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<br /> The official magazine of the Spears School of Business, Oklahoma State University<br /> VOL. 3, NO. 2, FALL 2013<br /> The Art of<br /> Storytelling<br /> Lee Manzer shares life, love and wisdom<br /> — oh, and marketing principles — with<br /> his students<br /> TABLE OF cONTENTS<br /> A publication of Oklahoma State University Spears School of Business • Vol. 3, No. 2, Fall 2013<br /> OesTsHonEsCOroVmERLee Manzer 10<br /> The longtime Spears School of Business marketing professor's love for life and teaching comes<br /> across vividly in his stories. Photo: Gary Lawson/University Marketing<br /> DIVISIONS<br /> Celebrating 60 years 4<br /> The Center for Executive and Professional Development is marking 60 years in Business.<br /> We take a look at 60 of its accomplishments.<br /> RESEARCH 14<br /> Scoring high<br /> Professor Laurie Lucas is an expert in consumer financial services law who<a title="ENGAGE FALL 2013 BOOK web page 1" href="http://viewer.zmags.com/publication/2bdeb9ad?page=1"> The official magazine of the Spears School of Busi</a> <a title="ENGAGE FALL 2013 BOOK web page 2" href="http://viewer.zmags.com/publication/2bdeb9ad?page=2"> TABLE OF cONTENTS A publication of Okla</a> <a title="ENGAGE FALL 2013 BOOK web page 3" href="http://viewer.zmags.com/publication/2bdeb9ad?page=3"> LETTER FROM THE DEAN Gree</a> <a title="ENGAGE FALL 2013 BOOK web page 4" href="http://viewer.zmags.com/publication/2bdeb9ad?page=4"> Going Strong for 60 Years Center for Executive an</a> <a title="ENGAGE FALL 2013 BOOK web page 5" href="http://viewer.zmags.com/publication/2bdeb9ad?page=5"> 10The OSU Professional Development Center, </a> <a title="ENGAGE FALL 2013 BOOK web page 6" href="http://viewer.zmags.com/publication/2bdeb9ad?page=6"> 22 World leaders who have participated in the </a> <a title="ENGAGE FALL 2013 BOOK web page 7" href="http://viewer.zmags.com/publication/2bdeb9ad?page=7"> hIsTorIc noTable evenTs 33 The Women’s Business </a> <a title="ENGAGE FALL 2013 BOOK web page 8" href="http://viewer.zmags.com/publication/2bdeb9ad?page=8"> 2000-2013: sTIll GrowInG sTronG 45In 2004, Busin</a> <a title="ENGAGE FALL 2013 BOOK web page 9" href="http://viewer.zmags.com/publication/2bdeb9ad?page=9"> Oklahoma State University SPEAKER </a> <a title="ENGAGE FALL 2013 BOOK web page 10" href="http://viewer.zmags.com/publication/2bdeb9ad?page=10"> COVER STORy Words of Wisdom Lee Manzer’s love</a> <a title="ENGAGE FALL 2013 BOOK web page 11" href="http://viewer.zmags.com/publication/2bdeb9ad?page=11"> I t happens to Lee Manzer all the time. </a> <a title="ENGAGE FALL 2013 BOOK web page 12" href="http://viewer.zmags.com/publication/2bdeb9ad?page=12"> been the most significant event in my life. It’s b</a> <a title="ENGAGE FALL 2013 BOOK web page 13" href="http://viewer.zmags.com/publication/2bdeb9ad?page=13"> To sign up as a speaker or request a speaker </a> <a title="ENGAGE FALL 2013 BOOK web page 14" href="http://viewer.zmags.com/publication/2bdeb9ad?page=14"> L BY MATT ELLIOTT </a> <a title="ENGAGE FALL 2013 BOOK web page 15" href="http://viewer.zmags.com/publication/2bdeb9ad?page=15"> Scoring High Laurie Lucas studies today’s credit </a> <a title="ENGAGE FALL 2013 BOOK web page 16" href="http://viewer.zmags.com/publication/2bdeb9ad?page=16"> The information helps companies calculate consume</a> <a title="ENGAGE FALL 2013 BOOK web page 17" href="http://viewer.zmags.com/publication/2bdeb9ad?page=17"> THANKYOU The Spears School of Business an</a> <a title="ENGAGE FALL 2013 BOOK web page 18" href="http://viewer.zmags.com/publication/2bdeb9ad?page=18"> Changing Life at the Top Top executives tell Ph.</a> <a title="ENGAGE FALL 2013 BOOK web page 19" href="http://viewer.zmags.com/publication/2bdeb9ad?page=19"> “A lot of this is ego-driven. One CEO would take </a> <a title="ENGAGE FALL 2013 BOOK web page 20" href="http://viewer.zmags.com/publication/2bdeb9ad?page=20"> Burns Hargis answers a question from a student in</a> <a title="ENGAGE FALL 2013 BOOK web page 21" href="http://viewer.zmags.com/publication/2bdeb9ad?page=21"> WATSON GRADUATE SCHOOL OF MANAGEMENT Impa</a> <a title="ENGAGE FALL 2013 BOOK web page 22" href="http://viewer.zmags.com/publication/2bdeb9ad?page=22"> Sean McLean says his favorite part of his job as </a> <a title="ENGAGE FALL 2013 BOOK web page 23" href="http://viewer.zmags.com/publication/2bdeb9ad?page=23"> The Power </a> <a title="ENGAGE FALL 2013 BOOK web page 24" href="http://viewer.zmags.com/publication/2bdeb9ad?page=24"> Bigger Than the Sum … OSU senior challenges himse</a> <a title="ENGAGE FALL 2013 BOOK web page 25" href="http://viewer.zmags.com/publication/2bdeb9ad?page=25"> photos provided “Following a conference in Shang</a> <a title="ENGAGE FALL 2013 BOOK web page 26" href="http://viewer.zmags.com/publication/2bdeb9ad?page=26"> On a Mission Student-founded company aims to help</a> <a title="ENGAGE FALL 2013 BOOK web page 27" href="http://viewer.zmags.com/publication/2bdeb9ad?page=27"> BY DOLLIE ELLIOTT </a> <a title="ENGAGE FALL 2013 BOOK web page 28" href="http://viewer.zmags.com/publication/2bdeb9ad?page=28"> HALL OF FAME Spears School Hall of Fame to Ind</a> <a title="ENGAGE FALL 2013 BOOK web page 29" href="http://viewer.zmags.com/publication/2bdeb9ad?page=29"> Energized Set to go into banking, Griff Jones det</a> <a title="ENGAGE FALL 2013 BOOK web page 30" href="http://viewer.zmags.com/publication/2bdeb9ad?page=30"> HALL OF FAME His OSU education is a maj</a> <a title="ENGAGE FALL 2013 BOOK web page 31" href="http://viewer.zmags.com/publication/2bdeb9ad?page=31"> SPEARS SCHOOL OF BUSINESS MENTOR</a> <a title="ENGAGE FALL 2013 BOOK web page 32" href="http://viewer.zmags.com/publication/2bdeb9ad?page=32"> HALL OF FAME More than a Sports Fan Jenn</a> <a title="ENGAGE FALL 2013 BOOK web page 33" href="http://viewer.zmags.com/publication/2bdeb9ad?page=33"> Chesapeake Energy Corp. “I’m certainly humbled an</a> <a title="ENGAGE FALL 2013 BOOK web page 34" href="http://viewer.zmags.com/publication/2bdeb9ad?page=34"> HALL OF FAME What a Long, Strange Trip …</a> <a title="ENGAGE FALL 2013 BOOK web page 35" href="http://viewer.zmags.com/publication/2bdeb9ad?page=35"> 1968, he decided to pursue a career as a stock- b</a> <a title="ENGAGE FALL 2013 BOOK web page 36" href="http://viewer.zmags.com/publication/2bdeb9ad?page=36"> HALL OF FAME The Time is Right Linda Li</a> <a title="ENGAGE FALL 2013 BOOK web page 37" href="http://viewer.zmags.com/publication/2bdeb9ad?page=37"> and coach in the NCAA Tournament, playing for Iba</a> <a title="ENGAGE FALL 2013 BOOK web page 38" href="http://viewer.zmags.com/publication/2bdeb9ad?page=38"> HALL OF FAME osU athLetiCs Media reLations </a> <a title="ENGAGE FALL 2013 BOOK web page 39" href="http://viewer.zmags.com/publication/2bdeb9ad?page=39"> SUPPORT THE VETERANS ENTREPRENEURSH</a> <a title="ENGAGE FALL 2013 BOOK web page 40" href="http://viewer.zmags.com/publication/2bdeb9ad?page=40"> NEWS BRIEFS Interim Spears School dean named Lo</a> <a title="ENGAGE FALL 2013 BOOK web page 41" href="http://viewer.zmags.com/publication/2bdeb9ad?page=41"> MBA program honored for job placement success Ok</a> <a title="ENGAGE FALL 2013 BOOK web page 42" href="http://viewer.zmags.com/publication/2bdeb9ad?page=42"> RETIREMENTS Gary Simpson Gary Simpson, a profes</a> <a title="ENGAGE FALL 2013 BOOK web page 43" href="http://viewer.zmags.com/publication/2bdeb9ad?page=43"> Gaye Trivitt Gaye Trivitt, program manager for t</a> <a title="ENGAGE FALL 2013 BOOK web page 44" href="http://viewer.zmags.com/publication/2bdeb9ad?page=44"> RETIREMENTS Sara Freedman Sara Freedman, a prof</a> <a title="ENGAGE FALL 2013 BOOK web page 45" href="http://viewer.zmags.com/publication/2bdeb9ad?page=45"> Vickie Karns Vickie Karns</a> <a title="ENGAGE FALL 2013 BOOK web page 46" href="http://viewer.zmags.com/publication/2bdeb9ad?page=46"> SuRPRiSE! Army sergeant makes it to OSU for siste</a> <a title="ENGAGE FALL 2013 BOOK web page 47" href="http://viewer.zmags.com/publication/2bdeb9ad?page=47"> SPEARS SCHOOL OF BUSINESS Among the Best in the </a> <a title="ENGAGE FALL 2013 BOOK web page 48" href="http://viewer.zmags.com/publication/2bdeb9ad?page=48"> Non-Profit organization </a>