<br />
DISCRETIONARY<br />
POTENTIAL<br />
THE POTENTIAL FOR NEW ZEALAND BUSINESSES IN JAPAN<br />
IS OFTEN OVERLOOKED IN PREFERENCE TO THE MORE<br />
HYPED CHINESE MARKET. BUT WITH THE RIGHT APPROACH<br />
AND RESOURCES, KIWI HI-TECH AND MANUFACTURING<br />
FIRMS ARE FINDING SUCCESS IN JAPAN.<br />
BY LAWRENCE WATT<br />
J<br />
apan is arguably one of New JETRO survey shows, expect their profits to<br />
Zealand's most under-rated trading increase in 2011.<br />
partners. With all of the talk of trade Japan, with its large middle class, is<br />
with China these days, it's easy almost certainly the largest consumer<br />
to forget Japan has a lot to offer – market in Asia. According to a JETRO<br />
particularly if you are a<a title="In Business Magazine March/April 2011 page 1" href="http://viewer.zmags.com/publication/2b5091ed?page=1"></a> <a title="In Business Magazine March/April 2011 page 2" href="http://viewer.zmags.com/publication/2b5091ed?page=2">INSIGHT: PROVINCIAL NEW ZEALAND IS PLAYING TO ITS</a> INSIGHT: PROVINCIAL NEW ZEALAND IS PLAYING TO ITS<a title="In Business Magazine March/April 2011 page 3" href="http://viewer.zmags.com/publication/2b5091ed?page=3">Aarque can respond faster than youcan print a 2 </a> Aarque can respond faster than youcan print a 2 <a title="In Business Magazine March/April 2011 page 4" href="http://viewer.zmags.com/publication/2b5091ed?page=4"></a> <a title="In Business Magazine March/April 2011 page 5" href="http://viewer.zmags.com/publication/2b5091ed?page=5">2side </a> 2side <a title="In Business Magazine March/April 2011 page 6" href="http://viewer.zmags.com/publication/2b5091ed?page=6">44 Small town buoyant What would a p</a> 44 Small town buoyant What would a p<a title="In Business Magazine March/April 2011 page 7" href="http://viewer.zmags.com/publication/2b5091ed?page=7">dispensableCONTRIBUTORS TO IN-BUSINESS</a> dispensableCONTRIBUTORS TO IN-BUSINESS<a title="In Business Magazine March/April 2011 page 8" href="http://viewer.zmags.com/publication/2b5091ed?page=8">IN-Business magazine features invaluable business</a> IN-Business magazine features invaluable business<a title="In Business Magazine March/April 2011 page 9" href="http://viewer.zmags.com/publication/2b5091ed?page=9">frontWWW.IN-BUSINESS.CO.NZKick offSport</a> frontWWW.IN-BUSINESS.CO.NZKick offSport<a title="In Business Magazine March/April 2011 page 10" href="http://viewer.zmags.com/publication/2b5091ed?page=10">ULTRA BroadbandPay for what you useNot for how </a> ULTRA BroadbandPay for what you useNot for how <a title="In Business Magazine March/April 2011 page 11" href="http://viewer.zmags.com/publication/2b5091ed?page=11">jokeTHE LIGHTER SIDE OF BUSINESSAll</a> jokeTHE LIGHTER SIDE OF BUSINESSAll<a title="In Business Magazine March/April 2011 page 12" href="http://viewer.zmags.com/publication/2b5091ed?page=12">INquizitorSeñoras, señores, it's time toput th</a> INquizitorSeñoras, señores, it's time toput th<a title="In Business Magazine March/April 2011 page 13" href="http://viewer.zmags.com/publication/2b5091ed?page=13">profileWHO'S WHO IN THE WORLD OF BUSINESS</a> profileWHO'S WHO IN THE WORLD OF BUSINESS<a title="In Business Magazine March/April 2011 page 14" href="http://viewer.zmags.com/publication/2b5091ed?page=14">IT IS NOT UNUSUAL FOR 16-YEAR-OLDSto feel that s</a> IT IS NOT UNUSUAL FOR 16-YEAR-OLDSto feel that s<a title="In Business Magazine March/April 2011 page 15" href="http://viewer.zmags.com/publication/2b5091ed?page=15">profileWHO'S WHO IN THE WORLD OF BUSINESS</a> profileWHO'S WHO IN THE WORLD OF BUSINESS<a title="In Business Magazine March/April 2011 page 16" href="http://viewer.zmags.com/publication/2b5091ed?page=16">“The plethora ofcorporate structuresthat exist </a> “The plethora ofcorporate structuresthat exist <a title="In Business Magazine March/April 2011 page 17" href="http://viewer.zmags.com/publication/2b5091ed?page=17">profileWHO'S WHO IN THE WORLD OF BUSINESSTa</a> profileWHO'S WHO IN THE WORLD OF BUSINESSTa<a title="In Business Magazine March/April 2011 page 18" href="http://viewer.zmags.com/publication/2b5091ed?page=18">RUGBY REALLY MEANS THE WORLDto talent-recruitmen</a> RUGBY REALLY MEANS THE WORLDto talent-recruitmen<a title="In Business Magazine March/April 2011 page 19" href="http://viewer.zmags.com/publication/2b5091ed?page=19">profileWHO'S WHO IN THE WORLD OF BUSINESS</a> profileWHO'S WHO IN THE WORLD OF BUSINESS<a title="In Business Magazine March/April 2011 page 20" href="http://viewer.zmags.com/publication/2b5091ed?page=20">“I don't think datavisualisation is the future o</a> “I don't think datavisualisation is the future o<a title="In Business Magazine March/April 2011 page 21" href="http://viewer.zmags.com/publication/2b5091ed?page=21">valuableSHARING BUSINESS KNOWLEDGE</a> valuableSHARING BUSINESS KNOWLEDGE<a title="In Business Magazine March/April 2011 page 22" href="http://viewer.zmags.com/publication/2b5091ed?page=22">2011 MARCH|APRIL 19</a> 2011 MARCH|APRIL 19<a title="In Business Magazine March/April 2011 page 23" href="http://viewer.zmags.com/publication/2b5091ed?page=23">valuableSHARING BUSINESS KNOWLEDGERules of en</a> valuableSHARING BUSINESS KNOWLEDGERules of en<a title="In Business Magazine March/April 2011 page 24" href="http://viewer.zmags.com/publication/2b5091ed?page=24">Wondering what your business can and can't do wit</a> Wondering what your business can and can't do wit<a title="In Business Magazine March/April 2011 page 25" href="http://viewer.zmags.com/publication/2b5091ed?page=25">valuableSHARING BUSINESS KNOWLEDGEWinni</a> valuableSHARING BUSINESS KNOWLEDGEWinni<a title="In Business Magazine March/April 2011 page 26" href="http://viewer.zmags.com/publication/2b5091ed?page=26">2011 MARCH|APRIL 23</a> 2011 MARCH|APRIL 23<a title="In Business Magazine March/April 2011 page 27" href="http://viewer.zmags.com/publication/2b5091ed?page=27">24 MARCH|APRIL 2011</a> 24 MARCH|APRIL 2011<a title="In Business Magazine March/April 2011 page 28" href="http://viewer.zmags.com/publication/2b5091ed?page=28">BLOOD,SWEATANDSHARESMARIA SCOTT TALKS TO SOME</a> BLOOD,SWEATANDSHARESMARIA SCOTT TALKS TO SOME<a title="In Business Magazine March/April 2011 page 29" href="http://viewer.zmags.com/publication/2b5091ed?page=29"> Hard work, determination, confidence, resilien</a> Hard work, determination, confidence, resilien<a title="In Business Magazine March/April 2011 page 30" href="http://viewer.zmags.com/publication/2b5091ed?page=30"> The same processes can be applied to challeng</a> The same processes can be applied to challeng<a title="In Business Magazine March/April 2011 page 31" href="http://viewer.zmags.com/publication/2b5091ed?page=31">PUNCHBROKEP </a> PUNCHBROKEP <a title="In Business Magazine March/April 2011 page 32" href="http://viewer.zmags.com/publication/2b5091ed?page=32">evolved into a major revenuesource. Suddenly top</a> evolved into a major revenuesource. Suddenly top<a title="In Business Magazine March/April 2011 page 33" href="http://viewer.zmags.com/publication/2b5091ed?page=33">in the slums of Manila and 15years later being s</a> in the slums of Manila and 15years later being s<a title="In Business Magazine March/April 2011 page 34" href="http://viewer.zmags.com/publication/2b5091ed?page=34">PRIMEPROPERTY TOWER86 LAMBTON QUAY, WELLINGTONF</a> PRIMEPROPERTY TOWER86 LAMBTON QUAY, WELLINGTONF<a title="In Business Magazine March/April 2011 page 35" href="http://viewer.zmags.com/publication/2b5091ed?page=35">9 HOLE GOLF PAR TEEWILL 9 HOLE GOLF TURN </a> 9 HOLE GOLF PAR TEEWILL 9 HOLE GOLF TURN <a title="In Business Magazine March/April 2011 page 36" href="http://viewer.zmags.com/publication/2b5091ed?page=36">THE THRILL OF IT ALL: STEVE LINDSAY NONCHALANTLY </a> THE THRILL OF IT ALL: STEVE LINDSAY NONCHALANTLY <a title="In Business Magazine March/April 2011 page 37" href="http://viewer.zmags.com/publication/2b5091ed?page=37">TESS TIERNEY: “MY GOAL WOULD BE TO DEVELOPA TEAM</a> TESS TIERNEY: “MY GOAL WOULD BE TO DEVELOPA TEAM<a title="In Business Magazine March/April 2011 page 38" href="http://viewer.zmags.com/publication/2b5091ed?page=38">BUSINESSWARRIORSW </a> BUSINESSWARRIORSW <a title="In Business Magazine March/April 2011 page 39" href="http://viewer.zmags.com/publication/2b5091ed?page=39">effectively.” Vodafone retains theownership of t</a> effectively.” Vodafone retains theownership of t<a title="In Business Magazine March/April 2011 page 40" href="http://viewer.zmags.com/publication/2b5091ed?page=40"> The rollout of iPhones toincrease communicat</a> The rollout of iPhones toincrease communicat<a title="In Business Magazine March/April 2011 page 41" href="http://viewer.zmags.com/publication/2b5091ed?page=41">sport: overseas opportunitiesINTERNATIONAL BUSI</a> sport: overseas opportunitiesINTERNATIONAL BUSI<a title="In Business Magazine March/April 2011 page 42" href="http://viewer.zmags.com/publication/2b5091ed?page=42">THE POWER OFPASSIONNEW ZEALAND COMPANIES ARE MA</a> THE POWER OFPASSIONNEW ZEALAND COMPANIES ARE MA<a title="In Business Magazine March/April 2011 page 43" href="http://viewer.zmags.com/publication/2b5091ed?page=43">sport“The most important activityright now is</a> sport“The most important activityright now is<a title="In Business Magazine March/April 2011 page 44" href="http://viewer.zmags.com/publication/2b5091ed?page=44">Real-time graphicsA DUNEDIN COMPANY'S `PRODUCT'</a> Real-time graphicsA DUNEDIN COMPANY'S `PRODUCT'<a title="In Business Magazine March/April 2011 page 45" href="http://viewer.zmags.com/publication/2b5091ed?page=45">sportBrave, tenacious and curiousA PALMERSTON </a> sportBrave, tenacious and curiousA PALMERSTON <a title="In Business Magazine March/April 2011 page 46" href="http://viewer.zmags.com/publication/2b5091ed?page=46">?AdviceLine To get themost valuablebusi</a> ?AdviceLine To get themost valuablebusi<a title="In Business Magazine March/April 2011 page 47" href="http://viewer.zmags.com/publication/2b5091ed?page=47">TIMARU BY NIGHT, WITH THE LIGHTS OF THE PORT IN T</a> TIMARU BY NIGHT, WITH THE LIGHTS OF THE PORT IN T<a title="In Business Magazine March/April 2011 page 48" href="http://viewer.zmags.com/publication/2b5091ed?page=48">SMALL TOWNBUOYANTCAN NEW ZEALAND'S SMALL TOWNS </a> SMALL TOWNBUOYANTCAN NEW ZEALAND'S SMALL TOWNS <a title="In Business Magazine March/April 2011 page 49" href="http://viewer.zmags.com/publication/2b5091ed?page=49"> There had been just over 1200enrolments for </a> There had been just over 1200enrolments for <a title="In Business Magazine March/April 2011 page 50" href="http://viewer.zmags.com/publication/2b5091ed?page=50">“We've got more accountants and l</a> “We've got more accountants and l<a title="In Business Magazine March/April 2011 page 51" href="http://viewer.zmags.com/publication/2b5091ed?page=51">TIMARU'S DOWNTOWN PIAZZAprogressive busines</a> TIMARU'S DOWNTOWN PIAZZAprogressive busines<a title="In Business Magazine March/April 2011 page 52" href="http://viewer.zmags.com/publication/2b5091ed?page=52">Enjoy what you haveON THE MAP, IT IS AT THE BOT</a> Enjoy what you haveON THE MAP, IT IS AT THE BOT<a title="In Business Magazine March/April 2011 page 53" href="http://viewer.zmags.com/publication/2b5091ed?page=53">business in AsiaASIAN INSIGHTS</a> business in AsiaASIAN INSIGHTS<a title="In Business Magazine March/April 2011 page 54" href="http://viewer.zmags.com/publication/2b5091ed?page=54">FLYING EYEON CHINA EXPERTS HAVE SPECULA</a> FLYING EYEON CHINA EXPERTS HAVE SPECULA<a title="In Business Magazine March/April 2011 page 55" href="http://viewer.zmags.com/publication/2b5091ed?page=55">A PRIVATE JET – PART OF ASIA JET'S CHARTER FLEET</a> A PRIVATE JET – PART OF ASIA JET'S CHARTER FLEET<a title="In Business Magazine March/April 2011 page 56" href="http://viewer.zmags.com/publication/2b5091ed?page=56">MIKE PERVAN “You rea</a> MIKE PERVAN “You rea<a title="In Business Magazine March/April 2011 page 57" href="http://viewer.zmags.com/publication/2b5091ed?page=57">COLIN BROWN“You know, two years ago we </a> COLIN BROWN“You know, two years ago we <a title="In Business Magazine March/April 2011 page 58" href="http://viewer.zmags.com/publication/2b5091ed?page=58">Helping small business better manage what lies ah</a> Helping small business better manage what lies ah<a title="In Business Magazine March/April 2011 page 59" href="http://viewer.zmags.com/publication/2b5091ed?page=59">56 MARCH|APRIL 2011</a> 56 MARCH|APRIL 2011<a title="In Business Magazine March/April 2011 page 60" href="http://viewer.zmags.com/publication/2b5091ed?page=60">DISCRETIONARYPOTENTIALTHE POTENTIAL FOR NEW ZEA</a> DISCRETIONARYPOTENTIALTHE POTENTIAL FOR NEW ZEA<a title="In Business Magazine March/April 2011 page 61" href="http://viewer.zmags.com/publication/2b5091ed?page=61">J apan, alongside Korea and Tai</a> J apan, alongside Korea and Tai<a title="In Business Magazine March/April 2011 page 62" href="http://viewer.zmags.com/publication/2b5091ed?page=62">Isaac de Reushave been possible in Japan, becau</a> Isaac de Reushave been possible in Japan, becau<a title="In Business Magazine March/April 2011 page 63" href="http://viewer.zmags.com/publication/2b5091ed?page=63">LEGALTENDERPLANNED CHANGES TO THE WAYGOVERN</a> LEGALTENDERPLANNED CHANGES TO THE WAYGOVERN<a title="In Business Magazine March/April 2011 page 64" href="http://viewer.zmags.com/publication/2b5091ed?page=64">RON POL: THERE ISA BALANCE TO BESTRUCK BETWEEN</a> RON POL: THERE ISA BALANCE TO BESTRUCK BETWEEN<a title="In Business Magazine March/April 2011 page 65" href="http://viewer.zmags.com/publication/2b5091ed?page=65">the New Zealand market and “obviously in Wellingt</a> the New Zealand market and “obviously in Wellingt<a title="In Business Magazine March/April 2011 page 66" href="http://viewer.zmags.com/publication/2b5091ed?page=66">with much lower overheads than the mega-firms,”Po</a> with much lower overheads than the mega-firms,”Po<a title="In Business Magazine March/April 2011 page 67" href="http://viewer.zmags.com/publication/2b5091ed?page=67">CITE </a> CITE <a title="In Business Magazine March/April 2011 page 68" href="http://viewer.zmags.com/publication/2b5091ed?page=68">order tier. The categories hereinclude computer </a> order tier. The categories hereinclude computer <a title="In Business Magazine March/April 2011 page 69" href="http://viewer.zmags.com/publication/2b5091ed?page=69">NEWS INC.Fishy businessIn business, as i</a> NEWS INC.Fishy businessIn business, as i<a title="In Business Magazine March/April 2011 page 70" href="http://viewer.zmags.com/publication/2b5091ed?page=70">Sabrina Hydeup, content with the excuse ofcatc</a> Sabrina Hydeup, content with the excuse ofcatc<a title="In Business Magazine March/April 2011 page 71" href="http://viewer.zmags.com/publication/2b5091ed?page=71">SNIFF THE BREEZEThe devil's coinLetting </a> SNIFF THE BREEZEThe devil's coinLetting <a title="In Business Magazine March/April 2011 page 72" href="http://viewer.zmags.com/publication/2b5091ed?page=72">Photograph of Sofitel Resort Pool, Denarau, Fiji </a> Photograph of Sofitel Resort Pool, Denarau, Fiji <a title="In Business Magazine March/April 2011 page 73" href="http://viewer.zmags.com/publication/2b5091ed?page=73">WHAT THE FLOCK?Warts and lifestyle blocks</a> WHAT THE FLOCK?Warts and lifestyle blocks<a title="In Business Magazine March/April 2011 page 74" href="http://viewer.zmags.com/publication/2b5091ed?page=74">the listed companies and theforeign-owned busine</a> the listed companies and theforeign-owned busine<a title="In Business Magazine March/April 2011 page 75" href="http://viewer.zmags.com/publication/2b5091ed?page=75">LETTER FROM SHANGHAICrossing the lineThe</a> LETTER FROM SHANGHAICrossing the lineThe<a title="In Business Magazine March/April 2011 page 76" href="http://viewer.zmags.com/publication/2b5091ed?page=76">Photos: Katie FoleyCROWDS AT THE 2010 SHANGHAI </a> Photos: Katie FoleyCROWDS AT THE 2010 SHANGHAI <a title="In Business Magazine March/April 2011 page 77" href="http://viewer.zmags.com/publication/2b5091ed?page=77">LETTER FROM SHANGHAIcharacter, but it wa</a> LETTER FROM SHANGHAIcharacter, but it wa<a title="In Business Magazine March/April 2011 page 78" href="http://viewer.zmags.com/publication/2b5091ed?page=78">I don't think business has quiterealised the imp</a> I don't think business has quiterealised the imp<a title="In Business Magazine March/April 2011 page 79" href="http://viewer.zmags.com/publication/2b5091ed?page=79">76 MARCH|APRIL 2011techTAKING CARE OF BUSINESS</a> 76 MARCH|APRIL 2011techTAKING CARE OF BUSINESS<a title="In Business Magazine March/April 2011 page 80" href="http://viewer.zmags.com/publication/2b5091ed?page=80">Watch LiveSports $6.39View professional games</a> Watch LiveSports $6.39View professional games<a title="In Business Magazine March/April 2011 page 81" href="http://viewer.zmags.com/publication/2b5091ed?page=81">shotTHE PEOPLE IN BUSINESS> Ministry of Sci</a> shotTHE PEOPLE IN BUSINESS> Ministry of Sci<a title="In Business Magazine March/April 2011 page 82" href="http://viewer.zmags.com/publication/2b5091ed?page=82">Wellington'sbusiness epicentreis still here</a> Wellington'sbusiness epicentreis still here<a title="In Business Magazine March/April 2011 page 83" href="http://viewer.zmags.com/publication/2b5091ed?page=83">credulousTHE LAST WORD IN BUSINESS</a> credulousTHE LAST WORD IN BUSINESS<a title="In Business Magazine March/April 2011 page 84" href="http://viewer.zmags.com/publication/2b5091ed?page=84">CHOOSING THE RIGHTPARTNER IS IMPORTANTWhen it </a> CHOOSING THE RIGHTPARTNER IS IMPORTANTWhen it <a title="In Business Magazine March/April 2011 page 85" href="http://viewer.zmags.com/publication/2b5091ed?page=85">Help yourselfGain access to one of the world's </a> Help yourselfGain access to one of the world's