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<br /> TOTAL LICENSING<br /> ITALY<br /> Marzo/March 2013<br /> <br /> <br /> <br /> <br /> <br /> <br /> Editorial Comment .................................................................10<br /> News ..........................................................................................12<br /> Cover Story<br /> The Winx phenomenon.........................................................16<br /> Sports<br /> Licensing the Italian Rugby Federation ...............................18<br /> Anti-counterfeiting and AC Milan ........................................20<br /> Tourism and sport with Oltremare Viaggi .........................21<br /> Fashion and Lifestyle<br /> Characters inspire great brands ..........................................22<br /> Interview: CPLG and Monnalisa .........................................24<br /> Dolomite and Moon Boot® brands .....................................26<br /> Opla World - Fancy, fun fashion .........................<a title="TL ITALY MARCH 13 page 1" href="http://viewer.zmags.com/publication/2a78b1ad?page=1"> TOTAL LICENSING ITALY Marzo/March 2013</a> <a title="TL ITALY MARCH 13 page 2" href="http://viewer.zmags.com/publication/2a78b1ad?page=2"> </a> <a title="TL ITALY MARCH 13 page 3" href="http://viewer.zmags.com/publication/2a78b1ad?page=3"> </a> <a title="TL ITALY MARCH 13 page 4" href="http://viewer.zmags.com/publication/2a78b1ad?page=4"> </a> <a title="TL ITALY MARCH 13 page 5" href="http://viewer.zmags.com/publication/2a78b1ad?page=5"> </a> <a title="TL ITALY MARCH 13 page 6" href="http://viewer.zmags.com/publication/2a78b1ad?page=6"> </a> <a title="TL ITALY MARCH 13 page 7" href="http://viewer.zmags.com/publication/2a78b1ad?page=7"> </a> <a title="TL ITALY MARCH 13 page 8" href="http://viewer.zmags.com/publication/2a78b1ad?page=8"> Editorial Comment ...............................</a> <a title="TL ITALY MARCH 13 page 9" href="http://viewer.zmags.com/publication/2a78b1ad?page=9"> </a> <a title="TL ITALY MARCH 13 page 10" href="http://viewer.zmags.com/publication/2a78b1ad?page=10"> Marzo/March 2013 Publisher/Editor in Chief </a> <a title="TL ITALY MARCH 13 page 11" href="http://viewer.zmags.com/publication/2a78b1ad?page=11"> </a> <a title="TL ITALY MARCH 13 page 12" href="http://viewer.zmags.com/publication/2a78b1ad?page=12"> I Puffi sbarcano su iPad e Kindle In esclusiva pe</a> <a title="TL ITALY MARCH 13 page 13" href="http://viewer.zmags.com/publication/2a78b1ad?page=13"> TOTAL LICENSING ITALY Shortology entra nel licen</a> <a title="TL ITALY MARCH 13 page 14" href="http://viewer.zmags.com/publication/2a78b1ad?page=14"> United Colors of Benetton presenta la collezione </a> <a title="TL ITALY MARCH 13 page 15" href="http://viewer.zmags.com/publication/2a78b1ad?page=15"> TOTAL LICENSING ITALY Le novità di Dino Bikes P</a> <a title="TL ITALY MARCH 13 page 16" href="http://viewer.zmags.com/publication/2a78b1ad?page=16"> La magia delle fatine più amate d’Italia continua</a> <a title="TL ITALY MARCH 13 page 17" href="http://viewer.zmags.com/publication/2a78b1ad?page=17"> TOTAL LICENSING ITALY nella versione MMO game, e</a> <a title="TL ITALY MARCH 13 page 18" href="http://viewer.zmags.com/publication/2a78b1ad?page=18"> Come è nata la collaborazione tra la divisione Li</a> <a title="TL ITALY MARCH 13 page 19" href="http://viewer.zmags.com/publication/2a78b1ad?page=19"> </a> <a title="TL ITALY MARCH 13 page 20" href="http://viewer.zmags.com/publication/2a78b1ad?page=20"> Sports Di/By Veronica Gallo Lic</a> <a title="TL ITALY MARCH 13 page 21" href="http://viewer.zmags.com/publication/2a78b1ad?page=21"> TOTAL LICENSING ITALY Turismo e Sport con il Gru</a> <a title="TL ITALY MARCH 13 page 22" href="http://viewer.zmags.com/publication/2a78b1ad?page=22"> Fashion and Lifestyle Intervista a/ Intervie</a> <a title="TL ITALY MARCH 13 page 23" href="http://viewer.zmags.com/publication/2a78b1ad?page=23"> TOTAL LICENSING ITALY internazionale per il lanc</a> <a title="TL ITALY MARCH 13 page 24" href="http://viewer.zmags.com/publication/2a78b1ad?page=24"> Fashion and Lifestyle Confronto tra licenziante</a> <a title="TL ITALY MARCH 13 page 25" href="http://viewer.zmags.com/publication/2a78b1ad?page=25"> TOTAL LICENSING ITALY Double Interview: CPLG and </a> <a title="TL ITALY MARCH 13 page 26" href="http://viewer.zmags.com/publication/2a78b1ad?page=26"> Fashion and Lifestyle </a> <a title="TL ITALY MARCH 13 page 27" href="http://viewer.zmags.com/publication/2a78b1ad?page=27"> TOTAL LICENSING ITALY historical exploration and </a> <a title="TL ITALY MARCH 13 page 28" href="http://viewer.zmags.com/publication/2a78b1ad?page=28"> Fashion and Lifestyle </a> <a title="TL ITALY MARCH 13 page 29" href="http://viewer.zmags.com/publication/2a78b1ad?page=29"> TOTAL LICENSING ITALY nostri marchi con l’impegn</a> <a title="TL ITALY MARCH 13 page 30" href="http://viewer.zmags.com/publication/2a78b1ad?page=30"> Fashion and Lifestyle </a> <a title="TL ITALY MARCH 13 page 31" href="http://viewer.zmags.com/publication/2a78b1ad?page=31"> </a> <a title="TL ITALY MARCH 13 page 32" href="http://viewer.zmags.com/publication/2a78b1ad?page=32"> Entertainment Claire Baker, �� Lice</a> <a title="TL ITALY MARCH 13 page 33" href="http://viewer.zmags.com/publication/2a78b1ad?page=33"> TOTAL LICENSING ITALY and aim to cater for them a</a> <a title="TL ITALY MARCH 13 page 34" href="http://viewer.zmags.com/publication/2a78b1ad?page=34"> Marzo di quest’anno vedrà l’ingresso di una nuova</a> <a title="TL ITALY MARCH 13 page 35" href="http://viewer.zmags.com/publication/2a78b1ad?page=35"> Howard Brathwaite, SVP, Global Licensing 1241 E. </a> <a title="TL ITALY MARCH 13 page 36" href="http://viewer.zmags.com/publication/2a78b1ad?page=36"> Entertainment Tiziana Barbuto, Sen</a> <a title="TL ITALY MARCH 13 page 37" href="http://viewer.zmags.com/publication/2a78b1ad?page=37"> TOTAL LICENSING ITALY ning formula. Creatures whi</a> <a title="TL ITALY MARCH 13 page 38" href="http://viewer.zmags.com/publication/2a78b1ad?page=38"> Tra le numerose novità di questo nu- mero di Tota</a> <a title="TL ITALY MARCH 13 page 39" href="http://viewer.zmags.com/publication/2a78b1ad?page=39"> TOTAL LICENSING ITALY that having the courage to </a> <a title="TL ITALY MARCH 13 page 40" href="http://viewer.zmags.com/publication/2a78b1ad?page=40"> Dall’amatoriale al professionale, ma sempre rigor</a> <a title="TL ITALY MARCH 13 page 41" href="http://viewer.zmags.com/publication/2a78b1ad?page=41"> </a> <a title="TL ITALY MARCH 13 page 42" href="http://viewer.zmags.com/publication/2a78b1ad?page=42"> Entertainment </a> <a title="TL ITALY MARCH 13 page 43" href="http://viewer.zmags.com/publication/2a78b1ad?page=43"> TOTAL LICENSING ITALY Nativi digitali: la lettu</a> <a title="TL ITALY MARCH 13 page 44" href="http://viewer.zmags.com/publication/2a78b1ad?page=44"> voce da un libro stampato, un eBook ci sono </a> <a title="TL ITALY MARCH 13 page 45" href="http://viewer.zmags.com/publication/2a78b1ad?page=45"> TOTAL LICENSING ITALY TOYS TOYS Intervista a Ma</a> <a title="TL ITALY MARCH 13 page 46" href="http://viewer.zmags.com/publication/2a78b1ad?page=46"> Entertainment Licensee </a> <a title="TL ITALY MARCH 13 page 47" href="http://viewer.zmags.com/publication/2a78b1ad?page=47"> TOTAL LICENSING ITALY Ma tu non hai fame!?! Ca</a> <a title="TL ITALY MARCH 13 page 48" href="http://viewer.zmags.com/publication/2a78b1ad?page=48"> Food Licensing Chi è il Gruppo S</a> <a title="TL ITALY MARCH 13 page 49" href="http://viewer.zmags.com/publication/2a78b1ad?page=49"> </a> <a title="TL ITALY MARCH 13 page 50" href="http://viewer.zmags.com/publication/2a78b1ad?page=50"> Gli italiani e il cioccolato sono uniti da un’ant</a> <a title="TL ITALY MARCH 13 page 51" href="http://viewer.zmags.com/publication/2a78b1ad?page=51"> TOTAL LICENSING ITALY EASTER NEWS: CHOCOLATE AND</a> <a title="TL ITALY MARCH 13 page 52" href="http://viewer.zmags.com/publication/2a78b1ad?page=52"> Brands </a> <a title="TL ITALY MARCH 13 page 53" href="http://viewer.zmags.com/publication/2a78b1ad?page=53"> TOTAL LICENSING ITALY Sotto la guida di Masahiko</a> <a title="TL ITALY MARCH 13 page 54" href="http://viewer.zmags.com/publication/2a78b1ad?page=54"> Brands </a> <a title="TL ITALY MARCH 13 page 55" href="http://viewer.zmags.com/publication/2a78b1ad?page=55"> </a> <a title="TL ITALY MARCH 13 page 56" href="http://viewer.zmags.com/publication/2a78b1ad?page=56"> Retail World Di / By Agnese Pellegrini Perco</a> <a title="TL ITALY MARCH 13 page 57" href="http://viewer.zmags.com/publication/2a78b1ad?page=57"> TOTAL LICENSING ITALY essere tra i primi del set</a> <a title="TL ITALY MARCH 13 page 58" href="http://viewer.zmags.com/publication/2a78b1ad?page=58"> Retail World </a> <a title="TL ITALY MARCH 13 page 59" href="http://viewer.zmags.com/publication/2a78b1ad?page=59"> TOTAL LICENSING ITALY turning over more than 100 </a> <a title="TL ITALY MARCH 13 page 60" href="http://viewer.zmags.com/publication/2a78b1ad?page=60"> Raimondi & Campbell: letteratura e Pop Art Raimo</a> <a title="TL ITALY MARCH 13 page 61" href="http://viewer.zmags.com/publication/2a78b1ad?page=61"> </a> <a title="TL ITALY MARCH 13 page 62" href="http://viewer.zmags.com/publication/2a78b1ad?page=62"> Una delle fotografe più apprezzate al mondo,Anne </a> <a title="TL ITALY MARCH 13 page 63" href="http://viewer.zmags.com/publication/2a78b1ad?page=63"> </a> <a title="TL ITALY MARCH 13 page 64" href="http://viewer.zmags.com/publication/2a78b1ad?page=64"> Art and Design </a> <a title="TL ITALY MARCH 13 page 65" href="http://viewer.zmags.com/publication/2a78b1ad?page=65"> </a> <a title="TL ITALY MARCH 13 page 66" href="http://viewer.zmags.com/publication/2a78b1ad?page=66"> Star SpA, founded in 1995 by a group of professio</a> <a title="TL ITALY MARCH 13 page 67" href="http://viewer.zmags.com/publication/2a78b1ad?page=67"> </a> <a title="TL ITALY MARCH 13 page 68" href="http://viewer.zmags.com/publication/2a78b1ad?page=68"> Legal Raffaella Pellegrino, Lawyer D’Ammassa </a> <a title="TL ITALY MARCH 13 page 69" href="http://viewer.zmags.com/publication/2a78b1ad?page=69"> contraffatto e la complessità della materia sul p</a> <a title="TL ITALY MARCH 13 page 70" href="http://viewer.zmags.com/publication/2a78b1ad?page=70"> dalla data in cui il modello è stato reso accessi</a> <a title="TL ITALY MARCH 13 page 71" href="http://viewer.zmags.com/publication/2a78b1ad?page=71"> TOTAL LICENSING ITALY che possiedono o utilizzan</a> <a title="TL ITALY MARCH 13 page 72" href="http://viewer.zmags.com/publication/2a78b1ad?page=72"> Si rinnova anche quest’anno l’appuntamento con il</a> <a title="TL ITALY MARCH 13 page 73" href="http://viewer.zmags.com/publication/2a78b1ad?page=73"> TOTAL LICENSING ITALY EXHIBITORS - Hall/Pad 31 </a> <a title="TL ITALY MARCH 13 page 74" href="http://viewer.zmags.com/publication/2a78b1ad?page=74"> concentrare le proprie attenzioni sul mercato int</a> <a title="TL ITALY MARCH 13 page 75" href="http://viewer.zmags.com/publication/2a78b1ad?page=75"> quale interverranno figure tra loro apparentement</a> <a title="TL ITALY MARCH 13 page 76" href="http://viewer.zmags.com/publication/2a78b1ad?page=76"> 76 THE MOSCOW LICENSI dal 17 al 19 settembre Sepp</a> <a title="TL ITALY MARCH 13 page 77" href="http://viewer.zmags.com/publication/2a78b1ad?page=77"> </a> <a title="TL ITALY MARCH 13 page 78" href="http://viewer.zmags.com/publication/2a78b1ad?page=78"> Con la cultura si mangiaItalian Culture Status Re</a> <a title="TL ITALY MARCH 13 page 79" href="http://viewer.zmags.com/publication/2a78b1ad?page=79"> miliardi. Nei due anni successivi, il settore ha </a> <a title="TL ITALY MARCH 13 page 80" href="http://viewer.zmags.com/publication/2a78b1ad?page=80"> Italian Culture Status Report Per scaricare i</a> <a title="TL ITALY MARCH 13 page 81" href="http://viewer.zmags.com/publication/2a78b1ad?page=81"> TOTAL LICENSING ITALY Cultural Export dynamics by</a> <a title="TL ITALY MARCH 13 page 82" href="http://viewer.zmags.com/publication/2a78b1ad?page=82"> R The m Entertainment Fo Entertainment</a> <a title="TL ITALY MARCH 13 page 83" href="http://viewer.zmags.com/publication/2a78b1ad?page=83"> </a> <a title="TL ITALY MARCH 13 page 84" href="http://viewer.zmags.com/publication/2a78b1ad?page=84"> </a> <a title="TL ITALY MARCH 13 page 85" href="http://viewer.zmags.com/publication/2a78b1ad?page=85"> FREE DIGITAL SUBSCRIPTION Want to receive your di</a>