensing Spring 2013 page 90" href="http://viewer.zmags.com/publication/2a6593ac?page=90"> </a> <a title="Total Licensing Spring 2013 page 91" href="http://viewer.zmags.com/publication/2a6593ac?page=91"> NEWS </a> <a title="Total Licensing Spring 2013 page 92" href="http://viewer.zmags.com/publication/2a6593ac?page=92"> TOTAL LICENSING AUSTRALIA HAVEN PARTNERS WITH CRU</a> <a title="Total Licensing Spring 2013 page 93" href="http://viewer.zmags.com/publication/2a6593ac?page=93"> The Australian box office contin- ued to perform </a> <a title="Total Licensing Spring 2013 page 94" href="http://viewer.zmags.com/publication/2a6593ac?page=94"> March 2013 </a> <a title="Total Licensing Spring 2013 page 95" href="http://viewer.zmags.com/publication/2a6593ac?page=95"> Australia retains its position as one of the stro</a> <a title="Total Licensing Spring 2013 page 96" href="http://viewer.zmags.com/publication/2a6593ac?page=96"> TOTAL LICENSING AUSTRALIA above – Woolworths and</a> <a title="Total Licensing Spring 2013 page 97" href="http://viewer.zmags.com/publication/2a6593ac?page=97"> The Australian Toy Hobby & Nursery Fair is ready </a> <a title="Total Licensing Spring 2013 page 98" href="http://viewer.zmags.com/publication/2a6593ac?page=98"> TOTAL LICENSING AUSTRALIA EXHIBITORS A.J. Leeman </a> <a title="Total Licensing Spring 2013 page 99" href="http://viewer.zmags.com/publication/2a6593ac?page=99"> TLA 486 TOTAL LICENSING AUSTRALIA </a> <a title="Total Licensing Spring 2013 page 100" href="http://viewer.zmags.com/publication/2a6593ac?page=100"> TLA 497 TOTAL LICENSING AUSTRALIA </a> <a title="Total Licensing Spring 2013 page 101" href="http://viewer.zmags.com/publication/2a6593ac?page=101"> LIMA.............................................</a> <a title="Total Licensing Spring 2013 page 102" href="http://viewer.zmags.com/publication/2a6593ac?page=102"> </a> <a title="Total Licensing Spring 2013 page 103" href="http://viewer.zmags.com/publication/2a6593ac?page=103"> </a> <a title="Total Licensing Spring 2013 page 104" href="http://viewer.zmags.com/publication/2a6593ac?page=104"> TOTAL LICENSING Slovenian character Umko launche</a> <a title="Total Licensing Spring 2013 page 105" href="http://viewer.zmags.com/publication/2a6593ac?page=105"> Russia and Eastern Europe </a> <a title="Total Licensing Spring 2013 page 106" href="http://viewer.zmags.com/publication/2a6593ac?page=106"> TOTAL LICENSING Om No</a> <a title="Total Licensing Spring 2013 page 107" href="http://viewer.zmags.com/publication/2a6593ac?page=107"> A look at the upcoming MIPTV market, and some of </a> <a title="Total Licensing Spring 2013 page 108" href="http://viewer.zmags.com/publication/2a6593ac?page=108"> TOTAL LICENSING Lucky Fred is a</a> <a title="Total Licensing Spring 2013 page 109" href="http://viewer.zmags.com/publication/2a6593ac?page=109"> Mark Kingston, VP, Pa Products (NVCP) Please can </a> <a title="Total Licensing Spring 2013 page 110" href="http://viewer.zmags.com/publication/2a6593ac?page=110"> TOTAL LICENSING The Year of the Pig! 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