<br />
WHY TECHNOLOGY<br />
<br />
AND HIP HOP?<br />
<br />
“Technology has the potential<br />
to transform information and<br />
energy from the hip hop<br />
community into effective<br />
social justice action and push<br />
the boundaries of social<br />
innovation…”<br />
<br />
Tessie Guillermo, CEO<br />
<br />
<br />
Hip hop and technology are intimately linked. From<br />
its origins of tapping street lights to power turntables,<br />
to distributing music via the Internet, hip hop could<br />
not exist without technology. Given ZeroDivide's<br />
focus on technology, hip hop came naturally to its<br />
attention. But an effective, definitive strategy for<br />
harnessing the power of technology and popular<br />
culture had yet to be accomplished by any<br />
philanthropic effort. <a title="HH_Report Final04.26.10_np.pdf page 1" href="http://viewer.zmags.com/publication/2ae198ad?page=1"></a> <a title="HH_Report Final04.26.10_np.pdf page 2" href="http://viewer.zmags.com/publication/2ae198ad?page=2">T lab e of CONTENTS1. ZERODIVIDE...</a> T lab e of CONTENTS1. ZERODIVIDE...<a title="HH_Report Final04.26.10_np.pdf page 3" href="http://viewer.zmags.com/publication/2ae198ad?page=3">ZeroDivide invests incommunity enterprisesthat </a> ZeroDivide invests incommunity enterprisesthat <a title="HH_Report Final04.26.10_np.pdf page 4" href="http://viewer.zmags.com/publication/2ae198ad?page=4">Dear Friends of ZeroDivide,As funders of social</a> Dear Friends of ZeroDivide,As funders of social<a title="HH_Report Final04.26.10_np.pdf page 5" href="http://viewer.zmags.com/publication/2ae198ad?page=5">SHOUT OUTS:ZeroDivide would like to acknowled</a> SHOUT OUTS:ZeroDivide would like to acknowled<a title="HH_Report Final04.26.10_np.pdf page 6" href="http://viewer.zmags.com/publication/2ae198ad?page=6">“ZeroDivide sees itself as trying to influence the</a> “ZeroDivide sees itself as trying to influence the<a title="HH_Report Final04.26.10_np.pdf page 7" href="http://viewer.zmags.com/publication/2ae198ad?page=7">PH LANTHROPYI THIS GENERATIONMEETSSome</a> PH LANTHROPYI THIS GENERATIONMEETSSome<a title="HH_Report Final04.26.10_np.pdf page 8" href="http://viewer.zmags.com/publication/2ae198ad?page=8">Hip hop is an urban, street art organized aroun</a> Hip hop is an urban, street art organized aroun<a title="HH_Report Final04.26.10_np.pdf page 9" href="http://viewer.zmags.com/publication/2ae198ad?page=9">H </a> H <a title="HH_Report Final04.26.10_np.pdf page 10" href="http://viewer.zmags.com/publication/2ae198ad?page=10">By the 1980s, hip hop hit mainstreamAmerica. It </a> By the 1980s, hip hop hit mainstreamAmerica. It <a title="HH_Report Final04.26.10_np.pdf page 11" href="http://viewer.zmags.com/publication/2ae198ad?page=11">PHILANTHROPYFrom 2003 to 2005, The FordFoundat</a> PHILANTHROPYFrom 2003 to 2005, The FordFoundat<a title="HH_Report Final04.26.10_np.pdf page 12" href="http://viewer.zmags.com/publication/2ae198ad?page=12">OUR VISIONIn 2003, ZeroDivide created The Hip Ho</a> OUR VISIONIn 2003, ZeroDivide created The Hip Ho<a title="HH_Report Final04.26.10_np.pdf page 13" href="http://viewer.zmags.com/publication/2ae198ad?page=13">WHY TECHNOLOGYAND HIP HOP?“Technology has the</a> WHY TECHNOLOGYAND HIP HOP?“Technology has the<a title="HH_Report Final04.26.10_np.pdf page 14" href="http://viewer.zmags.com/publication/2ae198ad?page=14">ZERODIVIDE(a) created a strategy,(b) funded </a> ZERODIVIDE(a) created a strategy,(b) funded <a title="HH_Report Final04.26.10_np.pdf page 15" href="http://viewer.zmags.com/publication/2ae198ad?page=15">EVERYTHING BUT THE KITCHEN SINKFrom Th</a> EVERYTHING BUT THE KITCHEN SINKFrom Th<a title="HH_Report Final04.26.10_np.pdf page 16" href="http://viewer.zmags.com/publication/2ae198ad?page=16"> CabinetZeroDivide recrui</a> CabinetZeroDivide recrui<a title="HH_Report Final04.26.10_np.pdf page 17" href="http://viewer.zmags.com/publication/2ae198ad?page=17">Our CommitmentThrough the combined intelligence </a> Our CommitmentThrough the combined intelligence <a title="HH_Report Final04.26.10_np.pdf page 18" href="http://viewer.zmags.com/publication/2ae198ad?page=18">THE MODELZeroDivide began with an action model v</a> THE MODELZeroDivide began with an action model v<a title="HH_Report Final04.26.10_np.pdf page 19" href="http://viewer.zmags.com/publication/2ae198ad?page=19">TRUSTiTRUST:Acknowledgethat grassrootsmem</a> TRUSTiTRUST:Acknowledgethat grassrootsmem<a title="HH_Report Final04.26.10_np.pdf page 20" href="http://viewer.zmags.com/publication/2ae198ad?page=20">A NEW WAY FOR ANEW GENERATIONThere are subtle </a> A NEW WAY FOR ANEW GENERATIONThere are subtle <a title="HH_Report Final04.26.10_np.pdf page 21" href="http://viewer.zmags.com/publication/2ae198ad?page=21">Goal Fund Yo</a> Goal Fund Yo<a title="HH_Report Final04.26.10_np.pdf page 22" href="http://viewer.zmags.com/publication/2ae198ad?page=22">UNDERSTANDING THE HIP HOP COMMUNITYThe F</a> UNDERSTANDING THE HIP HOP COMMUNITYThe F<a title="HH_Report Final04.26.10_np.pdf page 23" href="http://viewer.zmags.com/publication/2ae198ad?page=23">Adopt a Network—Building ApproachThis generat</a> Adopt a Network—Building ApproachThis generat<a title="HH_Report Final04.26.10_np.pdf page 24" href="http://viewer.zmags.com/publication/2ae198ad?page=24">ACHIEVEMENTSZeroDivide's model achieved the f</a> ACHIEVEMENTSZeroDivide's model achieved the f<a title="HH_Report Final04.26.10_np.pdf page 25" href="http://viewer.zmags.com/publication/2ae198ad?page=25">· Increased technology training </a> · Increased technology training <a title="HH_Report Final04.26.10_np.pdf page 26" href="http://viewer.zmags.com/publication/2ae198ad?page=26">CONCLUSION: TOWARD A SOCIAL ENTERPRISE APPROACH</a> CONCLUSION: TOWARD A SOCIAL ENTERPRISE APPROACH<a title="HH_Report Final04.26.10_np.pdf page 27" href="http://viewer.zmags.com/publication/2ae198ad?page=27">“Many communities have yet to fully ben-efit from</a> “Many communities have yet to fully ben-efit from<a title="HH_Report Final04.26.10_np.pdf page 28" href="http://viewer.zmags.com/publication/2ae198ad?page=28">GRANTEESBay Area Video Coalition (BAVC)http://</a> GRANTEESBay Area Video Coalition (BAVC)http://<a title="HH_Report Final04.26.10_np.pdf page 29" href="http://viewer.zmags.com/publication/2ae198ad?page=29">APPENDICES KITCHEN CABINETib</a> APPENDICES KITCHEN CABINETib<a title="HH_Report Final04.26.10_np.pdf page 30" href="http://viewer.zmags.com/publication/2ae198ad?page=30">APPENDICES KITCHEN CABINETMa</a> APPENDICES KITCHEN CABINETMa<a title="HH_Report Final04.26.10_np.pdf page 31" href="http://viewer.zmags.com/publication/2ae198ad?page=31">APPENDICES KITCHEN CABINETSh</a> APPENDICES KITCHEN CABINETSh<a title="HH_Report Final04.26.10_np.pdf page 32" href="http://viewer.zmags.com/publication/2ae198ad?page=32">1977•Disco music controls theradio and dominate</a> 1977•Disco music controls theradio and dominate<a title="HH_Report Final04.26.10_np.pdf page 33" href="http://viewer.zmags.com/publication/2ae198ad?page=33">•Conscious hip hop artistsCommon, Talib Kwelian</a> •Conscious hip hop artistsCommon, Talib Kwelian<a title="HH_Report Final04.26.10_np.pdf page 34" href="http://viewer.zmags.com/publication/2ae198ad?page=34">ZERodivide425 Bush Street, Suite 300San Francis</a> ZERodivide425 Bush Street, Suite 300San Francis